Robert McDonald on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'I love this summary by Horace. He is always the best when it comes to getting to the point. Especially when so many others don’t get it. I love the essence of this conclusion. This transition has been a long time coming. If anybody had any doubts about retiring on this stock, they can now relax.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - '” I think one of the real reasons that Apple invested in developing its own silicon was for independence from it suppliers.” Alan Kay: “People who are really serious about software should make their own hardware,” Steve Jobs first met Alan Kay at Xerox’s PARC facility in Palo Alto. Jobs quoted Kay’s beliefs often. Apple was an early investor in ARM, but sold it when cash became much more important (late ‘90s), but Jobs was sold on the RISC architecture. The iPhone was introduced in 2007. At the time Jobs had a vision for a personal assistant that went beyond the Palm Pilot (he even indirectly referenced the Palm Pilot when he went “Yech” to the idea of a stylus) but he needed a more powerful processor that was stingy on power consumption, and a more capable OS. Neither MOT nor INTC were interested in developing such a processor, or couldn’t do it. Apple then bought PA Semi in 2008. Two years later Apple bought a personal assistant app called SIRI. It’s my opinion that Apple was headed towards an AI-like world 20 years ago. The A-4 processor was introduced with the iPhone 4, the model that cemented iPhone’s dominance of the smartphone industry. From there the die was cast for future Apple silicon and products. Apple Intelligence has its roots as an alternative to the Palm Pilot, spring boarding off the iPhone/SIRI architecture. What we are seeing today is the culmination of 20 years of technological advancements that have made the original vision possible. Believing Alan Kay’s dictum that successful software developers MUST design their own hardware, Apple began assembling the components to do just that a generation ago. Apple has never been late to “AI”. Apple’s vision was, and has been, years ahead of the competition'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Sadly, Bill, there is a method to their madness. Read John’s comment below and then mine below John’s. Which is what is so encouraging about Apple’s approach: It’s a growing roadblock against world dominance based on idea theft.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'John, you read my mind! You posted just before me! Let me be the first to upvote you!'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Here’s the real problem: Ai that doesn’t respect privacy is downright dangerous. Companies, like people, depend on privacy being protected, Apple’s own present lawsuit against OpenAI (an oxymoron, like military intelligence) says it this way: “”Where trade secret information is fed into an AI agent or model that ‘learns’ from it, such ‘learning’ may create irreversible and continually propagating uses of the trade secret…” Make no mistake about it: This is all about the presently powerful staying powerful, ad infinitum. And then there’s the quickly rising specter of Artificial Super-Intelligence (ASI) and the Singularity…. All in the pursuit of money and power….'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - '@Gregg If you read Ed Zitron and Gary Marcus you find this paradox has been evident for a while. The AI backers have this fantasy that they can create a magical, super intelligent entity if only they spend enough and get enough input data. Then they can rule the world. Musk, Zuckerberg, Thiel, et al all hope for this. Plus, if they give up now then they will be slaves to the winner. The economics don’t make sense but as long as they believe they can win then there is no limit to how much they will spend. It makes perverted sense. If the prize is infinitely large then any effort is worth it. It’s really a fascinating battle involving human nature, greed, hucksters, technology, money and natural resources.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'I think one of the real reasons that Apple invested in developing its own silicon was for independence from it suppliers. Waiting for Motorola and Intel (I think Motorola did the actual manufacturing of the PowerPC), to come up with new silicon held up iterations of Macs. With its own designs, Apple had to wait on only Apple (and to some degree TSMC, but TSMC have been doing a fine job of advancing the range of design options available to Apple).'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - '” before AI capex can generate a decent return” At least a year ago I read an article (think it was in IEEE) that analyzed the economics of data centers. It concluded, at that time, that the data center model was fatally broken. I believed the analysis then, and I believe it more firmly today. The data center cabal will never generate the net income required to make data center investments profitable.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - '” then what is the income model that will make all the AI datacenter buildout profitable?” There isn’t one, not with the present data center supply and continued build out. It’s as if the management teams at MSFT, ORCL, AMZN, GOOG, META, et al, are blind to the realty of on device efficiency. Suddenly they don’t have the silicon to drive AI adoption that the enterprise really wants. , and they are behind. Apple recognized this 10 years ago when it began developing its own silicon. Everybody thought the purpose was to make its computers faster and less expensive to produce. That’s the narrative Apple pushed and everybody accepted it. Nobody (especially the media and WS) saw what the ultimate goal was for Apple’s silicon. That was because Apple was mum on the subject of AI, content to let everyone think Apple had surrendered AI to the LLMs I’m not being critical of the data center crowd. Who among us saw this sea change coming to the extent that it has, and will yet become? I, for one, didn’t.'
on Mark Gurman: Behind Phil Schiller's exit - 'Beat me too it. I was sure Phil was closer to a billionaire than a millionaire. And Apple TV started priced low because of lack of content. Now look at it. IMO it has the highest ratio of quality programs – all original and exclusive. If I could only watch one streamer it would now be ATV.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'So Apple should be in a good position to steal the industry’s lunch money before AI capex can generate a decent return. Am I reading this right?'
on Mark Gurman: Behind Phil Schiller's exit - '$5 million was a hypothetical and intentionally ridiculously small number. Maybe I should have clarified that at the outset, but it is not my intention to meddle in his life. 🙂'
on Curious Analyst foresees three years of Apple earnings growth - '“AAPL’s more than 2.5 billion active devices give the company one of the largest consumer technology distribution networks in existence.” I wish the dunderhead, bottom-feeding, AAPL-hating ANALysts could wrap their tiny heads around that 2.5 billion active device number when they conjure their $253 price targets, or raise their targets three dallahs to $280. I can hope, but… This was a good article that makes some very obvious, strong, encouraging points. I like where Mr. Njagi’s coming from.'
on Mark Gurman: Behind Phil Schiller's exit - 'Schiller was granted an options block of 150,000 shares in 2011, worth about $60 million, just to secure his employment until 2016. He’s regularly exercised and sold options along the way, including a ~$39M block in 2012, and an $18.6 million block in 2013. In 2020, he apparently still had stock worth $18.8M, after exercising sales of $74M over the years. On top of whatever he’s been paid over the last 30+ years. Something tells me Phil will be okay financially. And has a lot more than $5 million to ease his decision to retire.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Which seems to raise the question: If Apple hardware is the cheapest means of delivering enterprise AI for the majority of uses, then what is the income model that will make all the AI datacenter buildout profitable? Because if it’s not consumers – who will simply not pay significant subscription fees – and the enterprise market is much smaller than the scale of enterprise demand… It reminds me of a quote from long-ago Vancouver Canucks coach Harry Neale, who once said, “Last season we couldn’t win at home. This season we can’t win on the road. My failure as a coach is that I can’t think of anywhere else to play.”'
on The last meeting of Tim Cook's last day as Apple CEO - 'It does sometimes make me sad that my 1984 Mac got lost in “cleaning up” activities. I new I wanted it, but as a kid, I admit, I didn’t have *that kind* of an eye for the future. But I do still have two G4 Cubes as “bookends” on my fireplace mantle. (Neither one has a hard drive anymore, because I shredded those, but I do still have the rest of the hardware. Also, unfortuntely broke the Original Apple Cinema Display, otherwise I would have the MOMA Exhibit right in my own home.)'
on Mark Gurman: Behind Phil Schiller's exit - 'He’s 66 years old and surely has a market portfolio of greater than $5 million. Let the man quit working and just enjoy life. He’s earned it. Treat $5 million as an “endowment”. Pay yourself 4% per year and you should always have essentially a $5 million endowment, accounting for inflation and market vicissitudes. 4% of $5 million is $200k. A person can live just fine with that. If you do an end of life calculation and do a mortgage to pay yourself, rather than a bank, you don’t even need $5 million to “live until you die”. I like the charitable angle better, though.'
on Mark Gurman: Behind Phil Schiller's exit - 'Joe, we can’t “know” any of this. Apple spent money to buy its own shares. It could have, instead, spent that money elsewhere and done something totally awesome — or bone-headedly stupid. We can only know what *did* happen and what the results are today.'
on Mark Gurman: Behind Phil Schiller's exit - 'This shows how effective rumor-mongering can be: “Oh, I meant to say John Giannandrea, not Luca Maestri.”'
on U.S. markets are closed for Labor Day - 'Re: “But the Apple news flow never stops.” And neither do you, PED. On Labor Day, we salute your labor in creating this site…'
on The last meeting of Tim Cook's last day as Apple CEO - 'Thank you Tim, from me and my family. We are grateful for your outstanding stewardship of this incredible company.'
on The Financial Times profiles Apple new CEO - 'Sam a Bart, but quicker: It’s the Fahrvergnügen. Driving pleasure. AKA Fun! This time of year, as the heat finally breaks, I love to take out the 2004 BMW M3 SMG, drop the top and roll. Sometimes fast, sometimes slow. It’s just very, very enjoyable. And when fast, exhilarating!'
on The Financial Times profiles Apple new CEO - 'This is actually kid of interesting, so I’ll throw this in for those who may not follow the link: In addition to Porsche, Ternus is a huge F1 fan, so that might explain some of Apple’s interest in F1 Broadcast ownership. I’d also add that Porsche is a member of the (very, very large) Volkswagen syndicate. Without knowing Ternus’ — and also Cook’s — interest in Porsche, I had often supposed that VW would be a good partner for any Apple Car effort. Don’t know if that fruit will ever fall from the tree, but it is intriguing and would be one hell of a One More Thing …'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Read this on Asymco One back on Friday, then watched the dummies push the price under Max Pain. Fine by me. The gap between the average price (now about $75/share) Apple has paid to buy back 44% of its stock over the 12.5 years since buybacks began just keeps widening, and our net worth keeps increasing faster than inflation. Nice weather here at the deck chairs of the Good Ship Apple….'
on Mark Gurman: Behind Phil Schiller's exit - 'Starz – $10.99/month after seven days free Peacock – $19.99/month after seven days free FOX One – $19.99/month after seven days free HBO Max – from $9.99/month Paramount+ – $7.99/month after seven days free Apple TV – $14.99/month after seven days free Mubi – $14.99/month after seven days free BritBox – $10.99/month after seven days free Acorn TV – $8.99/month after seven days Not listed is Amazon TV, that is included with a Prime subscription at $14.99, but is increasingly a pay per view service. Seems to me that Apple TV’s price is just keeping up with the market, and is the only service broadcasting 100% exclusive material. Also, it’s been a very long time coming, but when Apple Vision Pro content arrives Apple TV will offer content not available on any other service. I’m sure that content will be offered as a separate tier, at a higher cost, but from the reviews of NBA and MLB demo games, will be well worth it. Further, I think AppleTV price increases were the doings of Schiller. I do not think he was opposed to them.'
on This week's Apple trading strategies (9/7-9/11/26) - 'This is a reminder US markets are closed tomorrow (Monday) in observance of the Labor Day holiday.'
on The last meeting of Tim Cook's last day as Apple CEO - 'I got one also! Seen the inside many times back then.'
on Mark Gurman: Behind Phil Schiller's exit - 'Well, I’m sure I’m not the only one who’s noticed the significant price increases in Apple TV over the years. But since details are hazy, I asked Gemini: Launched (2019): Started at $4.99 per month 1st Increase (2022): Raised to $6.99 per month. 2nd Increase (2023): Raised to $9.99 per month. 3rd Increase (2025): Raised to $12.99 per month. 4th Increase (August 2026): Raised to $14.99 per month That’s about a 300% increase over a 6-7 year period. That could be part of the reason Schiller is pissed, to the extent Eddie’s story has any validity.'
on The last meeting of Tim Cook's last day as Apple CEO - 'Love that he connected with frontline Apple Store employees. They’re great ambassadors for the company and are part of the reason that I love visiting, even if I don’t need to buy anything.'
on Mark Gurman: Behind Phil Schiller's exit - 'Yeah, I agree with you, Ron, about Cook’s legacy and the shareholder value he was instrumental in creating. I know that Dalrymple blames Cook for granting Federighi too much freedom to release software that is buggy or incomplete. Siri is the straw that broke the camel’s back. Perhaps Ternus will tighten the leash a bit.'


