What else does Apple have up its sleeve?

The media wish list includes news on all fronts, from Apple Watch and Apple TV to HomePod, AirPod and augmented reality.

As you may have heard, Apple has invited the tech press to the Steve Jobs Theater next Tuesday, Sept. 12, to witness the unveiling of the next generation of iPhones.

So what else is on Apple’s agenda? The media’s wish list is long. Too long. You may be tempted to assemble the set of all rumors and call it a consensus, but you would be wrong.

  • Mark Gurman and Alex Webb, Bloomberg: The company plans to introduce three new iPhone models, a version of its Apple TV set-top-box that can stream higher-quality, and a new version of the Apple Watch that can connect to LTE cellular data networks, Bloomberg has reported.
  • Tripp Michael and Drew FitzGerald, Wall Street Journal: Apple also is expected to unveil a new Apple Watch with an LTE cellular chip that allows it to pull data directly from wireless services, easing the device’s current dependency on the iPhone to transmit emails, texts and calls.
  • Dan Frommer, Recode: What’s on the agenda? Almost certainly new iPhones, a new Apple TV box, a new Apple Watch and a longer introduction to HomePod, Apple’s forthcoming home speaker system.
  • Todd Haselton, CNBC: Also expect updates to the Apple Watch, Apple TV and a lot of talk about augmented reality.
  • Kyle Wiggers, Digital Trends: Here’s everything we expect to see… New iPhones. Apple Watch Series 3. 4K Apple TV. iOS 11. HomePod. AirPods 2.
  • Uzair Ghani, wccftech: 4K Apple TV with HDR Support. Apple Watch Series 3 with LTE. 4K Content for iTunes. iOS 11, macOS High Sierra, watchOS 4 & tvOS 11 Release Date. New Accessories.
  • Ming-Chi Kuo, KGI Securities: The Apple Watch “probably” won’t support traditional phone calls “this year.”
  • Ed Baig, USA Today: And as always, surprises are possible.

My take: I have no inside information, but my gut tells me this plate is way too full.


  1. Sandro Castellaro said:
    Will have to wait another year to upgrade my Apple Watch… no phone calling ability, no upgrade. Given the fact that I don’t want to carry my iPhone on a walk/jog that feature would be a deal breaker for me.

    September 7, 2017
  2. Fred Stein said:
    Agree with Philip – too much. More so, since we’re already waiting for HomePod.

    Too much info and too much competition for the consumer budget. The iPhone updates are a given. Apple TV is long overdue. 4K makes sense, where it did not awhile ago. Improvements in Apple TV could be synergistic with AR, which will be a big part of the Sept 12 reveal.

    An Apple Watch Series 3 would cut that product’s update cycle from 18 months to 12. Hedging: An LTE-capable Watch would be a hit with holiday shoppers.

    September 7, 2017
  3. Richard Wanderman said:
    The 4K Apple TV may happen but I question it. Streaming is already clogged up now and this will certainly make it worse; how much content is in 4K form; and how many folks have a 4K TV? Personally, I love Apple TV but a 4K upgrade isn’t something that interests me, at least not yet. Doesn’t mean they won’t do it, they probably will, but I won’t bite yet given my TV watching habits.

    My wife and I will no doubt bite on the new high end iPhone although we’re in no huge rush. I’m pretty sure an Apple Watch is in my future but for one reason or another, I haven’t bitten on one yet. We’ll see what the new one has that pushes me over the threshold.

    I haven’t felt the urge to watch these product introduction presentations in real time for a while but this one I’m rearranging my schedule to see for sure. At least a piece of it is to see how the new presentation space works out.

    September 8, 2017

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