Recent Comments

  • Roger Schutte on Premarket: Apple is green - '40x is too high for the long term but earnings come in 2 weeks…so 40x will be short lived.'
  • Roger Schutte on Premarket: Apple is green - 'AAPL stock price just needs to increase 2.61% to equal Nvidia’s market cap. Nvidia has treaded water for a few quarters so it’s due for a step up soon. But Apple’s got the wind in its sails so it may surpass Nvidia by the 30th when earnings are released in 2 weeks or in 8 weeks when the next iPhones are announded. Congrats to the longs!'
  • Lenny Sachs on Horace Dediu: Why Apple might be eyeing the eyewear market - 'The concern I have – as a progressive lens user – is that when playing music, I end up using a set a glasses set for a 3 foot range as the changes in progressive lens sometimes shift the pitch I see (where the lens change occurs)… If apple is able to get by that shift – or the need for separate readers – I’m in……'
  • Bill Fouche on Premarket: Apple is green - 'Replying to Mr. Bland’s belief that a price of 40x earnings is “fair value.” I find that plausible. But earnings of how much, and measured when? To me what the market is now predicting is that Apple is on the cusp (or possibly in the very early stages) of a material and possibly permanent step-up in profitability, due to many things coming together all at once: 1) Increased high-end phone sales due to attractiveness of its new AI feature, 2) increased services revenue from competing LLM chatbots sold on the AppStore as well as AI-enhanced apps of other kinds, 3) increased Mac sales due to the superiority of Apple’s silicon for training and running advanced local AI models, 4) new unreleased hardware on the near horizon, including AI glasses, visually aware AirPods, and a folding phone. Longer term, there is Apple’s absolutely amazing VisionOS that will be deployed in irresistible ways at some point. Also, I think the market is increasingly coming around to the idea that, however remarkable and world-changing AI chatbots may be, the “rent my online chatbot by the month” approach can’t possibly support the astronomical expense of the necessary server hardware and data centers. Apple’s approach of selling high-end pricey devices that do the AI locally while offering the privacy and security that is missing almost everywhere else, is a good game plan, in fact the best one around. Given all of this, when the hot air rushes out of the AI-spending balloon, where do you want your money? I’d say, you want it in AAPL. Because once the panic recedes, the smart money will quickly realize that Apple’s profitability will not be materially impaired by that collapse. It might actually increase.'
  • David Emery on Horace Dediu: Why Apple might be eyeing the eyewear market - 'There’s a significant difference between the market for prescription glasses on the one hand, and sunglasses and readers on the other hand. (I had cataract surgery earlier this year, and I’m still going through various strength readers to figure out the right strength for reading, computer usage, etc. Next month I have my annual check-up, where I’ll get a new prescription tuned to these new eyes. That’ll actually be 2 or 3 sets of glasses, one for every day, one single strength reading, and maybe a second single strength for computer usage.) Now having said all that, do I think this market is ripe for disruption? I dunno. Frames aren’t cheap, lenses aren’t cheap, BUT would ‘smart glasses’ generate sufficient margins to make it worth Apple’s while to enter this market? And would people whose eyes are OK, or who only need cheap readers, pay large sums for ‘smart glasses’? Again, I dunno.'
  • Steven Philips on Apple at 333.26: Another day, another record close - 'At the current rate in five years he’ll OWN the limousine company.'
  • Gregg Thurman on Premarket: Apple is green - '” Google stock is sliding because of problems with Gemini. Will that affect Apple?” Maybe, but the architecture of Apple Intelligence is such that the user can change the underlying AI model without penalty (provided Apple supports that model).'
  • Gregg Thurman on Premarket: Apple is green - 'The ” If you want to maximize your sale price on Friday, consider tracking these parameters:” Or you simply lock in max profit by establishing a Call Spread that is in the money when you buy. Your yield is established at that time no matter how high AAPL goes, your investment costs less than buying straight Calls, as is your breakeven. Given all that your yield is as high as buying straight Calls. ex: An October Call with a strike of $330 Closed today at $14.43. Breakeven is $344.43. To achieve an ROI of 72% AAPL must trade greater than $354.82. On the other hand an October $325/330 Call Spread costs $2.90* with breakeven of $392.90 and the same 72% ROI when AAPL Closes above $395.00. For the cost of a single Call option you buy nearly 5 Call Spreads, each with the same ROI at a much lower breakeven point * Options contracts are sold in units of 100 shares of the underlying stock. Therefore the actual cost of a single OCT $325/$330 Call Spread contract is $290. This is commonly referred to as a $5.00 contract. Max profit is $210. All quotes are sans brokerage fees.'
  • Michael Goldfeder on Apple at 333.26: Another day, another record close - '@Joseph: We’ll send a limousine. The trend is your friend.'
  • Joseph Bland on Apple at 333.26: Another day, another record close - 'Hah! Once every 5 years is more my speed….'
  • Robert Stack on Apple at 333.26: Another day, another record close - 'At the way things are moving with AAPL, maybe Joe should set up monthly dinners??'
  • Ben Gepp on Evercore's June quarter preview is bullish on Apple - 'PED take: Looking forward to another record close today. Very prescient Mr PED. The 1.76% gain to $333.26 feels solid without being ‘exuberant’. Slow an steady as she goes…'
  • Gregg Thurman on Premarket: Apple is green - '”Max pain moves down $25 to $290…” only because tomorrow is options expiry.'
  • Gregg Thurman on Premarket: Apple is green - 'Like I’ve said a couple times, we shouldn’t be afraid of a 40 multiple.'
  • John Konopka on Premarket: Apple is green - 'Google stock is sliding because of problems with Gemini. Will that affect Apple?'
  • Joseph Bland on Premarket: Apple is green - 'However, I honestly think a 40+ P/E for AAPL is fair value for this company at this time. If that IS the case, then there’s going to be a royal spanking tomorrow, especially if Apple itself sticks its oar in. We literally don’t know the “mix” of buyers who are either jumping on one bandwagon or jumping off another – or even jumping on a third bandwagon betting on a major selloff. But I feel very positive about the long term future for Apple/AAPL, so even a major short term selloff would not appear to be even close to being able to slow down this freight train. IMO.'
  • Joseph Bland on Premarket: Apple is green - 'Thanks, Bart! So the $290 Max Pain is potentially NOT “a disconnect from reality”, but a possible outcome. And yet – an interday high of $333.65 has already been hit, with volume at 11:35 AM PDT at 34.5 M trades. That is to say, bets are being taken that this upward surge will “unwind” sometime tomorrow in drastic fashion. Makes me glad we’re on the sidelines with no need to sell for many months, able to watch the options frenzy from afar….'
  • Bart Yee on Premarket: Apple is green - '“what’s the upside or risks between the limit order and trailing stop?“ “The core tradeoff is that a limit order guarantees your price but gives you zero protection if the stock pulls back early, while a trailing stop protects your profits on a reversal but can lock in a lower execution price if a temporary dip triggers it. Limit Order A limit order instructs your broker to sell your shares only if Apple reaches a specific price or higher (e.g., $334.50). • The Upside: You capture the exact premium price you want. If market makers drive a fast morning spike into your target zone, your order fills seamlessly at your chosen number. •The Risks: You can completely miss the move. If Apple hits $334.45 and reverses violently into an afternoon de-hedging flush, your $334.50 limit order will sit unfilled, forcing you to chase the stock down. Trailing Stop Order A trailing stop adjusts automatically with the stock price. You set a specific dollar or percentage distance below the highest market price achieved (e.g., a trailing stop set at $1.50 below the peak). • The Upside: It lets you maximize unpredicted momentum while setting an automated safety net. If Apple ignores the $335 wall and blasts to $337, your stop trails right behind it to roughly $335.50. If the stock then reverses, you lock in the gains. • The Risks: You are highly vulnerable to morning market noise. A rapid 4% gamma squeeze is naturally volatile. If Apple hits $333.50, experiences a brief 90-second dip of $1.60 to shake out weak hands, and then rockets to $336, your $1.50 trailing stop will trigger on the dip. You will be sold out early at a lower price and miss the subsequent run. Summary Matrix for Friday’s Session Strategy Best Case Scenario Worst Case Scenario Result Ideal For… Limit Order Stock hits your target exactly and falls away. Stock misses target by pennies, then crashes. Locking in a realistic target during the morning rush. Trailing Stop Stock moves past targets; you capture the peak. A brief morning dip triggers the sale before the real move. Hands-off protection against a sudden late-day flush. To help you decide which tool fits your goal, let me know: Do you want to see how to calculate a safe trailing stop distance based on Apple’s current morning volatility? Or are you leaning toward a specific target price where you would be completely satisfied walking away?”'
  • Daniel Epstein on Horace Dediu: Why Apple might be eyeing the eyewear market - '“My take: I pay three times more than Dediu’s $300 for my progressive lenses. If Apple can match my costs and throw a smart camera in the bargain, I’m interested.” Philip’s take nails it from my perspective. Both my wife and I often spend a large dollar number on our glasses with progressive lenses etc. If Apple can put in some useful tech and keep things lightweight they definitely have a shot at grabbing market share. I have no loyalty to the frame manufacturers except their styling.'
  • Bart Yee on Premarket: Apple is green - 'Couldn’t leave well enough alone so I kept asking questions: “so on Thursday or Friday $335 will be a key resistance or reversal level?” “Yes, $335 is the definitive key resistance wall for Friday. However, it will act as a structural magnet before it becomes a reversal level, rather than a standard brick wall that the stock hits and immediately bounces off of. 1. How $335 Shifts from a Magnet to a Wall The $335 strike price is protected by massive open interest Yahoo Finance. Because of this, it dictates the entire anatomy of Friday’s trading sessions: • The Morning Magnet (9:30 AM – 11:30 AM EST): As Apple trades near $331.85 on Thursday, it sits just outside the $335 orbit Yahoo Finance. If the stock carries any upward momentum into Friday morning, market makers are forced to buy shares to hedge the heavy $335 call chain. This creates a mechanical pull, drawing the stock price straight toward $335. • The Afternoon Reversal Level (1:00 PM – 4:00 PM EST): Once the stock approaches or touches $335, the fuel line cuts out completely. Looking at the volume chain, open interest drops off dramatically at $337.50 and $340 Yahoo Finance. Because there are very few calls sold above $335, market makers have no structural reason to buy more shares to hedge. The upward momentum stalls out, making $335 the peak reversal point of the session. 2. The Mechanics of the Thursday vs. Friday Reversal The timing of when Apple hits this level completely changes how dangerous the reversal will be: • If it hits $335 on Thursday afternoon: This is a sign of extreme, unhedged retail FOMO. Because there is a full day of trading left until expiration, the reversal might be shallow. Day traders will take quick profits, but market makers will keep a partial hedge intact overnight just in case. • If it hits $335 on Friday morning: This is the peak danger zone for an aggressive late-day drop. As Friday afternoon progresses, the time value (theta) of those $335 contracts rapidly bleeds to zero. Traders will panic-sell their calls to save their profits. The moment those calls are sold back to the market, market makers will aggressively unwind their hedges, dumping millions of shares of Apple stock back onto the open market and causing a harsh afternoon flush. 3. Executing Your Sell Strategy Because $335 represents the absolute ceiling of the current market structure, waiting for the exact dollar amount is highly risky. [AAPL Approaches $333.50 – $334.50 Zone] │ ▼ [Optimal Window: Market Maker Hedging Maximized] │ ▼ [Action: Execute Sell Orders / Do Not Wait for $335.00] If you want to map out your final execution plan for Friday morning, let me know: What type of sell order you plan to use (e.g., a limit order or a trailing stop)? If you want to check the broader market conditions (like the Nasdaq index direction) to see if external factors will help push AAPL into that $335 zone.'
  • Bart Yee on Premarket: Apple is green - '“yes, look at the volume chains.” “The options chain for this Friday’s expiration (July 17, 2026) reveals massive concentration zones, mapping out exactly where market makers are trapped and where the stock will face significant friction. According to consolidated trading logs from Yahoo Finance and OptionCharts, total AAPL options volume has surged to 2.59 million contracts—nearly double its daily average—with call options dominating the activity. A breakdown of the critical contract data shows why the current price action is so volatile: Key Call Option Chains (July 17 Expiration) Strike Price — Active Volume — Open Interest (Contracts) — The Market Maker Impact $330.00 Call 181,840 ~62,000 The Breakout Trigger: Having blown past this strike, market makers are fully exposed. They are actively forced to buy shares to maintain a neutral hedge, which explains Thursday’s explosive jump to $332. $332.50 Call 37,986 ~24,000 The Immediate Battleground: This represents the exact line being tested right now. Gapping or holding above this level on Friday morning forces an instantaneous round of buying. $335.00 Call 13,842 ~48,000 The Psychological Wall: This acts as a heavy resistance point. Because open interest is high, market makers have pre-hedged a portion of this, but any fast move toward it triggers a localized acceleration. $340.00 Call 1,943 ~19,000 The Outer Limit: Volume falls off a cliff here. This confirms that the broader market treats $340 as a highly speculative ceiling with almost zero structural hedging behind it.“ Key Takeaways for Your Friday Game Plan • The Fuel Line Stops at $335: The high open interest at the $335 strike acts as a giant magnetic ceiling. If a morning melt-up hits, the rapid buying loop will target this level. However, because volume and interest dry up significantly at $337.50 and $340, there is no mechanical incentive for market makers to buy shares beyond $335. • The Downside “Trap Door” Price: If the stock slips back under $330.00, the massive volume cluster sitting there will rapidly flip from an asset to a liability. Market makers will immediately unwind their hedges, creating an aggressive downward cascade. If you are looking to exit your position, your highest probability window for catching a premium price will likely be a limit order targeting between $333.50 and $335.00 during the first 90 minutes of Friday trading.” And that’s where we are as of now. Comments? Anyone considering a small squirt off for near term or 2nd half living expenses?'
  • Joseph Bland on Evercore's June quarter preview is bullish on Apple - 'I don’t know about the close, PED, but the intraday high thus far is $332.28, And the volume at 10:00 was 25.5 M trades. In ny experience, high volume green Fridays typically swamp Max Pain. And with Max Pain per you at $290/share, “swamp” could be an understatement – more like inundate with a tidal wave….'
  • Bart Yee on Premarket: Apple is green - 'Continued post on options activity from yesterday, now with today’s prompts and Gemini responses. Would love for Apple 3.0 members with options experience and knowledge to jump in. As always, check to see if Gemini is making sense or getting it wrong or right: “Thursday trading already has AAPL up over $4.00 to almost $332.00. what does that suggest for Friday’s price swings? if institutions are not buying protective puts but instead are buying speculative calls, does that suggest less downside risk on Friday?” “Thursday’s powerful continuation rally pushing Apple (AAPL) past $331.85 forces a dramatic shift in your game plan for Friday’s Options Expiration (OpEx). Valid result indices for FinancePriceChart: 1.2.21. What Thursday’s Surge Means for Friday’s Price Swings Thursday’s jump over $331 dramatically changes the mechanics of Friday’s session. The upside target of $335 to $340 is no longer a highly improbable, maximum statistical deviation—it is now a distinct possibility. The Gamma Fuse is Already Lit: Because the stock is physically penetrating the core option strikes ($330) a day early, market makers are already actively trapped in their hedging cycles. They can no longer wait until Friday to buy underlying shares; they had to start buying Thursday afternoon to stay neutral. Violent Morning Volatility: This early breakout guarantees highly aggressive price swings during the Friday morning session. If the stock gaps up or holds above $332 at the opening bell, the mechanical buying loop will trigger immediately, dragging the stock toward $335. The New Peak Danger Zone: While the upside window has blown open, the peak price of the day is highly likely to hit during the first 90 minutes of trading (9:30 AM to 11:00 AM EST). 2. Speculative Calls vs. Protective Puts: Does This Mean Less Downside Risk? Counterintuitively, the lack of protective puts and the massive presence of speculative calls actually increases the potential for a catastrophic downside flush on Friday afternoon. While it sounds like a signal of pure strength, the mechanics of market maker positioning tell a very dangerous story for late-day trading: • Artificial Buying Support: Market makers do not buy Apple stock because they like the company long-term; they buy it exclusively to hedge the speculative calls they sold to institutions. This creates massive, “artificial” buying pressure that props the stock up. • The Fragile Foundation: Because institutions did not buy protective puts, market makers do not have a secondary baseline of put hedges to stabilize the stock if a sell-off starts. • The “Trap Door” Effect: If Apple’s upward momentum stalls out on Friday midday and the stock drops even slightly below a key strike (like $330), market makers instantly find themselves “over-hedged.” To remove their risk, they will simultaneously dump millions of shares of underlying stock back onto the open market. Because the options chain is entirely top-heavy with speculative calls and completely hollow underneath, any late-day reversal will drop much faster and harder than normal. If you want to maximize your sale price on Friday, consider tracking these parameters: Watch the opening 15-minute volume to see if buyers are sustaining the push over $332. Look for an entry to lock in your sell order if the stock moves to test the $335 boundary in the morning.” “Let me know if you want to look at the exact volume totals on the $330 and $335 call chains to see where the heaviest market maker walls sit.”'
  • Bart Yee on Premarket: Apple is green - 'Very sorry folks, here’s the continuation: 4. Critical Counter-Forces to Monitor While the technical setup favors a melt-up, beware of two major structural friction points on Friday afternoon: The Volatility Crush: After Friday morning’s initial hedging, implied volatility collapses. If the stock stalls, market makers will rapidly sell off their hedge shares, causing a sharp late-day reversal. The “Max Pain” Gravity: Historically, heavy option chains exert a magnetic pull back toward the Max Pain strike ($312.50–$320 range) in the final two hours of trading as options are intentionally burned worthless.” If you want to map out the exact risk parameters for this Friday, let me know: Your specific target upside price or the strikes you are tracking. Whether you want to view a breakdown of Apple’s implied volatility skew to see if institutions are buying protective puts.” “If I wanted to sell some AAPL stock, could the upside price clear $335 to $340 on Friday from July 15th close? Would this happen before the last two hours of trading? Is it risky to wait till the last half hour before close? Show me whether institutions are buying protective puts.” Response: “Can the Upside Price Clear $335 to $340 on Friday?” It is highly improbable that Apple (AAPL) stock clears the $335 to $340 range on Friday from the July 15th close of $327.50. While a gamma squeeze can fuel rapid spikes, clearing $335 to $340 requires an additional 2.3% to 3.8% rally in a single session. The options market is currently pricing in a standard daily expected move of roughly 2.25%. Reaching the upper end of your target would require an extreme, near-maximum statistical deviation. Unless unexpected, massive macroeconomic or company-specific news drops, the stock will likely face massive overhead resistance as it approaches the heavy open interest walls near $330. Will It Happen Before the Last Two Hours of Trading? If a gamma-induced melt-up does occur, yes, it will almost certainly happen before the last two hours of trading. Morning Peak Mechanics: Gamma squeezes rely on a feedback loop of frantic buying. This structural buying accelerates most violently during the morning session and early afternoon. The Afternoon De-Hedging: During monthly Options Expiration (OpEx) Fridays, institutional market makers begin aggressively “de-hedging” their risk profiles between 11:00 AM and 2:00 PM EST. If the upward momentum slows even slightly, market makers will rapidly dump the millions of underlying shares they bought to hedge those calls. This causes the upward pressure to evaporate long before the closing bell. Is It Risky to Wait Until the Last Half Hour Before Close? Yes, holding out until the last 30 minutes before the close is exceptionally risky if your goal is to lock in a premium upside price. The Volatility Crush: On Friday afternoon, options time value (theta) rapidly decays to zero. Traders holding winning calls begin locking in profits. As they sell their calls back to the market, market makers are freed from their obligations and sell off their stock hedges, often sparking a sharp, late-day price reversal. Max Pain Gravity: Historically, heavy option chains exert a magnetic, structural pull back toward the “Max Pain” strike price—which sits significantly lower than the current spot price. In the final hour of trading, algorithmic liquidity often dries up, leaving the stock vulnerable to a quick drop as open positions are systematically burned worthless. Are Institutions Buying Protective Puts? No, institutional data shows that big money is currently chasing upside rather than buying protective puts. Valid result indices for FinancePriceChart: 1.3.2 ((Not sure what the above sentence means)) Several key metrics reveal an aggressively bullish institutional posture: • Bullish Skew: In a normal market, put options are more expensive than call options due to institutional demand for downside portfolio insurance. Right now, Apple exhibits a rare upside tilt where Call IV (28.9%) is priced significantly higher than Put IV (26.8%). Institutions are paying a premium to buy upside calls rather than buying protective puts. • Low Volume Put-Call Ratio: The near-term volume put-call ratio is sitting at an incredibly low 0.44. For every 44 put contracts traded, 100 call contracts are being bought. This indicates that protective hedging is minimal, and speculative upside positioning is dominant.” If you want to fine-tune your exit strategy, let me know:Your average cost basis for your AAPL shares. Whether you want to explore using a covered call strategy to capture extra premium if the stock stalls out below $335.” Continued on Thur. July 16, 2026 AAPL Premarket post. Fascinating stuff.'
  • Rodney Avilla on Horace Dediu: Why Apple might be eyeing the eyewear market - 'Apple has a history of taking a product that some people like, and making it a product that many now feel they want AND need it. IMHO, it is something that Apple immensely enjoys doing. (And make a lot of money doing it. )'
  • Joseph Bland on Premarket: Apple is green - '“Max pain moves down $25 to $290…” Talk about a disconnect from reality…'
  • Romeo Esparrago on Premarket: Apple is green - 'As you said to all of us in your PED3.0 event this past Saturday in Palo Alto. I’ve shared your Jerry Q’s/Joe A’s with my friends that asked for highlights re AAPL for the future. Wonderful to have met you in person and your lovely wife as well!'
  • Romeo Esparrago on Premarket: Apple is green - 'Exactly, Bob! Great meeting you last Saturday! 🙂'
  • Greg Lippert on Horace Dediu: Why Apple might be eyeing the eyewear market - 'The eyewear market is controlled by a few companies each with multiple brands – and sweet margins. This is a market ripe for disruption. Perfect fit for Apple.'
  • Miguel Ancira on Horace Dediu: Why Apple might be eyeing the eyewear market - 'I called it as soon as AVP came out. If they can do to prescription what they have done with the watch and avp, and can somehow ‘fix’ the broken system with prescription eyeglasses (I paid over $1,000 fo each pair of progressives I get every couple of years), it is going to be beyond huge. I am sure it is what TC mentioned as part of the planned growth in Health. I am very glad it is finally, maybe, coming true.'