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Wedbugh hikes its Apple target $30 to $350apple wedbush 350 hike1 week ago
Published December 8, 2025 by Philip Elmer-DeWitt

Wedbugh hikes its Apple target $30 to $350

"2026 is going to finally be the year that Apple actually enters the AI Revolution." — Analyst Daniel Ives

Read More Wedbugh hikes its Apple target $30 to $350

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Evercore hikes its Apple target $25 to $325apple evercore hike 3251 week ago
Published December 7, 2025 by Philip Elmer-DeWitt

Evercore hikes its Apple target $25 to $325

"Siri 2.0 – This Time It’s Real." — Analyst Amit Daryanani

Read More Evercore hikes its Apple target $25 to $325

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Mark Gurman: Apple's AI and robotics teams are draining talentapple gurman talent drain1 week ago
Published December 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's AI and robotics teams are draining talent

"Roughly a dozen other top AI researchers have left the organization, which is suffering from low morale."

Read More Mark Gurman: Apple's AI and robotics teams are draining talent

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This week's Apple trading strategies (12/8-12/12/25)apple trading strategies 12-8-251 week ago
Published December 7, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/8-12/12/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/8-12/12/25)

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Mark Gurman: Johny Srouji is talking about leaving Appleapple gurman Johny Srouji2 weeks ago
Published December 6, 2025 by Philip Elmer-DeWitt

Mark Gurman: Johny Srouji is talking about leaving Apple

From Gurman's "Apple Rocked by Executive Departures, With Chip Chief at Risk of Leaving Next" posted Saturday by Bloomberg

Read More Mark Gurman: Johny Srouji is talking about leaving Apple

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Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)apple trump newsom cook2 weeks ago
Published December 6, 2025 by Philip Elmer-DeWitt

Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

From Wesley Hilliard's "California Governor sees Apple CEO's dealings with Trump as part of his job" posted Wednesday by AppleInsider.

Read More Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

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Saturday Apple video: 'I'm not remarkable'apple saturday video accessibility2 weeks ago
Published December 6, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'I'm not remarkable'

In case you missed it Tuesday, here's the most joyful accessibility video I've ever seen.

Read More Saturday Apple video: 'I'm not remarkable'

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Gene Munster on Apple's latest leadership changesapple munster leadership changes2 weeks ago
Published December 5, 2025 by Philip Elmer-DeWitt

Gene Munster on Apple's latest leadership changes

He puts the heads that fell into three buckets: retired, poached and eased out the door.

Read More Gene Munster on Apple's latest leadership changes

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Apple AirTag helps rescue black lab swept out to sea (video)apple airtag rescue lab2 weeks ago
Published December 5, 2025 by Philip Elmer-DeWitt

Apple AirTag helps rescue black lab swept out to sea (video)

From "San Diego lifeguards rescue dog swept out to sea at Dog Beach" which aired last week on CBS 8 San Diego.

Read More Apple AirTag helps rescue black lab swept out to sea (video)

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Counterpoint: With Apple's entry, 2026 will be a breakout year for foldablesapple foldables counterpoint breakout2 weeks ago
Published December 5, 2025 by Philip Elmer-DeWitt

Counterpoint: With Apple's entry, 2026 will be a breakout year for foldables

Apple, a major new entrant arriving in H2 2026, is expected to strengthen premium upgrade cycles across core regions from its solid iPhone user base.

Read More Counterpoint: With Apple's entry, 2026 will be a breakout year for foldables

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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