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Apple's automation plans are squeezing suppliersapple automation squeezing suppliers2 days ago
Published September 2, 2025 by Philip Elmer-DeWitt

Apple's automation plans are squeezing suppliers

On the road to the machine-assembled iPhone, Apple's Asian partners are being asked to pay their share.

Read More Apple's automation plans are squeezing suppliers

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BofA: Apple's 'Awe' factor next week rests on the iPhone Airapple bofa iphone air2 days ago
Published September 2, 2025 by Philip Elmer-DeWitt

BofA: Apple's 'Awe' factor next week rests on the iPhone Air

"The launch of iPhone Air with a slimmer form factor could appeal to a broader than anticipated consumer demographic." — Analyst Samik Chatterjee

Read More BofA: Apple's 'Awe' factor next week rests on the iPhone Air

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Premarket: Apple is redapple premarket red 9-4-252 days ago
Published September 2, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Fall; Treasury Yields Rise" posted early Tuesday.

Read More Premarket: Apple is red

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Stand firm on strong encryption, Trump's guys now tell Appleapple trump strong encryption3 days ago
Published September 1, 2025 by Philip Elmer-DeWitt

Stand firm on strong encryption, Trump's guys now tell Apple

"Less than a year ago Trump came out in strong opposition to Apple, stating that the FBI must be allowed to force Apple to unlock access to the iPhones of suspects."

Read More Stand firm on strong encryption, Trump's guys now tell Apple

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One closed Apple Store is the least of the problems for Chinese shopping mallsapple store chinese malls3 days ago
Published September 1, 2025 by Philip Elmer-DeWitt

One closed Apple Store is the least of the problems for Chinese shopping malls

“Developers all over were putting up significant malls, and you knew they weren’t all going to make it,”  — Ron Johnson, former SVP of Apple retail

Read More One closed Apple Store is the least of the problems for Chinese shopping malls

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Happy Labor Dayapple Labor Day 20253 days ago
Published September 1, 2025 by Philip Elmer-DeWitt

Happy Labor Day

U.S. markets are closed. Enjoy the day off.

Read More Happy Labor Day

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Huawei — not Apple — ruled the wrist last quarterapple watch huawei tops4 days ago
Published August 31, 2025 by Philip Elmer-DeWitt

Huawei — not Apple — ruled the wrist last quarter

"Huawei overtook Apple to claim the top spot in global shipment leadership for the first time."

Read More Huawei — not Apple — ruled the wrist last quarter

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Apple iPhone saves PA teenager who fell asleep at the wheelapple iphone teen crash4 days ago
Published August 31, 2025 by Philip Elmer-DeWitt

Apple iPhone saves PA teenager who fell asleep at the wheel

From "Teen's phone calls 911 after car crash, saves her life" which aired Aug. 20 on WFMJ.

Read More Apple iPhone saves PA teenager who fell asleep at the wheel

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This week's Apple trading strategies (9/1-9/5/25)apple trading strategies 9-1-254 days ago
Published August 31, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/1-9/5/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/1-9/5/25)

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Josh Brown: Apple will pop $30 the day it buys Perplexityapple perplexity josh brown5 days ago
Published August 30, 2025 by Philip Elmer-DeWitt

Josh Brown: Apple will pop $30 the day it buys Perplexity

“I think this is what everyone who’s holding shares of Apple... wants them to do.”

Read More Josh Brown: Apple will pop $30 the day it buys Perplexity

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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