Steven Philips on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Do you mean that he HAS had finer moments?'
on This week's Apple trading strategies (12/22-12/26/25) - 'Definitely a Happy Solstice and Happy Holidays to all 3.0 members. And RPL: I’ll be happy with just a “little” port. (with my Solstice dinner! 🙂 )'
on This week's Apple trading strategies (12/22-12/26/25) - 'We were talking about the big PowerBall lottery at Scotch Club last night. (It’s actually a better-than-even bet, lump sum exceeds 1/(odds / bet).) In particular we were talking about private jet ownership vs fractional ownership, etc. The consensus was “buy the jet then contract a ‘fractional’ company to staff it and rent it out when we weren’t using it.”) Me, I’d go for renting the jet when I needed it and build a nice art collection. We went to the Winslow Homer watercolor exhibit at the MFA a couple weeks ago, and something by Homer would be in my top 3 want-list. 🙂 🙂'
on This week's Apple trading strategies (12/22-12/26/25) - 'According to Dan Ives: Microsoft up 30% to 40% in 2026. Tech as a sector up 20% in 2026. Microsoft to hit a sweet spot in 2026. Apple a table pounder in 2026. Ring in the New Year now!!! OK, let’s get through Christmas first. All this would be quite a gift to investors! Oracle at $250 next year. I definitely want an invite to this party! It will be like a year-long rave for us tech investors! OpenAI is the epicenter of this stage of the AI revolution. A formal partnership between Apple and Alphabet on AI. Apple up $75 to $100 a share next year. The company is the #1 large cap name to own here. This is all good stuff! Let’s see what happens… I want that South Pacific island with the big port for my mega yacht! We can all dream, right? I like that – $75 to $100 higher on Apple! Bring it on!'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Thank you, Fred. In my view this person is taking a few headlines about Micron and using the stories as a mean to sound legit in comments about rising costs for Apple. His concerns simply don’t add up. Apple has perhaps the strongest product line in years and high income consumers are spending big time. Who invited this guy on air to talk about Apple? This certainly wasn’t his finest moment.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Below are the Terrific Ten equities ranked by year-to-date share price performance. Over the same period the S&P 500 has risen 16.20%. Alphabet (GOOG) up 62.05% Broadcom (AVGO) up 46.81% Taiwan Semiconductor (TSM) up 44.19% NVIDIA (NVDA) up 34.78% Tesla (TSLA) up 19.16% S&P 500 up 16.20% Microsoft (MSFT) up 15.28% Meta Platforms (META) up 12.51% Apple (AAPL) up 9.28% Berkshire Hathaway (BRK-B) up 9.10% Amazon (AMZN) up 3.63%'
on This week's Apple trading strategies (12/22-12/26/25) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the 10 largest enterprises ranked by this metric. NVIDIA (NVDA) $4.40 trillion Apple (AAPL) $4.04 trillion Alphabet (GOOG) $3.71 trillion Microsoft (MSFT) $3.61 trillion Amazon (AMZN) $2.43 trillion Meta Platforms (META) $1.66 trillion Broadcom (AVGO) $ 1.61 trillion Tesla (TSLA) $1.60 trillion Taiwan Semiconductor (TSM) $1.18 trillion Berkshire Hathaway (BRK) $1.07 trillion'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Good point. Moffett set a low price target and made up stuff to support it. Or, “My mind is made up. Please don’t confuse me with the facts.” And, when people buy the higher memory options, the margins are superb. OK, so maybe a tiny bit less superb. Crying all the way to the bank.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Re the interview – I agree. I do think that Dan is trying to overwhelm us with his wardrobe selections though. They get ever more garish – the clash between the shirt and tie is legendary. Almost like he’s screaming out for attention more than usual. Oh well, Merry Christmas/Happy Hanukkah/Solstice/Yule/etc to all. Even to Dan, and all the other analysts out there. Peace to all men and women of good will, not just at this time of year but all year long. And next year, and the year after that, etc. And if you’re also a subscriber, hey Santa: I’d love to see a Christmas rally for AAPL!'
on This week's Apple trading strategies (12/22-12/26/25) - 'Nice AAPL run the last 15 minutes of trading Friday! Must have been related to the quad witching (expiration) day?'
on This week's Apple trading strategies (12/22-12/26/25) - 'I wasn’t overly whelmed by this interview. Just sayin’.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'What percentage of the cost of an iPhone is memory? I’d expect single digits. If Moffett doesn’t start with that core measure, he’s just pushing bovine effluent.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'I don’t quite get the Analyst’s concern with memory prices. Yes, memory prices are and will rise as demand has outstripped supply. For Apple, as one of THE largest customers of all the memory makers, they are ordering in the hundreds of millions of parts, and primarily mobile type high performance memory. Because Apple has some of the highest gross margins and buying clout, they can still negotiate better prices than most, even Samsung. Chinese OEMs might get a break from any Chinese memory makers, but for most all of Android, their margins are thin already, and any memory cost hit will require parts reduction, limits in memory sizes, or price increases. I don’t see Apple raising prices appreciably unless the market goes really haywire. I anticipate memory makers expanding production eventually and prices coming down within a year or two. Apple may have some price elasticity with its users but I don’t think Apple is going to push that, except maybe with the new Foldable.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'Nice for Apple to have relatively low sales volume yet dominate so well on revenues. Illustrates the fact that Android competition is mostly numeric and cheaper midrange and low priced models where revenue and importantly profits are much harder to come by. Q3 sales volume % vs Revenue % iPhone 18% vs 44% ~1 in 5 sales MacBook 11% vs 27%, 1 in 10 iPads 34% vs 57%, 1 in 3 AirPods 21% vs 45%, 1 in 5 Watch 23% vs 38%, 2 in 9 Of course, missing here is Aervices growth. In just the App Store, according to Gemini for 2024: Google Play 102B downloads Apple App Store 35.4M 25.8% of total App Store downloads. Google has 3x the downloads. Yet looking at 2024 App Store revenues: Apple $103.4B Google Play 46.7B, Apple generates 2.2X the revenue Spending habits iOS Users $12.77/app Google play users $6.19/app There’s no easy way to judge search revenues because Google doesn’t pay any hardware maker for having Google access their users, it’s just let of the agreement for allowing them “free” usage of Android and the Google suite of apps. Those makers must surely envy Apple getting paid $10’s of billions Annually to access Apple users. Oh, Gemini notes one more thing: Android accounts for 47% of all mobile malware infections, globally due to allowance of app aideloading. Meanwhile, Apple accounts for 1% infection rate for iOS due to its more stringent app reviews and tests, not perfect, but a damn sight better than most.'
on Premarket: Apple is red - 'Michael: There is no slingshot and there’s no beachball. Apple is, however, playing hardball with its latest product releases.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - '@PED “Huge spike in memory costs” was at the top of one of the slides about the firm’s position on Apple. In my view, this was an uninformative interview with an analyst who is choosing not to see the demand for the iPhone 17 series handsets as promising for the company’s CY2026 results and likely continued strong demand through at least the next iPhone model year. Also, I do expect Apple to benefit from AI-related services through strong demand for the company’s products and monetization of AI through the sales of AI-related services. This analyst won’t count what he won’t see and he won’t see anything that differs from his public narrative on the company.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - '@PED “Huge spike in memory costs” was at the top of one of the slides about the firm’s position on Apple. In my view, this was a an uninformative interview with an analyst who is choosing not to see the demand for the iPhone 17 series handsets as promising for the company’s CY2026 results and likely continued strong demand through at least the next iPhone model year. Also, I do expect Apple to benefit from AI-related services through strong demand for the company’s products and monetization via of AI through the sales of AI-related services.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Yet putting Moffett on the air brings in the clicks…. (CNBC wouldn’t bother, otherwise…)'
on Premarket: Apple is red - 'Ron Fredrick said:”Now granted, my money was a lot scarer in those days but my desire to gamble is the same as it was then.” **Um…”scarer”? I meant to type “scarcer”, of course. As in “not enough of something”, not “One who scares”. 🙂'
on Premarket: Apple is red - '@Joseph: “Wow! What an ending! Did the slingshot just get released?” With a beach ball launched.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'I really like Jon Fortt. He was asking straight forward direct and simple questions in this interview with Craig Moffett who gave answers that would make a politician look like they’re forthcoming and an open book. Moffett cannot even admit that he is wrong about Apple not doing well selling iPhone 17. Services. Or anything else Apple related. Does anyone in the investing world trust this outfit for investing advice? I’d call him a Dope but that just demeans the word. He truly is in a class all by himself. The numeric 4th class implies he has some. Which he truly does not. I wouldn’t trust him to watch an undrilled bowling ball. Let alone manage a stock portfolio. Congrats to Jon for exposing this donkey as the charlatan he truly is.'
on Premarket: Apple is red - 'Ron: I appreciate your comment. I strive to be 100% invested in equities 100% of the time. For all Apple shareholders I’m hoping 2026 will be.a strong year for gains. For the fiscal year that ended in September of this year the company returned to revenue and net income growth and I expect both revenue and net income growth for a second consecutive year in the fiscal year that ends next September. Morgan Stanley and other major investment firms are forecasting double-digit gains for the S&P 500 again in 2026. Like you I don’t suggest anyone treat the market like it is a casino or a place to gamble with one’s resources. I’m putting together a list of my favorite equities for 2026 and it’s no surprise the list will include Apple.'
on Counterpoint: Five global product markets Apple dominates by revenue share - ' Gregg, I know you know all this…. It doesn’t hurt to be reminded.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'I’ve been really surprised (and I’m a pessimist by nature) by how little actual innovation we’ve seen in the Android world. Folding phones for hardware, but what for software?? The Samsung “Ft Knox” didn’t go anywhere. In part this is likely a combination of Google locking down Android and in part for handset vendors fearing too much difference from all other Android phones would discourage people from switching to their phones.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'Upvoted. Worse, when cloners do innovate*, the nature of the clone market forces them to push products out early. Later, Apple, who patiently waits the conditions are right, knocks it out of the park. Two examples of Androids premature ejaculations: 5G long before the service was widely available; Foldables, years before the technology could meet even minimal durability or water/dust proof standard well established for Smart Phones. *Most of what journalist and analysts call innovations have been in the works by many people and orgs for years. By contrast the iPod and the iPhone, transformative innovations, disrupted the incumbents, creating new winners (and losers). Gregg, I know you know all this….'
on Saturday Apple video: Steve Jobs' NeXT has birthing pains - 'You have discovered a gem, Philip! I can only hope that Craig Federighi is holding retreats like this, planting the seeds of a new corporate culture, to re-create a company that is built from the heart. I can only hope that Apple has somebody who is the keeper and reiterator of the vision.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'It must be frustrating as hell to be an iPhone copier. You manufacture a handset with nearly identical physical characteristics, operations and features, by far sell more units than Apple, but earn next to nothing in profits. In fact, the consumer’s perceived value of the iPhone is such that 1 or 2 year old models sell for more than your newest on the secondary market. You fear taking the time to look over your shoulder, because another copier may be catching up. Nobody creates or reads rumors about your products because the market doesn’t care. Negative rumors about Apple products have little to no impact on its sales (and may even cause them to increase). Then you struggle to keep your best customers, the ones that buy the most expensive models, from switching to a used iPhone, or even a new one. Yep, it must be frustrating to be a copier, to go to all that trouble to manufacture all those copies, and not get rewarded with massive profits. In fact your OS supplier, that one that doesn’t charge for its product, makes more than you do from your customers.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'They were useful for tossing to the ground in frustration 🙂 🙂 (But then, I never had much use for Belichick, or as he’s known elsewhere, “Belicheat”.)'


