David Emery on Premarket: Apple is red - 'Apple updated iMac and 14″ MB Pro with new M6 chips today. But no bump for the 16″ MB Pro. That sets the stage for a significant announcement for the top end (16″) product.'
on Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, broken - 'I’d say that every smartphone out there can be destroyed, if you intentionally decide to do so, and that being able to destroy one isn’t really a relevant test for determining its ability to survive accidental harm. “What??!! I can’t throw my iPhone (or camera, or laptop, or bluethooth speaker, or electric toothbrush…) down on a logging road and run over it with my truck and not expect it to come out unscathed?? I thought this thing was supposed to be durable!!”'
on iPhone 18 Pro series up 3.1% from the iPhone 17 Pros - 'I think any cannibalization of iPhone Duo would be offset by the new launch cycle of pro models only. That is, some folks wanting a new iPhone probably didn’t wait for the 2027 launch of the balance of the iPhone 18 models. Net/net, I see this as exactly what it is –a 3.1% year over year increase. And that’s solid.'
on Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, broken - 'If he wants to buy Apple products only to destroy them I’m fine with that. Just like burning Beatles records or J.K. Rowling’s books. I’m still getting paid.'
on iPhone 18 Pro series up 3.1% from the iPhone 17 Pros - 'Add; higher cost for Apple so we don’t know what the bottom line impact is. The good news is the unit volume is higher than last year!'
on iPhone 18 Pro series up 3.1% from the iPhone 17 Pros - 'Add; About 10% for higher ASP; And Duo, at more than 10M units at 2X ASP.'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Oh c’mon Greg how could you ignore the polishing cloth!'
on Apple's iPhone Duo: Scratched, peeled, dusted, burned, bent, broken - 'It hurts to watch these videos'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Musk is also a POS. No heart, no empathy.'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'And socks. Here are the most notable products developed under TC’s leadership: Apple Watch (2015) AirPods (2016) Apple Silicon: Beginning in 2020 with the M1 chip. Apple AirTag (2021) Apple Vision Pro (2024) MacBook Neo (2026) Services and software Cook oversaw the launch of major digital platforms, including Apple Pay (2014), Apple Music (2015), Apple TV+ (2019), Apple Arcade (2019), and Apple Card (2019).'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'I think if we’re viewing them from a technological or scientific standpoint, Thiel is correct. My gut tells me that the context of his comments come from a point of view of who has invented more in terms of technological advancements. Through that lens, which is how I’m interpreting his comments, yes, Jobs and Musk have been better for society. I don’t think he was deriving that comment from a magnanimous or humanitarian point of view, which would be a completely different argument.'
on Apple has outperformed the Big 8 year-to-date - 'Imagine if Apple did that. It would appropriately be called ‘beleugured’ and yet MSFT is at all time highs. How do you effectively run a business that yesterday required 240k employees and will soon have one in four depart? That will require a 33% productivity gain by the rest of the company to make up the shortfall. I guess they believe AI may cover some of that?'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'and it goes without saying that if it wasn’t for Woz, this discussion wouldn’t be happening. We’d all be talking about how to overclock your 486 to get it to run DOS better.'
on Apple has outperformed the Big 8 year-to-date - 'From Reuters: Microsoft (MSFT.O) said on Monday it is offering voluntary buyouts to about 60,000 employees, or more than a quarter of its global workforce, as the technology giant looks to contain costs and help fund its massive AI investments. “Staffers across the Windows maker would be eligible for the offers, including those working in AI experiences, Copilot, finance, human resources, Xbox and Windows + Devices, a source familiar with the matter told Reuters, requesting anonymity as the matter was private. Units such as marketing, commercial business and security will be excluded, the source added. “This offer gives eligible employees who may be considering a future outside the company a new choice to make that transition now with support. It also gives participating organizations another way to adapt their workforce to changing needs,” Chief People Officer Amy Coleman said in a staff memo. Like other tech giants, Microsoft is spending hundreds of billions of dollars on AI data centers and chips, drawing scrutiny from investors over whether the returns will justify the staggering cost. The company, slated to report first-quarter results after markets close on Wednesday, has forecast $175 billion in capital expenditures for the 2026 calendar year.” Gee, $175 billion spread over 60,000 employees would be $2.9M/employee, or about 24 years of employment at $120,000/year. I guess they really don’t need people if they can make do with 75% of current workforce. Probably taken down another 50,000 next year. Excerpt From “Microsoft offers buyouts to around 60,000 employees to contain costs” Jaspreet Singh Reuters https://apple.news/AMF5adqc8Q3KybU5CjksV1g This material may be protected by copyright.'
on Premarket: Apple is red - 'though Apple closed off Monday $3.82 or 1.10% at $343.91, the shares are up 26.50% year-to-date with new all-time highs set as recently as last Thursday.'
on GenAI's big week - 'Hi, Richard. We use English units because pre-metrics that’s how math and engineering was done. Also, the only reason we have a metric system is because we have ten fingers. Also an argument based on “almost everybody else does it” cuts no ice with me. That’s right up there with “We should all just use English”. Besides, we now have ubiquitous calculators, and ubiquitous translators aren’t far off either. No reason to choose one calculating or speaking language over another, so maybe it’s time for metrics to get off its high horse. Just one old man’s opinion, of course.'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Jobs didn’t hire Cook for his creative/vision chops. He left Cook with a second tier of managers including Ives, that filled the areas that Cook lacked. Cook brought organizational and supply chops to the table, coupled with extreme communication skills. That Jobs recommended Cook for the CEO position, and I believe Jobs knew what Apple needed going forward, tells me everything I need to know about Cook. Then there is this: Jobs was a genius product guy that brought Apple’s iconic products (iPod, iMac, iPhones, iPad) to market with great financial success. Cook’s incrementalism took Apple far beyond the next financial level and positioned Apple to dominate the AI era.'
on One more iPhone Duo launch video, this one from Beijing - 'Richard Gayle said: “They always complain about Apple’s high price because it gets eyeballs. Apple is pricing it right if it can sell every one it makes.“ Haters and Androiders always say “it’s overpriced junk”, “who in their right mind would pay that much $2000 for a foldable that’s 7 years behind”, “Apple puts out junk like this and their sheep would still buy it”, “it’s all marketing” and more. Nobody notes the Samsung Z Fold 8 is $1899, $100 less than the $1999 Duo. Nobody notes the Z Fold 8 Ultra is $2099, $100 more. Nobody notes the Trifold 512GB is $2899. And nobody notes that just because you go upmarket in price means you get status or cachet, or sales. If it was so easy, Samsung and others would sell a lot more than usual. Here’s the 2025 sales of Samsungs priciest models: 1. Galaxy S25 Ultra 16.5M $1299, now $1099, 55% of the S25 lineup, pretty good mix. Topped out at $1599 for 1TB model 2. Galaxy S25 8.2M 27% $799 3. Galaxy S25+ 5.4M, 18% $999, down to $749, now down to $509 at Walmart. 4. Galaxy S25 Edge, quickly brought out pip the iPhone Air, 1.2M sold over about 5 months before being unceremoniously discontinued due to poor sales. Total ~31M, some sources said ~35-36M, fabulous right? But all of those numbers are less than Samsung’s 2024 peak of 37M sold. But Samsung targeted 38-40M total production for CY and Sales year 2025, let alone actual sales so Samsung fell short by at least 10 to 20-22% spending in which numbers are actually true. Shipments do not equal sales, and sales do not equal full prices once demand slows down and unsold inventory needs to be moved. The Z Foldables sold only about 7.5M total, the Z Fold 6 & 7 about 3.4M, and Z Flip 6 & 7 about 4.1M, 45:55% mix. That was less than in 2024. No idea what the production target was. For CY2026, it’s a little different. First the Z Series sold only about 1.5M in 1H2026, sales slowing considerably, a major part being the 40-47% drop in Flip sales across the industry. For 2H2026, Samsung has contract produced about 2M Z Fold 8 Ultras, 2, then 2.8M and now 3.9M Z Fold 8 wides, far and away the best Z series seller of this year, assuming they can sell them all. The Z Flip 8 had its production dropped to around 1.5M and that may still leave unsold inventory. Samsung would then have about 3.9+2.0+1.5 =7.4M if all sold, with 1.5M 1H2026, total ~8.9M, a nice jump of 19% YoY when they were headed to flat or decline until the Z Fold 8 became a reasonable hit. But I don’t see them creating over 9M total sales, 7.5M being Z8 Foldables. As for the S26, as usual, there’s the launch window hoorays for positive YoY surges, but overall? S26 Ultra 17-18M Base S26 9.5-10.5 S26+ 4.5-5.0M FE ~ 1.0M More than likely no more than 32-34M produced, if that. Samsung has already reportedly told suppliers to cut overall smartphone production for Q4 by 20-30% while simultaneously adding yet another $100 October 1, 2026 increase to most models to protect margins, limiting production expenses, and hopefully limiting exposure to margin stripped budget models and selling unprofitable models. All told, Samsung’s 2026 production was initially targeted at ~235M (some say as high as 270M initially, but the memory crisis and subsequent Android decline nixed that thought quickly). Now with production and likely sales declines, overall Samsung sales will decline down to 195M to 205M for CY2026. No amount of premiumization is going to save MX revenues or profits in Q4 and overall for CY2026. And if premium sales remain best case flat (S + Z) or decline slightly, and midrange and budget decline sharply, Q4 and CY2026 for Samsung will be rough. They ain’t Apple.'
on GenAI's big week - 'John, Despite the fact that I live in the ‘new world’ and all its metric goodness, I once did an architectural job in the quasi USA, Puerto Rico. I did the job in feet and inches. Wasn’t terrible. It is also a curious fact that many here (AU) talk about acres rather than hectares when talking about land and screen sizes are in inches… I type this on my glorious 27″ aluminium (<-see what I did there…) iMac.'
on GenAI's big week - '“American exceptionalism should have its limits!” I’m not sure it has anything to do with exceptionalism. I believe it is because of the source of most of the information that AI draws from.'
on GenAI's big week - '@Ben Actually, it’s rather more than 95%. Of the world’s 195 generally recognised sovereign states (196 including Taiwan), only three are commonly cited as not having fully embraced metrication. That’s approximately 98.5% of countries. One might reasonably ask why the remaining 1.5% should dictate the default units used by AI for the other 98.5%. American exceptionalism should have its limits!'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Upvoted and well-stated, Ben! I agree with everything you stated about Musk. The only thing I’d add was Musk siring 14 children with apparently no intention of being a father to any of them. Despicable.'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Dan Scropos said: “Thiel is probably a bit harsh but he’s right. Tim Cook has no signature product, just incremental improvements to the 20-ish year head start Jobs gave him.” **So, Dan, since you feel that “Tim Cook has no signature product” and just made “incremental improvements” to what Jobs gave him, do you also agree with Peter Thiel’s comment that “somehow Elon or Steve Jobs are way better for society than Tim Cook”?'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'I’d say $5T is a pretty good ‘product’ in itself. Cook did an incredible job taking Apple from where it was to where it is now. I’m glad Ternus is at the helm now but cook made me financially independent. Jobs gave us HiFi. He wasn’t perfect. Musk is a mixed bag. Sure he (his company) mainstreamed EV’s and can re-land rockets but there are monumentally dumb ideas like Hyperloop, Boring company, Cybertruk and the next upcoming flop The Roadster. And aren’t we meant to be on Mars by now and where is FSD wasn’t that meant be here about the same time we were going to Mars? His companies aren’t very profitable despite their Market Cap – A lot of smoke and mirrors. Musk also doesn’t mind the occasional NAZI salute, meddling in geopolitical affairs and indiscriminately deciding who lives or dies. What a guy/dork/a/hole…'
on Peter Thiel puts Steve Jobs and Elon Musk in the same sentence - 'Thiel is probably a bit harsh but he’s right. Tim Cook has no signature product, just incremental improvements to the 20-ish year head start Jobs gave him. He also has a laundry list of mediocre/bad hires. Jobs hired Srouji I believe. Cook has released no (currently) growing products and Services are all virtually from Jobs’s product lines. There’s just no world where you can compare Cook to the creative and visionary genius of Jobs or Musk. That also doesn’t mean Tim isn’t a solid and upstanding citizen, who was also a good CEO that kept the products he inherited selling remarkably well, while navigating geopolitical tensions with surgical precision.'
on GenAI's big week - '@Steven I liked Forbin Project except for one thing. To make the computer seem powerful they made it really huge. That would have made it really slow. Now we know that really fast and powerful computers are really tiny so you don’t waste time with signals traveling long distances. A fun Kickstarter project would be a facade for the Mac Studio consisting of a lot of flashing LED lights to make it look like a Hollywood computer from the 50s and 60s.'
on GenAI's big week - '@David Units are odd. It should be easy but as people we somehow get hardwired to some units. I lived overseas for nine years where temperatures were expressed in °C but I still intuitively understand °F. In my microscopy world I heard about Angstroms in school which got replaced by nanometers. It has taken me forever to get used to those. The other one is vacuum/pressure. I grew up with torr as a measure of vacuum (low pressure). Now it is expressed in Pascals. I constantly have to convert these.'
on The public Internet is dead, says Ben Thompson - 'I wonder if micro-payments would have helped? Back in the day there was the idea that we could click on an article and pay a small amount to read it, roughly the equivalent of what the advertisers pay to show their ad. From what I can find out, advertisers pay a penny or two for an ad while I read an article. I think I would be OK to pay a nickel or so to read something. I understand that the creators need certainty but I don’t want to subscribe to a couple dozen different sites just to read something once in a while.'


