My take: It's all about the optics.
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"Microsoft," said Joe Terranova, a CNBC regular, without hesitation on Monday's Halftime Report.
Read More Quick: Do you like Microsoft or Apple as a long-term hold? (video)
From a 21-page note to clients that landed on my desktop Sunday.
Read More Evercore's Amit Daryanani takes the 'deepest dive' into Apple wearables
Apple at $265.76: Look who's underwater now
6 years ago
6 years agoMy full list of Apple price targets as accurate and up-to-date* as I can make it.
Don't blame me if you have to cancel your vacation.
Read More This week's Apple trading strategies (11/18-11/22)
From a note to clients by analyst Amit Daryanani that landed on my desktop Saturday.
Apple is the tail that wags the Dow
6 years ago
6 years agoOf the Dow Industrial Average's latest 1,000 points, Apple accounted for 434.
From a note to clients by analyst Daniel Ives that landed on my desktop Friday.
Read More Wedbush hikes Apple price target to (Street-high) $325
Advertising on Apple devices is a largely untapped source of revenue says analyst Samik Chatterjee.
That's one way to get attention.
Read More CNBC's finest kick around a 'rare sell' rating on Apple
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