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Mark Gurman: Apple once thought it could sell 4 million Vision Pros in year oneapple gurman avp sales3 years ago
Published July 9, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple once thought it could sell 4 million Vision Pros in year one

From Gurman's Power On column, mailed early Sunday to Bloomberg Technology ($) subscribers.

Read More Mark Gurman: Apple once thought it could sell 4 million Vision Pros in year one

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Want an Apple Vision Pro?apple vision appointment rollout3 years ago
Published July 7, 2023 by Philip Elmer-DeWitt

Want an Apple Vision Pro?

You'll have to schedule an appointment. Next year.

Read More Want an Apple Vision Pro?

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Mark Gurman: Apple has been hiring hearing aid engineersapple hearing aid engineers3 years ago
Published July 2, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple has been hiring hearing aid engineers

"Apple is preparing to give the earbuds a fresh boost."

Read More Mark Gurman: Apple has been hiring hearing aid engineers

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Mark Gurman: To finish Vision Pro, Apple is roping in 1000s of employeesapple vision gurman unfinished3 years ago
Published June 25, 2023 by Philip Elmer-DeWitt

Mark Gurman: To finish Vision Pro, Apple is roping in 1000s of employees

From Gurman's "What comes after Vision Pro" mailed early Sunday to Bloomberg subscribers ($).

Read More Mark Gurman: To finish Vision Pro, Apple is roping in 1000s of employees

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Mark Gurman is a believerapple gurman headset believer3 years ago
Published June 4, 2023 by Philip Elmer-DeWitt

Mark Gurman is a believer

"If anyone can make this product category a success, it’s Apple."

Read More Mark Gurman is a believer

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Everything Mark Gurman knows about Apple's headsetapple headset gurman walkup3 years ago
Published June 2, 2023 by Philip Elmer-DeWitt

Everything Mark Gurman knows about Apple's headset

From Gurman's "Everything Apple Plans to Show at WWDC: XR Headset, iOS 17 and More" posted Friday by Bloomberg.

Read More Everything Mark Gurman knows about Apple's headset

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Mark Gurman: Apple plans to add or rebuild 53 stores by 2027apple 53 stores 20273 years ago
Published June 1, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple plans to add or rebuild 53 stores by 2027

"The chain is famously lucrative on a square-footage basis, but the stores are often more about building Apple’s brand than selling goods."

Read More Mark Gurman: Apple plans to add or rebuild 53 stores by 2027

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Meet Mike Rockwell, father of the Apple headsetapple headset mike rockwell3 years ago
Published May 21, 2023 by Philip Elmer-DeWitt

Meet Mike Rockwell, father of the Apple headset

"He's an utter genius and if anyone can get this done, it's him."

Read More Meet Mike Rockwell, father of the Apple headset

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Does Apple really share internal sales estimates with Mark Gurman?apple headset gurman reuters3 years ago
Published May 19, 2023 by Philip Elmer-DeWitt

Does Apple really share internal sales estimates with Mark Gurman?

From Reuters' "Apple slashes sales estimates of its headset, Bloomberg reports" posted Thursday.

Read More Does Apple really share internal sales estimates with Mark Gurman?

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Mark Gurman: Apple's Tim Cook hadn't meant to make ski gogglesapple headset gurman businessweek3 years ago
Published May 18, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple's Tim Cook hadn't meant to make ski goggles

"The device has strayed from Tim Cook’s original vision, but it will still define the field."

Read More Mark Gurman: Apple's Tim Cook hadn't meant to make ski goggles

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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