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Saturday Apple video: MadTV's iPad skit (2010)saturday apple video ipad5 months ago
Published March 15, 2025 by Philip Elmer-DeWitt

Saturday Apple video: MadTV's iPad skit (2010)

They laughed when Steve Jobs named the tablet.

Read More Saturday Apple video: MadTV's iPad skit (2010)

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At all-hands meeting, Siri team leader throws marketing under the busapple siri blames marketing5 months ago
Published March 15, 2025 by Philip Elmer-DeWitt

At all-hands meeting, Siri team leader throws marketing under the bus

"“This was not one of these situations where we get to show people our plan after it’s done,” he said. “We showed people before.”

Read More At all-hands meeting, Siri team leader throws marketing under the bus

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Sixth annual Apple 3.0 price target contestapple price target contest 20265 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Sixth annual Apple 3.0 price target contest

Winner is the player whose target is closest to Apple’s closing price on Wednesday, April 1, 2026.

Read More Sixth annual Apple 3.0 price target contest

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Maxim's Tom Forte: The lack of AI is costing Apple market share in Chinaapple maxim forte china5 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Maxim's Tom Forte: The lack of AI is costing Apple market share in China

"The good news is that Apple is still a huge cash machine."

Read More Maxim's Tom Forte: The lack of AI is costing Apple market share in China

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Does Apple's max pain chart look funny to you?apple max pain put peak5 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Does Apple's max pain chart look funny to you?

With max pain at $217.50 on Friday morning, puts are trading at a higher strike price ($240) than the calls ($220).

Read More Does Apple's max pain chart look funny to you?

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Google live translation in action (2022 video)apple pixel live translation5 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Google live translation in action (2022 video)

"Rival earbuds, such as Google Pixel Buds, have had the option for years." — Mark Gurman

Read More Google live translation in action (2022 video)

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Rosenblatt's Barton Crockett comes to Apple's defenseapple barton crockett defense5 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Rosenblatt's Barton Crockett comes to Apple's defense

"Apple's strength is their massive footprint."

Read More Rosenblatt's Barton Crockett comes to Apple's defense

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Wedbush sticks with its Street-high $325 Apple targetapple wedbush ives may5 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Wedbush sticks with its Street-high $325 Apple target

"While we get the disappointment from investors and this was not an ideal rollout for Apple Intelligence, we believe this sell-off is way overdone." — Analyst Daniel Ives

Read More Wedbush sticks with its Street-high $325 Apple target

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Premarket: Apple is greenapple premarket green 8-15-255 months ago
Published March 14, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rebounding After S&P 500 Correction to End a Volatile Week" posted early Friday.

Read More Premarket: Apple is green

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It's not just Appleapple correction spx5 months ago
Published March 13, 2025 by Philip Elmer-DeWitt

It's not just Apple

"The S&P 500 is now more than 10 percent below its last record high — a line in the sand for investors worried about a sell-off gathering steam."

Read More It's not just Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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