From Bradley Chambers’ Making the grade: Why Apple’s education strategy is not based on reality:
I love Apple, but the company is only a small part of my school’s technology stack in practice… Teaching is a hard job. Apple even had a video where students talked about how hard their teacher’s job was. Being a teacher can be a thankless job. Teachers put in a lot of hours outside the classroom for a salary that is less than they deserve. I’m not sure the average teacher is getting excited about another new app to learn (and then explain to students).
Apple’s problems in education actually have less to do with the iPad being $299 or $259. They have a lot more to do with the story that they are framing in education being considered a pipe dream for a lot of the education market.
Education didn’t need a faster iPad. Education didn’t need Apple Pencil support. Those are great features for a consumer-friendly iPad, but education needed a clearer signal from Apple that they understand how school districts actually operate around the country and around the globe.
At the end of the day, students still have to pass standardized tests. They still have to meet all of their mandated requirements. I’m not sure an iPad with Apple Pencil support and some new GarageBand sound packs are really going to make that big of a difference as fun as they may be.
Chambers covers Apple in education for 9to5Mac. In his day job he manages 160 iPads and 75 Macs running G-Suite for the Brainerd (Tenn.) Baptist School.
My take: I take my cue here from former Apple education evangelist (and friend-of-the-blog) Richard Wanderman, who says this is the best piece on Apple in education he’s read yet.