From Susan [no last name given] at Monday’s WWDC 2018 keynote:
We’ve rebuilt the Stocks app and it’s got a beautiful new design. Of course you can still see the stock prices and the changes at a glance. But we’ve added spark lines—those little charts—that show the stock performance throughout the day. And that’s cool. But are you ready? We are so excited to announce we’re bringing Apple News to Stocks. [Apple staffers applaud.] I’m really excited about that. And the top stories in stocks features business news, curated by the Apple News editors.
My take: If there is a business news stream more polluted with FUD and fanboyism than Apple’s, I haven’t waded into it. You don’t have to convince me that it could use curation. But an editor in Apple’s employ—even one with the best intentions—cannot be expected to curate Apple business news with a free and even hand.
And that would be a problem if the Stocks app were the only place for Apple investors to get information. But I welcome the concept as a nice balance to the “leaked report reveals” and “10 nasty surprises in new iOS update” style stories that have appeared on the app (and everywhere else) for years.
Apple News for stocks seems to be part of bigger content delivery strategy.Call it, “immersive on-line magazine’. By using embedded photos, video clips, AR effects and ML-based customization, Apple delivers a new media that is far superior to glossy physical magazines and far more personalized and interactive than Video or Movies.