Look who added 1.3 million iPhones to their Apple models

Wall Street was a bit less bullish about iPhone unit sales three months ago.

In October I asked analysts how many iPhones they expected Apple to sell in the December quarter. I asked again this week and a got a bigger answer. 1.8% bigger.

  • October estimate: 74.5 million
  • Today’s estimate: 76.8 million

Here’s how that windfall of 1.3 million iPhones was spread out among the brokerage firms for which I have before and after estimates:

Not seeing the interactive graphic? Try the website.

Below: The individual analysts and their unit sales estimates. We’ll find out who was closest to the mark when Apple reports its fiscal Q1 2017 earnings. Tune in Tuesday Jan. 31 after the markets close.


  1. Gregg Thurman said:
    There is a reason Apple does not guide unit sales. They are only important for marketing purposes!

    Since Luca Maestri came onboard Apple’s guidance has become VERY accurate. In 5 quarters under Maestri Apple has exceeded the top of revenue range once (by a measly 0.98%). The remaining 4 quarters Apple performed within Maestri’s approximate 2% range. All other elements of Maestri’s guidance are just as accurate.

    Using averages of Apple’s performance to guidance ratios I estimate revenue at $77.515 Billion, and EPS at $3.25.

    January 28, 2017
  2. Robert Paul Leitao said:
    There are several factors in play that would cause Wall Street analysts to revise their early estimates. Among them are the realization of the 14-week December quarter and channel signals on the supply of iPhone 7 Plus handsets leading into the end of the period. It appears Apple was able to improve handset availability before the end of the period.

    January 29, 2017

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