Rodney Avilla on Everything Mark Gurman knows about Siri's overhaul - 'Maybe reveled in June, but not available until September. The question is, will the market see ‘not until June’ as another delay?, and respond negatively?'
on Everything Mark Gurman knows about Siri's overhaul - 'Siri? What could possibly go wrong with this structure? “I’m sorry, Steve. I can’t let you do that.”'
on Evercore: The Apple flywheel is in full effect - 'In addition, we saw increased traction across Apple’s media services – Apple Music remained the #1 music streaming service among survey respondents (while improving share), and Apple TV+ saw a notable uptick and is now the #2 video streaming platform in our survey, surpassing Prime Video (for iOS users). Buried lede.'
on Premarket: Apple is green - 'Went up nicely today but looking to close near the opening price. Very low volume ~22M.'
on Apple investors: Mark your calendars for June 8 - 'David: No offense, but I don’t like “PEDosphere.” It sort of conjures up Jeffrey Epstein and his network. At least to me. Re ads: I don’t necessarily mind a few, if few and inserted tastefully. I do hate pop-ups!'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - 'Questions: Was this survey taken before, or after, the iPhone 17e announcement? And, was there any color as to preferred upgrade model among switchers?'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - 'Net switching at 11% – That’s phenomenal, especially for a so-called mature market and for a platform that supposedly missed AI. And we can look forward to a foldable and more AI features to sustain momentum.'
on BofA cuts Apple target $5 to $320 on staggered iPhone rollout - '“Maintains Buy rating, lowers target to $320 from $325” I like Wamsi Mohan’s positivity towards Apple stock. Adjusting the price target by 5 dollars a share in the future is not that significant a change. With the stock price currently around 252 the expected return of close to 27% would be an excellent pace. His previous target would be around a 29% return. To some people that is important (Think bond traders) but I certainly would be satisfied if Apple stock price reached 320 in the next year. The real news is that he is changing his numbers based on a rumor which might happen but still could be completely off unless he has insider information.'
on Apple investors: Mark your calendars for June 8 - 'Here’s a question for the PEDosphere: Will adding Ads to Apple Maps make you less likely to use this? At what point would ads drive you away from a service you use? I don’t use Apple News mostly because of the ads. I dislike the ads in Apple Stocks, but they haven’t YET driven me to to an alternative. And I’ll note in passing you can run ad blockers for webpages, but there are no equivalent things for ads in apps (at least that I know of…) (This is relevant because ad and ad revenue are always in the background for developer conferences.)'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - '“However, iPhone owners’ perception of Apple Intelligence deteriorated Y/Y, with its ranking as an upgrade driver slipping from #5 last year to #7 this year (7). The US showed the largest deterioration, falling from #5 to #9, indicating Apple has yet to deliver the AI functionality that consumers expect and desire from their smartphone vendor.” One could read it another way: people “want” AI features on their new smartphone, perhaps because of all the marketing and AI hype they see, hear, and read… but then after using an iPhone they realize they don’t need or want it and don’t have a strong feeling about why they would, when compared to other new features and functionalities available in an upgrade.'
on Evercore: The Apple flywheel is in full effect - 'Increases momentum to provide stability & reserve greater power. I like that word, too. Always .'
on Mark Gurman: Why Apple's AirPods Max 2 is a letdown - 'I’m glad to see the update! Love mine. Yes, the case looks silly but at least it adds no bulk. The “auto-shutdown” (in lieu of manual power off) really has not been a problem. They are beautifully built, feel good, and sound impeccable.'
on Three Apple analysts see gold in the iPhone fold - 'Apple iFold potential sales As much as I’ve tried, I cannot find any of the market research companies trumpeting actual or estimates of the CY2025 Foldables sales figures, all Android or Huawei of course. While Counterpoint did say Samsung led a rebound in Q3 with their Z Fold 7 introduction and a 65% the best estimate I can find says IDC estimates 10% growth from 2025 to a 2026 levels of 20.6M sales. That implies 2025 sales overall were about 18.7M in 2025. That compares poorly with 2024’s sales of 17.7M, only a 6% increase from 2024 despite Samsung’s better Q3. Counterpoint reports that currently Fold to Clamshell design sell about 52:48%. With Apple’s Fold coming in 2H 2026, that ratio is expected to rise to 65:35 annually. It is not clear whether the 2026 target of 20.6M Foldables includes the iFold sales or not. If we assume it doesn’t, if Woodring is suggesting $40B revenue in 12 months, with an average ASP of $2000, that would be 20M sales. Figure 30M in 18 months. If the ASP includes a $100 increase like in memory costs or part of AppleCare, then $40B is reached with 19M sales. Incidentally, this would have Apple taking ~45-50% market share or more if sales are additive to smartphone sales. However, it’s quite possible that Apple takes bigger bite because many iFold sales will be conquest sales into Android foldables.'
on Premarket: Apple is green - 'In pre-market trading Apple is off 0.40% in line with movement with the major indexes. The shares are trading down $1 at $250.49. The shares closed in the green $3.50 at $251.49 on Monday. Today’s session begins in 10 minutes… So far I like yesterday better than today!'
