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Saturday Apple video: Steve Jobs explains employee stock options (1983)apple saturday jobs options3 weeks ago
Published November 29, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs explains employee stock options (1983)

"We always tell people, you work for Apple first, your boss second."

Read More Saturday Apple video: Steve Jobs explains employee stock options (1983)

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Babak Hodjat: Where Apple went wrong with Siriapple siri Babak Hodjat,4 weeks ago
Published November 22, 2025 by Philip Elmer-DeWitt

Babak Hodjat: Where Apple went wrong with Siri

"Apple seemed to focus on the 'look and feel of Siri' over improving the underlying answers it gave."

Read More Babak Hodjat: Where Apple went wrong with Siri

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Anice Hassim: What Tim Cook's Apple is doing for Americaapple cook corning hassim4 weeks ago
Published November 21, 2025 by Philip Elmer-DeWitt

Anice Hassim: What Tim Cook's Apple is doing for America

"Can you change the landscape of the nation?" asks Cramer. "We hope to do exactly that,” responds Tim.

Read More Anice Hassim: What Tim Cook's Apple is doing for America

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Greg Bates: What do you call what Apple does?apple greg bates ai1 month ago
Published November 14, 2025 by Philip Elmer-DeWitt

Greg Bates: What do you call what Apple does?

"We need a name, a term for when a company/person does what the whole world is utterly convinced is the wrong move — and then turns out to be right to earth-shattering effect." 

Read More Greg Bates: What do you call what Apple does?

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Bridget Carey's crazy Apple week (video)apple steve jobs coin2 months ago
Published October 25, 2025 by Philip Elmer-DeWitt

Bridget Carey's crazy Apple week (video)

From "Apple’s BACK on Track: Fast Chips, Fast Cars, Clever Commercials, Cool Coins" (6:35 minutes) posted Friday by CNET.

Read More Bridget Carey's crazy Apple week (video)

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Saturday Apple video: Design is how it works (2025)saturday apple video design2 months ago
Published October 18, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Design is how it works (2025)

"Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs, The New York Times, 2003

Read More Saturday Apple video: Design is how it works (2025)

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Two Apple eras (graphic)apple jobs cook market cap2 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

Two Apple eras (graphic)

From Harrison's "14 Years of Apple Leadership: Compared" posted Wednesday by Made Visual Daily.

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Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)apple saturday video greed3 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

A critical take on Tim Cook's leadership (back when the stock was in a hole).

Read More Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

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Wired: Steve Jobs' iPad is a ghost in the machineapple ipad jobs ghost4 months ago
Published August 17, 2025 by Philip Elmer-DeWitt

Wired: Steve Jobs' iPad is a ghost in the machine

Cupertino has done the thing it swore it never would: turn its tablet into a full-blown window-wrangling, compromise-abandoning computer.

Read More Wired: Steve Jobs' iPad is a ghost in the machine

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Saturday Apple video: The rise and fall of Scott ForstallApple saturday video forstall5 months ago
Published July 26, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The rise and fall of Scott Forstall

He led the teams that created Safari, iOS and the iPhone SDK. Apple Maps was his undoing.

Read More Saturday Apple video: The rise and fall of Scott Forstall

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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