From a note to clients by Loup Ventures’ Gene Munster:
Apple recently acquired Lattice Data, a dark data mining company. Lattice Data takes “dark data,” meaning unstructured text and images, and turns it into structured information that can be used by traditional data analytics tools…
An estimated 70-80 percent of data on the internet is unstructured, dark data. Artificial Intelligence can be used to structure this data, making it more useful. While Apple has not made it clear how it will use Lattice Data’s technology, we expect the company to leverage Lattice technology to improve Siri. For example, by accessing this dark data that is currently unusable, Siri could become much more effective in our daily lives. Siri would be able to answer our obscure questions about odd historic events, have a better understanding of which movie theater we are talking about, or even find the exact hot dish recipe that we are looking for. Eventually, much of the user-generated content on the web could be accessible to digital assistants.
Artificial intelligence is one of Loup Ventures’ investment specialties..