Fred Stein on Goldman Sachs: What to expect at Apple's WWDC 26 - 'Thanks – really useful.'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - '” My take: On that last point, Gurman and Kuo agree” Twice the number of reasons to not believe it.'
on Premarket: Apple is red - 'I just found out it hit 316+ around 9:40-something this morning! Was so busy checking out the menus for restaurant options for the PED30 get-together that SactoJoe’s organizing that I checked late. Woowoo!'
on 40 members of Congress warn Apple not to close its first unionized store - 'I politely disagree. An Apple store is a destination by itself. It is the one of the few places in the world where Apple can come into physical contact with their customers, and provide in person support for their products. Maybe these 3 locations don’t make much money, or say they are run at a loss, that should not make much of a difference for a company with growing profit margins. FYI Towson is the only location that serves Baltimore that is less than an hour away by transit from the city center: 37 vs 70 minutes. So not only do the good folks of Towson lose, so does Baltimore, What a pity.'
on 40 members of Congress warn Apple not to close its first unionized store - 'That report is interesting in that it references Gruber’s post on the AVP team as a source, yet it contradicts his outright statements such as: —— I don’t know who told MacRumors what (and their sourcing is just “MacRumors has learned”), but I know for a fact that it is not true that the teams working on the Vision platform have “been redistributed to other teams within Apple.” It’s a strange thing for MacRumors to state so categorically something I believe has no truth to it whatsoever. And if there is some truth to it, it’s not what the article implies, which is that the whole thing has been shut down, somehow without the world knowing until now. —— The entire post is worth a read. https://daringfireball.net/2026/04/on_the_future_of_apples_vision_platform'
on Goldman Sachs: What to expect at Apple's WWDC 26 - 'NG’s before and after chart is nice. To be great he should have included a month after WWDC (July expiry?) by which time analysts had time to digest everything introduced at WWDC. 2021 Day of WWDC: $125.90 July Expiry: $146.39 Percent Gain: 16.3% 2022 Day of WWDC: $146.14 July Expiry: $154.09 Percent Gain: 5.4% 2023 Day of WWDC: $179.78 July Expiry: $191.94 Percent Gain: 6.8% 2024 Day of WWDC $193.12 July Expiry $224.31 Percent Gain: 16.1% 2025 Day of WWDC $201.45 July Expiry $211.13 Percent Gain: 4.8% Average Gain: $16.29 Average Percent: 9.88% It should be noted that the Standard Deviation for both Gain and Percent is quite large. Discounting the above averages by the two highest prints, and should AAPL Close at or above this past Monday’s intraday low on the day of WWDC, I will be expecting a July expiry worst case Close of $322. As a holder of 220 JUL $300/$305 Call Spreads that will make me very happy.'
on Goldman Sachs: What to expect at Apple's WWDC 26 - 'Philip’s comment seems a bit harsh considering the content of the note. 340 seems pretty conservative so definitely not a “Kool Aid” note but I don’t know if he saw the demo either. “My take: Add Ng to he list of analysts who have either drunk the Kool-Aid or seen the demo.” Typo included “he” should be ‘the” The chart at the bottom is really interesting. Exhibit 1 shows Apple stock price increasing over the year’s while not very dramatically around WWDC. If they had included this year’s price you would see a 50% gain from June 2025 to June 2026. I would take that performance from Apple stock every time. But not looking for a great change right at the announcement unless they really wow us. Other year’s had 10% or so growth from June to June. Decent but for new investors but not spectacular. For long time investors even 10% can be really impressive financially because their cost basis could be very small.'
on The Apple price target changes of May 2026 - 'Another one. From Asymco: Melius’ Ben Reitzes raises price target on Apple to $385'
on The Apple price target changes of May 2026 - 'Actually, Daniel, you have to get to at least a 5 year chart or preferably a 10 year chart to get an even chance of predicting where Apple is going, but even then the numbers should integrate in inflation to show the likely path of growth in valuation. IOW, as inflation pushes up in the coming years, AAPL will need to “keep up”.'
on Premarket: Apple is red - 'Looks like the brakes are being tapped on AAPL today. Understandable, given the uncomfortable economic situation. Will there be a “soft Max Pain landing” in the vicinity of $310/share this Friday? Tune in then and find out in the latest “Perils of Apple” episode….'
on Goldman Sachs: What to expect at Apple's WWDC 26 - 'OpenClaw on Mac Mini has already validated Agentic Edge AI. Nvidia’s RTX validated again. Sovereign Agentic AI is a thing, and being tracked/forecasted by market research firm. All perfect for Apple AI tech and privacy. Look forward to hearing about Apple’s SW tooling for this and much more. Fireworks!'
on Goldman Sachs: What to expect at Apple's WWDC 26 - 'Like previous comments, IF he has “drunk the Koolaid”, that’s a pretty low price target if it’s intended for one year.'
on 40 members of Congress warn Apple not to close its first unionized store - 'ben luna said: Thank you Bart Yee Sensei, this is extremely insightful! “I still don’t understand why Apple would close any of its stores unless they are replaced by newer locations. Aren’t they all extremely successful and an important connection with their still underserved customers?” **As Bart mentioned in his comment, Congress ignored the fact that approximately 270,000 tech jobs have been already been lost in the U.S. since 2024, ignored the job upheaval “related to trade wars, tariffs, international logistics disruption and reigniting of inflation due to the Iran War, etc. etc.” but is speaking out against Apple for closing a store located in the Towson Town Center in Maryland, “where now fully 25% of storefronts are closed, and hundreds of workers have already lost their jobs”. Crate & Barrel, Tiffany, Louis Vuitton, Tommy Bahama, Madewell and Banana Republic have already closed their stores at the Towson Town Center…and with the reduced foot traffic, Apple has determined it no longer makes sense to remain there because it was no longer positioned to make a profit. So, bottom line, had the Apple Store remained, it would not be “extremely successful”.'
on The Apple price target changes of May 2026 - 'The direction is up. Which feels correct. Not too much exuberance if the average is 320.83.We all would probably fall asleep if we were watching the stock for such a miniscule advance over a long period. Should be an over under range. 10% over would be about 355. Seems reasonable. And if you throw out the underwater estimates what would the average be? I guess you can also throw out the highest estimate if you want. Directionally correct but maybe not reachable. Anybody have a chart for the wisdom of the average in this case? Seems like there could be more of correlation but maybe not.'
on 40 members of Congress warn Apple not to close its first unionized store - 'Thank you Bart Yee Sensei, this is extremely insightful! I still don’t understand why Apple would close any of its stores unless they are replaced by newer locations. Aren’t they all extremely successful and an important connection with their still underserved customers?'
on The Apple price target changes of May 2026 - 'I agree David. They aren’t going to give away the fruit of their labor free, they are going to expect something in return. Name recognition is their goal, and hopefully new clients (although I can’t see Tim Long getting many). If I were a published analyst I’d publish a target similar to Ives’, then state the current fair value is $320 with a Buy rating.'
on J.P. Morgan: WWDC will kickoff a hot Apple summer - 'I expect a revision in the price target following Monday’s keynote address. This note is a precursor to a revision which will be based on the announcements at WWDC.'
on Premarket: Apple is red - 'The major indexes are in the red as we approach the noon hour in New York. On the DJIA, Walmart sits atop the leaderboard with a gain of 2.89% at $116.33 followed by Caterpillar which is up 2.52% at $932.73. An article in Barron’s this morning suggests AMD could be the next $1 trillion market cap stock. The shares are up $11.41 or 2.19% this morning at $532.95. The company’s market cap at present is about $850 billion. After setting new all-time highs yesterday, Apple is off $3.81 at $311.39.'
on J.P. Morgan: WWDC will kickoff a hot Apple summer - 'My exact thought. Thanks! It looks more like a two week target! 🙂'
on Premarket: Apple is red - '” To me, that says the trader contingent is (finally!) neutral on AAPL.” Actually “traders” buy at that level with the conviction that AAPL will be trading HIGHER than that on expiry (there are several expiries in the chart view). If they didn’t believe that there would be no point buying the option, as they could buy the shares for less today. A $320 “Call Mountain” is a significant boost in Investor Sentiment and anything but “neutral”. Out of the gate this morning AAPL printed another ATH, accompanied by a rising Intraday low.'
on The Apple price target changes of May 2026 - 'I think -all- targets are clickbait these days. This is just not an industry I can take seriously. Even those who combine a target with well-reaoned narratives are just playing for more clicks. Caveat Investor!'
on The Apple price target changes of May 2026 - 'Seems to me that analyst targets can be broken into 3 categories: No Future, Present Value (current quarter), and Future Value (October quarter and beyond). The “No Future” (AAPL print when made) analysts include: Tim Long, Barclays, (AAPL print when made $310.85), @ $253, SELL Jim Hin Kwong Au, DBS, (AAPL print when made $284.15), @ $300 HOLD. (could be a Present Value target except for his Hold rating). Barton Crockett, Rosenblatt, (AAPL print when made $276), @ $276 HOLD Edison Lee, (AAPL print when made $276 @ $299.88), HOLD The “Present Value” (current quarter) analysts include: Tom Forte, Maxim, (AAPL print when made $276), @ $310 BUY William Powell, Baird, (AAPL print when made $276), @ $310 BUY Brian White, Monness, (AAPL print when made $276), @ $335 BUY Krish Sankar, TD Cowen, (AAPL print when made $276), @ $335 BUY Aaron Rakers, Wells Fargo, (AAPL print when made $276), @ $310 BUY Samik Chatterjee, J.P. Morgan, (AAPL print when made $276), @ $325 BUY The “Future Value” (October and beyond) analysts include: Wamsi Mohan, BofA, (AAPL print when made $308.33), @ $380 BUY Ivan Feinseth, Tigress, (AAPL print when made $298.21), @ $375 BUY Amit Daryanani, Evercore, (AAPL print when made $298.21), @ $365 BUY Daniel Ives, Wedbush, (AAPL print when made $293.32), @ $400 BUY Mark Newman, Bernstein, (AAPL print when made $284.18), @ $350 BUY Consensus among the October “Future Value” group is $367.50. Then there is Daniel Ives, whose target ($400) I believe is for January. I’m a “Future Value” guy. That descriptor is based on several factors, chief among them is Apple’s revenue results and GUIDANCE for the past 3 quarters (16%, 17%, 16%). Those all easy compares. Future compares will be more difficult, but significant nevertheless. Expected new products/technologies announcements and product upgrades (most notably Apple Intelligence, SIRI, Apple Vision Pro and Apple TV). The appointment, at this time, of John Ternus as CEO. Tim Cook has laid the foundation for Apple’s future. John Ternus’ job is to execute the plan. What better person to do that than an accomplished products guy. Also, Cook would transition to new leadership, setting up that new leader for success. Then there is Options Open Interest, that is a great measure of Investor Sentiment.'
on The Apple price target changes of May 2026 - 'Re: “Edison Lee, $294.91 → $299.88” Really??? I think any lightbulb that may have existed in this guy’s brain just blinked out!'
on Premarket: Apple is red - 'Yes, it will hit the less affluent hard, especially those who have to drive to work. Just yesterday, I drove two friends on a necessary road trip in my electric truck, that I charged from the solar on my house. They were impressed by the truck but thought it must have cost a rich guy $$$. Nope, actually, it was not much more than its gas equivalent (F-150), and the gas, maintenance savings, easily cover that gap. They gladly bought me lunch with the gas savings!'
on 40 members of Congress warn Apple not to close its first unionized store - 'Bart is on a roll! And backs it up with facts!'
on 40 members of Congress warn Apple not to close its first unionized store - 'Agreed. The extreme left and right are killing this country. I miss common sense and decency.'
on Premarket: Apple is red - '“Max pain rises $5 to $310 with a call mountain at $320…” And there’s AAPL right smack in the middle at $315…. To me, that says the trader contingent is (finally!) neutral on AAPL. In the meantime, the drums of war are beating a little louder, and global inventories of gas and oil are dwindling fast, with potentially much higher energy costs approaching just as fast…. We don’t drive much anymore, but I’ve still started to fill up the tank more frequently. And of course, this is going to hit the less affluent harder – maybe a LOT harder….'
on 40 members of Congress warn Apple not to close its first unionized store - 'Overstepping and not stepping enough, in the case of this corrupt admin. But the whiny left dems also make me crazy. What happened to central and common sense?'
on J.P. Morgan: WWDC will kickoff a hot Apple summer - 'PED: Is the PT correct? $235 doesn’t seem very “confident”.'


