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Ben Thompson: With Gemini, Apple has sealed its fateapple gemini thompson stratechery3 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Ben Thompson: With Gemini, Apple has sealed its fate

"In short, I think Apple has made a good decision here for short term reasons, but I don’t think it’s a short-term decision."

Read More Ben Thompson: With Gemini, Apple has sealed its fate

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Dell gets points for its nearly AI-free briefing at CESapple dell ai cycle3 months ago
Published January 8, 2026 by Philip Elmer-DeWitt

Dell gets points for its nearly AI-free briefing at CES

"It's not that Dell doesn't care about AI or AI PCs anymore, it's just that over the past year or so it's come to realise that the consumer doesn't."

Read More Dell gets points for its nearly AI-free briefing at CES

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AI: The buildout hits homeapple ai buildout backlash3 months ago
Published January 6, 2026 by Philip Elmer-DeWitt

AI: The buildout hits home

As the buildout of AI infrastructure alarms communities, it is fast emerging as a potent electoral issue across the political divide.

Read More AI: The buildout hits home

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NYT: The ranks of genAI skeptics is growingapple genai rage nyt3 months ago
Published January 2, 2026 by Philip Elmer-DeWitt

NYT: The ranks of genAI skeptics is growing

From Evan Gorelick's "Rage Quit" which landed on my desktop Friday via the New York Times.

Read More NYT: The ranks of genAI skeptics is growing

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Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 targetapple moffett 234 neutral4 months ago
Published December 21, 2025 by Philip Elmer-DeWitt

Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target

From "Apple faces risk from memory cost spike in 2026: MoffettNathanson's Moffett" which aired Friday on CNBC.

Read More Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target

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Jim Cramer: Apple will be the beneficiary of the hyperscalers' investments in AIapple cramer fade ai4 months ago
Published December 17, 2025 by Philip Elmer-DeWitt

Jim Cramer: Apple will be the beneficiary of the hyperscalers' investments in AI

"You want to fade the AI? You done? Then buy Apple."

Read More Jim Cramer: Apple will be the beneficiary of the hyperscalers' investments in AI

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Wall Street thinks Apple's AI strategy looks smart — for nowapple ai strategy needham4 months ago
Published December 10, 2025 by Philip Elmer-DeWitt

Wall Street thinks Apple's AI strategy looks smart — for now

“It is remarkable how they have kept their heads and are in control of spending, when all of their peers have gone the other direction.” — Needham's John Barr

Read More Wall Street thinks Apple's AI strategy looks smart — for now

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Mark Gurman: Apple's AI and robotics teams are draining talentapple gurman talent drain4 months ago
Published December 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's AI and robotics teams are draining talent

"Roughly a dozen other top AI researchers have left the organization, which is suffering from low morale."

Read More Mark Gurman: Apple's AI and robotics teams are draining talent

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Barron's: How slow-moving Apple could win the AI raceapple ai barrons winning4 months ago
Published December 5, 2025 by Philip Elmer-DeWitt

Barron's: How slow-moving Apple could win the AI race

Meanwhile, Wall Street seems to have moved on to a new narrative: It doesn’t matter if Apple is late to AI.

Read More Barron's: How slow-moving Apple could win the AI race

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What hyperscalers spend on AI infrastructure, Apple spends on buybacksapple ai buybacks hyperscalers4 months ago
Published December 4, 2025 by Philip Elmer-DeWitt

What hyperscalers spend on AI infrastructure, Apple spends on buybacks

The company’s diluted share count has declined by 34.6% over the past 10 years, as the company has spent $708.7 billion on buybacks.

Read More What hyperscalers spend on AI infrastructure, Apple spends on buybacks

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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