Gregg Thurman on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'A million upvotes.'
on A tale of two Great Lakes - 'Semi-related, but also supportive of my position (which is “hell no”) on whether or not Apple should follow Alphabet’s lead: “A Native tribe is fighting back as Trump’s tariffs threaten its livelihood Ranchers, taxi drivers and campsite owners on the Blackfeet reservation have endured two years of financial losses. They worry a new trade war with Canada will make things even worse.” https://apple.news/AExGiv2t8QRSlWO9NM0Pm7Q'
on A tale of two Great Lakes - 'Changing the names of landmarks such as the Great Lakes like the way local cities and municipalities change the names of streets, boulevards, and avenues is certainly a terrible idea. As I recall Instanbul, Turkey has been referred to as several different names over the centuries such as Byzantium, Constantinople, and several other names. For those familiar with the State of California “Thomas Guides”, these various street name changes creates a real mess of sorts for folks trying to navigate around the southland. Probably no longer an issue for recent times as Google Maps and Siri directions have replaced Thomas Guides and rendered them extinct.'
on A tale of two Great Lakes - 'I don’t understand why those outside of the U.S. and Canada will see both names. If another nation wants to call it by yet a different name, will everyone see all 3 (4, 5, 100) names? Google needs to do better.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'I’m guessing his unique Kirra tool will run on a customer’s choice of model, where ever a customer chooses to host it (macOS hosted instance or other).'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'Replies posted on Youtube (beyond this imbedded), have wide-ranging perspectives on his promotional and educational videos; privacy, cost, risk, compliance, and more. https://www.youtube.com/watch?v=8VO85e9RA9Y&t=1s Example comment: So give Apple credit where it is deserved: M5 Ultra may be a breakthrough LOCAL AI workstation. – But “Apple eats enterprise AI for breakfast” is a sensational headline Another: Cloud models are like 100000x better than anything local even for the m5 ultra Mac Studio… that Mac Studio costs like $20k.. you could mop the floor with a cloud model for $40 a month it just makes no sense. For the “privacy” crowd, with Instagram accounts… you can sign up for an AWS account and use bedrock with 0 data retention, so you can use it as privately as you want, no data sharing. Data Privacy: Amazon Bedrock [also] allows for zero data retention, providing a high degree of privacy for users who want to avoid data sharing or model training on their inputs • Zero Data Retention: explicit control over whether prompts and outputs from inference requests are retained . This can be configured and enforced at the account or project level • No Model Training: Inputs and outputs are never used to train base models • Provider Isolation: Data is not shared with model providers • Enterprise Security: • Encryption: Bedrock requires encrypted connections (in transit) and encrypted storage for model personalization (at rest) • Network Privacy: You can access Bedrock endpoints via a VPC endpoint, allowing data to stay within your virtual private cloud without traveling across the public internet Compliancy: STRICTEST (GDPR + EU AI Act + ISO 42001)'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'As long as PED gives us good content, I don’t care if the name behind the info is Brandt, or Jerry, or even Tim Long or Tommo. In other words, I don’t want to hear from someone just because of who they are, but what they say. It’s not necessary to only give the info that I want to hear. Having said that, I also realize space is limited. So pick and choose wisely- based on content, not name.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'He puts much of this technology into easy to understand terms and how it will apply to the everyday Apple user. I enjoy him just as much as Marques Brownlee with his analysis of Apple products as they both provide tremendous insights and opinions from slightly different perspectives. Keep their videos coming.'
on A tale of two Great Lakes - 'I don’t know, Richard. I get your reasoning, but I come to a different conclusion. IMO, this is a goof by the Trump Administration, because (1) the Canadians didn’t name the lake, we did, (2) it directly attacks the heritage of Native Americans, and (3) it is very obviously petty. I imagine a groundswell of opposition to this may grow, and I think Apple would do well to hold off doing anything until it becomes clear where this insult to Native American heritage is heading. And there’s time. First, this Administration will need to jawbone through Tim Cook, then Tim Cook can promise to take it to the Board, then the decision needs to be made to threaten Apple, then the threat needs to be made, then the courts will need to be brought in – and in the meantime this Administration, with an election now just two and a half months off, cannot afford to look any more petty, vindictive, and bullying than they already do. Nope. I think the best thing to do right now is to hang tight, only capitulate when this Administration actually brings pressure to bear, and thus Apple can be seen to giving in over that pressure, which people can understand and forgive. AND show this Administration for what it truly is in the process!'
on This week's Apple trading strategies (8/31-9/4/26) - 'The media always acts like Apple’s successes are lucky or an accident. Like how the M-series chip “luckily” does AI really well. Apple’s culture and organizational structure move information around very fast, allowing deep discussions at all levels years before a CEO at another company has gotten a summarized report. I am reminded of Richard Feynman’s story of visiting NASA during the Challenger investigation. Everyone else on the committee went to the dog and pony tour/lunch planned by the bigwigs. Feynman went on his own to talk with the actual engineers. One important question he asked was “what were the odds of a solid rocket booster exploding?” The top management of NASA said greater than 1/100,000. Each level down the chart, the odds increased: 1/10,000, 1/1000. Finally, when he asked the actual engineers, they said, based on the data from missiles, it was about 1/100. Each shuttle had 2 solid fuel boosters. Challenger was the 51st launch. Organizations that cannot move data/information fast enough to get the right material to the right people will make stupid decisions. Apple seldom makes stupid decisions.'
on This week's Apple trading strategies (8/31-9/4/26) - 'I know there are many subscribers who have been investors for an extremely long time so my question is: Does anyone on the platform remember if there was this much hysteria when John Scully, AKA: Mr. Sugar Water came onboard as the next Apple CEO? Just curious.'
on A tale of two Great Lakes - '“Has it always been that the president can unilaterally change names of landmarks and geography on a whim?” No.'
on A tale of two Great Lakes - 'As an Apple shareholder, I expect John Ternus to do what’s in the best interests of Apple and its shareholders…just as his predecessor did.'
on A tale of two Great Lakes - 'Google’s CYA explanation for the change. It is just following the law, as it does for every country: “The U.S. Geographic Names Information System (GNIS) has formally changed the name for “Lake Ontario” to “Lake America” in the United States. Since we update Google Maps to reflect name changes in official government sources, which is GNIS for the U.S., people using Maps in the U.S. will see “Lake America,” those in Canada will continue to see “Lake Ontario,” and those outside of the U.S. and Canada will see both names. These updates follow our long-standing policy for bodies of water with names that vary from country to country, and are starting to roll out now.” So, unfortunately, I will not be surprised to see Apple do the same. Wish Canada would change the name from Lake Michigan to Lake Epsten and see what Google does.'
on A tale of two Great Lakes - 'I have a bad feeling he will capitulate. Being a new CEO, he doesn’t wanna get on the bad side of this vindictive, corrupt administration.'
on This week's Apple trading strategies (8/31-9/4/26) - 'There is no chance in hell that Tim Cook and John Ternus did not talk extensively over what changes Tim would make and what he would “left” for John to do. Any implication that this is a surprise *internal* to Apple’s C-Suite is asinine. So basically, unfortunately, this is a stupid analyst video.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'This is essentially the video that I was looking for after Tuesday’s hardware announcement. I wanted to see Errol’s take on Apple’s new offerings. He seems pretty happy with them. That makes me happy, too. Of course, he also has to pitch his stuff. Good for him. No worries. Too much Brandt? Not from my chair. Maybe less Jerry, but I wasn’t at the Apple Party in California.'
on A tale of two Great Lakes - 'Pedo’s cheese has slid off his cracker. Has it always been that the president can unilaterally change names of landmarks and geography on a whim?'
on Barron's: Nvidia's PE today is reminiscent of Apple's 20 years ago - 'Can’t upvote you enough Johnny.'
on Barron's: Nvidia's PE today is reminiscent of Apple's 20 years ago - 'From the article, ” Huang also suggested the 2028 forecast of 70% sales growth could go higher if the company is able to address supply bottlenecks. In other words, there’s no issue with demand. ” Oh yes there is. A growth that remains constant is exponential. At some point exponential growth will hit a very real ceiling and growth will fall to zero. A viable alternative to LLM data centers will hasten that fall. On device. Nvidia has recognized the threat of on device and announced its entry into the segment with its RTX initiative due in about 3 years. RTX validates Apple’s path and will hasten the fall of data centers. Apple is already shipping on device silicon to power on device AI solutions. Who leads, and who trails now?'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'I invested in the Kiraa fundraiser last week. Don’t know how it’ll work out, but I’m willing to take that risk, knowing I didn’t bet the farm. It’s also an indirect bet on Apple, given the hardware requirements to run local AI models efficiently.'
on This week's Apple trading strategies (8/31-9/4/26) - 'This episode of CNBC investigative reporting clearly demonstrates how stupid the financial reporters are. If Apple is 3-5 years ahead of the LLM/data center crowd, it is double that in the financial press.'
on Barron's: Nvidia's PE today is reminiscent of Apple's 20 years ago - 'Where I’m sitting, Nvidia it is already in a countdown to the fall, even as it rises. Chips are cyclical and this time is no different. Comparing to Apple is a total non starter.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - '” Perfect timing for John Ternus to lead Apple into this next big thing, high performance local AI, which entails winning over a new class of developers and customers.” YES!!! As the head of hardware engineering, John had to be an integral/crucial part in establishing Apple’s AI strategy. He is going to take Apple to where the puck is going to be. Upvoted.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'One learns something from his videos – and isn’t that what we’re all here for?'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'Oh how I wish I understood all that Errol is explaining. There are just too many concepts on data processing being thrown out for my plebian brain to intelligently absorb. What I do absorb is only due to Errol’s ability to break through the bullshit. The one thing that resonates is that no matter how well LLMs are written, without addressing the layers the Errol notes as foundationally crucial, LLMs will never satisfy the promise of AI. Current models just aren’t, and will never be, accurate enough for the enterprise. Then there is the privacy point that can only be solved on device. How long has Apple been touting personal privacy? I think what Apple was doing all this time was exposing a fundamental flaw in LLMs, without revealing the scope of its own on device strategy. Of course, on device requires processing power that didn’t exist at the time began this journey, and never would for those following brute force strategies. Instead of being behind, Apple was pursuing a better strategy, and keeping that strategy to itself. Until Apple silicon attained the necessary performance level it was neither behind nor ahead in AI development. Apple silicon has now attained that level of performance and we’re seeing the first iterations of hardware products that use it. It should be noted the Nvidia has recently seen the light with its announced RTX initiative. But that remains 3 years off from being a genuine product, while Apple is shipping today. I think Errol’s videos are a pitch to Apple as the reasons Apple should buy Kira. Errol’s vision is hampered by the limited resources it can apply to solving the foundational solutions that will ONE, make AI a useful technology and TWO, cement Apple’s lead in AI development. Going directly to his conclusion re: winning solutions, I’m convinced that LLMs will be relegated to a second class role in AI usage, and will ultimately fail. Data centers will not overcome the inherent weaknesses in LLMs, and are way to expensive, both in construction and use. Please forgive my meandering missive, but everything is connected, and the only firm that is addressing all the pieces is Apple.'
on This week's Apple trading strategies (8/31-9/4/26) - 'A bit of an over exaggerated take? And a bit of an overexcited delivery?'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'Too much? No. I learn from each one. He talked about the software tooling for Apple to become a winner in local AI. Apple has an architectural head start with unified memory and the embedded Neural engine. Perfect timing for John Ternus to lead Apple into this next big thing, high performance local AI, which entails winning over a new class of developers and customers.'


