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Saturday Apple video: Why Xerox dropped the ballapple saturday video xerox2 years ago
Published July 8, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Why Xerox dropped the ball

When a company has a monopoly, according to Steve Jobs, it's the sales and marketing people who rise to the top.

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Steve Jobs' last supperapple steve jobs last supper2 years ago
Published June 28, 2023 by Philip Elmer-DeWitt

Steve Jobs' last supper

On this day, 16 years ago...

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Apple: Selling the experience, not the technologyapple experience technology2 years ago
Published June 26, 2023 by Philip Elmer-DeWitt

Apple: Selling the experience, not the technology

From Nick Hobson's "Apple Has Been Quiet on AI. 3 Words On the Company Website Show the Reason Why" posted Sunday by Inc.

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Apple legal, start your enginesapple meat steve jobs2 years ago
Published June 20, 2023 by Philip Elmer-DeWitt

Apple legal, start your engines

"Violence begins with a fork." — Mahatma Gandhi

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Saturday Apple video: Steve Jobs' A bicycle of the mindapple steve jobs bicycle mind3 years ago
Published June 17, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' A bicycle of the mind

A condor. A man. A man with a bicycle. From a 1990 interview. 

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Steve Jobs' 'Until somebody invents that...' is NOT a deep fakeapple jobs deep fake3 years ago
Published June 13, 2023 by Philip Elmer-DeWitt

Steve Jobs' 'Until somebody invents that...' is NOT a deep fake

Benny Romero stitched together an amazing ad for the Vision Pro — better, many say, than Apple's.

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Saturday Apple video: Steve Jobs introduces the iPhoneapple saturday video iphone unveiling3 years ago
Published June 10, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs introduces the iPhone

This unveiling — performed before a live audience at MacWorld 2007 — was a tough act to follow.

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Eddy Cue channels Steve Jobs, Wayne Gretsky (video)apple eddy cue video3 years ago
Published May 24, 2023 by Philip Elmer-DeWitt

Eddy Cue channels Steve Jobs, Wayne Gretsky (video)

From "Eddy Cue on how Apple chooses its next 'great thing'" posted Wednesday by CNBC Pro.

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Saturday Apple video: 'The press and the stock price will take care of themselves'apple video saying no3 years ago
Published May 20, 2023 by Philip Elmer-DeWitt

Saturday Apple video: 'The press and the stock price will take care of themselves'

At his first WWDC since returning to Apple, Jobs spoke to developers about killing OpenDoc, saying "no,"  and taking his lumps in the press and on Wall Street.

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Saturday Apple video: Steve Jobs shows off the first Apple Storeapple store steve jobs3 years ago
Published May 13, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs shows off the first Apple Store

A lesson in how to build a well-structured retail store. Gotta love the red help phone behind the genius bar. 

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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