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Mark Gurman addresses Apple's 7 biggest 'potential disasters'apple gurman potential disasters2 months ago
Published May 5, 2025 by Philip Elmer-DeWitt

Mark Gurman addresses Apple's 7 biggest 'potential disasters'

"Apple Reaches Critical Juncture With Tariffs, AI and Services Turmoil."

Read More Mark Gurman addresses Apple's 7 biggest 'potential disasters'

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Top Apple Vision Pro engineers to fix Siriapple avp engineers siri2 months ago
Published April 23, 2025 by Philip Elmer-DeWitt

Top Apple Vision Pro engineers to fix Siri

Mike Rockwell is replacing much of Siri’s leadership with lieutenants from his Vision Pro software group.

Read More Top Apple Vision Pro engineers to fix Siri

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This week's Apple trading strategies (4/21-4/25/25)apple trading strategies 4-21-252 months ago
Published April 20, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/21-4/25/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/21-4/25/25)

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Mark Gurman: Where in the U.S. could Apple build an iPhone city?apple boston iphone city3 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Mark Gurman: Where in the U.S. could Apple build an iPhone city?

"Boston is over 500,000 people. The whole city would need to stop everything and start assembling iPhones."

Read More Mark Gurman: Where in the U.S. could Apple build an iPhone city?

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Mark Gurman: How Apple will soften the blow of Trump's tariffsapple gurman tariff soften3 months ago
Published April 6, 2025 by Philip Elmer-DeWitt

Mark Gurman: How Apple will soften the blow of Trump's tariffs

"Along with many peers, Apple has been stocking up on inventory stateside for months in anticipation of the tariffs."

Read More Mark Gurman: How Apple will soften the blow of Trump's tariffs

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Mark Gurman: Apple will start shipping a foldable iPhone in 2026apple foldable 2026 gurman3 months ago
Published March 24, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple will start shipping a foldable iPhone in 2026

"Though the product will probably be around $2,000, this has the markings of a big hit for Apple."

Read More Mark Gurman: Apple will start shipping a foldable iPhone in 2026

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Mark Gurman: Camera-equipped Apple Watches and AirPods by 2027apple camera watch airpods3 months ago
Published March 23, 2025 by Philip Elmer-DeWitt

Mark Gurman: Camera-equipped Apple Watches and AirPods by 2027

"Apple’s ultimate plan for Visual Intelligence goes far beyond the iPhone. The company wants to put the feature at the core of future devices."

Read More Mark Gurman: Camera-equipped Apple Watches and AirPods by 2027

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Mark Gurman: Head rolledapple siri head rolled3 months ago
Published March 20, 2025 by Philip Elmer-DeWitt

Mark Gurman: Head rolled

"Tim Cook has lost confidence in the ability of AI head John Giannandrea to execute on product development, so he’s moving over another top executive to help: Vision Pro creator Mike Rockwell."

Read More Mark Gurman: Head rolled

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Mark Gurman: Heads unlikely to roll at Apple's offsite this weekapple gurman heads rolling3 months ago
Published March 16, 2025 by Philip Elmer-DeWitt

Mark Gurman: Heads unlikely to roll at Apple's offsite this week

From Gurman's "Apple’s AI crisis will be top of mind at Apple’s Top 100 executive offsite meeting this week." mailed Sunday to Bloomberg Technology subscribers.

Read More Mark Gurman: Heads unlikely to roll at Apple's offsite this week

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Google live translation in action (2022 video)apple pixel live translation4 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Google live translation in action (2022 video)

"Rival earbuds, such as Google Pixel Buds, have had the option for years." — Mark Gurman

Read More Google live translation in action (2022 video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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