From Joy of Tech…
Click here for the rest.
My take: Raise your hand if you got the Stedman reference. I had to look him up. Here are Oprah and long-time-partner Stedman Graham at the Oscars:
1 year agoFunny? Apple gets Oprah
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All this new original content under development at Apple won’t be sufficient as a stand-alone offering. I think Apple is tipping its hand toward a subscription that includes existing programming licensed from content providers.
We have Netflix, Google TV, DirecTV Now, Hulu, Sling (the list is long) — I think Apple is positioning itself to join the fray. Apple’s original content is just a component part of the package.
It’s such a natural extension of Apple’s Services category – I’m a little surprised we’ve waited this long.
Think Apple Music, not Spotify. Apple doesn’t need to make money on any subscription they may offer (but they will). All they need to do is provide a service that makes people want to stay in the Apple ecosystem. And Apple has a huge advantage — all of the world’s best customers own iPhones. So what’s nearly impossible for the rest of the world — getting enough subscribers to make a service viable — is a walk in the park (ahem, Apple Park) for Apple.
I got the reference.
But what I’m not sure about is “Apple and Oprah”? It seems to me to be an unlikely pairing.