Bart Yee on Virtually live from Apple's 'Surprise and Shine' event - 'Agreed, Apple’s production is already ramped up but who knows how fast and how many it can build. Could be supply and demand will be unbalanced for some time.'
on Virtually live from Apple's 'Surprise and Shine' event - 'See my reply above in costs in terms of Apple Shares or dividends. For long term AAPL investors, AAPL pays you/us to use Apple products.'
on Virtually live from Apple's 'Surprise and Shine' event - 'For you long term investors out there, here’s the Aproximate costs of the newest products at 256GB base in terms of shares of AAPL stock @ $320 opening tomorrow. iPhone Duo $1999 6.25 shares iPhone 18 Pro Max $1299 4.1 shares iPhone 18 Pro $1199 3.75 shares All iPhones combined <14 shares Apple Watch Ultra 4 $799 2.5 shares Apple Watch Series 12 Aluminum $399 1.25 shares Titanium $699 2.2 shares Ceramic $899 2.8 shares Both Watches start at <4 shares AirPods 5 w/case $149 0.47 shares You could buy one example of each for less than 25 shares of AAPL stock or buy half with your dividend.'
on Virtually live from Apple's 'Surprise and Shine' event - 'Raj Pandey said: “$100 price increase for both Pro and Pro Max. Probably enough to cover the additional expense of memory and at the same time not a shocker.“ Actually no, Apple’s rough memory costs have gone up significantly as shown below, many analysts were expecting $150-200 price hikes. They said if Apple only raises prices $100 for the lower 256GB and 512GB tiers, Apple is taking some margin hit to do this. Apple IS raising prices strongly on 1TB and 2TB tiers. iPhone 17 Pro Prices * 256GB: $1,099 * 512GB: $1,299 * 1TB: $1,499 iPhone 17 Pro Max Prices * 256GB: $1,199 * 512GB: $1,399 * 1TB: $1,599 * 2TB: $1,999 The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max starts at $1,299. Introduced by Apple on September 9, 2026, these prices reflect a $100 increase over the base configurations of the previous generation due to rising component and memory costs. iPhone 18 Pro Prices * 256GB: $1,199 +$100 * 512GB: $1,399 +$100 * 1TB: $1,799 +$300 * 2TB: $2,399 N/A on 17 Pro iPhone 18 Pro Max Prices * 256GB: $1,299 +$100 * 512GB: $1,499 +$100 * 1TB: $1,899 +$300 * 2TB: $2,499 +$500 Price increases were below the $150-200 for the lowest two memory configurations. Prices for 1TB and 2TB version were higher due to lower supply of these modules from suppliers Memory Chip pricing Sept 2025 to Sept 2026, cost to Apple 256GB $55 – $65 vs $210 – $235 +$155 to +$170 ~34% (up from 10%) 512GB $90 – $110 vs $310 – $340 +$220 to +$230 ~38% 1TB $160 – $185 vs $460 – $500 +$300 to +$315 ~42% 2TB $290 – $320 vs $680 – $740 +$390 to +$420 ~46%'
on Premarket: Apple is red - 'At about 1am in New York Apple is changing hands at $317.24, up $1.90 from Wednesday’s closing price of $315.34. I expect the shares to open in the green on Thursday. I very much enjoyed today’s Apple event and was impressed with John Turnus and the way he lead the event. I expect to sleep more soundly this evening.'
on Virtually live from Apple's 'Surprise and Shine' event - 'Graham: I wear an Apple Watch 24/7/365. I use an Ultra 2 and a Series 9 for when the Ultra is charging and that’s usually overnight. I plan to buy the Ultra 4. Although the Ultra is much larger, I miss it when I’m wearing the 9. It’s a bigger screen, it’s more rugged and I consider the build quality to be superior. I don’t think you will regret the choice to buy one. I monitor my health stats throughout the day as well as my planned intervals of exercise. I consider the Apple iPhone, Apple Watch Ultra and Apple Fitness/Fitness+ to be an extraordinary and seamless suite of products and services that foster wellness, fitness and peace of mind.'
on Virtually live from Apple's 'Surprise and Shine' event - 'The content consumption thing is the kicker for me, although I do love iPhone photography. In my view, then the Duo will be an upgrade from my 15 Pro Max for photography, and the content consumption will be a huge win.'
on Virtually live from Apple's 'Surprise and Shine' event - 'I think this is the year I try out an Apple Watch for the first time (been waiting for a reason/excuse to buy an Ultra). I find myself a little disappointed with the color choices! I’ll probably get the Alpine Loop in Desert.. don’t get me wrong I like earth tones, but I really liked that Orange Alpine Loop that shipped with the first gen Ultra! Wish they kept around a bold option or two.'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'I really find myself missing the old live events. So much more energy, enthusiasm, and *life* conveyed in those old keynotes.'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'Dan Ives and Gene Munster videos are the only ones, IMO, worth watching. Munster’s video is from yesterday and he is always self promoting. While Apple will sell a lot of hardware announced today, I see the hardware as a gateway for more sales of services and I would also expect App Store revenues to grow as well. I think this hardware will sell a lot of software. What other companies can benefit from greater software sales through the App Store?'
on Checklist: What to expect from Apple today - 'Joseph, that would imply they could fold or swing either way…'
on Virtually live from Apple's 'Surprise and Shine' event - 'That screen transition animation when opening/closing the Duo. I think I could watch that all day.'
on Mark Gurman: Apple has settled on 'iPhone Duo' - 'Before yesterday Bloomberg’s reporting was still focused on the iPhone Ultra name and these rumors, from MacRumors: “Gurman recapped several other iPhone Ultra rumors: • iPhone Ultra (wrong, Duo) • $2,000+ price tag (from $2100-$2200), higher than the target $1999, wrong • 5.5-inch outer display (when closed), Wrong 5.4” • 7.8-inch inner display (when unfolded), Wrong 7.6” • Short and wide passport-style design, correct but everyone pretty much heard that. • Latest Apple modem (likely C2) correct but obvious • Latest Apple chip (A20 Pro) correct but also obvious • Wide and Ultra Wide camera lenses, correct on both, from Mockups and dummy models • No telephoto lens (but does have 2x optical quality telephoto shots) • Durable hinge, minimal but not invisible crease (we will see) Apple has “gone to great lengths” to make apps automatically resize to fit different displays ” correct but again, pretty obvious. Excerpt From “Foldable iPhone Ultra Likely Has MagSafe Charging” MacRumors https://apple.news/Azjrv2rpdTAapU9BxX4sh9A This material may be protected by copyright. I’m happy that the Duo name was kept nice and quiet while the Ultra name kept growing in rumors and usage, even by Gurman. At least we know even Gurman doesn’t get everything until right before the event. Now will come the inevitable negative articles saying Apple is damned when they do (keeping prices relatively lower and eating some of the memory hike costs, thereby shaving their margins), or damned if they didn’t – prices on the upper end 1TB and 2TB models have higher than expected price increases, leading to lower sales of the high end models – bad, bad, bad for Apple either way.'
on BofA sticks with its Buy rating for Apple and $380 target - 'I did see a post-event note from Angelo Zino at CFRA that was quite positive on the announcements.'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'I just noticed that, After Hours, AAPL is up to $318.10 (0.87%). That suggests that even options approved of the event today.'
on BofA sticks with its Buy rating for Apple and $380 target - 'I do expect a new note from Wamsi Mohan and the team at BofA momentarily now that the event has occurred.'
on BofA sticks with its Buy rating for Apple and $380 target - 'Then again, last year the stock hadn’t dropped this much prior to the event. I have no idea what it’s primed to do. 🙁'
on BofA sticks with its Buy rating for Apple and $380 target - '“Surprise! We’ve decided to take Michael Dell’s advice. Tomorrow we’re selling Apple back to the investors.” 🙂'
on Mark Gurman: Tim Cook, not John Ternus, made the foldable iPhone happen - 'Jerry “saw them everywhere in Asia (and other places) and said ‘Apple needed to play in this space.’” I’ll still wait a bit, but I may have to bow down. 🙂'
on Virtually live from Apple's 'Surprise and Shine' event - 'The iPhone Duo exceeded my expectations with its form factor and versatility. Color me happy.'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'Richard, I was thinking the same thing, excluding the Max.'
on Premarket: Apple is red - 'Apple ended today’s trading off $0.88 at $315.34. Today’s trading was marked by a sharp rise in the share price from today’s low of $309.90 in the 2pm hour to a spike as high as $319.15 before the end of that hour, to the aforementioned closing price at the end of the session. In AH trading Apple is up $1.72 or 0.55% at $317.06. Again, in my view John Ternus and the Apple team delivered a very strong presentation of new products and associated solutions during today’s special event.'
on Virtually live from Apple's 'Surprise and Shine' event - 'I feel the same way — the New iPhone with an adjustable shutter! The editting aspects on device are wonderful. If I was eally wealthy I’d get both, carry both and use the new e-sim technology to switch between them. iPhone for photos, content creation and Duo for content consumption.'
on Mark Gurman: Apple has settled on 'iPhone Duo' - 'H Daniel. I don’t disagree with you re the better accuracy of anyone’s predictions the closer one gets to the actual unveiling. Yet the point remains that he (Gurman) had sources, likely within Apple, that provided accurate info about the Duo BEFORE the unveiling, and releasing this info before the event has the potential to move the stock price before the reality is known to the general public.'
on Virtually live from Apple's 'Surprise and Shine' event - 'I think this is one reason why pre-orders are not even avaulable for over a month. Give them even more time to get a warehouse full of the Duo.'
on Virtually live from Apple's 'Surprise and Shine' event - 'New Apple Watch Ultra, come to Papa. I own the original Apple Watch Ultra and its battery life is fading, and it is missing many tent pole features from the past few years. The duo also looks amazing and better than I expected. I’m not sure I can handle the camera trade-off, as I really like best of class photography. They’re gonna sell everyone of these that they can make.'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'Gene Munster: “Appletite” (tripping over appetite). lol'
on Apple's 'Surprise and Shine' event: What the talking heads are saying - 'Different strokes. I find these people so hyped up that I quickly lose interest. I thought this Apple Event was the best one in ages. It was informative while highlighting the product not the speaker. It used iPhones to create a lot of long ‘one-shot-like” presentations that moved outside Apple HQ to places in SF and LA. I felt I was talking to people I might work with rather than hype-meisters. It even had a ‘one more thing’ moment. And it accomplished what Apple wantedf, at least for me. I want the New Ultra, the Duo AND the new Pro Max. With the new e-sim feature I will be able to tranfer my phone number seemlisly betwen phones 😉 The new Apple Upgrade program now makes these available for very reasonable payments. I give the event 4 stars. But certainly YMMV. Will these products drive Apple’s price higher? It all depends on how many of these they can actually make.'
on Mark Gurman: Apple has settled on 'iPhone Duo' - 'Robert, Same day news reporting should be a hell of a lot more accurate than months or years ahead of a product announcement. Practically perfect if you have good information. Same day predictions about an event are not really worth spit if I can wait another couple of hours to see what the company is presenting. For instance I personally thought that the base price of what we now call the Duo would likely be $2000 or less when reports around a year ago talking about the price being around $2500 were being thrown around like they were a fact. And only raising the price of the Pro Line $100 would be somewhat valuable a few months ago if it had already been decided. Of course the devil is in the details and how much storage one wants to buy in phone these days are coming in at a much higher cost to Apple than previously. Now if Gurman had reported the Duo name months ago I would be more impressed.'


