Recent Comments

  • Robert Paul Leitao on Premarket: Apple is red - 'Necessarily the decision to raise prices and the decision to make the public announcement now occurred while Tim Cook is CEO. These decisions demonstrate not only Apple’s pricing control in its primary product markets, they are indicative of the challenges Apple’s competitors face on how to handle rising component costs and the real risks of loss of profitability in sub-s tors of the product markets in which demand is nearly excessively driven by price. BUY APPLE NOW!!!'
  • Greg Lippert on Premarket: Apple is red - 'Might be worth buying a call. Luckily I closed out a winner two days ago. Now worth a reload.'
  • Robert Paul Leitao on Premarket: Apple is red - 'Apple was trading below $280 as recently as early May and prior to the run-up in price heading into WWDC 2026. This momentary pullback is exactly that – a momentary pullback in price. In other words: BUY APPLE NOW!!!'
  • Robert Paul Leitao on Premarket: Apple is red - 'BUY APPLE NOW!!!'
  • Bill Donahue on Premarket: Apple is red - 'So let’s see… the count on datacenter hyperbuild harm to regular people now includes spiking energy prices, declining water supplies, and skyrocketing electronics costs. Awesome. Fortunately, everyone agrees that its positive GDP effect trumps all the personal harm it’s delivering (/s).'
  • Bill Donahue on Premarket: Apple is green - 'RPL: For me, the capex hyperspend and lack of ROI (a.k.a., “monetization”) are just different sides of the same coin. Add in that all the infrastructure they’re building has a hyper-accelerated functional depreciation rate, and the monetization side of the coin looks even worse (name another industry spending trillions of dollars to build massive infrastructure projects that will individually be operationally and consequently financially obsolete in 3 years?)'
  • Bill Fouche on Micron drives Apple's prices - 'And after the price bump, the NEO is still the best value available anywhere in a laptop.'
  • Bill Donahue on Suppliers say the September launch of Apple's foldable iPhone is on - 'The original DigiTimes article quoting the China Securities Journal story, which cites a source at an Apple supplier, actually says, “Apple’s long-rumored foldable iPhone appears to be moving closer to reality, with reports from multiple Chinese media outlets suggesting that parts of the supply chain have already begun small-volume shipments ahead of a planned launch next year later this year.” I assume the garbled sentence structure is a product of Chinese-to-English translation, but one way to interpret it is that the rumour is of a reveal this year (possibly September?) and shipment in 2017. Which would be consistent with Tim Long’s position, rather than pushing back on it.'
  • Dan Scropos on Premarket: Apple is red - 'That answer didn’t take long. Down $14 and sub-$280. Wow. I don’t think the higher prices will have any material effect on units moved and will certainly mean much more revenue but similar margins. This is more psychological than anything.'
  • Fred Stein on Micron drives Apple's prices - 'Now we see Apple’s wisdom in pre-announcing price increases, knowing MU’s earnings call would set up the doubt.'
  • Fred Stein on Micron drives Apple's prices - 'Longer term, China’s CXMT chases MU. For a deep dive, see what SemiAnalysis writes. Apple can pass on price increases, A $200 price increase over 4 years of ownership only costs $4/month. About 200 million iPhones customers next year will fund over $40B in AI CAPEX in your pocket. And add the Mac, iPad. PS: Above estimates may be overly conservative.'
  • Greg Lippert on Premarket: Apple is red - 'Only hurts Apple right, no one else?'
  • Daniel Albaugh on Premarket: Apple is red - 'Let’s see how much Apple’s price increase announcement affects the stock price.'
  • David Emery on Micron drives Apple's prices - 'Seems the rest of the industry has caught up to how Apple approaches critical suppliers for what, the last -25 years-? 🙂'
  • Roger Schutte on Micron drives Apple's prices - 'I’m not done listening to Microns earnings call yet but some large customers are giving MU cash with signing long term purchase agreements, which MU said they were going to use to add capacity. Last week in the WSJ interview Tim alluded to using Apple’s balance sheet to help with increasing memory supply. I say this is a good use of the money resulting from reduced buybacks.'
  • Robert Paul Leitao on Premarket: Apple is green - 'Although Apple reached a high in Wednesday trading of $299.70, the shares closed the session off $1.22 at $293.08. The shares are changing hands overnight at $291.00 at this moment.'
  • Robert Paul Leitao on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Apple more than delivered on my expectations at WWDC 2026 and I had high expectations ahead of the keynote. WWDC is a conference developers. What Apple revealed earlier this month was years in the making and, in my view, more than made up for the WWDC 2024 debacle. Because its a conference for developers, the significance of the company’s hard work will also be revealed this fall through new apps and some serious app upgrades. The value of the upgrades and enhancements to Siri this year I believe can not be accurately calculated at this time.'
  • Ben Gepp on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'but just why! could they just not use the common parlance!'
  • Robert Paul Leitao on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Darren: BofA analysts use Price Objective (PO) as their nomenclature for price target.'
  • Robert Paul Leitao on Premarket: Apple is green - 'Ron: We’ve both benefitted greatly by Apple’s share price gains over the past few decades. Do you have a 12-month price target for the shares based on your expectations for the company’s quarterly performances over the next four quarters? Personally, I do like Wamsi Mohan’s $380 price target at this time.'
  • Ben Gepp on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Despite that most here disregard Gurman as a twat, he may have a point. If you compare the bio’s of Ive and Anderson on Apple’s leadership page there is a clear distinction. Ive’s bio from the way back machine: web.archive.org/web/20171116110104/https://www.apple.com/leadership/jonathan-ive/ Anderson’s: www.apple.com/leadership/molly-anderson/ Ive’s is titled as ‘Chief Design Officer’ and Anderson as ‘VP Industrial Design’. Ive’s bio establishes him as one of the pre-eminent designers in the the world and Anderson’s pitches her as the head of a team but having been involved in the development of many impactful Apple Products. I have no doubt that Anderson is an extraordinarily talented designer but it is clear that the industrial design team is not as dominant as it used to be – It’s not pitched as having the influence and central role that it did under the stewardship of Ives. Clearly under Cook Apple demonstrated operational prowess and as long as the iPhone design was iterated with improved hardware AAPL’s ascension was assured. Cook turned Apple into a behemoth for which we all have benefited here. Cook was a great steward and I admire him greatly for that and the values he brought to fore. I have, though, felt for some time that Apple needed to put more emphasis/spotlight on the industrial design team. Both for the optics that attract emerging talent and project prowess, but also because I believe industrial design really aught to be one of the most central leads at Apple. Apple would not have succeeded without Industrial Design being in such a dominant position at Apple when Jobs returned in 1997. Jobs understood the importance of good design. Ternus at his core is a mechanical engineer. Engineering is typically a subsequent and supporting role to design. I am a 100% for Ternus being elevated to CEO as he is much closer to the design than Cook was. It is time to elevate industrial design at Apple again. Gurman has a point.'
  • Ben Gepp on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'I’d rather know what all voices are saying rather than hear what I want to hear. I think most here are critical enough to pick through what Gurman is saying and decipher the content and extract what value there is. I also want to hear from the out and out naysayers – sometimes there is a grain of truth there too. Building a composite picture of general sentiment in AAPL is what is important and it’s what determines its price – facts be damned.'
  • Ben Gepp on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Perplexity thinks it’s a mistake too and probably meant PT… although a T is a long way from an O on a keyboard.'
  • Robert Douglass on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'That flowchart makes it look so easy… if only it were so.'
  • David Emery on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'I’d welcome a vote for whether PED should continue to report on Gurman.'
  • Darren DMW on Suppliers say the September launch of Apple's foldable iPhone is on - 'I am unlikely to want one. iPhone portability and ease of quick use is important to me. Also I love all 3 of my portable computing devices and my mind just knows which of my iPhone, iPad or MacBook is the right device for when. That said, a few ladies in my circles are very very keen for a folding iPhone. They do a higher % of their personal computing on their phones and want the extra screen real estate. They also play casual games. When I point out that it could cost double their base iPhone 17 they deflect with – it’s ok I will write it off as a business expense and the old “we need to hand a phone down to a child soon.”'
  • Darren DMW on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Anyway, I won’t watch that video – would prefer to spend my valuable time listening to real subject matter experts like Dediu, Bajarin, Cybart & Downtown.'
  • Darren DMW on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Good points Neal. I am an AirPods early adopter and I remember the early models were susceptible to being dropped on hard surfaces. The later models have spent a lot of time getting to know my concrete floors and yet show no sign of internal damage. Further, my AirPods 3 (right bud) which were not advertised with any sweat or water proof protection spent a good few minutes at the bottom of a mineral pool. I put it in rice overnight and 6 months later it is still working like brand new. Design is more than how it looks.'
  • Darren DMW on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Is PO a typo in Wamsi’s notes or does it stand for something slightly different to price target?'
  • Gregg Thurman on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Right you are Fred. This will be an easy metric to follow, as Apple’s lead will show up in device revenue/units, whereas everyone else’s metric will involve “AI” subscriptions.'