He had his eye on a top-of-the-line Apple notebook. Then he ran the numbers.
From reader Richard Wanderman…
Here’s a 15” MacBook Pro, maxed out:
- 2.9GHz quad-core Intel Core i7 processor, Turbo Boost up to 3.8GHz
- 16GB 2133MHz memory
- 2TB PCIe-based SSD
- Radeon Pro 460 with 4GB memory
- Backlit Keyboard (English) & User’s Guide
- Four Thunderbolt 3 ports
- Touch Bar and Touch ID
- Force Touch trackpad
- Accessory Kit
- Plus AppleCare: $349
- Plus a few cables: $45
- Plus tax: $300
Total: About $4,900.
“Shocking number,” says Wanderman, who scaled back his appetite for solid state drive to 1 terabyte and came up with a more affordable, $3,199 package.
Entry level prices have also gone up, now that the 11″ MacBook Air ($899) has fallen off the display table. Here are the old and new starting prices, via JP Morgan’s Rod Hall:
Click to enlarge. Not seeing the graphic? Try the website.
How inelastic is MacBook pricing? Apple may soon to find out.