Recent Comments

  • Joseph Bland on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Hi, Fred. Sure. I was late to the show, but got one point in about Vision Pro and ergonomics, a pretty much ignored capability. About 30 years ago when I was 50 (Just turned 80 today, btw), I developed a severe case of degenerative disc disease of the neck. In the late 90’s I had four, five, and six fused, but was told by the surgeon I still had “a loaded gun” in my neck. Thanks to the 1984 Mac, I segued over to computer tech. But the degeneration continued, and finally, I realized I had to mount my monitor at eye level. I’m 6′ 2″, so that was pretty high – and I could only see my keyboard or the mouse with great difficulty with the monitor that high. As a result, I had to keep looking down – which screwed up my neck. Finally, I got smart. I bought a large oblong truck mirror, flipped it horizontal, and mounted it under my monitor. Voila! I could see my keyboard, my mouse, and my hands! The only problem was, everything was inverted, because I was looking into a mirror. When I saw my hands, they came at the keyboard from the direction of my monitor. Even worse, the keyboard symbols were both upside down and mirror-imaged! But oddly, my mind soon adapted to that, and I found myself very naturally using the mirror to position my hands and fingers. It helped that I was a touch typist, of course. What does this have to do with the VP and ergonomics? When you use a VP, your neck can be held in an ergonomically preferable position, since you can drag your monitor literally anywhere you want. So let’s say you have a monitor and your cursor controller in a separate window or windows. That should be perfectly possible with a Vision Pro. You can then put the keyboard and your cursor controller wherever you want, AND show your hands a fingers, including just below your monitor. And if you have a touchscreen monitor (like an iPad), you can show that and your hands horizontally in front of you – in 3d! The ergonomic benefits of that are huge. I tried to explain this whole idea to Horace, and I’m not sure I got it across throughly. But it did lead to a good discussion of how surgeons and such are using the VP right now to save themselves from a lot of physical stress. – at a downright bargain price to boot! Sacto Joe'
  • Ron Fredrick on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'David Emery said: “I loved HyperCard, and even used it to prototype “training exercise set-up” when I was working on a training system.” **Upvoted, David! I also loved Hypercard. At Lockheed-Martin in Sunnyvale, California, in about 1987, I assumed sole responsibility for what was referred to as “The Paperless Factory” and provided support in transitioning board and black box assemblers from using paper instructions to using computers at each workstation when building satellite hardware. Using Hypercard was a treat! I was able to pretty quickly learn how to use it and was able to effectively respond to requests from other engineers or factory support personnel to add to the capabilities that Hypercard provided.'
  • Neal Guttenberg on Apple MacBook Neo hands on (videos) - 'I only watched 2 of the videos. The lowdown on the specs were nice but no real hands on stuff in the reviews. The big thing is the price. With the $499 price for education, it could be a very nice entry level laptop and can keep some people totally in the Apple ecosystem. Definitely could bring education sales back if it works as it is advertised.'
  • David Emery on Apple MacBook Neo hands on (videos) - 'Not a video, but a strong take: https://daringfireball.net/linked/2026/03/05/steve-jobs-we-just-cant-ship-junk “Steve Jobs would have loved the MacBook Neo. Everything about it, right down to the fact that Apple is responsible for the silicon.”'
  • David Emery on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'In large part, my Asymco One membership was motivated by your and Horace’s participation here. I particularly appreciate transcripts, since I read much faster than most people talk.'
  • Farshad Nayeri on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Hi @DavidEmery sorry you weren’t able to join live. Rookie mistake by me. We will make sure th link is broadcast ahead of time next time. We’ve already put up the raw recording, which you can find by visiting asymco.com/live using your Asymco One credentials. We appreciate Apple 3.0 community’s interest and support (and PED’s) throughout the years. By means of thanking you, if anyone would like to see the recording please reach out!'
  • Roger Schutte on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'David, we were told a transcript and recording will be posted.'
  • Greg Lippert on Apple MacBook Neo hands on (videos) - 'Tremendous value for education. Low-cost PC and Chromebook makers must be s***ing their pants. Especially given the memory crisis.'
  • Gregg Thurman on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - '(“progressive” in the sense used by “progressive tax system”) Except that our tax system is no longer “progressive”. Through tax advantages available to the wealthy (and not to the lower classes) it is regressive.'
  • Greg Lippert on Premarket: Apple was green, turned red - 'Agreed Joe that will NEVER happen unless there is a blue wave during the midterms and even then I see this criminal, pedo admin saving saying fu, make me.'
  • Joseph Bland on Premarket: Apple was green, turned red - 'Upvoted your perception of why AAPL is compressing, Gregg. Sadly, though, the “shackling” will take guts, and Republicans in general are being shown to be gutless. I suppose that’s one silver lining: We see clearly now just how far the Party of Lincoln has fallen….'
  • Stephen Gordon on Apple MacBook Neo hands on (videos) - 'And a $100 education discount to boot. My sister works in elementary education and told me there are so many broken Chromebooks in her classroom. I expect she will see a lot of broken Neos in the years to come, though with the build quality, perhaps not as many?'
  • Joseph Bland on Premarket: Apple was green, turned red - 'Hi, Greg, Macro compression. Think of it as CO2 being compressed into H2O, where effervescence is a signal of suppressed energy. Apple as a fine champagne: Eventually, it’s going to pop….'
  • David Emery on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'To help offset the margin hit of low-price, entry-level devices, Apple can boost prices for premium products, as it did for new MacBook Pro and MacBook Air laptops announced Tuesday. Analysts say a similar strategy across its line of smartphones could mean that some iPhone 18 models, due this fall, could have higher price tags. A ‘progressive’ pricing strategy? (“progressive” in the sense used by “progressive tax system”)'
  • David Emery on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'I loved HyperCard, and even used it to prototype “training exercise set-up” when I was working on a training system. If Apple had continued with that and added a lot more DBMS features, it would have been a great alternative to Microsoft Access for single user applications.'
  • Gregg Thurman on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Thanks Fred. Very informative. Hope WS was listening. I remember HyperCard. Lots of people liked it. I wasn’t one of them. Interesting that Claude works on Mac before Windows. That’s a big reversal of status. Also interesting is Edge AI being compared to MSFT’s Embrace and Extend strategy of the ‘90s. Embrace and Extend almost killed Apple. My how things have changed. Too bad Steve Ballmer “retired” when he did. Another two years under his leadership and MSFT would be a footnote today. That could still happen with Cook at Apple’s helm. 2035? Under who? Ternus is looking more and more the heir apparent.'
  • Fred Stein on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Sure. Glad you asked. Forced me to clean up my on-the-fly notes: Apple draws the enemy into a war they can’t compete due to Apple’s vertical integration. Apple wins at every price point Apple waited to enter the low price segment until they had the leverage Apple still has memory bought a while ago Apple’s 20% of world’s population has 80% of the purchasing power. Edge AI for Apple is like MSFT’s Embrace and extend from the 90’s Anthropic’s Claude co-work first on Mac, 3, later on Windows Horace talked about ‘the work to be done’ with AI, especially for non-techie users. And that we don’t know, yet, what that will become. Farshad compared hypercard to what Apple may do for easy to use AI Gemini’s image recognition is game changer Surgeon’s talk about AVP in surgery and training Neck strain is a occupational problem fixed by AVP Our SactoJoe talked about the ergonomic breakthrough of AVP. Hey Joe, Care to amplify for the team?? No cellular modem in MacBook? There were rumors, Horace doesn’t see the case..'
  • George Kiersted on Apple MacBook Neo hands on (videos) - 'Nice roundup. The price is amazing – really much lower than the Air.'
  • David Emery on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'I signed up for Asymco One, but was disappointed I didn’t get the link to yesterday’s talk. Anything else interesting to report, Fred?'
  • Gregg Thurman on Premarket: Apple was green, turned red - 'Several months of negative macro energy. I suspect this may continue until this Administration has effective shackles affixed to its leader.'
  • Fred Stein on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'On yesterday’s debrief, Horace compared AI today to the early days of Apps. No one imagined all that came along. Apple is poised to own agentic Edge AI running on its cross platform Magic Carpet. “You don’t know, what we can find. Why don’t you come with me little girl on a Magic Carpet Ride.” Steppenwolf.'
  • Greg Lippert on Premarket: Apple was green, turned red - 'What is dragging/holding the AAPL beachball down?'
  • Rick Povich on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Seems like a good strategy: control pricing, control supply, continue to offer compelling, competitive products, enhance market share, reassure the markets, win.'
  • Fred Stein on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Meme scream, “new to”; And much more such as AI. Apple moves to own Edge AI, including Agentic AI, supported by one architecture across all user devices. It’s the magic carpet ride. The carpet gets bigger bringing in more youth and more emerging market users. Over time, Apple’s AI gets more useful, while entry buyers get richer and more sophisticated. Call it “Edge Agentic AI”. Apple wins.'
  • Robert Paul Leitao on Premarket: Apple was green, turned red - 'Index futures are red heading into today’s opening bell. But what does that matter these days? Apple is off $0.51 pre-market at $262.01. NVIDIA is in the red before the bell $1.26 at $181.78. Chip maker and Apple supplier Broadcom is holding most of its overnight gains following the release of earnings on Wednesday. The shares are up $15.18 at $332.71. Apple supplier Corning, which has recently set a string of new all-time highs, is off $7.15 pre-market at $137.69. Let’s see what happens today after the opening bell…'
  • Les Surdykowski on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Apple using its levers to manage through rough seas to position itself for long-term gains?!?!?! Unheard of!!!! Decades of Apple history would not have suggested such a thing!!! I am gobsmacked!!!!'
  • Greg Lippert on WSJ: Apple is using memory chip costs like a scalpel to slice up its competitors - 'Apple is going to use Neo to go after the Education Chromebook Market.'
  • Robert Paul Leitao on Premarket: Apple is red - 'Index futures are in the red (again!) at about 3am in New York. Apple is off $0.48 overnight at $262.04 after falling $1.23 in Wednesday trading. Broadcom, which released results after the market’s close, is now up over $20 or 6.35% overnight at $337.69. The shares closed up $3.60 to $317.53 before the earnings release. In early Thursday trading in Asia, the major indexes finished in the green. Let’s see if conditions continue to improve as European markets open for trading…'
  • Alessandro Luethi on Apple's big week: The sixth and final shoe drops - 'Robert, that’s what I feel too. Neo is used in cultural contexts, like in “neorealism”. It can mean the update or adaption of a style, concept, object to contemporary taste or conditions. Horace seems to have caught that same spirit we did! The voice in the video sounds young fresh and new. He repeatedly pronounces things like “unlock your Neo!”'