Bart Yee on The price hikes have landed - 'They probably already have. Question is, what foundry has the spare capacity and cost effective production to make them? Practically every foundry is wanting to make highly profitable chips and it’s unsure how much Apple would want to pay someone to START making new chips if there may be a glut and demand slowdown starting in 2028, well before the time any new foundry could come online.'
on The price hikes have landed - 'The timing of this is interesting. I believe that the quarter ends this Saturday, June 27. If memory cost messed up profitability, a price increase at the end of the quarter makes it easier to explain on the earnings call.'
on Premarket: Apple is red - 'After today’s dramatic sell-off in Apple that drove the share price down 6.15% in a single day, the shares are higher year-to-date by 1.2%. The last time Apple traded in the $275 range was in late-April/early-May.'
on Apple's summer price hikes: What the analysts are saying - 'Fred: Apple is now trading below Morningstar’s $290 Fair Value Estimate released on the 18th.'
on Premarket: Apple is red - 'Something is amiss here. The NASDAQ 100 is down 0.46% for the day. AAPL is down 6.15% for the day. Had it not been for AAPL‘s fall from grace, the NASDAQ would have been up for the day. How come the market penalized AAPL so much with today’s announcements, and gave virtually everyone else a pass?'
on Apple's summer price hikes: What the analysts are saying - 'Horace posted this on Asymco Plus this AM: “Why iPhones prices don’t change” by Horace Dediu “…The iPhone has grown in capabilities exponentially but the price has remained the same. To illustrate, I considered the storage provided by each iPhone in the list (all 160 models). They span 4GB to 2048GB. If we divide the inflation-adjusted price by the storage we get adjusted dollars/GB and the graph for all iPhones is shown below: [graph] Note that this is a logarithmic scale. The pricing went from $75/GB with the iPhone (1) to about $1/GB with iPhone 17. A two-orders-of-magnitude reduction…” Mr. Market is clearly not doing his homework.'
on Micron drives Apple's prices - 'The market’s over reaction to today’s announcement has me thinking that, just like the post WWDC selloff, AAPL will rebound to some degree over the next week. How much is impossible say.'
on Apple's summer price hikes: What the analysts are saying - 'So far, no one lowered their PT. AAPL now trades nearly 14% below average PT, vs. the sweet spot of a 10% discount.'
on Micron drives Apple's prices - 'Interesting that CNBC only refers to Cook’s reiteration last week of impending price hikes, and not to his original mention during the earnings call months ago.'
on The price hikes have landed - 'Nice unsubstantiated swipe at Apple at the end, there. “”We told a couple of the customers who were being very aggressive with pricing at that time that this is not constructive,” he said, without naming Apple…” And, for the record, without naming anyone at all. Note they also didn’t name me. And just to be clear, I wasn’t being aggressive at all with them over pricing. That said, this is what happens in a boom-bust industry and market: companies lose money during bad times, hoping to survive until good times, when they can enjoy 80% profit margins on super-high prices because of screaming demand with no anticipated slowdown. Nobody expects customers to pay more than they have to during the slow times, when deals are available. That said, Apple also has a history of securing future production by signing long-term deals that presumably do provide a life-raft to suppliers during tougher market times.'
on Apple's summer price hikes: What the analysts are saying - 'Months in advance, company warns of impending chip shortages and need for price increases. Market shrugs. Stock trends higher. Company eventually increases prices as warned months prior. Market responds with apparent shock. Yet another example of how little people (or algorithms) pay attention to company news (or anything real) when making investment decisions.'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'Oops – yes, 2027. Thanks Joe. And yes, if the eventual price for foldables is as high as predictions indicate, adding the extra cost for chips now makes it ridiculous.'
on Premarket: Apple is red - '**With apologies, I’m stealing a post from Seeking Alpha which I think very succinctly addresses the issue which caused AAPL to drop so much today. The person, who identifies on Seeking Alpha as glenlake46, correctly addresses the issue with his comment, IMO. glenlake46 ” It’s not as if Apple is raising prices at a time when everyone else is holding the line. Check out the price of houses, cars, and food. And the new MacBook Pro for $1999? I paid more than that for a MacBook Pro fifteen years ago. What’s extraordinary in all this is that consumers have paid essentially the same across the years for vastly improved functionality. That’s the story. More, much more, for the same price or, inflation-adjusted, even less.”'
on Premarket: Apple is red - 'CFRA just published a brief note that I read as supportive of the price increases in defense of margins. Dan Ives at Wedbush, in a story that’s just across the wires, is also supportive of price increases. Dell is down today 6.23% and HPE is off 5.04%. Apple is now off 5.59% with 30 minutes remaining in today’s session.'
on Micron drives Apple's prices - 'Market reaction is totally irrational. Other companies will be hit much worse by this. What was it, a 40% price hike on Microsoft Surface?'
on The price hikes have landed - 'Micron blames Apple And/or NVIDIA??? Apple has generally been willing to capitalize critical suppliers, when the business case and partnership with the supplier is there. Or does this indicate there was other tension between Apple and Micron? But more than displays or assembly, ‘memory’ really is a component market where Apple (and others) can choose between suppliers.'
on The price hikes have landed - 'I blame it on the price you have to be willing to pay for private, on-device AI. It also puts this “bad news” on Tim Cook, and off the shoulders of incoming CEO Ternus.'
on Micron drives Apple's prices - 'As the dust has settled post-WWDC and the better analysts (e.g. Wamsi Mohan, Joanna Stern) are showing enthusiasm about upgraded Siri and the way Apple AI is being implemented, announcing price increases after these positive reviews is a smart move. If WWDC 2026 had been a disappointment ala WWDC 2024, and had Apple followed with price increases, the reaction would have been far worse. In some ways Apple can spin the price increase as the price you pay for now functional, on-device, private AI. Which come to think of it, isn’t really spin at all. Just the facts, Ma’am.'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'Hi, Bill. “…and shipment in 2017.” Most likely you meant 2027. I can’t begin to have an opinion about Apple launching this next year. But I suspect that it may be possible, assuming they’ve been putting all the pieces together for long enough, and have solved the major issues. Still, the sticker shock won’t be helped by the new bump in prices.'
on Micron drives Apple's prices - '” I think there will also be some that will get new hardware but may decide on a lower priced model with less memory” I see greater use of iCloud, and less on device memory, as a solution to price increases. Am I looking at this wrong? If I’m right, Apple Store reps might be receiving training to offer that as a solution to memory costs.'
on Micron drives Apple's prices - 'I think AAPl just shed a bunch of short term investors. We’ll soon see how many follow….'
on Premarket: Apple is red - 'BTW, the only truly green stock on my tech watchlist today is QCOM, but weirdly, it’s because they’ve diversified into data centers. I say weirdly, because data centers are pretty much why Qualcomm’s handset business is showing signs of cratering – because it’s not helped at all by the massive price hikes in chip costs driven by data center AI- based growth.'
on Premarket: Apple is red - 'Yes, it’s tempting to buy at this price, but we won’t be doing it. Yes, we have cash on the sidelines, but it’s there for a reason. We only sell, and generally we only do that to pay our bills. However, we went heavy (for us) into cash, and have maintained that, ever since this President took office – we call it our TIF (Trump Insurance Fund). There is a giant knife suspended over the stock market that has zip to do with Apple/AAPL. My advice is to be cautious about catching it. Unfortunately, even Apple investors may have put themselves in a position where they need to sell NOW to avoid selling LATER. And Apple’s valuation compared to, say Microsoft’s, is very juicy looking. So we won’t be buying (and certainly not selling!) no matter how attractive the present valuation looks. That huge knife, just like this President, is completely unpredictable. Even, in the short term, for Apple/AAPL.'
on Micron drives Apple's prices - 'June 27, 2026 is Apple’s end of June Q3 Quarter, so there may be a very short run on existing products at current pricing at retailers. The full effects will not be seen until Q4 begins on June 28, 2026 through September 26, 2026. We will see if Apple raises prices on current iPhones ahead of iPhone 18 introduction. It’s very likely iPhone pricing will have to rise.'
on Micron drives Apple's prices - 'David Thall said: “MY TAKE I believe when most users upgrade their Macs, they do it regardless of the price. Ditto their iPhones – which they’re going to want to do in order to have the power to fully use AI.” **Upvoted and I very much agree with you, David. As long-term AAPL investors, my wife and I have upgraded our iPhones *every* year…and the previous years were long before the memory for AI was needed for full capability.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Ben, I don’t disregard Gurman but he is a bit of a twat. He constantly takes an anti Apple stance no matter what he is reporting on. It makes the message hard to listen to because you constantly are trying to read between the lines instead of just trying to understand the information. It is so tiring to try to figure out what Gurman’s information actually means despite the message he delivers. Design, as is engineering, is really about form and function. I don’t know if one is subservient to the other. They both need to be strong. Maybe things haven’t changed as much as some would like because the present design works well with the present engineering. And I don’t see anyone else coming out with a very different design that puts Apple and the rest of the industry to shame and that needs to be copied.'


