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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Saturday Apple video: Susan Kare's pixelsapple saturday video kare7 months ago
Published March 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Susan Kare's pixels

One of the commercials for Apple's original Macintosh that Chiat-Day produced in the fall of 1983.

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35 years after Macintosh, Susan Kare looks back (video)apple susan kare 20198 months ago
Published February 16, 2025 by Philip Elmer-DeWitt

35 years after Macintosh, Susan Kare looks back (video)

Following up on today's Saturday Apple video.

Read More 35 years after Macintosh, Susan Kare looks back (video)

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Saturday Apple video: Icon designer Susan Kare demos the Macintosh (1984)apple saturday video kare8 months ago
Published February 15, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Icon designer Susan Kare demos the Macintosh (1984)

"It is possible — easily possible — to teach most people to use one of these computers in about 20 minutes."

Read More Saturday Apple video: Icon designer Susan Kare demos the Macintosh (1984)

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Happy 40th birthday Macapple mac 40 birthday2 years ago
Published January 24, 2024 by Philip Elmer-DeWitt

Happy 40th birthday Mac

One more time, Ridley Scott's iconic Macintosh ad.

Read More Happy 40th birthday Mac

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R.I.P. Fred ('The Mythical Man-Month') Brooksapple rip fred brooks3 years ago
Published November 27, 2022 by Philip Elmer-DeWitt

R.I.P. Fred ('The Mythical Man-Month') Brooks

The storied IBM software engineer praised the first-generation Macintosh as "right in so many ways."

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Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)apple ridley scott steve jobs4 years ago
Published January 17, 2022 by Philip Elmer-DeWitt

Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)

Of the more than 2,000 TV ads created by the director of Alien, Blade Runner and Thelma and Louise, one stands out.

Read More Sir Ridley Scott: 'Who the f*** is Steve Jobs?' (video)

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Eight Apple products made Fortune's list of the 100 all-time greatest designsapple fortune greatest designs6 years ago
Published March 16, 2020 by Philip Elmer-DeWitt

Eight Apple products made Fortune's list of the 100 all-time greatest designs

From MacDaily News, which still has a Fortune subscription.

Read More Eight Apple products made Fortune's list of the 100 all-time greatest designs

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The truth about the 1984 Macintosh1984 Mac7 years ago
Published August 5, 2018 by Philip Elmer-DeWitt

The truth about the 1984 Macintosh

From Adam Fisher's "Valley of Genius: The Uncensored History of Silicon Valley."

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A portrait of the Apple artist: The iconic Susan KareSusan Kare8 years ago
Published April 20, 2018 by Philip Elmer-DeWitt

A portrait of the Apple artist: The iconic Susan Kare

Pegged to her award Friday of the prestigious AIGA gold medal.

Read More A portrait of the Apple artist: The iconic Susan Kare

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Gassée: The Macintosh Endgame9 years ago
Published November 28, 2016 by Philip Elmer-DeWitt

Gassée: The Macintosh Endgame

Where does the 32-year-old brand go from here?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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