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Premarket: Apple is redapple premarket red 12-12-254 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock futures rise as markets await Nvidia earnings, government data" posted early Monday.

Read More Premarket: Apple is red

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Still no Apple price target from KeyBancapple keybanc no pt4 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

Still no Apple price target from KeyBanc

"With AAPL trading at ATH valuations, we'd be patient to look for a pullback to find a better entry." — Analyst Brandon Nispel

Read More Still no Apple price target from KeyBanc

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Do I have to post another Masimo vs. Apple item?apple masimo 21st item4 weeks ago
Published November 16, 2025 by Philip Elmer-DeWitt

Do I have to post another Masimo vs. Apple item?

I count 20 of them so far, plus an NPR interview. Enough is enough.

Read More Do I have to post another Masimo vs. Apple item?

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Mark Gurman: Apple has begun a 'full rethink' of the iPhoneapple gurman iphone rethink4 weeks ago
Published November 16, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple has begun a 'full rethink' of the iPhone

"Beyond upgrading the products themselves, Apple is changing when it releases new iPhones."

Read More Mark Gurman: Apple has begun a 'full rethink' of the iPhone

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This week's Apple trading strategies (11/17-11/21/25)apple trading strategies 11-17-254 weeks ago
Published November 16, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/17-11/21/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/17-11/21/25)

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FT: This year may be Tim Cook's last as Apple's CEOapple tim cook replacement4 weeks ago
Published November 15, 2025 by Philip Elmer-DeWitt

FT: This year may be Tim Cook's last as Apple's CEO

The iPhone maker’s board is preparing for its longtime leader to step down.

Read More FT: This year may be Tim Cook's last as Apple's CEO

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Saturday Apple video: Calming teas (Get a Mac 2008)apple Saturday calming teas4 weeks ago
Published November 15, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Calming teas (Get a Mac 2008)

Crashtime Chamomile, Pomegranate Patience, Raspberry Restart and Missing Driver Mint. 

Read More Saturday Apple video: Calming teas (Get a Mac 2008)

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Morgan Stanley's Erik Woodring sees what Apple is doingapple woodring cnbc interview4 weeks ago
Published November 14, 2025 by Philip Elmer-DeWitt

Morgan Stanley's Erik Woodring sees what Apple is doing

"What we're seeing in China is reflective of what is happening with the iPhone 17 more broadly, which is the right product resonating with the right price points."

Read More Morgan Stanley's Erik Woodring sees what Apple is doing

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Greg Bates: What do you call what Apple does?apple greg bates ai4 weeks ago
Published November 14, 2025 by Philip Elmer-DeWitt

Greg Bates: What do you call what Apple does?

"We need a name, a term for when a company/person does what the whole world is utterly convinced is the wrong move — and then turns out to be right to earth-shattering effect." 

Read More Greg Bates: What do you call what Apple does?

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WSJ: The source of AI frothapple ai froth wsj4 weeks ago
Published November 14, 2025 by Philip Elmer-DeWitt

WSJ: The source of AI froth

A certain amount of corporate spending on AI companies might not be carefully thought through. It’s more performative, a demonstration that leadership is doing something.

Read More WSJ: The source of AI froth

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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