Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Mark Gurman: The case for Apple swallowing Perplexity AIapple perplexity acquisition gurman7 days ago
Published June 22, 2025 by Philip Elmer-DeWitt

Mark Gurman: The case for Apple swallowing Perplexity AI

"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."

Read More Mark Gurman: The case for Apple swallowing Perplexity AI

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

9 Comments

Mark Gurman leads his WWDC25 recap with CarPlayapple wwdc25 carplay2 weeks ago
Published June 15, 2025 by Philip Elmer-DeWitt

Mark Gurman leads his WWDC25 recap with CarPlay

From "Apple’s Upgrades to CarPlay, iPad and Vision Pro Outshine Liquid Glass" potsed Sunday by Bloomberg Technology.

Read More Mark Gurman leads his WWDC25 recap with CarPlay

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

10 Comments

Mark Gurman: Apple's delayed Siri won't land before spring 2026apple siri spring 20262 weeks ago
Published June 12, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's delayed Siri won't land before spring 2026

"The timeline could still shift depending on whether new snags emerge."

Read More Mark Gurman: Apple's delayed Siri won't land before spring 2026

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

17 Comments

Mark Gurman is excited about the iPhone's new lookapple gurman liquid glass3 weeks ago
Published June 8, 2025 by Philip Elmer-DeWitt

Mark Gurman is excited about the iPhone's new look

"The Liquid Glass interface is going to be the most exciting part of this year’s developer conference."

Read More Mark Gurman is excited about the iPhone's new look

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

5 Comments

Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026apple ai gurman wwdc254 weeks ago
Published June 1, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026

"With the one-year anniversary of Apple Intelligence approaching, the company finds itself in a bind. It needs to build some AI buzz at the June 9…

Read More Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

8 Comments

Don't call it iOS 19apple ios 26 rebrand1 month ago
Published May 29, 2025 by Philip Elmer-DeWitt

Don't call it iOS 19

The latest naming strategy is reminiscent of approaches taken by both Samsung Electronics Co. and Microsoft Corp.

Read More Don't call it iOS 19

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

8 Comments

Mark Gurman: Giants created by Apple have come back to bite itapple app store giants1 month ago
Published May 19, 2025 by Philip Elmer-DeWitt

Mark Gurman: Giants created by Apple have come back to bite it

"Companies like Uber Technologies Inc., Snap Inc., Meta Platforms Inc., Bumble Inc. and Spotify Technology SA only exist at the scale they do today because of the App Store."

Read More Mark Gurman: Giants created by Apple have come back to bite it

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

3 Comments

Apple AI in 5,600 wordsapple ai businessweek1 month ago
Published May 19, 2025 by Philip Elmer-DeWitt

Apple AI in 5,600 words

“This is a crisis,” says a senior member of Apple’s AI team.

Read More Apple AI in 5,600 words

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

14 Comments

Mark Gurman: Apple sprinkles AI on iPhone battery managementapple sprinkle ai battery2 months ago
Published May 13, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple sprinkles AI on iPhone battery management

"The enhancement will analyze how a person uses their device and make adjustments to conserve energy."

Read More Mark Gurman: Apple sprinkles AI on iPhone battery management

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

7 Comments

Mark Gurman: Apple might make more money without Google's $20 billionApple gurman google cue2 months ago
Published May 11, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple might make more money without Google's $20 billion

"But the old search approach remains lucrative for both Apple and Google."

Read More Mark Gurman: Apple might make more money without Google's $20 billion

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

13 Comments

Posts navigation

1 2 … 28 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt