From a CounterPoint Research report that landed on my desktop Thursday:
According to Counterpoint Research’s Market Monitor Q2 2018, the global premium smartphone segment [$400+] grew faster than the overall smartphone market. This was driven by increasing shipments from Chinese players, which have recently upgraded their flagships and are positioning them at a higher price point, at launch, compared to their previous flagship models. As these players grow outside China, premium portfolio can help them tap the developed markets like Western Europe or USA where they were unable to expand their reach previously...
Apple led the global premium smartphone segment capturing 43% share of the segment, followed by Samsung (24%), OPPO (10%), Huawei (9%), Xiaomi (3%) and OnePlus (2%).
Repeating the CounterPoint chart posted on AppleInsider Wednesday:
- NAM = North America
- MEA = Middle East and Africa
- LATAM = Latin America
- WE= Western Europe
- CEE = Central East-Europe
- CHINA = China
- APAC Excl China = Asia Pacific excluding China
My take: Rich or poor, people tend to buy the smartest phone they can afford.