Les Surdykowski on Ternus as Apple CEO: What the talking heads are saying - 'As soon as the tea leaves started pointing at Ternus, my thoughts were exactly what you articulated. And I have for many years now thought that one of, if not the most important challenges, had nothing to do with Apple’s position in the marketplace and everything to do with regulatory and political headwinds. I can’t think of a better division of labor here, as it seems to me that Ternus (the hubris of youth, etc.) would make a good CEO choice because he would be more eager to break the mold.'
on Ternus as Apple CEO: What the talking heads are saying - 'A talking head of interest – or perhaps “writing head” is a more apt category for him – is John Gruber, who wrote this on his Daring Fireball site: “Jobs made the right pick for his successor. And while only time will tell, it sure feels today like Cook has too. Cook has never been a product person and to his credit, he never once pretended to be. (That was John Sculley’s downfall, in a nut.) With the table set by the budding iPhone and nascent iPad products Jobs left behind, Apple didn’t need a product person at the helm in the 2010s. They needed someone to let the existing products blossom and expand. Today, it feels to me like Apple needs a product guy at the helm again. Someone with the itch to spearhead the creation of new things. Of course Cook’s successor came from within the company’s ranks. And John Ternus, more than anyone else at the company, seems like that person. Here’s Cook, quoted in Apple’s announcement today: “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.”'
on Ternus as Apple CEO: What the talking heads are saying - 'It’s possible, and I’m only speculating, that the change in WWDC presentations was brought about by a need to relieve Cook of part of his workload. WWDC presentations evolved from Jobs whipping up the masses, to Cook’s delegation of presentations to department heads, to prerecorded. If that’s true, then we will see a return to live product presentations that may resemble Steve Jobs presentations, more spontaneous like and not as stiff. That won’t happen this year, but potentially in 2027. Ternus’ personality is better suited for this than Cook’s.'
on Ternus as Apple CEO: What the talking heads are saying - 'Of the six “analysts” giving their 2 cents, only two struck me as knowledgeable. First (only because the order in which they were listed) was surprisingly Mark Gurman. I thought his responses came from a deeper understanding of Apple’s culture and personnel moves of the previous 5 years than any of the others, excepting #2, Gil Luria. I think Luria nailed Apple’s “AI” strategy, which is made possible with Apple’s leading hardware. I think by 2030 the average “AI” user will think they are using Apple Intelligence vs any of the data center models. This is because the vast majority of “AI” queries will be satisfied on-device. Thinking about the roles that Ternus and Cook will play in the future, I believe the job that Cook played became too large for a single person. Look at the role Cook is going to play in the future. Yes he can play a role mentoring Ternus, but that doesn’t require a new title. “Executive Director” implies negotiating authority with regulatory bodies around the world. CEO is the head of Company, planning and executing the development of the Company’s product future. The combination of those two functions requires more hours in a day than exist. Instead of creating an assistant CEO position to offload some responsibilities, and potentially creating confusion as to who is running the Company, Apple has created a new position and placed it within the BoD (with its own staff). This restructure places Ternus firmly in control of the Company and its direction, without having Ternus deal with regulatory distractions, a full time job for a multinational having the visibility of Apple. Why Ternus? Luria said it very well. Apple is a products company. Ternus is a products guy. “AI”, no matter who the survivors will be, will require hardware to use the software. Apple is the only manufacturer of premium, and by that I mean high performance, hardware that can support on-device “AI”. Why else would Sam Altman and Jony Ives partner to develop an “AI” device. You can add MSFT to that group. They recognize that without an independent device their future will be controlled by Apple. This also explains Apple’s partnership with Google. Google understands the need for an “AI” device, but has decided not to compete with Apple’s technology and trust lead in devices. Ternus will take the helm of Apple’s business. Cook will deal with regulatory issues. That structure reduces the workload that each will bear, without creating confusion about who is in charge of the Company.'
on In theory, Apple's market share should grow with the rise in memory costs - 'The Alchian-Allen theorem If you add $10 to a $100 phone, you’ve added 10% to the cost. If you add $10 to a $10 phone, you’ve added 100% to the cost. a $100 phone costs 10 times more than a $10 phone. A $110 phone only costs 5.5 times more than a $20 phone. It doesn’t add more value to the $110 phone, but it does make it a better value for the buck when compared to the $20 phone.'
on Ternus as Apple CEO: What the talking heads are saying - 'Round Up the Usual Suspects! (and get the usual drivel?)'
on Premarket: Apple is green - 'AAPL volume was slightly under average vis-a-vis yesterday’s slightly over average, making it a 2-day average volume, ending back at the $273+ it started with on Monday evening. AAPL shorters took it in the shorts yet again. Excluding the giant black swan that is the present Keystone Kops Administration, Apple is a massive freight train leaving the station. With a lot fewer owners to split the pie into. IMO.'
on WSJ: Tim Cook turned Steve Jobs' Apple into an empire - '“Apple’s iPhone, which under Cook has grown so powerful and ubiquitous that it has become a new lobe of the human brain” How many times I have heard that TC’s success was just riding on the back of Jobs. However, if you look at today’s iPhone, and compare it to iPhone 2011, there is no comparison on the outside or inside. Today’s iPhone is definitely a product of Cook. And one can say the same thing about the iPad, laptop, desk top, watch, etc. TC has served Apple well.'
on Barron's is bullish on Ternus - 'If you’re right, Bill, then Apple is in very good hands indeed.'
on Barron's is bullish on Ternus - 'Hi, Anice. Even I, a long time proponent of Apple’s buyback jiu jitsu move, wouldn’t go that far. Steve Jobs had the eye of an eagle. Had he lived, we would quite literally be living in a different world, and almost certainly a better one. Buybacks were the kind of insanely great anti-paradigm concept that Mr. Jobs’ eagle eye could well have caught. Anyway, if I could turn back time and change one thing, it would be to give Mr. Jobs 50 more years on this planet.'
on Barron's is bullish on Ternus - 'John, He didn’t just ship product. He shipped shareholders $$$$ through growth AND buybacks. A true artist… If Steve were still alive Apple would have probably been sitting on a trillion dollars or something 😀'
on Ternus as Apple CEO: What the analysts are saying - '”to whit their next earnings announcement.’” Apple’s financial results will be, should be, attributable to Cook for at least one more year after departure.'
on Barron's is bullish on Ternus - 'Steve also famously said that real artists ship and no one has been better at shipping in huge volumes than Tim Cook.'
on Ternus as Apple CEO: What the analysts are saying - 'Well said and I couldn’t agree more. Dan and Tommo should get a room!'
on Barron's is bullish on Ternus - 'Wasn’t there a recent interview posted here with Joz and JT where they said the roadmap was amazing?'
on WSJ: Tim Cook turned Steve Jobs' Apple into an empire - 'Agreed Bill. Can I be in that precarious a position, pleeeese!'
on WSJ: Tim Cook turned Steve Jobs' Apple into an empire - 'Calling Apple’s current position “precarious” is absolutely ludicrous.'
on Barron's is bullish on Ternus - 'Ternus isn’t just a “product” guy. More importantly, he’s a “product function” guy. As an example, he’s been critical of Apple’s push to prioritizing thinness over function that was part of Jonny Ives’ design idealism. His focus on function first – including user experience – and how that links to design and engineering, aligns with his position on AI and where Apple is going with it: focusing on the user and uses, and allowing that to drive design and form, rather than on being the first to “push out product”.'
on Ternus as Apple CEO: What the analysts are saying - 'I’m guessing that now is an especially good time to announce this transition. This could be a banner year for Apple products, so far so good, and their financials, to whit their next earnings announcement.'
on In theory, Apple's market share should grow with the rise in memory costs - 'FINALLY someone who recognizes that looking at what rising chips prices means for Apple’s near-future production and financials has to be weighed against what it means for their competitors! And in terms of supply chain efficiency, price competitiveness that comes from Apple’s longstanding and dominant position with TMSC, and the price/compute efficiency of Apple’s A- and M-series chips, Apple’s in an exceptionally good position relative to competitors.'
on Apple: Cook up, Ternus in - 'This from Tim is what stands out for me: – I _love_ Apple with all of my being And this from Arthur Levinson re: John Ternus: – We believe John is the best possible leader to succeed Tim and as he transitions to CEO we know his _love_ of Apple, I can’t think of any other current CEO who could credibly speak about their love for their company. Maybe Jensen Huang? This is what I think sets Apple apart from all the rest.'
on Premarket: Apple is green - 'From the opening bell Apple powered higher and is currently up $6.68 at $272.85. The major indexes are all in the green. Among the S&P 500 components GE Vernova is up 12.86% at $1,118.76 on very strong earnings. Masco, a major building products provider, is up just under 12% today at $74.73 as the company tops eps expectations in its most recent quarter. Nearly 50% of index components are higher on the day as we enter the noon hour in New York.'
on Barron's is bullish on Ternus - 'This is an excellent perspective on Cook: https://www.engadget.com/big-tech/heres-to-the-stable-ones-in-praise-of-tim-cook-144850435.html?src=rss “Here’s to the stable ones: In praise of Tim Cook”'
on Barron's is bullish on Ternus - 'I should have done this first, I looked up the iPhone launch. What Jobs actually said was, “this is the day I’ve been looking forward to for two and a half years”'
on Barron's is bullish on Ternus - 'I don’t think Jobs knew where the puck was going. I think he recognized where the puck was going when he saw it. At the time Apple began developing the iPhone it had been working on the iPad for a few years. When Jobs saw an iPad prototype he said, “this would make a great cellphone”. At that point development of the iPad was put on hold and the focus became iPhone. At the launch of iPhone Jobs stated, “this is a moment I’ve been waiting for, for 30 months”. Jobs didn’t envision the iPhone, he recognized it in the iPad he was shown. A near shippable iPhone was created in 30 months using the technology developed for iPad.'
on Barron's is bullish on Ternus - '9to5 mac (a friend of Eddie) said, “In his own comments to employees, Ternus said that he’s “especially excited to be stepping into this role at this moment, because I am telling you we are about to change the world once again.” He said Apple has an “incredible road map ahead, and I’m not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career.” […] “AI is going to create almost unlimited potential,” he said. “We’re going to be able to keep unlocking possibilities that are going to create entirely new opportunities for our products and services, and I’m so excited about what that’s going to mean for our users.” They then go to say, “Many of Ternus’s reported remarks are full of hyperbole. But that’s probably fitting for the next Apple CEO. Cook has also been known to make plenty of exuberant, borderline over-the-top remarks about Apple’s future pipeline and ambitions, so Ternus is simply following his predecessor in that regard. It is important to preserve team morale during a big transition, and Ternus is clearly trying to do that here. ” They couldn’t be more wrong… Apple is not marketing a transition here. I have been dissecting Tim’s focus on community for the past couple of years, intersecting as it does with some of my day job. This is more, so much more than corporate shuffling. His Letter to the Apple Community isn’t just nice PR. As Apple has grown, it’s become more of an ecosystem than a supply chain and stewarding that community at global scale is something Apple has decided is very important. Because Community is the diffusion model for Apple neo — the Apple designed for (yes designed for), an age of ambient trust, resident agentic intelligence and a new intimacy economy. Apple Intelligence, AI for the rest of us, is going to fuse digital and human with a fidelity and latency and privacy that will be unmatched. Apple has refactored the entire stack— silicon, software, devices, services and now, customers. Not users of devices any more, but members of the Apple Community. John’s got the over two billion active apple users. Human beings with bicycles for the mind. Tim now has the rest of us. Clearly what they are Cooking up (ha ha groan) with Community is their unlock to a new level of growth and opportunity. The supply chain Cook built is the foundation for all future products. Because in building that supply change, Apple mutated. Tim Cook learned how to take Steve’s ding and operationalise ripples by being a cultural steward of Apple and a damn file details man. And whatever they have made in the lab, is going to need engaging humans in their communities and being a trusted presence. In essence, they are preparing for something… I expect Tim to head out on a wave of banger Apple quarterlies and new product intros with John at the helm of them from the start. Maybe now those new M5 Mac minis and Studios can finally ship!'
on Barron's is bullish on Ternus - 'PED says, “There was more to Steve Jobs than attention to detail. He also seemed to always know where the puck was going” That’s a critical part of Steve’s genius and of Apple’s success. Time will tell whether Ternus has some of that prescience.'


