Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next yearapple gurman coming products2 days ago
Published April 3, 2026 by Philip Elmer-DeWitt

Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next year

Bloomberg’s Apple expert, Mark Gurman, answered more than 50 questions from subscribers in a one-hour Live Q&A with Tim Stenovec. 

Read More Bloomberg: Apple is shipping a foldable iPhone this fall, smart glasses next year

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Mark Gurman: Forget AI, Apple's core strength is hardwareapple gurman ai strategy1 week ago
Published March 29, 2026 by Philip Elmer-DeWitt

Mark Gurman: Forget AI, Apple's core strength is hardware

"The opportunity to turn Apple Intelligence into a moneymaker has effectively passed."

Read More Mark Gurman: Forget AI, Apple's core strength is hardware

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

10 Comments

Mark Gurman: Apple granted iPhone designers anti-poaching stock optionsapple designers bonus poaching1 week ago
Published March 27, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple granted iPhone designers anti-poaching stock options

"In many cases, the awards — separate from Apple’s typical bonuses — are worth roughly $200,000 to $400,000 over the full vesting period."

Read More Mark Gurman: Apple granted iPhone designers anti-poaching stock options

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

Everything Mark Gurman knows about Siri's overhaulapple siri reboot gurman2 weeks ago
Published March 24, 2026 by Philip Elmer-DeWitt

Everything Mark Gurman knows about Siri's overhaul

"The new Siri is slated to be unveiled June 8 at the iPhone maker’s Worldwide Developers Conference."

Read More Everything Mark Gurman knows about Siri's overhaul

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Mark Gurman profiles Apple's John Ternus2 weeks ago
Published March 23, 2026 by Philip Elmer-DeWitt

Mark Gurman profiles Apple's John Ternus

"Tim Cook doesn’t want to talk about retirement yet, but John Ternus is emerging as his most likely successor."

Read More Mark Gurman profiles Apple's John Ternus

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Mark Gurman: Why Apple's AirPods Max 2 is a letdownapple gurman airpodsmax22 weeks ago
Published March 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Why Apple's AirPods Max 2 is a letdown

"The lines between marketing and innovation are clearly blurring."

Read More Mark Gurman: Why Apple's AirPods Max 2 is a letdown

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Mark Gurman: Apple's table top robot now coming in Septemberapple gurman tabletop robot delay3 weeks ago
Published March 15, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's table top robot now coming in September

"It was originally planned for release in March 2025 but was delayed when the new Siri overhaul slipped last year."

Read More Mark Gurman: Apple's table top robot now coming in September

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Mark Gurman: Foldable iPhone opens into an iPad mini running iOSapple iphone fold ipad3 weeks ago
Published March 12, 2026 by Philip Elmer-DeWitt

Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

"Apple is under pressure to show it can bring new life to this format. The arrival of the foldable iPhone this fall will come seven years after chief rival Samsung Electronics Co. launched its first model."

Read More Mark Gurman: Foldable iPhone opens into an iPad mini running iOS

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

13 Comments

Mark Gurman: Apple's coming Ultra product linesapple gurman neo ultra4 weeks ago
Published March 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's coming Ultra product lines

"The company isn’t introducing entirely new products; instead, it’s taking proven ones and stretching them across multiple price points to capture as much market share as…

Read More Mark Gurman: Apple's coming Ultra product lines

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

14 Comments

Mark Gurman: No touchscreen MacBook until the end of the yearapple touchscreen mac gurman1 month ago
Published March 1, 2026 by Philip Elmer-DeWitt

Mark Gurman: No touchscreen MacBook until the end of the year

"The MacBook Pro is coming fairly soon, with the product slated for the end of 2026."Apple’s Touch MacBook Will Stop Well Short of a Mac-iPad Hybrid

Read More Mark Gurman: No touchscreen MacBook until the end of the year

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Posts pagination

1 2 … 33 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt