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Designer of the iPhone Air leaves Apple after it set the price of the device too highapple iphone air designer4 weeks ago
Published November 19, 2025 by Philip Elmer-DeWitt

Designer of the iPhone Air leaves Apple after it set the price of the device too high

"The iPhone Air starts at $999, but the comparable iPhone 17 starts at $899, or you can get the total package in the iPhone 17 Pro for just $100 more, at $1,099."

Read More Designer of the iPhone Air leaves Apple after it set the price of the device too high

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Premarket: Apple is redapple premarket red 12-12-254 weeks ago
Published November 19, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "S&P 500 Futures Rise as Investors Await Nvidia Earnings" posted early Wednesday.

Read More Premarket: Apple is red

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Look who lined up to buy Apple's Issey Miyake iPhone Pouchiphone pouch apple soldout4 weeks ago
Published November 18, 2025 by Philip Elmer-DeWitt

Look who lined up to buy Apple's Issey Miyake iPhone Pouch

“It’s so cool design-wise because it's designed by Issey Miyake." — Women's fashion designer Lee Aizner

Read More Look who lined up to buy Apple's Issey Miyake iPhone Pouch

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Look at the monthly peak Apple's iPhone just hit in Chinaapple iphone china best4 weeks ago
Published November 18, 2025 by Philip Elmer-DeWitt

Look at the monthly peak Apple's iPhone just hit in China

"It is the best ever start to a December quarter for Apple, with total sell-through far surpassing its previous peak in October 2021."

Read More Look at the monthly peak Apple's iPhone just hit in China

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One in four phones sold in China last month was an Apple iPhoneapple china 25 percent4 weeks ago
Published November 18, 2025 by Philip Elmer-DeWitt

One in four phones sold in China last month was an Apple iPhone

"Apple last achieved this market share milestone in 2022 when competition in the premium segment was weaker."

Read More One in four phones sold in China last month was an Apple iPhone

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Premarket: Apple is greenapple premarket green 11-28-254 weeks ago
Published November 18, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "US stock futures slip as rate-cut hopes fade, valuation worries persist" posted early Tuesday.

Read More Premarket: Apple is green

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Brian M: Why the hell does Apple...apple why hell memory4 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

Brian M: Why the hell does Apple...

Overcharge shamelessly for Mac memory upgrades?

Read More Brian M: Why the hell does Apple...

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WSJ: AI's blast radiusapple ai blast radius4 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

WSJ: AI's blast radius

"If the AI market blows up, the blast radius would be wide, hitting not only Wall Street firms, but also pensions, mutual and exchange-traded funds and individual investors."

Read More WSJ: AI's blast radius

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Look which billionaire AI tech bro sold Nvidia, kept Appleapple nvidia peter thiel4 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

Look which billionaire AI tech bro sold Nvidia, kept Apple

From Vlad Savov and Tom Metcalf's "Peter Thiel’s Fund Sold Off Entire Nvidia Stake Last Quarter" posted Monday by Bloomberg.

Read More Look which billionaire AI tech bro sold Nvidia, kept Apple

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Richard Windsor: Replacing Apple's MasterChefapple cook richard windsor4 weeks ago
Published November 17, 2025 by Philip Elmer-DeWitt

Richard Windsor: Replacing Apple's MasterChef

"If the replacement is internal, I will be worried about more-of-same which is not what I think this company needs."

Read More Richard Windsor: Replacing Apple's MasterChef

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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