Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
John Gruber's 'spitball guess' about Apple's March product introductionsapple event gurman gruber2 months ago
Published February 19, 2026 by Philip Elmer-DeWitt

John Gruber's 'spitball guess' about Apple's March product introductions

"Gruber’s 'spitball guess' is exactly what I am expecting based on what I’ve heard." — Bloomberg's Mark Gurman

Read More John Gruber's 'spitball guess' about Apple's March product introductions

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Apple will unveil a breakthrough MacBook on March 4, says Mark Gurman (video)apple march macbook gurman2 months ago
Published February 17, 2026 by Philip Elmer-DeWitt

Apple will unveil a breakthrough MacBook on March 4, says Mark Gurman (video)

"Why would you need an in-person experience in three different places, right, hotspots: London, Shanghai, New York?... It means they're launching something pretty significant."

Read More Apple will unveil a breakthrough MacBook on March 4, says Mark Gurman (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Mark Gurman: Look how I took Apple down a peg todayapple siri delay gurman2 months ago
Published February 11, 2026 by Philip Elmer-DeWitt

Mark Gurman: Look how I took Apple down a peg today

"Apple shares pared their gains on the news Wednesday."

Read More Mark Gurman: Look how I took Apple down a peg today

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Mark Gurman: Here's Apple's busy release scheduleapple gurman busy schedule2 months ago
Published February 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: Here's Apple's busy release schedule

"Apple Inc. is about to kick off a remarkably busy 2026 with a slew of product releases over the next several weeks."

Read More Mark Gurman: Here's Apple's busy release schedule

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

12 Comments

Mark Gurman: Apple will invite outsiders to the CarPlay partyapple car play openai2 months ago
Published February 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple will invite outsiders to the CarPlay party

"With the move, AI providers such as OpenAI, Anthropic PBC and Alphabet Inc.’s Google will be able to release CarPlay versions of their apps that include a voice-control mode."

Read More Mark Gurman: Apple will invite outsiders to the CarPlay party

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

7 Comments

Mark Gurman rains on Apple's blowout resultsapple gurman rain parade2 months ago
Published February 1, 2026 by Philip Elmer-DeWitt

Mark Gurman rains on Apple's blowout results

"The company needs more than a holiday season sales bump — it needs a path to leadership in the next era of computing."

Read More Mark Gurman rains on Apple's blowout results

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

14 Comments

Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI teamapple gurman intelligence shockwaves2 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI team

"Beyond the reputational sting, the report raised existential questions about the future of the group — and the jobs of its employees."

Read More Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI team

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Mark Gurman: Apple's Gemini-powered chatbot coming in Juneapple gurman siri wwdc2 months ago
Published January 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's Gemini-powered chatbot coming in June

"The previously promised, non-chatbot update to Siri — retaining the current interface — is planned for iOS 26.4, due in the coming months."

Read More Mark Gurman: Apple's Gemini-powered chatbot coming in June

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mark Gurman: Johny Srouji is not leaving Appleapple gurman correction srouji4 months ago
Published December 8, 2025 by Philip Elmer-DeWitt

Mark Gurman: Johny Srouji is not leaving Apple

"I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon." — Srouji in memo to his division

Read More Mark Gurman: Johny Srouji is not leaving Apple

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)apple exodus srouji video4 months ago
Published December 8, 2025 by Philip Elmer-DeWitt

CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)

From "Apple chip chief weighs exit: Report" which aired Monday on CNBC.

Read More CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Posts pagination

Previous 1 2 3 … 33 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt