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Apple: First peek inside the mothershipmothership inside the rings8 years ago
Published May 16, 2017 by Philip Elmer-DeWitt

Apple: First peek inside the mothership

From Steven Levy's exclusive in Wired.

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Maureen Dowd invokes Steve Jobs to attack TrumpSteve Jobs home office8 years ago
Published May 8, 2017 by Philip Elmer-DeWitt

Maureen Dowd invokes Steve Jobs to attack Trump

From Dowd's "Hazardous to our Health" in Sunday's New York Times:

Read More Maureen Dowd invokes Steve Jobs to attack Trump

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Why Apple's new HQ is shaped like a spaceship8 years ago
Published April 18, 2017 by Philip Elmer-DeWitt

Why Apple's new HQ is shaped like a spaceship

Steve Jobs had a theory, worked out at Pixar, about how building design can shape office culture.

Read More Why Apple's new HQ is shaped like a spaceship

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Remember Apple's 'skinny bundle' of TV goodies?8 years ago
Published April 3, 2017 by Philip Elmer-DeWitt

Remember Apple's 'skinny bundle' of TV goodies?

It's about to get even skinnier, says Recode's Peter Kafka.

Read More Remember Apple's 'skinny bundle' of TV goodies?

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Podcast: John Markoff of the NYT on covering Apple8 years ago
Published March 10, 2017 by Philip Elmer-DeWitt

Podcast: John Markoff of the NYT on covering Apple

"Over 2,000 bylines, each one thoroughly reported, crisply rendered, and gloriously drenched with quiet authority."

Read More Podcast: John Markoff of the NYT on covering Apple

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In Scotland, Apple's CEO blasts Trump's ban (video)8 years ago
Published February 9, 2017 by Philip Elmer-DeWitt

In Scotland, Apple's CEO blasts Trump's ban (video)

"If we stand and say nothing, it's as if we're agreeing." —Tim Cook

Read More In Scotland, Apple's CEO blasts Trump's ban (video)

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Apple: What Tim Cook said about Trump's immigration ban--Update8 years ago
Published January 29, 2017 by Philip Elmer-DeWitt

Apple: What Tim Cook said about Trump's immigration ban--Update

"We may have all come on different ships, but we are in the same boat now.”

Read More Apple: What Tim Cook said about Trump's immigration ban--Update

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Steve Jobs said there'd be days like this (video)8 years ago
Published December 23, 2016 by Philip Elmer-DeWitt

Steve Jobs said there'd be days like this (video)

Cars and trucks and SUVs.

Read More Steve Jobs said there'd be days like this (video)

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What Steve Jobs said in 1997 about Apple's core Mac users9 years ago
Published December 1, 2016 by Philip Elmer-DeWitt

What Steve Jobs said in 1997 about Apple's core Mac users

From Creative Strategies' Tim Bajarin: On the second day Steve Jobs came back to lead Apple in 1997, I had a chance to meet with him…

Read More What Steve Jobs said in 1997 about Apple's core Mac users

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Gassée: The Macintosh Endgame9 years ago
Published November 28, 2016 by Philip Elmer-DeWitt

Gassée: The Macintosh Endgame

Where does the 32-year-old brand go from here?

Read More Gassée: The Macintosh Endgame

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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