Steven Philips on UBS: No WWDC fireworks - 'As opposed to analyst “tools” ?'
on Counterpoint: Apple grows as low-end smartphone makers get squeezed - 'Leave the market? No no no! File a class action lawsuit against the mean old monopolist memory hog.'
on Hundreds of Apple Vision Pro engineers have re-entered the job market - 'Read it, and don’t buy it. BTW, really smacks of AI, which is just a different kind of guesswork without the benefit of imagination. For example: – NOBODY but Apple knows their real plans. Full stop. – This is looking at folks leaving, not at folks hiring in, and relies heavily on folks voluntarily leaving for more money, better upward mobility, etcetera. Just pure dartboard shooting. – Of COURSE Vision Pro sales have slowed: It’s a high tech product with a limited market right now. But to think that fricking glasses can do what the Vision Pro does is ridiculous. Light leakage alone will make that impossible. Ergo, there will always be a demand for what only the goggle form can give you.'
on Hundreds of Apple Vision Pro engineers have re-entered the job market - 'Thank you Johnny T …. After reading the actual article, it is abundantly clear that the “Apple Culture” is a real thing of value, and is very much alive and well, after all these years since Steve Jobs created it. The uniqueness of a former Apple employee cannot be underestimated. This bodes well for Apple’s future.'
on Counterpoint: Apple grows as low-end smartphone makers get squeezed - 'Travel through many parts of the world and you will see the low end shamelessly copying, no counterfeiting, apple’s designs. If this means they can profit no more while apple (slowly) moves to offer more affordable entry points and take market share then good.'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - 'A wish list for Apple competitors? Therefore it may be Apple directed misinformation.'
on Hundreds of Apple Vision Pro engineers have re-entered the job market - 'Sorry. I do not understand why Apple Vision Pro is in this headline…'
on Premarket: Apple is green - 'The story of the past seven days so far: Higher highs followed by higher lows….'
on Premarket: Apple is green - 'When a company has multiple positive changes in their fundamentals, I would expect RSI to remain above 70 most of the time.'
on Counterpoint: Apple grows as low-end smartphone makers get squeezed - 'I am glad that there are companies trying to make smart phones available to low income earners.'
on UBS: No WWDC fireworks - 'One advantage of being a pessimist is that you’re only pleasantly surprised….'
on 40 members of Congress warn Apple not to close its first unionized store - 'There’s over 2,000,000 people in the Baltimore metro area. Contrast that with Columbia, MD which has just over 100,000 people and is keeping its store. Baltimore by itself has about the same population as Spokane. As a former employee, I want Apple to be more ambitious about being part of the solution than part of the problem. I want them to be different and better.'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - 'The following was included with my last AVP update- visionOS 26 introduces new spatial experiences including widgets that integrate into your space, spatial scenes that make your photos come alive, and spatial browsing in Safari. All-new Personas and the ability to share digital content with others in the same room make collaboration with Apple Vision Pro even more powerful. And new APIs, device sharing capabilities, native playback of wide field-of-view video from action cameras, and support for spatial accessories enable new opportunities for developers, creators, and enterprises.” Doesn’t sound to me like a product on its way out. Why would you be developing new APIs for a discontinued product?'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - 'What I struggle with is if the software, intelligence, or even “AI” is not there for the device, how is it useful? It feels like a Siri that is handicapped. Apple has always been known to integrate the hardware and software seamlessly, which attracts our loyalty. Without the software skills, it is just another piece of hardware for taking videos, pictures and directions, that our iPhone can easily handle.'
on 40 members of Congress warn Apple not to close its first unionized store - 'Hi Joseph, This is the intended story. Please see the very interesting report by KORE1 linked by Bart above. It uses the daring fireball post mentioned above as a source, even though it contradicts their findings, which I find to be an interesting strategy to put it diplomatically. Best, Ben'
on 40 members of Congress warn Apple not to close its first unionized store - 'I don’t think there would be so much fuss if the greater Baltimore area (that Towson is a part of) wasn’t a dying city in a dying State. The Apple Store’s union didn’t cause so many other stores to leave, didn’t cause the Mall to run down. It was the lack of customers at all of the stores. Rising costs and declining revenues will do it every time.'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - 'I would like more confirmed information on any sidelining of AVP. If they do – amongst all the seemingly mixed messaging – I think it’s a wrong call.'
on Premarket: Apple is red - 'Thanks for the shout-out, Romeo! This Apple 3.0 get-together has taken off like Apple’s stock….'
on 40 members of Congress warn Apple not to close its first unionized store - 'Hi, Ben, I think you posted to the wrong story – but I’m upvoting anyway!'
on Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap - '” My take: On that last point, Gurman and Kuo agree” Twice the number of reasons to not believe it.'
on Premarket: Apple is red - 'I just found out it hit 316+ around 9:40-something this morning! Was so busy checking out the menus for restaurant options for the PED30 get-together that SactoJoe’s organizing that I checked late. Woowoo!'
on 40 members of Congress warn Apple not to close its first unionized store - 'I politely disagree. An Apple store is a destination by itself. It is the one of the few places in the world where Apple can come into physical contact with their customers, and provide in person support for their products. Maybe these 3 locations don’t make much money, or say they are run at a loss, that should not make much of a difference for a company with growing profit margins. FYI Towson is the only location that serves Baltimore that is less than an hour away by transit from the city center: 37 vs 70 minutes. So not only do the good folks of Towson lose, so does Baltimore, What a pity.'
on 40 members of Congress warn Apple not to close its first unionized store - 'That report is interesting in that it references Gruber’s post on the AVP team as a source, yet it contradicts his outright statements such as: —— I don’t know who told MacRumors what (and their sourcing is just “MacRumors has learned”), but I know for a fact that it is not true that the teams working on the Vision platform have “been redistributed to other teams within Apple.” It’s a strange thing for MacRumors to state so categorically something I believe has no truth to it whatsoever. And if there is some truth to it, it’s not what the article implies, which is that the whole thing has been shut down, somehow without the world knowing until now. —— The entire post is worth a read. https://daringfireball.net/2026/04/on_the_future_of_apples_vision_platform'
on Goldman Sachs: What to expect at Apple's WWDC 26 - 'NG’s before and after chart is nice. To be great he should have included a month after WWDC (July expiry?) by which time analysts had time to digest everything introduced at WWDC. 2021 Day of WWDC: $125.90 July Expiry: $146.39 Percent Gain: 16.3% 2022 Day of WWDC: $146.14 July Expiry: $154.09 Percent Gain: 5.4% 2023 Day of WWDC: $179.78 July Expiry: $191.94 Percent Gain: 6.8% 2024 Day of WWDC $193.12 July Expiry $224.31 Percent Gain: 16.1% 2025 Day of WWDC $201.45 July Expiry $211.13 Percent Gain: 4.8% Average Gain: $16.29 Average Percent: 9.88% It should be noted that the Standard Deviation for both Gain and Percent is quite large. Discounting the above averages by the two highest prints, and should AAPL Close at or above this past Monday’s intraday low on the day of WWDC, I will be expecting a July expiry worst case Close of $322. As a holder of 220 JUL $300/$305 Call Spreads that will make me very happy.'


