Coming to San Francisco for the Sept. 7 Apple event?

Stick around to find out where Apple goes from here.

"There is a time to disrupt and there is a time to sustain," says Asymco's Horace Dediu.

"The iPhone is now entering a stage of sustainment. This is nothing to be ashamed of. Indeed, 80% of growth of innovations happens through sustaining improvements in technology as products expand their reach.

"Sustain 2016 is about understanding the levers of control that Apple has to sustain the iPhone and to move into a direct competition with Android."

Join three of my favorite analysts—Dediu, Ben Bajarin and Carolina Milanesi—for a morning of graphics-rich presentations and an afternoon of open-ended conversation.

I'll be there, but space is limited. Click here to register.

"Don't worry about the cost," says Dediu. "You can afford it."


  1. Fred Stein said:
    Love the concept. “Incremental is the new black”.

    September 1, 2016

Leave a Reply