Robert Paul Leitao on Premarket: Apple is red - 'Apple ended Thursday trading at $260.49, up $1.59 on the day. This is Apple’s highest closing price since March 11th.'
on Apple orders fewer foldable iPhones than expected - 'Apple WILL sell every foldable they can make. Move fast if you want one early on I’d say. Myself included, no buyer of the Apple Vision Pro ever thought it was going to be something in use everyday. Still nothing like putting it on and seeing the future every now and again!'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'I hear you, Daniel. 🙂 Which led to my ↓ post.'
on Apple's Neo opens the door to a $32 billion market - 'Just spitballing here, but what if, as an added incentive, Apple offered, among its subscriptions, free trials, and services options, that with ANY hardware purchase, you could, after a year of ownership, be eligible for a 15-20% discount on a share of APPL stock, at the price it was at on the day you purchased your Apple hardware. Or, you could be eligible for a 15% discount, after 2 years of ownership, on whole shares of AAPL stock equivalent to the total purchase price less taxes of Apple products on the date you purchased them. So for example, you purchased today an iPhone 17 Pro Max, 512GB model, and an Apple Watch Ultra without cellular, an iPad Air, and a pair of Air Pods Pro 3. That would be be $1399 + $799 + $599 + $249 =$3,046.00 bought today April 9, AAPL close of $260.49 Under the first plan you’d be eligible to buy 4 AAPL shares at 15% less or $221 1 year from now. Consider it a one year vesting option. Under the second plan, you could buy $3046/$260.49 =11.693 shares at $221 2 years from now. Consider it a 2 year vesting option. If 15% is too high, then say 10% off. Still a worthwhile effort to put shares into the hands of users while encouraging them to buy discounted shares. Offer is only good to the specified hardware’s Apple owner account, and is not transferable or resell-able. It would be dropped into your Apple Wallet or compatible brokerage. Now that could end up adding as many shares or more than Apple is buying back annually. But it could also turn many more Apple users into Apple investors with a vested (pun intended) interest in AAPl for the long term. Just a thought.'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'More hours are spent checking the internet and email on smartphones than on PCs. Mobile devices dominate digital time with roughly 3 hours 50 minutes to 5 hours daily, compared to roughly 2–3 hours on desktops.'
on Apple after 50 - 'For a great video on the theory of the firm, Tim Cook lays out some choice elements in his interview with David Pogue. At https://www.youtube.com/watch?v=xLqUXIwPGUo Surely this quote (not in the video) is a part of it:“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” Antoine de Saint-Exupéry'
on Apple orders fewer foldable iPhones than expected - 'FWIW, I was as likely to pay $$$ for a foldable as paying $$$ for a rock. UNTIL, I held the new Samsung “clam style” foldable while in a Verizon store randomly. Now? I get it, and good chance I and my wife will buy Apple’s when it comes out (which btw likely materially better than Samsung’s).'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'Being a multi Apple device owner user I find the Ipad I use is a great news, email, reading and game consumption device. I travel with the Ipad when I don’t think I need a laptop and don’t only want to use my Iphone. Depending on the trip I sometimes bring all three. I will say the Imac I have at home has been used less and might be replaced by a Laptop in the future. It is nice to have a bigger screen so maybe that will win another round for that system soon. Since I have been buying Apple computers well before the Ipad’s introduction I have shifted some of my screen time from the computers to the Iphone and Ipad. I could create an Ipad situation with a keyboard etc but it actually isn’t much different in price as a computer (sometimes it is more) and I still would likely need to leave a space for it to be used that is not as spontaneous as how I use my Ipad now. There is a place for people to use the Ipad that is different than the computer or Iphone even though there is a lot of crossover. That is actually some of the benefit of the Apple ecosystem. I do think you don’t always need the newest version of any Apple device to take advantage of it so I have been waiting to update my Ipad this year since I expect them to release the regular Ipad that is capable of Apple Intelligence soon. I did have to buy a new cover as I find the Apple Covers wear out while the Ipad is still going strong.'
on Apple orders fewer foldable iPhones than expected - 'I used my Vision Pro this week after a hiatus of many months to see if there was anything new. I was going to try out the court side NBA games but downloading the NBA app took so long that I gave up. Still disappointed that after two years I have very little compelling reason to use the device. The technology still blows me away but there’s too little content. What does this have to do with an Apple foldable? Here’s one Apple enthusiast who won’t be looking to buy the “next great thing” when and if it launches this fall.'
on Premarket: Apple is red - 'Apple was up today but on just 26M shares. Almost like pre-market volume.'
on Apple's Neo opens the door to a $32 billion market - 'As a shareholder, what I like about Neo is that it’s an exceptionally cheap way to entice people into the ‘walled garden’. With 2.35 billion active devices in the world, and Services FY2025 revenue of ~$109 billion, the per device annual Services revenue is currently ~$46/device. The cheapest Neo is US$600, compared to the cheapest MacBook Air at $1100 the cheapest new iPhone at $700. I don’t know how the profit margins on those three categories of devices compare, but from the perspective of potential new Services earnings – and the major assumption that average annual Services revenue/device means anything at all – the barrier to increased high-margin, continuing Services revenue via the Neo is the lowest of any current Apple device, and far lower than any other Mac product. Which makes the Neo great value for buyers and users of it, compared to other laptops in its price class, and great strategic and financial value for shareholders.'
on Apple's Neo opens the door to a $32 billion market - 'Not my point, Ben, Fred. I was taking exception to this statement: “”Apple’s launch of the MacBook Neo earlier this month marks the company’s first real push to lower-end PC consumers …” — Analyst Wamsi Mohan” That statement only stands if you don’t consider an iPad a PC. Which is balderdash.'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'My iPad A16 is my primary computer device. Secondary is my iPhone. I haven’t turned on my iMac in a couple of years.'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'Both have key places in my life. For design, video editing, and web dev, I am still wedded to Mac. But for my live performances, iPad runs the show. iPad also better for consumption and casual use. Both equally fine for browsing, email, writing. Long live Mac, long live, iPad'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'The iPad is a ‘terminal’. The Mac is a ‘client’. Y’all recall the terminal/server, client/server, thin client, fat client chatter back in the day. Disclaimer: Categorizations are fraught. Individual or enterprise use cases break such simplistic models. Eg. Big screen PCs in hospital check-in used for data entry/retrieval.'
on Horace Dediu: At sweet 16, iPad still hits sweet spot - 'Given the ubiquity of iPads in doctor offices and other places where you’re given something to fill out forms, I’d say the iPad has been Apple’s most successful ‘business product’. Not sure if we can see how many iPads are sold for business/corporate/OEM use, versus those sold to consumers (and which category would ‘sales to schools’ go?)'
