The Wall Street Journal claims Apple sticker shock, the trade press piles on.
From Apple to Stick With Cheaper Screens as Consumers Balk at iPhone X Price Tag in Friday’s Wall Street Journal:
Apple Inc. is developing production plans for its next iPhones that stress cheaper liquid-crystal displays, in a sign of consumers’ sensitivity to the price of smartphones.
Apple expects LCD models to make up the majority of iPhone sales in its lineup to be released this fall, a greater proportion than analysts had anticipated, and plans to use the displays next year as well, said people involved in the Apple supply chain…
During a call with analysts last month, the company said the iPhone X was the best-selling of its eight smartphone models during the three months ended in March. But most iPhones it sells are still LCD models, analysts say.
My take: Provocative headline. I have several reactions.
- If iPhone X is the best-selling iPhone, where’s the evidence of sticker shock?
- LCD models outnumbered OLED models 7 to 1 this year. They will outnumber them again next year. So the news here is what exactly?
- RE: “A greater proportion than analysts had anticipated.” Did we learn nothing last quarter about the ability of Apple analysts to make sense of the rumors that swirl around Apple’s supply chain?
- The bias against Apple in the Wall Street Journal comment stream is deep.
- With the possible exception of MacDailyNews (“As expected”), the tech trade press gaggle is a bunch of sheep. I counted 18 me-too headlines this morning, including several that went well beyond me too, such as…