Bart Yee on On TV, Cupertino (Apple) plays the heavy - 'Based on the comments, apparently the bulk of the series is shot in New York and New Jersey due to tax breaks, veteran film crews. Many Cupertino residents complained the areas look nothing like Cupertino or Silicon Valley, plus there’s no Asians which make up a lot of the Valley. Interesting that the computers shown in every shot are MacBooks with the Apple logo prominently or reasonably displayed (no one would be caught dead with an HP or Microsoft Surface device!) so I wonder if Apple didn’t provide some cooperation? Or CBS/Paramount correctly surmised the American population would recognize an Apple logo much more readily as tech than HP, Lenovo, Asus, or Dell. As for any tablets, they all look like iPads anyway so it wouldn’t matter. The real telltale of Apple cooperation is that both Big Tech and little guys law firm would all be using latest iPhone Pro models (wonder what distinctive and recognizable colors) that over 60% of the US uses. I wonder besides Apple, Google and OpenAI mentioned if NVidia, META, Samsung, Oracle (CBS/Paramount’s owner’s father), Cisco, Salesforce, Intel, Adobe, AMD, eBay, PayPal, Uber, Intuit, AirBnB, HP Enterprises, Block, Broadcom? Those are the top 20 Silicon Valley area tech companies. Excluding Apple, the other 19 companies have laid off 155,000 people worldwide in the last 4 years, about 100,000 in the US, of which 50,000 were in Silicon Valley/California. (By contrast, Apple only laid off, at most, 1200 and lost other to attrition, retirement, and poaching). So there’s plenty of people cases to choose from and of course, small businesses like developers, suppliers, and even non-tech like food, real estate, service providers, heck, even delivery and the pizza shops that could be damaged by tech. Wonder if there will be cases involving employees leaving for greener pasture but taking or accessing prior employer secrets (how timely), defending an iconic designer now working for a different big tech, a tech whistleblower wrongly fired, tech store employees trying to organize, or a small company claiming patent rights and seeing big tech using those patents in a successful product? Lots of easy stuff to base stories on, plenty of examples from all over.'
on Premarket: Apple is red - 'I don’t think iPhone and AVP are equivalent in market expectations. Lack of availability for the “Ultra” will have a significant impact.'
on Premarket: Apple is red - 'Into the final 15 minutes of trading today and Apple is now down $7.50 at $320.71. Microsoft is also down this afternoon. Its shares are trading off $10.27 at $499.85. Running hotter on the day is Vertiv Holding, a major data center supplier. The shares are up $11.25 or 4.18% at $280.08. We’ll know soon how the market ends the day…'
on On TV, Cupertino (Apple) plays the heavy - '“…a company devoted to the remunerative wonders of destroying people’s online privacy… is scheming to get…acquired by “Cupertino” (the show’s stand-in for Apple, a chilly Olympus that picks and chooses who gets to join the god club)…” Audacity indeed, and about as much chance as a snowflake in hell. Well, in a fantasy world, anything is possible….'
on Nikkei Asia: Apple foldable iPhone hits snags - 'Oh, I get it, Michael. We literally lost a fortune following the Great Recession, thanks to these antics, back when Apple had nearly twice as many split-adjusted shares in their float, we were Apple-only, and were both casualties of the Great Recession and in our mid and late sixties. Back when Apple was valued like a steel mill going out of business even as the iPhone grew Apple’s actual value like topsy. We were saved by Apple buybacks then, and we’ll be made whole by Apple buybacks now.'
on Nikkei Asia: Apple foldable iPhone hits snags - '@Joseph: This is another desperate effort to allow shorts and hedge funds to cover before the September 9, 2026 hardware launch. Here are the recent numbers: Short interest was (146.547) Million as of July 15, 2026. 3.05 Short interest was (141.606) Million as of July 31, 2026. 2.42 Short interest was (116.327) Million as of August 14, 2026. 2.52'
on Nikkei Asia: Apple foldable iPhone hits snags - 'Morning, Michael, “[The SEC] ought to be shuttered as they have historically done zilch….” …except that’s essentially what it has been. The SEC, like most federal agencies, are under the thumb of this President, his lackeys, sycophants, boot-spittles, and cronies, AKA, the Republican Party. They’ve given new meaning to the term milksops, only matched in milksoppiness by the US Supreme Court majority seated by the “Milksop Party”….'
on Premarket: Apple is red - 'Another tech company that’s been dissembling is Tesla, whose so-called robo-taxi Cybercab rollout flopped badly. Are the tech super-chickens finally coming home to roost? And where does that leave Apple? If the folding iPhone is supply-limited, is that necessarily a bad thing? The same can be said of the Vision Pro. Heck, these days, the same can be said of any new tech device that depends on RAM! Deep pockets, the long view, and user loyalty are Apple‘s bulwarks of defense. Everyone else, not so much.'
on Premarket: Apple is red - 'The tech stock market is whipsawing like crazy, and the only place to lay the blame is short term plays, aka traders not investors, aka options. There’s an air of panic in this frenzy. What’s going on? Well, one possibility is AI. “Rogue OpenAI agents appear to have organized another attack using a German wiki OpenAI denies lawyers discouraged disclosing a scheming swarm on a German language wiki.” https://apple.news/AGT90ML6eTLSByvqSKMTC_A But OpenAI has already been caught dissembling on the Hugging Face attack.'
on Nikkei Asia: Apple foldable iPhone hits snags - 'Between Edison Lee, Ming-Chi Kuo, Jack Zhou, Brandon Nispel, and this current scoundrel (Cheng Ting-Fang) writing these absolutely absurd Apple articles, it’s patently obvious these are all planted fictitious stories designed to help shorts and hedge funds to cover their positions. The only SEC that ever does anything is the outfit in college football who filed a lawsuit yesterday against LSU. The one (SEC) with the same name in Washington ought to be shuttered as they have historically done zilch as far as shutting down these obvious total fabricated BS stories.'
on Premarket: Apple is red - 'After concerns of a September Fed rate hike hit a “Waller” yesterday on comments of Federal Reserver Governor Christopher Waller suggested the Fed should keeps rates unchanged at this time, concerns of a rate hike returned following the release this morning of the Labor Department’s August jobs report indicating the US added 162,000 jobs during the month. Three of the four major stock indexes are down on the news. Only the Russell 2000 small cap index is in the green today. As posted on Apple 3.0, a report out of Nikkei Asia is suggesting a a very slow ramp of the new foldable iPhone due to “stringent quality-control requirements.” The shares are down $7.38 or 2.25% in early afternoon trading.'
on Nikkei Asia: Apple foldable iPhone hits snags - 'Agreed. If true they wouldn’t be announcing the product yet.'
on Nikkei Asia: Apple foldable iPhone hits snags - 'It is! Apple has taken like 5 years to get the foldable right and the last thing they’d do is—like Nikkei suggests—have such an extremely lacking production line. Think about it, Nikkei says Apple’s production has “ramped up” and is now producing a few hundred a day. Let’s say 500 daily. That makes it only 15,000 a month. Seriously?! If anybody remembers, this was EXACTLY the same BS that was being spread just before the launch of iPhone X. IIRC, even Ming-Chi Kuo (the so-called ‘reputed’ analyst) was in on that rumor.'
on Nikkei Asia: Apple foldable iPhone hits snags - 'The employee fed that info just got escorted out the door at Foxcon is my guess…'
on 'Steve Jobs' author Walter Isaacson on Apple's new CEO (video) - '“My take: Awkward interview. Convoluted question, scatterbrained answer.” It almost seemed like the framing and response to a question in a political debate. Poor interview(er): The interviewee is the point of interest of the interview, not the interviewer, so let the interviewer speak. She started with Ternus as subject, but interjected with garbage before letting Isaacson answer. I don’t want to go back to count it, but I’ll bet she spent more time talking than he did. He’s a kind of significant guy. He deserves a fair bit more time and far less (inter/dis)ruption. At least the comment stream was good, so the time is not totally lost.'
on Heavy buying in August - '” Answer: Local AI.” Great question and better answer. When one (Nvidia) of the two largest computer companies positions itself to directly compete with the strategy of the other top two firm- Apple, while sitting on a two year backlog for its product, it’s because it fears the inroads the other’s competing strategy will make in the future, IOW, Nvidia fears Apple’s strategy could seriously damage Nvidia’s future. The problem with Nvidia’s counter moves is that it does nothing to counter the cost of tokens and there isn’t a mobile Wintel platform capable of handling its just announced silicon. Good catch Joseph.'
on Heavy buying in August - '@Joseph: Between the Buybacks and not spending tens of Billions on AI like everyone else, once again Apple stays ahead of the curve by doing it their way.'
on Heavy buying in August - 'Apple has bought back about a split-adjusted 11.8 B shares since 2013 at a cost of about $853 B, and thus an average price of about $72/share. That’s about 45% of the float back then. If/when Apple gets to 50% bought back, any shares held since then will own twice as much Apple as they did then – and it’s a much bigger company….'
on Barron's: Apple is at an inflection point - 'Lots of basic calculus on PED nowadays. An inflection point is where a curve changes from downward curvature to upward curvature, or the reverse, i.e. a point at which the second derivative is zero. The figure PED posted shows an inflection point of the latter kind, but Woodruff presumably means one of the former: the rate of growth (first derivative) previously was slowing down, but going forward will be speeding up.'
on From the director of CODA: 'Being Heumann' (trailer) - 'As some of you know, we have a 35 year old handicapped from birth daughter that we have cared for her entire life. Because of cerebral palsy, short gut syndrome, and now renal failure, she has a very complicated medical profile. From a mobility and accessibility standpoint, she can use a power wheelchair, operate a laptop and mouse, iPads, Apple Watch, send iMessages, and participate in day programs. We have used Toyota Sienna ICE and now Hybrid handicapped converted minivans for transportation and have permanent ramps to enter our home. We’ve been acutely aware of accessibility for all people, and like Gregg, my knee is also calling for its replacement sometime soon. Our AAPL investments have given us resources to address mobility, accessibility and medical equipment to take good care of our daughter, something that can be very difficult for families to deal with otherwise. I’m glad that Apple includes and supports accessibility, mobility, and awareness of those who need these critical accommodations. Much sooner than later, our aging population will lean in and need that same support as we age. The same applies to younger aged children and adults who unfortunately acquire or suffer a debilitating injury which changes their and their families’ worlds.'
on Heavy buying in August - 'Hi, Rodney. IMO, what it means is this: Two of the biggest computer companies by market cap on the planet (Nvdia and Apple) have changed directions, and that direction isn’t where everyone thought AI was heading. 1. Why did Apple suddenly drop a Studio with 512 Gb of unified memory? 2. Why did Nvidia just buy Hugging Face for $19 B? 3. Why did Nvidia launch a free tool (Personal AI Router [PAIR])that links idle computers into a personal AI data center? Answer: Local AI. Just to purchase Ai tokens, my stepson is shelling out $200/month. He can buy a Mac Mini Pro M5 with 15 core CPU,16 core GPU, and 64 Gb of unified memory for $225/month over 12 months using Apple Pay. or He can buy two (2) Mac mini M6’s, each with 12 core CPU, 12 core GPU, and 32 Gb of unified memory for $109/month over 12 months, then Firewire them together. or He can do what his mother just did, and trade in her old Mac mini M2 and pay $189.08/month for 12 months for a Mac Mini Pro M5 that is then owned outright in a year, with the following configuration: • 15-core CPU, 16-core GPU, 16-core Neural Engine • Two USB-C ports, 3.5 mm headphone jack • Three Thunderbolt 5 ports, HDMI port, Gigabit Ethernet port Support for up to three external displays • 48GB unified memory • 10 Gigabit Ethernet • 1TB storage • Accessory Kit He then gets to “pay a fixed, limited price for more unlimited tokens”. or Pay even less per month on Apple’s new “lease to buy” program.'
on Heavy buying in August - '“top money managers scooped up a whopping $13.97 billion worth of Apple stock” As opposed to Apple which plans to purchase something like $100B of its own stock each year. (not that $14B is chump change 🙂 )'
on Premarket: Apple is red - 'What a day today! The tech—heavy NASDAQ Composite closed up 1.40%, the DJIA gained 1.18%, the S&P 500 rose 1.06% and the Russell 2000 small cap index moved up a more modest 0.53%. Apple gained $3.25 or 1.00% to finish at $328.21. It was just a good day in the market today! Let’s see if today’s momentum continues into the final trading day of the week.'


