An iPhone super cycle is "simply unlikely this year."
Read More Mark Gurman: 'Allow me to provide a dose of reality'
Mark Gurman: 'Allow me to provide a dose of reality'
10 months ago
10 months ago
"Companies often struggle with the departure of key executives, but Apple has a time-tested way to deal with it: make sure that the person quitting doesn’t actually leave."
Read More Mark Gurman: What happens when Tim Cook, Jeff Williams and Eddy Cue retire?
Bloomberg: Apple cut 100 jobs, mostly in Books
10 months ago
10 months ago"Layoffs are relatively rare at Apple, though the company has made at least four rounds of reductions in 2024." — Mark Gurman
Mark your Apple calendars for September 9, 2024
10 months ago
10 months agoSo much for the Sept. 10 tip "people familiar with the situation" gave Mark Gurman last week.
"With robotics, Apple believes it can solve a series of first-world problems."
Read More Mark Gurman: Apple tried to buy dog-and-humanoid robot-maker Boston Dynamics
Mark Gurman: September 10 is Apple's big product day
10 months ago
10 months agoNew iPhones, Watches and AirPods unveiled on the 10th would likely be released on the 20th — in time for Apple to record the first nine days of sales in fiscal Q4.
Read More Mark Gurman: September 10 is Apple's big product day
But the company is unlikely to replace Qualcomm's modem for another five or so years.
Read More Mark Gurman: Apple-branded humanoid robots a real possibility a decade from now
Mark Gurman: Apple is miles behind Google in AI
11 months ago
11 months ago"If Apple can’t catch up quickly, Chief Executive Officer Tim Cook may need to rethink the company’s approach to AI. It also could put Apple AI chief John Giannandrea on the spot."
Mark Gurman: Again with the Apple robotic arm
11 months ago
11 months ago"The company now has a team of several hundred people working on the device, which uses a thin robotic arm to move around a large screen."
"The sales pitch will probably go like this: If you want something snazzier than a standard iPhone — but don’t really need the performance, screen size or cameras of a Pro model — you can get something that looks much cooler while still having the specifications of a regular iPhone."
Read More Mark Gurman: The 2025 'fourth-model' iPhone will be an iPhone Air
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