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Benedict Evans explains genAI in 22 minutesapple benedict evans genAI5 months ago
Published July 21, 2025 by Philip Elmer-DeWitt

Benedict Evans explains genAI in 22 minutes

"AI is whatever machines can't do yet." — Larry Tesler

Read More Benedict Evans explains genAI in 22 minutes

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Saturday Apple video: 'We don't ship junk' (2007)apple saturday ship junk5 months ago
Published July 19, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'We don't ship junk' (2007)

The question from Molly Wood, then at CNET, was "Once and for all, is it your goal to overtake the PC in market share?"

Read More Saturday Apple video: 'We don't ship junk' (2007)

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How Steve Jobs went from hopeless flailing to giving a talk for the agesapple jobs stanford flailing6 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

How Steve Jobs went from hopeless flailing to giving a talk for the ages

Jobs actually wasn’t the Stanford graduating class’s top choice. The four senior copresidents polled the class, and number one on the list was comedian Jon Stewart.

Read More How Steve Jobs went from hopeless flailing to giving a talk for the ages

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Eve Jobs' Cotswolds nuptials called England's 'wedding of the year'apple eve jobs wedding7 months ago
Published June 4, 2025 by Philip Elmer-DeWitt

Eve Jobs' Cotswolds nuptials called England's 'wedding of the year'

"Steve Jobs once said of his youngest daughter: that his ‘funny firecracker’ might one day run Apple, or the country."

Read More Eve Jobs' Cotswolds nuptials called England's 'wedding of the year'

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Apple chatbot hallucinations: What would Steve have said?apple steve jobs hallucinates7 months ago
Published June 2, 2025 by Philip Elmer-DeWitt

Apple chatbot hallucinations: What would Steve have said?

"The company has held off on using the technology to offer its own chatbot due to concerns over hallucinations and philosophical differences among company executives." — Mark Gurman

Read More Apple chatbot hallucinations: What would Steve have said?

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From icon to afterthought: Is Jobs’ legacy being airbrushed away?apple airbrushed jobs Tommo7 months ago
Published May 18, 2025 by Philip Elmer-DeWitt

From icon to afterthought: Is Jobs’ legacy being airbrushed away?

An ode to Steve from Tommo_UK that landed — unbidden — on my desktop Sunday.

Read More From icon to afterthought: Is Jobs’ legacy being airbrushed away?

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Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)Apple Saturday video consciously7 months ago
Published May 17, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)

"A meditation on what it takes to truly change the world."

Read More Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)

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Saturday Apple video: Steve Jobs mini bio with Kara Swisher (2013)apple saturday jobs swisher7 months ago
Published May 10, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs mini bio with Kara Swisher (2013)

"The iPhone is the single most important device of the modern era."

Read More Saturday Apple video: Steve Jobs mini bio with Kara Swisher (2013)

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In defense of Apple in the post-Jobs, post-Ive eraapple post jobs ive8 months ago
Published May 5, 2025 by Philip Elmer-DeWitt

In defense of Apple in the post-Jobs, post-Ive era

"In hardware and software, Apple is still doing amazing things."

Read More In defense of Apple in the post-Jobs, post-Ive era

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Apple's dividend climbed 163% since 2012apple dividend yield8 months ago
Published April 29, 2025 by Philip Elmer-DeWitt

Apple's dividend climbed 163% since 2012

"As we see in the graph, it is a certainty that it is increased every year, but the magnitude is seldom impressive."

Read More Apple's dividend climbed 163% since 2012

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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