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Bloomberg's Mark Gurman finally gets to wear an Apple Vision Proapple vision gurman handson2 years ago
Published February 4, 2024 by Philip Elmer-DeWitt

Bloomberg's Mark Gurman finally gets to wear an Apple Vision Pro

"My first impressions are that this device is going to be the ultimate movie-watching gadget, a great videoconferencing machine and an alternative to laptops for light computing on the go."

Read More Bloomberg's Mark Gurman finally gets to wear an Apple Vision Pro

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Rooting against the Apple Vision Proapple vision pro gurman2 years ago
Published January 21, 2024 by Philip Elmer-DeWitt

Rooting against the Apple Vision Pro

“Can I say this out loud? How great would it be for this to fail?" — Independent developer Aaron Vegh

Read More Rooting against the Apple Vision Pro

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Bloomberg reports an Apple AI/Siri job shuffle, does not explain itapple siri shuffle AI2 years ago
Published January 15, 2024 by Philip Elmer-DeWitt

Bloomberg reports an Apple AI/Siri job shuffle, does not explain it

From Mark Gurman's "Apple to Shutter 121-Person San Diego AI Team in Reorganization" posted Saturday.

Read More Bloomberg reports an Apple AI/Siri job shuffle, does not explain it

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Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcomapple vision gurman sitcom2 years ago
Published January 14, 2024 by Philip Elmer-DeWitt

Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom

"Apple Inc. is facing one of the toughest marketing challenges in its history: pitching customers on a $3,499 headset with limited battery life, an unwieldy design and no killer app."

Read More Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom

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Mark Gurman: Apple set to report 5th consecutive quarter of sliding salesapple gurman m4 macs2 years ago
Published January 7, 2024 by Philip Elmer-DeWitt

Mark Gurman: Apple set to report 5th consecutive quarter of sliding sales

"That's despite the iPhone 14 Pro getting hit by Covid-19 related production snags a year ago, which meant the new iPhone 15 was set up to show dramatic growth."

Read More Mark Gurman: Apple set to report 5th consecutive quarter of sliding sales

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The Apple Watch blood-oxygen origin storyapple blood origin story2 years ago
Published December 28, 2023 by Philip Elmer-DeWitt

The Apple Watch blood-oxygen origin story

From Mark Gurman's "The Late-Night Email to Tim Cook That Set the Apple Watch Saga in Motion" posted Wednesday by Bloomberg.

Read More The Apple Watch blood-oxygen origin story

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Mark Gurman: 2024 will be Apple's year of everything elseapple gurman everything else2 years ago
Published December 18, 2023 by Philip Elmer-DeWitt

Mark Gurman: 2024 will be Apple's year of everything else

From Gurman's "Apple’s 2024 Will Be About Moving Beyond the iPhone" posted Sunday by Bloomberg.

Read More Mark Gurman: 2024 will be Apple's year of everything else

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Mark Gurman: Apple was aiming to launch Vision Pro in Januaryapple vision january march2 years ago
Published December 10, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple was aiming to launch Vision Pro in January

"At this point, I would expect a release to at least occur before March — barring any unforeseen snags."

Read More Mark Gurman: Apple was aiming to launch Vision Pro in January

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Mark Gurman: Apple will need at least two banks to replace Goldman Sachsapple goldman chase gurman2 years ago
Published December 3, 2023 by Philip Elmer-DeWitt

Mark Gurman: Apple will need at least two banks to replace Goldman Sachs

From Gurman's "Apple’s Ideal Credit Card Partner to Replace Goldman Sachs Is Chase" posted Sunday by Bloomberg.

Read More Mark Gurman: Apple will need at least two banks to replace Goldman Sachs

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What Apple's Johny Srouji still has on his plateapple gurman srouji projects2 years ago
Published November 19, 2023 by Philip Elmer-DeWitt

What Apple's Johny Srouji still has on his plate

"Known as one of the few remaining 'old school' engineering leaders at Apple, Srouji runs a tight ship."

Read More What Apple's Johny Srouji still has on his plate

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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