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Apple's MacBook Neo: What the critics are sayingapple macbook neo critics3 months ago
Published March 10, 2026 by Philip Elmer-DeWitt

Apple's MacBook Neo: What the critics are saying

Soundbites that caught my eye. More suggestions welcome. 

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U.S. critics gush over Apple's 'F1' — UK critics, not so muchapple f1 reviews split1 year ago
Published June 18, 2025 by Philip Elmer-DeWitt

U.S. critics gush over Apple's 'F1' — UK critics, not so much

The first reviews are in.

Read More U.S. critics gush over Apple's 'F1' — UK critics, not so much

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Apple's iPhone 16e: The reviews are inapple iphone 16e reviews1 year ago
Published February 27, 2025 by Philip Elmer-DeWitt

Apple's iPhone 16e: The reviews are in

Excerpts from the reviews that caught my eye. More as they come in.

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The new Apple M4 Mac mini reviews are in, and they're pretty goodapple m4 mac mini2 years ago
Published November 8, 2024 by Philip Elmer-DeWitt

The new Apple M4 Mac mini reviews are in, and they're pretty good

"The Mac mini was the fastest computer I've reviewed this year." — Engadget's Devindra Hardawar

Read More The new Apple M4 Mac mini reviews are in, and they're pretty good

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Apple iPhone 16 reviewsapple iphone barrons counterpoint2 years ago
Published September 22, 2024 by Philip Elmer-DeWitt

Apple iPhone 16 reviews

A sample of first-day videos assembled by 9to5Mac.

Read More Apple iPhone 16 reviews

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Who pushed Marques Brownlee's Apple Vision Pro review to 21 million?apple vision cybart brownlee2 years ago
Published February 7, 2024 by Philip Elmer-DeWitt

Who pushed Marques Brownlee's Apple Vision Pro review to 21 million?

"I would like to know more about that 21M review video from Brownlee. It's his fourth most popular video of all time. It's also more than his number of subscribers (18M)." — Above Avalon's Neil Cybart

Read More Who pushed Marques Brownlee's Apple Vision Pro review to 21 million?

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The first Apple Vision Pro reviews are inapple vision pro reviews2 years ago
Published January 30, 2024 by Philip Elmer-DeWitt

The first Apple Vision Pro reviews are in

Excerpts from the write-ups that caught my eye. More as they come in.

Read More The first Apple Vision Pro reviews are in

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Apple's iPhone 15 Pros: The reviews are inapple iphone15 pros reviews3 years ago
Published September 20, 2023 by Philip Elmer-DeWitt

Apple's iPhone 15 Pros: The reviews are in

Excerpts from the reviews that caught my eye. More as they come in.

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Apple 2022 MacBook Air (M2): The reviews are inapple macbook air m2 reviews4 years ago
Published July 14, 2022 by Philip Elmer-DeWitt

Apple 2022 MacBook Air (M2): The reviews are in

Excerpts from the reviews I've read. More as they catch my eye.

Read More Apple 2022 MacBook Air (M2): The reviews are in

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Apple's iPhone SE 3: The reviews are in (videos)Apple iPhone SE 3 reviews4 years ago
Published March 15, 2022 by Philip Elmer-DeWitt

Apple's iPhone SE 3: The reviews are in (videos)

Excerpts from the reviews I've seen. More as they come in. Brian X. Chen, New York Times: A Phone for the Anti-Consumer. For this budget iPhone,…

Read More Apple's iPhone SE 3: The reviews are in (videos)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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