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Saturday Apple video: Baby's first yearsaturday apple video baby2 weeks ago
Published July 5, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Baby's first year

"You just made me realize that... maybe I'm a good mom. Yeah." 

Read More Saturday Apple video: Baby's first year

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Independence Day: U.S. markets are closedapple independence day 20252 weeks ago
Published July 4, 2025 by Philip Elmer-DeWitt

Independence Day: U.S. markets are closed

Enjoy the day off, but let's spend a moment remembering why Americans celebrate the Fourth of July.

Read More Independence Day: U.S. markets are closed

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BofA maintains $235 Apple target after App Store revenues grew 12% in Juneapple app store 12 percent2 weeks ago
Published July 3, 2025 by Philip Elmer-DeWitt

BofA maintains $235 Apple target after App Store revenues grew 12% in June

"While some investors may question the near-term severity of the ruling from the Epic Games case, this concern appears to be moot." — Analyst Wamsi Mohan

Read More BofA maintains $235 Apple target after App Store revenues grew 12% in June

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June quarter China iPhone sales give Apple a pre-July 4th boostapple china iphone boost2 weeks ago
Published July 3, 2025 by Philip Elmer-DeWitt

June quarter China iPhone sales give Apple a pre-July 4th boost

Apple claimed the top spot during the sales period, with three iPhone variants securing spots on the top half of the bestseller list. — Counterpoint Research

Read More June quarter China iPhone sales give Apple a pre-July 4th boost

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UBS sticks with (soggy) Apple target of $210apple ubs vietnam 2102 weeks ago
Published July 3, 2025 by Philip Elmer-DeWitt

UBS sticks with (soggy) Apple target of $210

"Vietnam trade deal = limited financial impact." — Analyst David Vogt

Read More UBS sticks with (soggy) Apple target of $210

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Look what Apple's imaging engineers have been up toapple eye image sensor2 weeks ago
Published July 3, 2025 by Philip Elmer-DeWitt

Look what Apple's imaging engineers have been up to

"If Apple's proposed sensor reaches its potential, it would not only surpass current iPhones but also outperform many professional cinema cameras, such as the ARRI ALEXA 35."

Read More Look what Apple's imaging engineers have been up to

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Premarket: Apple is redapple premarket red 7-14-252 weeks ago
Published July 3, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Rise Ahead of Jobs Data" posted early Thursday.

Read More Premarket: Apple is red

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Apple folds folding iPadapple folding ipad hold2 weeks ago
Published July 2, 2025 by Philip Elmer-DeWitt

Apple folds folding iPad

"The company has decided to pause progress on the larger foldable device for the time being.” — Digitimes

Read More Apple folds folding iPad

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China recalls hundreds of its engineers from India's iPhone factoriesapple foxconn china engineers2 weeks ago
Published July 2, 2025 by Philip Elmer-DeWitt

China recalls hundreds of its engineers from India's iPhone factories

"More than 300 Chinese workers have left, and mostly support staff from Taiwan remain in India"

Read More China recalls hundreds of its engineers from India's iPhone factories

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Jefferies raises Apple target $17.70 to (soggy) $188.32Jefferies apple underperform 1882 weeks ago
Published July 2, 2025 by Philip Elmer-DeWitt

Jefferies raises Apple target $17.70 to (soggy) $188.32

Analyst Edison Lee upgraded the stock to Hold from Underperform.

Read More Jefferies raises Apple target $17.70 to (soggy) $188.32

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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