"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."
Read More Mark Gurman: The case for Apple swallowing Perplexity AI
"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."
Read More Mark Gurman: The case for Apple swallowing Perplexity AI
From "Apple’s Upgrades to CarPlay, iPad and Vision Pro Outshine Liquid Glass" potsed Sunday by Bloomberg Technology.
"The timeline could still shift depending on whether new snags emerge."
Read More Mark Gurman: Apple's delayed Siri won't land before spring 2026
"The Liquid Glass interface is going to be the most exciting part of this year’s developer conference."
Read More Mark Gurman is excited about the iPhone's new look
"With the one-year anniversary of Apple Intelligence approaching, the company finds itself in a bind. It needs to build some AI buzz at the June 9…
Read More Mark Gurman: Apple's AI efforts will disappoint at WWDC 2026
The latest naming strategy is reminiscent of approaches taken by both Samsung Electronics Co. and Microsoft Corp.
“This is a crisis,” says a senior member of Apple’s AI team.
"The enhancement will analyze how a person uses their device and make adjustments to conserve energy."
Read More Mark Gurman: Apple sprinkles AI on iPhone battery management
"But the old search approach remains lucrative for both Apple and Google."
Read More Mark Gurman: Apple might make more money without Google's $20 billion
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