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Did Bloomberg break Apple's NDA?apple nda gurman gruber1 year ago
Published March 5, 2025 by Philip Elmer-DeWitt

Did Bloomberg break Apple's NDA?

That's what John Gruber implies Bloomberg's Mark Gurman did on Tuesday.

Read More Did Bloomberg break Apple's NDA?

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Mark Gurman: Apple Intelligence half a decade late to the gameapple intelligence behind gurman1 year ago
Published March 2, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple Intelligence half a decade late to the game

"AI is a once-in-a-generation technology. Apple probably still has time to turn things around, but that window is closing fast."

Read More Mark Gurman: Apple Intelligence half a decade late to the game

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Mark Gurman's Apple iPhone roadmap for '25 and '26apple iphone roadmap gurman1 year ago
Published February 23, 2025 by Philip Elmer-DeWitt

Mark Gurman's Apple iPhone roadmap for '25 and '26

"Apple has effectively abandoned the budget smartphone market."

Read More Mark Gurman's Apple iPhone roadmap for '25 and '26

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Mark Gurman: Apple Vision Pro AI update coming1 year ago
Published February 17, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple Vision Pro AI update coming

"The company aims to roll out the features as part of a visionOS 2.4 software upgrade targeted for as early as April."

Read More Mark Gurman: Apple Vision Pro AI update coming

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Mark Gurman: Apple and Meta are headed for a humanoid robot warapple meta humanoid robots1 year ago
Published February 16, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple and Meta are headed for a humanoid robot war

"Just like the last two years have focused on artificial intelligence, the coming years promise to bring a frenzy of robotic development — including humanoids and other devices that can move around the home."

Read More Mark Gurman: Apple and Meta are headed for a humanoid robot war

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Mark Gurman: Why Apple changed AppleCare, iCloud+applecare+ cloud+ gurman1 year ago
Published February 9, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why Apple changed AppleCare, iCloud+

With AppleCare, the company is changing the way it offers protection.

Read More Mark Gurman: Why Apple changed AppleCare, iCloud+

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Mark Gurman: New iPhone next week, maybeapple iphone se gurman1 year ago
Published February 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: New iPhone next week, maybe

"Apple is unlikely to hold a launch event for the device, opting to reveal it on its website instead."

Read More Mark Gurman: New iPhone next week, maybe

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Mark Gurman: Apple is doomed in Chinaapple china doomed gurman1 year ago
Published February 6, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is doomed in China

"Apple successfully sought an exemption to iPhone tariffs during the last Trump administration by arguing that Samsung would benefit. But it’s unclear if that trick will work a second time around."

Read More Mark Gurman: Apple is doomed in China

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Mark Gurman: Apple is missing the boat on AI, AR, autonomous systems, moreapple missing boat AI AR1 year ago
Published February 2, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is missing the boat on AI, AR, autonomous systems, more

"Apple now risks making a bigger misstep by failing to find a 'next big thing' — the kind of moneymaking idea that turned it into a $3.5 trillion company."

Read More Mark Gurman: Apple is missing the boat on AI, AR, autonomous systems, more

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Mark Gurman: Why the iPhone SE is disappearingapple iphone se gurman1 year ago
Published January 19, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why the iPhone SE is disappearing

"The drawing down of inventory is a reliable sign that a new model is coming."

Read More Mark Gurman: Why the iPhone SE is disappearing

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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