"We continue to believe that expectations for 2021 are too high on both units and ASPs with Services growth also likely to slow." — Analyst Rod Hall
From Hall's "What would make us more positive?", a note to clients that landed on my desktop Tuesday: We downgraded Apple to a Sell rating on…
Apple: Goldman Sachs' Rod Hall strikes again
5 years ago
5 years agoNegative note from bottom-swelling analyst takes a bite out of Apple.
"Apple IS the market right now." — Short Hills' Stephen Weiss
Read More CNBC's traders rip into Rod Hall's "avoid" Apple (video)
Since analyst Rod Hall took over the Apple beat in Feb. 2018 he's set nearly one target per month.
Read More Goldman Sachs: 29 Apple price targets in 30 months
With Apple at $389, analyst Rod Hall continues to recommend that investors avoid the stock.
Read More Street-low Goldman Sachs raises Apple target $36 to $299
But Rod ("sell Apple) Hall sees an upside in Cupertino's edge in online smartphone sales.
Read More With Apple near $350, Goldman Sachs sticks with $243 target
Plus: My updated before-and-after Q2 2029 earnings chart.
Read More Goldman Sachs raised its Apple target $7 to $243, still the Street-low
Investors who sold Apple after Friday's downgrade may not appreciate how wrong-footed Goldman Sachs has been on the company.
Read More Goldman Sachs' $233 Apple price target is new Street low
Analyst Rod Hall just issued a Sell rating on the stock and cut his 12-month price target $17 to $233.
Read More Goldman Sachs downgrades Apple on a slower COVID-19 recovery
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