Apple: That’s one way to kill a product

The iPod is the device that catapulted Apple into the big leagues of consumer electronics.

In fiscal 2008, the company sold 11.6 iPhones and 54.8 million iPods.

ipod sales by quarterClick to enlarge.

When the margins get thin, Apple gets going. If you want a cheap MP3 player, you’ll have to shop elsewhere.


  1. Richard Wanderman said:
    Having music-playing devices that don’t run iOS (and so, can’t be easily updated) has become a liability. I’d say this was a good move.

    July 27, 2017
  2. Richard Wanderman said:
    Another thought is, the iPod touch is like a mini-iPad and it runs iOS so keeping it in the lineup seems natural to me. It might get a re-name at some point but really it’s an iPhone without the phone.

    July 27, 2017
  3. John Kirk said:
    I remember – and I’m not making this up – an analyst saying in 2007 – after the iPhone had been introduced – that among Apple’s many problems was the need to diversify – the need to create a successor to the iPod. That Apple was a one-trick pony, that the iPod couldn’t last forever, and that Apple had better get cracking.

    Sound familiar?

    July 27, 2017
    • Jonathan Mackenzie said:
      Can’t wait for the next one trick pony from Apple.

      July 27, 2017
      • Michael Stur said:
        A WLAN/Bluetooth based player for listening to streaming music ?
        Oh wait, there is already one: the Apple Watch !

        July 29, 2017
        • Atul Barry said:
          Same thought here. Remember the wrist strap for the iPod mini to make it into a watch?

          July 30, 2017

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