Steven Philips on Apple share of the world's wrists just keeps growing - 'My thought, too. The article talks about shipment share but what about all the hand-me- downs? I’ve given away two that are still in use.'
on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Along with Vivo, Oppo, Honor and Motorola! But… a world without Honor?'
on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'Yes! Good people on both sides! 🙂 (Sorry 🙁 )'
on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'I can still hum the Peter Gunn theme! Henry Mancini was great! (Of course I can still do 77Sunset Strip and the Ipana toothpaste commercial, too! – Bucky Beaver! 🙂 )'
on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'A short time ago I described analyst targets in terms of future view. The first tier were those targets that are underwater. I described them as seeing no future in AAPL. The second were current value that I described as the period between Earnings Reports. Rob’s new price target fits in this group. The third, and last, group are reserved for those that see a future in AAPL. Their targets are for 3-6+ months out. I read the logic behind the first two groups, but put more weight on those looking beyond their noses.'
on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'PED, I wouldn’t call them “bad customers”, they are just not as well off as others. I’m sure they would like to be in better financial situations if they could. They are still nice people, mostly.'
on Apple share of the world's wrists just keeps growing - 'Apple Watches stay in service longer. So the IB is higher. Per AI, Apple has 30% to 52%; Android / Wear has 30% to 47%; Huawei’s non-Android, Harmony has 17%: and RTOSes have 10% to 20%. Apple Watch will continue to take share.'
on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'And Now For Something Completely Different: A ‘multiprocessor supercomputer’ built from “retired” Google Fold phone motherboards: https://www.theregister.com/on-prem/2026/06/18/2000-retired-google-pixel-phones-get-a-second-life-as-a-private-cloud/5258035 What I take away from this is that the Google boards had decent performance, but the Fold form-factor wasn’t persuasive.'
on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Yes, I fully expect that. And thinking objectively, there is justification for increased scrutiny as the Apple monopoly grows stronger. Now that doesn’t mean that regulators will respond correctly. I’ll predict as the hardware monopoly grows, the pressure will grow to split off Services. Apple shows how tightly coupled hardware and services can produce consumer demand and lock-in. The clumsy EU requirements that would requires massive changes to Apple’s software as well as Apple’s business model show just how bad regulators are at system design.'
on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Greg, Upvoted. I wonder if others profits do disappear, will that bring louder voices to penalize Apple for its success.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Bart, Upvoted. I was coming to post something similar. If you look at what is posted from the article on ped3.0, it is clear that Gurman has a source(or sources) that is(are) relatively high up the ladder at Apple. This person(s) may have stayed at Apple but maybe has left Apple but still has friends that they get together and shoot the breeze with. What I am not sure about is the origin of the negative spin of just about everything Gurman posts about Apple. Does the spin come from the leaker or does it come from Gurman, or is it a combination of the two? I can’t really tell but my guess would be that it is a combination of the leaker and Gurman being negative. If I had to guess, it would be that the leaker(s) is someone from the design team. Especially from the tone of what Gurman posts. Since Jobs’ passing, Ives(as well as the design team in general) have taken a bit of a back seat. That, at least in part, could account for just about everything that Gurman posts being negative since the design team has probably broken apart significantly by either firings or people leaving the company. I usually don’t mind negative posts about Apple. I usually like to read them and evaluate if they are anything significant that needs to be addressed. But there is something about the way Gurman posts that seems to get under my skin more so than other negative posters. When reading this post, the thing that I first felt is that Gurman is posting like he had, in the past, run a large company, or at least, is really big into design. Maybe it is because I don’t read a lot of what he posts but it seems like he has never admitted to being wrong. His posts seem to have the attitude that if Apple doesn’t acknowledge what he is posting and remedy the situation with his solution, that Apple is doomed. I think that is what gets under many people’s skins here.'
on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'From the chart’s depiction of Others profit margins, I’d say, in light of rising memory costs, it is going to disappear as a category.'
on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - '”it’s a “one way ticket, yeah” That’s the second bass run I learned, after Peter Gunn 55 years ago. I can still do it.'
on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'Actually Apple WILL take share despite increased ASPs. Used iPhones, with a unit volume of 150 to 200 M, address the price sensitive buyers. Four year old iPhones cost $200 to $300 and still have four years of useful life. Whether switchers, or first SmartPhone, buyers, it’s a “one way ticket, yeah”, Lennon / McCartney.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Gurman’s article sounds like it was written from talking to a source (person/persons) that misses the good old days, who wants to be promoted to a position of design power and control, where everyone would be reporting to HIM, and HE would direct where design takes the company, and where Engineering and marketing will be subservient to achieving Design’s goals. Said person, either inside or outside of Apple now, wants design to be “the focus”, nee “savior” of a company that has focused too much on engineering, (both hardware and financial) and much less on great designs wowing the masses. And by talking to Gurman (and maybe leaking product and engineering details and plans, thereby diluting Engineering’s thunder), they are trying to sew seeds of internal discontent into the aether and let it be taken from private to public. That’s not going to end well, and neither is Gurman’s and Bloomberg’s continuous push to portray Apple as in disarray. Perhaps Gurman isn’t getting his peeps to divulge enough, so he wants them to be more the center of attention?'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'To be fair to Ives, his EV design may have been better received if it was done for a VW, or a Chinese maker, or a smaller automobile company with no particular previous design cues, history, or ethos to be tied to. IMO, it’s a perfectly serviceable, acceptable, and, dare I say it, reasonably bland design of form following function. But for a Ferrari, or Porsche, this much of a design departure just doesn’t and wouldn’t sit well with the Ferrari Tifosi or fanatics, who will say, “I know what a Ferrari should look like, and this isn’t a Ferrari.” And that’s the rub, in that market, going with a completely new design is a huge risk, and I’d say to the Ferrari design exec who collaborated with Ives and signed off on it “Did you read the room? Did you do exclusive previews and get feedback? Are you specifically targeting new and younger owners who are wanting Ferrari to make a clean design break?” Because if the above are true and you Okay’ed it, you might want to polish your resume.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'So is Gurman a tech pundit, analyst or reporter? Does he even know? I don’t mind being exposed to differing points of view but you have to earn my respect as an analyst or pundit and you don’t do that by simply acting as the Apple version of a Star Wars prequel spoiler source'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - '”We all need to know what the media is saying” Do we? The media’s focus is always on the negative: “if it bleeds, it leads”. What would happen to the world’s collective mental health is news were balanced between positive and negative news, shifting one way of the other as befits the overall activities of the day/week/month vs actively focusing on the negative in everything? For me, since cancelling all subscription to “news” excepting Apple News and Apple 3.0, my overall disposition has improved a lot. A LOT.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Come on, Gregg, don’t be an ostrich. We all need to know what the media is saying: the bad, the good, the pro’s and cons. I for one do not want to bury my head in the sand.'
on Ice Universe: The difference between Samsung and Apple is profound - 'Mic drop to Bart! That could have easily also been posted as a response to Gurman’s “Apple has lost its design mojo under Tim Cook” bloviating.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'I absolutely second that opinion, James! When left to his own devices, Jony Ive goes way too far down the navel-gazing, minimalist design rabbit-hole. Yay, he designed a new rostrum for Christie’s auction house! And clothing created from a large single, folded piece of material! And then of course there’s the interior and much of the new electric Ferrari “Luce” – which was roundly panned by everyone, including one commentator who described it as “the Apple car that nobody wanted”. So amazing was the design that on its public reveal Ferrari stock immediately tanked 8%. What’s funny is how often people criticize Tim Cook for not having done anything significant since Steve Jobs, but Jony Ive continues to be lionized by people like Gurman, despite not having done much of note once he stopped working under the supervision and direction of Jobs.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Sure, the design excellence of Apple is a thing of the past. I guess it was just dumb luck that resulted in Apple coming up with M-series of chips. And my impression was that back in the day Apple kept various teams separate and firewalled, and that the only people privy to what was going on with many of its products and technologies under development was on a need-to-know basis especially when it came to what the group under Jony Ive was playing around with. As opposed to Gurman’s “need-to-be-inspired” basis. Am I wrong in that impression?'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Hasn’t industrial design been a part of Ternus’s portfolio after he became head of hardware? If so, he hasn’t done anything to help with the design, so how is that going to change? VisionPro looks good but not very functional due to the weight. Isn’t that part of the ID team’s responsibility to ensure that the device is to start, extremely usable daily? Doubt much will change. Will need not a design person, but more an ideas and vision person more aligned with Jobs.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - '…. And we know what such orifices are full of…'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Let’s see if I understand this. Gurman says Ternus said (Apple) would keep focusing on design. So Gurman with his after the fact pontification says Apple should focus on design? Brilliant! I’ve got a great idea, too. Apple should make a watch! Color me brilliant! 🙂'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'I never cease to be surprised at Gurman’s ability to express his sense of self-importance. I would counter Gurman with my own (unwanted) view of why the Jobs-Ives era worked. It boils down to Jobs as a sanity check on Ives’ tendency to design the ultimate slab, with Jobs nudging that a product had to actually be useful for people. To this customer, since Ives’ left Apple in 2022, the slate-focused design trend has yielded to something that better balances form and function. Products such as the MB, MBPro, iPhone, and iPad are much better than they were in a very long time, certainly since the mid-2010’s. Now I shall hush.'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Hey, opinions are like anal orifices; everybody has one. But some are more like anal orifices than others….'
on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'For years Gurman has demonstrated that he doesn’t understand Apple at all. Now it seems he doesn’t even know that Ternus has been in charge of the design team since he joined. Apple Watch validates his design chops. The rest of the smart watch field, broadly defined, remains a discordant mess, with basically no 3rd party App ecosystem.'


