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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Steven Levy: Apple is allergic to nostalgiaapple steven levy nostalgia1 week ago
Published March 28, 2026 by Philip Elmer-DeWitt

Steven Levy: Apple is allergic to nostalgia

"If you look backward in this business, you'll be crushed," Steve Jobs told Levy in 2008. "You have to look forward.”

Read More Steven Levy: Apple is allergic to nostalgia

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Mark Gurman profiles Apple's John Ternus2 weeks ago
Published March 23, 2026 by Philip Elmer-DeWitt

Mark Gurman profiles Apple's John Ternus

"Tim Cook doesn’t want to talk about retirement yet, but John Ternus is emerging as his most likely successor."

Read More Mark Gurman profiles Apple's John Ternus

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Profiled in the New York Times: 'Apple's next CEO'apple turnus profile nyt3 months ago
Published January 9, 2026 by Philip Elmer-DeWitt

Profiled in the New York Times: 'Apple's next CEO'

Tim Cook, 65, has told senior leaders that he is tired and would like to reduce his workload.

Read More Profiled in the New York Times: 'Apple's next CEO'

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Apple's succession planapple succession plan inc4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

Apple's succession plan

Everyone seems to be leaving Apple, but maybe that’s a good thing.

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FT: This year may be Tim Cook's last as Apple's CEOapple tim cook replacement5 months ago
Published November 15, 2025 by Philip Elmer-DeWitt

FT: This year may be Tim Cook's last as Apple's CEO

The iPhone maker’s board is preparing for its longtime leader to step down.

Read More FT: This year may be Tim Cook's last as Apple's CEO

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AppleInsider: It's Joz, Ternus or Hair Force Oneapple joz ternus hair9 months ago
Published July 20, 2025 by Philip Elmer-DeWitt

AppleInsider: It's Joz, Ternus or Hair Force One

Whenever Tim Cook retires as Apple CEO, there are now several obvious contenders for the role — but it may all come down to exactly when he steps away.

Read More AppleInsider: It's Joz, Ternus or Hair Force One

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Mark Gurman puts his chips on this man to be Apple's next CEOapple cook successor ternus2 years ago
Published May 9, 2024 by Philip Elmer-DeWitt

Mark Gurman puts his chips on this man to be Apple's next CEO

Tim Cook's most likely successor, people within Apple say, would be John Ternus, the senior VP of hardware engineering.

Read More Mark Gurman puts his chips on this man to be Apple's next CEO

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CNBC takes us on a rare tour of an Apple Silicon lab (video)apple silicon lab tour2 years ago
Published December 1, 2023 by Philip Elmer-DeWitt

CNBC takes us on a rare tour of an Apple Silicon lab (video)

"I came to Apple with the purpose of building our own silicon for the iPhone. It was a very small team at the time, about 40 or 50 engineers. — SVP of Hardware Technologies Johny Srouji

Read More CNBC takes us on a rare tour of an Apple Silicon lab (video)

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Apple rock stars: Federighi, Joswiak, Rockwell, Ternus (video)apple gruber live wwdc233 years ago
Published June 12, 2023 by Philip Elmer-DeWitt

Apple rock stars: Federighi, Joswiak, Rockwell, Ternus (video)

All two hours of John Gruber's Talk Show Live WWDC23 now available on YouTube.

Read More Apple rock stars: Federighi, Joswiak, Rockwell, Ternus (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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