Get out the popcorn.

The critics have not been kind. The early viewers liked it better.
Ballsy move, two days before quarterly earnings.
Hollywood is a chatty town. Cupertino not so much.
Netflix is screwed.
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The quality of Apple's trailers has improved dramatically.
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Building the value proposition of Apple's newest service, one author at a time.
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Doing it because they can.
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Rod Hall's head-snapping $165 price target dismissed in 25 words.
Excerpts from the notes I've seen. More as they come in.
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