Gregg Thurman on Trump, Xi, Huang, Cook - 'After the Ternus announcement, I speculated that responsibilities of the CEO position had become too great for one person. But that a co-CEO would have too complicated. To address this conundrum Cook moved to a new position, Executive Chairman of the Board of Directors, and Ternus became CEO. Cook oversaw the political aspect of Apple, and Ternus oversaw the operational aspect of CEO, effective splitting duties that Cook performed while he was CEO into two distinct responsibilities. This bifurcation of responsibilities enabled continuity of leadership, but maybe more importantly, allowed Ternus to focus on Apple’s product future to a greater extent than would have been possible without the bifurcation. This tells me that Apple has great expectations for its product future, starting now.'
on Meet the market for Apple Intelligence - 'Upvoted, Bart. Is a “deal” building between Apple and Microsoft? Apple’s clearly the best hardware/Cloud to run “super-Copilot” on…. Microsoft has Surface, but Apple has unified memory down pat AND all the built-in security. Plus, as you say, trust, which takes a long time to build up.'
on Premarket: Apple is green - 'Low volume again today. Seems to me the lower the volume, the more “magnetism” Max Pain asserts at the close. We shall soon see…. Fairly green market today, with a big bump in tech from MSFT and QCOM. QCOM makes sense, with the new Apple deal. MSFT’s value increase appears to be related to its new “super-Copilot app” aimed at shoring up its enterprise customer base and its Office apps by more deeply integrating AI. But PCC (Private Cloud Compute) is still on track to make big gains on the hardware side, which would presumably by software-agnostic. Yes, Microsoft manufactures the Surface (not coincidentally being “rebranded”), but Apple still has the edge on both secure iCloud and on unified memory, not to mention installed consumer base, etcetera. Will Microsoft “push” unified memory Macs to support it’s new innitiative? Concerning the enterprise business and Apple, a lot may depend on Apple’s ability to expand Mac production.'
on Meet the market for Apple Intelligence - 'Would you trust Microsoft, OpenAI, ChatGTP and Antrhropic? Well, I’d trust each of those SLIGHTLY more than I’d trust Meta. But yeah, trust is A Very Big Deal. The flip side, by the way, is liability. I’ve been arguing for software vendor liability for decades. Maybe AI and its failures will be sufficient to get legislatures to start holding software companies legally and financially liable for their failures.'
on Meet the market for Apple Intelligence - 'https://finance.yahoo.com/technology/article/microsoft-ceo-satya-nadella-on-ai-trust-is-going-to-be-the-biggest-issue-for-us-163733897.html Daniel Howley • Technology Editor Fri, September 25, 2026 Microsoft CEO Satya Nadella on AI: ‘Trust is going to be the biggest issue for us’ “Microsoft (MSFT) on Friday unveiled a revamped version of its Copilot software, combining its chat, coding, and agentic capabilities into a single package, which it calls Autopilot. The platform is designed to serve as a kind of one-stop shop for your work needs, such as preparing a pitch document or putting together a spreadsheet, then having AI reason over the data to provide users with insights they may not see. But to ensure it wins over customers, CEO Satya Nadella said, Microsoft will need to win users’ trust. “Trust is going to be the biggest issue for us,” Nadella told Deirdre Bosa. “Can I really trust [AI] with all of my credentials when it does autonomous activity? How do I make sure that this is something that I can feel that I’m in control of? And in the enterprise, this is everything,” he said. The new Copilot also offers two billing options: standard per-user plans for general AI work and a pay-as-you-go option for long-tail, multistep agentic work. Nadella said the dual offerings will prove especially beneficial to users as AI model makers and providers gradually reduce customer subsidies. ((Oh, that’s what AI providers have been doing, subsidizing customers to get them used to AI before asking big per token costs or subscriptions?)) “The way I think about our subscriptions [is] it’s ultimately going to deliver more value every day of the week as models improve. And then on top of that, we have usage-based functionality that any user at any time can use with no limits,” the CEO explained. “And so that combination gives us, I think, the right business model to be able to both deliver broad access, deliver the [return on investment] that’s expected, and most importantly, continuously be aligned with where customers will see value,” he said. Microsoft said Copilot will automatically route user prompts to the best available model from OpenAI (OPAI.PVT) and Anthropic (ANTH.PVT), though you’ll also be able to manually choose models. The company said it will add additional options from other model makers in the future. The Windows maker said that the per-seat option will have token limits that most people will never hit. Those who need additional capabilities, however, can opt for usage-based billing.” Gee, running AI on local Mac based single or clusters and get similar if not faster, less expensive, less power expended, and wholly owned computers & AI output, using the same providers and others of your own choosing, sure seems competitive. Especially if you consider the security and privacy issues. Trust has to be earned, then it is given. Which tech company has that trust (already) and has built it with everyday consumer who happen to be the people populating “enterprise”? Would you trust Microsoft, OpenAI, ChatGTP and Antrhropic?'
on Meet the market for Apple Intelligence - 'I’m betting the current market for solo operators among LLM peddlers is small. Mainly because the cost, utility and ROI to a user at that level is crystal clear, and they’re able to spin on a dime in changing what and how they do things without having to work through an often-resistant corporate bureaucracy. They also have multiple options for LLMs to use, which means they will pay as little as possible, always. I think the market for enterprise AI is eventually going to be ripe for Apple (not that it isn’t already, but most companies of any size move slowly, especially with IT and not really tracking associated costs very well – and we’re already seeing that with AI and its associated costs and lack of quantifiable ROI). And that’s because if Apple delivers on AI as it looks like it’s going to, then as with the days of enterprise being absolutely dominated by the blackberry and internal IT types refusing to permit or support Apple machines or smart phones, eventually they’ll be forced to follow their employees’ very strong preferences and let Apple in the door. And then, even ignoring the lack of reliability of today’s LLMs for quality output, its unclear ROI, and the total lack of security, organizational leaders will discover that the costs of AI-associated internal IT and external AI tokens far exceeds costs of Apple Intelligence, and that the Apple users are significantly more efficient in the work-place than the non-Apple users. AI’s trajectory is hardly an original story, and Apple’s path with it, internally and quite possibly in its business and dominance, is similarly not original. Assuming Apple delivers on AI with the same quality standards as everything else it’s put out, in 3 years it’s going to be a global power in AI. And the majority of today’s US LLM peddlers will have been displaced.'
on Meet the market for Apple Intelligence - 'Alternatively, it may be that companies are hiring fewer people for work in “AI-exposed” work and instead turning to more contractors. My bet is a lot of those solo operators would prefer to have a full-time job with benefits, but that’s becoming less of an opportunity in the ever-sharpening push to spend less money on employees. The average cost of health care benefits alone in the US is in the ballpark of US$20k per year. That’s a pretty big cost item against which to compare the cost of contracting out work. [And also a significant factor companies will consider before shifting manufacturing – and employees – back to the USA from countries like Canada that have public health care that costs most employers almost nothing.]'
on Trump, Xi, Huang, Cook - 'I don’t find it at all notable that Chinese CEOs aren’t at the meeting. I’d be very surprised if there were any. Mainly because Donald Trump doesn’t register at all as among their problems. His time remaining is very limited, his talents, vision and plan for the USA are non-existent, and he’s in the midst of dismantling most if not all of the USA’s greatness. Xi has the power, smarts and capacity to more than deal with Trump and his Cabinet (I read the other day that Xi’s Cabinet is comprised of a lot of expertise, with half of them possessing PhDs), and major Chinese CEOs are better served by coordinating with Xi and his Cabinet and spending their time developing opportunities in the rest of the world that China has been planning and focused on for a long time, while Trump is doing his best to destroy the USA’s influence there as quickly as possible.'
on Trump, Xi, Huang, Cook - 'Jeff Bezos, Elon Musk, Jensen Huang, Tim Cook, Sam Altman and Mark Zuckerberg. “One of these is not like the others.” I would have a very hard time sitting at that table.'
on Trump, Xi, Huang, Cook - 'Thank you Apple for being an energy leader and leading the charge for change. Fossil fuel data centers are not helping our world predicament.'
on Trump, Xi, Huang, Cook - 'https://9to5mac.com/2026/09/22/apple-expands-tap-to-pay-on-iphone-across-eight-latin-american-markets/ Apple expands Tap to Pay on iPhone across eight Latin American markets'
on Meet the market for Apple Intelligence - '30 million sole traders pulling in $1.8 trillion. Sounds impressive until it isn’t. That’s an average of $60,000 each. That doesn’t leave a lot of room for shiny new kit from Apple. (Especially at current prices). And sure the author notes relevance to the ‘top slice’ of that cohort, but how big is that relevant slice? 1 million, 2 million, 5 million? Does that move the needle much for Apple?'
on Meet the market for Apple Intelligence - 'That’s more or less how I made my living. Pre-AI of course.'
on Trump, Xi, Huang, Cook - 'https://apple.news/AMSQCyOW7TyemGN-3O8ir1g Why Apple may be the one Big Tech company to hit its climate goals in the AI era As rivals pour billions into power-hungry data centers, Apple has kept its emissions moving in the opposite direction.'
on Trump, Xi, Huang, Cook - 'hopefully its a limited time job, as no other child-president will need this kind of constant ass-kissing.'
on Trump, Xi, Huang, Cook - 'From the article: “LATAM’s largest smartphone market, Brazil, saw shipments decline by 11% YoY in H1 2026, driven by shrinking domestic production & more cautious consumer spending. Samsung & Motorola, the two largest brands in Brazil, together captured 73% of the smartphone market & led the rankings for the top five best-selling smartphones. Chinese brands are disrupting the Brazilian market w/extended warranties & steep price markdowns, supported by local manufacturing partners to reduce taxation costs. Brazil’s smartphone shipments fell 11% YoY in H1 2026, driven by rising memory costs, reduced domestic production, & cautious consumer spending. Samsung, the leading brand, grew 10% YoY, followed by Motorola, which increased by 1% YoY. Xiaomi remained third but declined 34% YoY, pressured by weaker global supply. Apple emerged as one of the strongest performers in H1 2026, increasing domestic production by 7% YoY and market share by 19% YoY. The arrival of Chinese brands such as Jovi (Vivo in Brazil), HONOR, OPPO, & realme has intensified competition, while their combined share fell from 26% in H1 2025 to 20% in H1 2026. Brazil Smartphone Market Shipment Shares by OEM, H1 2026 vs H1 2025 Source: Counterpoint Research Market Monitor, H1 2026 The top five best‑selling smartphone models accounted for 29% of the overall Brazilian market in H1 2026. The Samsung Galaxy A07 4G, which has remained in the top position since December 2025, supported by strong supply and competitive pricing, accounted for 8.3% of the overall market in the first half of the year. Devices priced below $249 represented 78% of the overall Brazilian market. The $100-$249 segment grew 37% YoY, reaching 61% in H1 2026, driven in part by a sharp 50% decline in the <$99 price band and by price hikes. https://counterpointresearch.com/en/insights/brazil-smartphone-shipments-decline-11-yoy-in-signaling-potential-double-digit'
on Trump, Xi, Huang, Cook - 'From Counterpoint’s Q2 regional LATAM report: “Apple shipments increased 5% YoY. This performance was driven by the brand’s decision to absorb the price hike, alongside consistent demand for the iPhone 17 Pro Max. The iPhone 17e continued to build momentum during Q2 following its launch in late March, while legacy models sustained steady demand. Apple leads LATAM’s high‑end and premium price segments (>$600) w/around a 51% share, while Samsung stands as the only significant competitor, reaching ~40% of the segment.” Point from Brazil report: Notice Apple has a 7% share in Brazil, & “increased domestic production 7%”. I didn’t recall Apple had any manufacturing in Brazil or why, but it does, it’s to avoid heavy import taxation much like India. Here’s Gemini: “Yes, Apple assembles & manufactures select iPhone models in Brazil through its partner Foxconn. Production Details Location: Foxconn operates an assembly plant in Jundiaí, São Paulo. Models: Local production historically covers standard and base models, including the iPhone 13, 14, 15, 16, & iPhone 16e. Purpose: Assembling devices locally allows Apple to bypass heavier import taxes & navigate shifting international trade tariffs. Identification: Boxes for units made locally feature an “Assembled in Brazil” label & specific regional model identifiers.” ((Apple has been assembling iPhones in Brazil since 2011, meaning operations have been active for 15 years.)) Is Production Expanding? Yes, Apple’s manufacturing footprint in Brazil is undergoing a significant strategic expansion. Historically, the facility in Jundiaí, São Paulo, only assembled older or entry-level base models exclusively for the local Brazilian market to bypass high domestic import taxes. However, recent shifts highlight major expansions in capacity and scope: Assembling on Day One: Rather than waiting months after a launch to start local assembly, Apple began manufacturing newer models like the iPhone 16 and the iPhone 16e in Brazil concurrently with their global release cycles. Moving Into Pro Models: Brazil’s telecom regulator, Anatel, granted the necessary certifications to assemble the iPhone 16 series locally, paving the way for Apple to manufacture high-end Pro models in Brazil for the first time. A Shift Toward Exporting: Industry reports indicate that Apple & Foxconn have upgraded machinery & industrial processes to scale up volume. The goal is to potentially export Brazil-assembled iPhones to the U.S. Tariff Mitigation: This expansion is highly motivated by international trade changes. U.S. tariffs on imports from China (34%) and India (26%) have spiked, while goods imported from Brazil face a much lower 10% tariff, making it a highly attractive manufacturing alternative. While Apple publicly maintains that its primary focus remains supplying the local South American market, supply chain data heavily underlines Brazil’s growing importance as a critical backup hub in Apple’s global diversification strategy. ((Don’t let the current administration hear about this)) Apple doing long long range planning and waiting for the market to catch up to Apple.'
on Trump, Xi, Huang, Cook - 'Absolutely have Cook continue to placate Trump, Ternus has got much better things to do with his time, and it already shows.'
on Apple's market cap keeps bouncing off $5 trillion - 'I am neither recommending or endorsing Broadcom as an investment. I do follow the company in part because it’s an important Apple supplier. I’ve been quite curious why generally conservative Morningstar has such a high Fair Value Estimate – $650 – for an enterprise that closed today at $350.36. https://apple.news/A7o4-ppmJSoScDyHLpoqNcQ I think this article from Morningstar is good reading for anyone interested in a key Apple supplier, chip makers and the tech market in general. Personally I do like the company and I’ve been fascinated by how and by how much it has grown.'
on Apple's market cap keeps bouncing off $5 trillion - 'https://omdia.tech.informa.com/pr/2026/sep/mainland-china-pc-market-grows-11percent-in-q2-shipments-forecast-to-fall-6percent-in-2026 Omdia: Mainland China PC market grows 11% in Q2, shipments forecast to fall 6% in 2026 September 22, 2026 Mainland China’s PC shipments grew 11% year-over-year (YoY) in 2Q26 to 11.4 million units, according to the latest Omdia data. Desktop shipments surged 42%, offsetting a 2% decline in notebook shipments, with the two categories accounting for 4.3 million and 7.1 million units, respectively. Meanwhile, tablet shipments in mainland China declined 13% to 8.0 million units, amid weaker demand and ongoing supply challenges. Omdia’s latest forecast projects mainland China’s PC shipments will decline 6% in 2026 to 39.7 million units. Tablet shipments are also expected to fall 10% to 32.5 million units for the full year. The mainland China PC market outperformed expectations in 2Q, primarily supported by strong commercial demand, with shipments in the segment rising 29%. Growth was driven in large part by a surge in refresh activity linked to China’s XinChuang (Information Technology Application Innovation) initiative, which supports the adoption of domestic IT technologies. In contrast, the consumer segment remained relatively weak, with shipments declining 2%. “Commercial PC demand in mainland China, particularly from large enterprises and government organizations, continues to support growth in the broader market,” said Emma Xu, Senior Analyst at Omdia. “Consumer demand has weakened this year following the fading impact of government subsidies and rising prices. However, inventory stockpiling to lock in lower prices and mitigate the risk of further cost increases helped prevent a sharper decline in the consumer segment in 2Q. “The tablet market faces greater challenges after several years of growth. Consumer demand is weakening, while vendors have less scope to support sales through promotional activity. The market is entering a more mature and stable phase, with penetration at historically high levels and demand increasingly shifting toward replacement cycles rather than first-time ownership,” added Xu. For full-year 2026, Omdia expects mainland China’s PC market to decline 6% YoY, with consumer shipments falling 10%. Growth in the commercial segment is expected to partially offset weakness in the broader market. Meanwhile, the tablet market is forecast to contract 10% in 2026, reflecting weak demand and continued supply constraints. People’s Republic of China (mainland) desktop and notebook shipments and annual growth Omdia PC Market Pulse: Q2 2026 Vendor -shipments – share 2025 shipments – 2025 share Annual growth Lenovo 3.7 – 32%, 3.4 – 34% +7% Huawei 1.8 – 16%, 1.0 – 10% +82% iSoftStone 1.4 – 12%, 0.8 – 8% +71% Apple 1.2 – 10%, 0.7 – 7% +63% Asus 0.8 – 7%, 0.9 – 9% -5% Others 2.5 – 22%, 3.4 – 33% -26% Total 11.4 – 100%, 10.2- 100% 11% People’s Republic of China (mainland) tablets shipments and annual growth Omdia PC Market Pulse: Q2 2026 Vendor 2026 shipments – share 2025 shipments – share Annual growth Huawei 2.1 – 26%, 2.5 – 28% -18% Apple 2.0 – 25%, 2.2 – 24% -10% Lenovo 1.2- 15%, 0.8 – 8% 63% Xiaomi 0.7 – 9%, 1.2 – 13% -37% HONOR 0.6 – 7%, 0.8 – 9% -29% Others 1.4 – 18%, 1.8 – 19% -19% Total 8.0 – 100%, 9.3 – 100% -13% Apple doing ok for both PC’s and Tablets in Q2 2026.'
on Apple's market cap keeps bouncing off $5 trillion - 'Did anyone else notice the exceedingly low volume today? As of 5:25 PDT, AAPL trading volume is 24.36 M. That’s 46.2% of average volume, folks. Less than half! And after hours is at 0.00%…. AAPL closed down 0.33% at $335.92.'
on Yahoo!Finance: John Ternus should be a happy man - 'I’m liken’ this guy! I also hope Tim Cook remains active and involved as executive chairman of the company for a while. There is a continuing leadership change as well as a generational change with those now moving into senior executive roles at Apple. In my view as a shareholder and Apple product enthusiast the transitions are going as well as can be expected. These changes aren’t easy. I do like I I see and read about John Ternus.'
on Apple's market cap keeps bouncing off $5 trillion - 'It would be A Very Good Thing if 6g wasn’t as dependent on Qualcomm Standards Essential Patents as previous cellular technologies. (Me, I always thought ‘standards essential patent’ – a piece of commercial intellectual property locked into a patent that earns the owner licensing fees – is an oxymoron. SEP license fees are a non-trivial part of Qualcomm’s profits.'
on Apple's market cap keeps bouncing off $5 trillion - 'That last point about: “…FCC enacted a strict ban on new foreign consumer-grade routers and mobile hotspots. This has disrupted the supply chain for consumer cellular hardware (like 5G gateways and battery-operated hotspots). Manufacturers are currently forced to reshape their corporate governance and move cellular assembly pipelines directly into the U.S. to gain FCC compliance..” What better time to disrupt the 5G gateways, US home Cellular WiFi and hot spot markets than to mark a comeback of the Apple AirPort Pro with built in Apple Silicon C-series modems, wired and cellular connectivity, encryption, Apple security, and customized use as a home or business AI hub?'
on Apple's market cap keeps bouncing off $5 trillion - 'A Gemini dive into modems: “what is happening with current and future cellular modem standards and technology?” The cellular world is moving through a major generational transition. The industry has officially entered the era of 5G-Advanced (the bridge to the future) while actively finalizing the technical foundations for 6G. The layout of current and future cellular modem standards and technologies highlights what is happening under the hood. The Present: 5G-Advanced (3GPP Releases 18 & 19) The industry is currently deploying 5G-Advanced, governed by 3GPP Release 18 (which recently froze and entered commercial networks) and Release 19. Instead of focusing purely on raw download speeds, modern modems are solving real-world efficiency and coverage limits: • Uplink Carrier Aggregation (CA) & MIMO: Modems are radically improving upload performance. By combining multiple frequency bands (FDD + TDD), current flagship modems handle the massive upstream traffic required for 4K live streaming, AI-assisted cloud computing, and cloud backups. • Integrated AI/ML in the Air Interface: The latest modems from vendors like Qualcomm use on-device AI to predict beam management, manage handovers, and optimize power consumption. The modem dynamically adapts to your movement to keep signal drop-offs to a minimum. • L1/L2 Inter-Cell Mobility: This technical upgrade significantly cuts down handover latency. Instead of your phone lagging when switching from one cell tower to another, the transition happens at the physical hardware layer without needing a heavy network reconfiguration. • Satellite Connectivity (NTN): Non-Terrestrial Network (NTN) support allows standard cellular modems to fall back onto satellite bands for emergency messaging and basic data when entirely out of tower range. The Future: The Road to 6G (3GPP Release 20+ & IMT-2030) The formal standardization of 6G is officially underway. Organizations like the International Telecommunication Union (ITU) have established the IMT-2030 framework, and 3GPP is using Release 20 to conduct early 6G foundational studies. Commercial 6G modems are expected to hit the market around 2029 or 2030. Future modems will introduce several paradigm shifts: Technology Pillar -> What It Means for Future Modems Centimeter-Wave / New Mid-Band • Modems will expand into the 7 GHz to 15 GHz spectrum (sandwiched between sub-6GHz and mmWave) to provide fiber-like speeds over wide areas. ISAC (Integrated Sensing & Communication) • The cellular signal won’t just carry data; the modem and towers will act like a radar. The network can “sense” the physical environment, mapping out objects, movement, and distances. AI-Native Air Interface • While 5G-Advanced patches AI into existing frameworks, 6G modems will be fundamentally designed around machine learning. The waveforms themselves will be dynamically designed by AI to combat local signal interference. Sub-Millisecond Latency • 6G targets true hyper-reliable low-latency communication (HRLLC), aiming to reliably drop latency below 1 millisecond for spatial computing and real-time digital twinning. ⚠️ A Crucial Side Note: Geopolitics & Hardware If you are looking at hardware, keep in mind that the FCC enacted a strict ban on new foreign consumer-grade routers and mobile hotspots. This has disrupted the supply chain for consumer cellular hardware (like 5G gateways and battery-operated hotspots). Manufacturers are currently forced to reshape their corporate governance and move cellular assembly pipelines directly into the U.S. to gain FCC compliance for future models.'
on Yahoo!Finance: John Ternus should be a happy man - 'Same thing happened with the iPhone 8 and X, skipping the iPhone 9 name altogether. Oddly, they did add the XS/XR as a generation before starting the 11, 12, etc. counter which is why we are short one number and not at the iPhone 19 now. As to what the design will look like, who knows. We could throw out some familiar options along with a radical design: 1) top and bottom glass design around a titanium or hardened anodized aluminum chassis – currently said to be off the table. 2) a back panel transparent design showing or displaying some of the inner internal workings and layout – for the real techies out there. Could be a bold design statement move but unlikely. For fun, it could trigger a bunch of imitators, especially Xiaomi. 3) I’ve always advocated for some type of Steve Jobs special edition model, what better time to bring it? Maybe with polished titanium or carbon fiber highlights, signature edition in the Camera plateau to make them instantly recognizable. There’s lots of room there to add more features or detailing. 4) aside from current specific colors, consider pearl or metallic versions if it can be done really well. Same for glossy, matte, or polished finishes. Standout colors has figured in a lot of Apple sales. 5) when and if the battery technology allow all day battery life, bring back the iPhone Mini in a base and Pro model. Tease it a year early or bring back for iPhone 21. Surprised the Android imitators never tried it. 6) bring on the Duo Pro within 2 years and charge $2299 for it. Add in the Duo Pro Max the size of the 11” iPad Air. Charge $2499 for that Or 7) bring on the Foldable iPad of any size.'
on Apple's market cap keeps bouncing off $5 trillion - 'A 6G upgrade to cellular services would be a huge mobile upgrade catalyst. I’m thankful that little ol’ Spokane is always on the front lines of cellular upgrades. If 6G is as powerful as I believe it will be, I will cancel my fiber WiFi. I’m not using its capabilities any way.'
on Apple's market cap keeps bouncing off $5 trillion - '”Glad Apple will be phasing out Qualcomm chips by mid to late 2027.” Actually Bart, I think this extension takes affect in Match 2027 and most likely has an option for an extension when it expires. That would the Apple way. This may be a signal for 6G launch and has more to do with that transition, than needing time to complete Apple’s 5G version.'


