Steve Jobs’ successor tears into the Apple trade press

“Doomsayers and rumormongers surpassed themselves this past quarter.” —Jean-Louis Gassée

From Gassée’s Monday Note:

Apple must be a psychotoxic company, attracting and then unhinging the fragile minds of journalists, bloggers, and analysts…

The tradition continues with the iPhone X. We’ve been bombarded with “news” items that prepare us for the grand-scale failure of the device: Forbes’ Ewan Spence declares iPhone X Defeated As Tim Cook Steals Victory Away With The iPhone 8; weak holiday sales means Apple will slash its production target by half according to Nikkei Asian Review; suppliers are jumping ship with such abandon that KGI Securities’ analyst Ming-Chi Kuo predicted that “the iPhone X will be ‘end of life’ in the summer of 2018”.

My take: Forbes, Nikkei Asian Review and Ming-Chi Kuo—a doomsayers trifecta!

Gassée, who took over the Macintosh division in 1985 when Steve Jobs was forced out, goes on to quote two of my favorite FUD-busters, friend-of-the-blog John Kirk and friend-of-the-pod Daniel Eran Dilger.


  1. Gianfranco Pedron said:
    Excellent series of articles. I’m glad to see some serious pushback from these well respected and particularly credible Apple gurus. Unfortunately, their words are not the ones which will get the most traction in mainstream media.

    On the one hand, I find it mildly infuriating that clowns willing to set their hair on fire in order to garner clicks will succeed in drowning out more reasonable and thoughtful commentary.

    On the other hand, I’ll quote Warrant Buffett, with emphasis on the last sentence:

    “When I buy Apple, I know that Apple is going to repurchase a lot of shares,” he said. “We own about 5 percent. But I know I don’t have to do a thing and probably in a couple of years we’ll own 6 percent without laying out another dollar. Well, I love the idea of having 5 percent go to 6 percent. The cheaper the stock is the more they will get for their money. There is no reason at all for me to encourage other people to buy Apple.”

    May 7, 2018
    • Fred Stein said:
      Yes, Warren Buffett speaks “truth to impotence”.

      The impotent click-baiters – the writers and readers – of the false or misleading negative stories tap into a recurring dramatic narrative, a poor person’s version of David vs. Goliath. They try to make themselves triumphant. Unlike David, they lack the stones. Instead they sling something else.

      May 7, 2018
    • Gianfranco Pedron said:
      … of course, I quoted Warren Buffett and not Warrant…. grrr, darned spell chucker. 🙂

      May 7, 2018
  2. Gregg Thurman said:
    And to the list above you can add Reuters, Fortune, WSJ, CNBC, and all the other perpetuators of falsehoods.

    Not scientific by any measure, but while at the Mall this weekend I checked at the ATT and Verizon stores. I was advised that the iPhone X is, and has been since November, their #1 selling handset (by far).

    In the last week or so the Galaxy S9 has challenged the iPhone X, but hasn’t surpassed it.

    Strange how all those Wall Street “professionals” failed to do Store checks to confirm/refute their “supply chain” SWAGS.

    May 7, 2018
  3. Ken Cheng said:
    Maybe someone should track those commentators who are known to be honest brokers, like Horace Dediu, JL Gassée, John Kirk, John Gruber, the entertaining DE Dilger, Charles Arthur, Ben Bajarin, Jan Dawson, AAPL Tree, Ben Thompson, Neil Cybert, Benedict Evans, Daniel Tello, PED, David Pogue, Kontra, etc., etc., etc.

    May 7, 2018
    • Ken Cheng said:
      Of course I can’t forget Warren Buffett and all of his homespun wisdom.

      May 7, 2018

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