"Apple now risks making a bigger misstep by failing to find a 'next big thing' — the kind of moneymaking idea that turned it into a $3.5 trillion company."
Read More Mark Gurman: Apple is missing the boat on AI, AR, autonomous systems, more
Mark Gurman: Why the iPhone SE is disappearing
5 months ago
5 months ago"The drawing down of inventory is a reliable sign that a new model is coming."
Mark Gurman's Apple 2025 product lineup
6 months ago
6 months ago"Apple is kicking off an ambitious 2025, with a considerable number of new products, major advances in its custom silicon and a fresh push into the smart home."
Bloomberg News first reported on the iPhone subscription service in 2022, when the program was due to launch by the end of that year.
Read More Mark Gurman: Apple shutters iPhone subscription project
"The only way to sensibly ship a mobile product with a large display (one approaching 20 inches or so) is to make it foldable."
Read More Mark Gurman: Why Apple is making an iPad with a hinge
Apple hopes to ultimately overtake Qualcomm’s technology by 2027.
Read More Mark Guman: Apple modem will debut in new iPhone SE next spring
Well over a decade ago, after bringing the iPad to market and starting the search for a new product category, Apple Inc. explored developing a TV-like device.
Read More Mark Gurman: What Steve Jobs meant when he said he'd 'cracked' TV
Revisiting an Apple analyst's doomed prediction from 2009.
Read More Mark Gurman: Apple-branded TV set is being 'evaluated'
"For all their progressive values, Apple Inc.’s top management was probably relieved when former President Donald Trump won reelection this month."
Read More Mark Gurman: Why Tim Cook is closer to Trump than he ever was to Biden
Mark Gurman: Apple is iPhone Inc.
8 months ago
8 months agoEverything else at the company is an iPhone accessory, even the Mac.
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