"Advertising is so boring and safe, we rarely get to talk/think about things like this." — TV commercial director Adam Lisagor
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Indies who missed the memo that this was low-expectations quarter got clobbered by the pros. Six of the top 10 spots this round went to Wall Street professionals.
This looks like up to me. When last we heard from Forte, back in November, he was at Davidson and had just cut his Apple target to $166.
Read More Newly arrived at Maxim, Tom Forte slaps a hold and a $178 target on Apple
"We’re always looking for things to go viral, so we were thinking, ‘What crazy things could we do with this?'" — Dante Lentini
Read More 'Reckless' Tesla driver wearing Apple Vision Pro did it for the money
"Apple Inc. is facing one of the toughest marketing challenges in its history: pitching customers on a $3,499 headset with limited battery life, an unwieldy design and no killer app."
Read More Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom
3 years agoDavid Pierce's "The Google trial shows that Apple’s search deal is the most important contract in tech" posted Wednesday by The Verge.
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