Recent Comments

  • Digant Jariwala on This week's Apple trading strategies (2/2-2/6/26) - 'ATH of $286.19 on Dec 1 2025'
  • Roger Schutte on Evercore's Top 5 takeaways from Apple's fiscal Q1 2026 10-Q - 'His 1 year price target of $330 requires a severe increase of earnings or the PE ratio or both.'
  • Robert Paul Leitao on This week's Apple trading strategies (2/2-2/6/26) - 'Apple closed trading on Friday, January 23rd at $248.04 and closed at $259.48 this past Friday on the 30th. That’s a 4.61% gain on the week. In other words, the gain for the week reflected what was expected to be a strong report for the December quarter. The challenge for shareholders is the shares are trading below a previous all-time high of $260.10 set December 26, 2024. The share price has retraced to late 2024 levels. Lately there’s been an investor shift away from mega cap tech. Again, there’s nothing “wrong” with Apple and the results for the December quarter were strong. Memory costs are not a big challenge to Apple’s margins or profitability. Pie-in-the-sky price targets or unreasoned expectations for share price appreciation in the short-term are more of the problem at this time. The market is signaling consumers are waiting for a major, AI-infused upgrade to Siri. I’m waiting for it too. I expect a successful release of the much-anticipated Siri upgrade combined with strong March quarter results to move the proverbial share price needle. The upgrade to Siri will support a very strong year for iPhone upgrades in FY2027, in my view.'
  • Fred Stein on Mark Gurman rains on Apple's blowout results - 'Thanks David, for your comments and the link to Horace’s. Note: In Horace’s piece he quotes Tim and Kevan repeatedly saying ‘favorable model mix’. Add that mantra, the ‘new to’ mantra and we have growing ASP + growing IB. Isn’t that enough? No, we add buybacks, growing developer ecosystem/App Sales to further increase EPS.'
  • Stephen Gordon on Honor flatters Apple with an orange imitation (video) - 'Your friends will know as soon as they see the green chat bubble.'
  • Bill Donahue on Honor flatters Apple with an orange imitation (video) - 'A small jar of orange house paint is probably cheaper.'
  • Bill Donahue on Mark Gurman rains on Apple's blowout results - 'So, to summarize: Yes, Apple has just revealed blowout iPhone sales that are skewed to premium models, on a backdrop of clear evidence that consumers don’t care about AI because nobody has demonstrated and provided either a consumer “killer use” or a financial model that justifies the gargantuan AI spending. But that should all be ignored because Meta is selling small numbers of Ray-Ban smart-glasses that aren’t really useful for much but hey, they exist. Okay. Sure. And what does “Apple remains well behind its Silicon Valley rivals in generative AI technology” actually mean? Which “rivals” is he vaguely referencing? Meta, the social media company whose business is 100% ad revenue? Amazon, the on-line selling, cloud-computing, and media conglomerate? Google, the on-line search company and the fringe player in smartphone market? Is a company’s business defined by the geographic region in which it started? Is “it relies on tech!” what defines its business market and therefore also its financial model and strategic plan and direction? And then of course there’s the elephant in the room: “But in the near future, the notion of installing apps from a marketplace will seem quaint. Users will expect instant answers, seamless interaction and AI-driven experiences.” Well, Mark, nobody provides that, and it doesn’t look like anyone’s going to be able to any time soon, because the universal application gen-AI “product” is looking more and more unattainable. But sure, let’s just pretend that Apple’s the only company that needs to overcome that problem. Gurman’s basically become a meaningless word generator, where what he writes initially *may* (*not guaranteed) sound like it’s something to someone who’s not really paying attention, but it strikes me as just more intellectual slop in a tech media world that is increasingly a mindless echo chamber. And his articles are all premised on the assumption that the challenges facing Apple re AI are unique to Apple. When in fact the same challenges face every company. Except many of those others are also spending north of $100B a year on LLM-scaling, without recognizing that it’s not going to achieve what they seem to think it will.'
  • Steven Philips on Evercore's Top 5 takeaways from Apple's fiscal Q1 2026 10-Q - 'My take: So did Vicky Dugan! “Don’t it get chilly flying home at night when that cold cold tailwind blows?” The Limelighters'
  • Romeo Esparrago on Honor flatters Apple with an orange imitation (video) - '“When life gives you lemons, they could really be orange Androids” Apologies to Ellen Degeneres’ original quote LOL'
  • David Emery on Mark Gurman rains on Apple's blowout results - 'Horace has an alternative view, of course: https://asymco.com/2026/02/01/margin-call-3/ One thing most of the “commentariat” (Horace’s term, I love it!) miss is that there are 2 kinds of memory in an i-device. The “RAM” is part of the integrated chip, and there’s “disk” flash memory. The demand from LLM AI would seem to me to be focused on DRAM (a separate component). And when Meta shows a profit from its R&D, maybe I’ll listen to arguments about how better Meta is than Apple. I do agree that Gurman might be onto something about LLM AI vs all those ‘store apps’ that vendors push these days. I’ve made it a point to avoid those, viewing them as “spyware” rather than “consumer engagement.” So I would think it’s A Good Thing such apps go away. But looking at the small number of 3rd party apps on my phone I actually use (like the Libre app that reads my blood sugar sensor), even if LLM AI could replace that, damned if I’m sharing my raw medical data with LLMs.'
  • Steven Philips on Mark Gurman rains on Apple's blowout results - 'Just way too many false comparisons. Grains of truth severely distorted. Is he now “Floundering” as in a reference to “Flounder” in Animal House?'
  • Neal Guttenberg on Mark Gurman rains on Apple's blowout results - 'Aaron and Joseph, Upvoted both of your posts. Aaron, I was going to comment about the instant answers part of the article and saw that you beat me to it. Also, I don’t see the App Store becoming quaint. Maybe Bloomberg should pull their Apps from different stores and just use AI for its users to connect. Also, is the “near future” now, next year, or 10-20 years down the road. And will Apple possibly have an answer to what Gurman is complaining about if it becomes really important that they have to do it themselves? Joseph, From memory, Gurman didn’t get any special treatment with the new AVP but I seem to remember that he got some special treatment with Meta for their new glasses product and we are supposed to believe that he can be objective about the 2 companies offerings? I think Bugs Bunny may have had it right.'
  • Fred Stein on Mark Gurman rains on Apple's blowout results - 'Time for a Sunday morning rant. AI, being transformational, creates new winners and losers. History provides insight; And does NOT predict. Let’s compare to cloud computing as originally brought by Amazon. Google and Microsoft took quite a few years to catch this wave. Now both do very well with it. Conclusion: Being late did result in Epic fail. Another transformation, the arrival of true SmartPhones created only two winners, Apple and Android. Microsoft and Intel both missed it. One thrives. Intel is on government life support. Of course Nokia, Blackberry, Palm, etc. completely failed. Tesla soared in EVs for two decades, severely damaging the old incumbents. BYD now leads TSLA by a wide margin, about 2.5M EVs to TSLA’s 1.65M. Saving the best for last, the PC wars. Apple, declared dead, and near death, decades later still takes share. We just heard AMAZING ‘new to’ stats for the Mac in some geo’s. Conclusion: Apple has many assets to deploy in this contest. Grains (or railcars) of salt to those who claims to predict this future.'
  • Dan Scropos on This week's Apple trading strategies (2/2-2/6/26) - 'Thanks for sharing, Bart. I don’t see rising DRAM/NAND costs having an overall net effect on Apple. Apple commands pricing power with its premium phones, especially the higher end premium models. They have many levers to pull. They could pass some, or all, of these costs onto the higher end premium buyers, without consequence. Conversely, as a percentage of overall cost, lower cost/margin models of rivals will see a tremendous headwind, with no way of digesting these costs across the aggregate line. This also makes Apple expected ultra high margin Foldable timing even better. Apple put tremendous pressure on the competition this iPhone cycle and I expect that pressure to dramatically increase in the face of rising memory costs, where the competition simultaneously doesn’t have Apple’s supply contract and/or supply chain expertise.'
  • Joseph Bland on Mark Gurman rains on Apple's blowout results - 'Meta? The company that is bragging about how its AI gives an advantage to advertisers by “knowing” its customers really, really well? Any way to make a buck, eh, Gurman? “Eh, what a maroon” – Bugs Bunny'
  • Dan Scropos on This week's Apple trading strategies (2/2-2/6/26) - 'Loosely speaking, I’m at $1.95 to $1.98. Did he give a specific eps number, by chance?'
  • Dan Scropos on Honor flatters Apple with an orange imitation (video) - 'These imitations are actually a really *bad* idea. The associated shame with buying a tirelessly cheap knockoff can’t be something anyone strives for. I’m sure they’ll sell some, of course, but no more than they would have if it wasn’t an imitation. In fact, perhaps they’ll sell less. This playbook just doesn’t work anymore.'
  • Greg Lippert on Honor flatters Apple with an orange imitation (video) - 'I hear you can spray Trumps tanning spray on it to get the same effect'
  • Neil Shapiro on A man, a dog, an Apple Watch - 'Love the idea of the two watches! But as a person with chronic insomnia I am afraid I know which my own Favorite Watch would be !'
  • Neil Shapiro on A man, a dog, an Apple Watch - '78 here, but you are never too young to have a fall!'
  • Aaron Belich on Mark Gurman rains on Apple's blowout results - 'Ahh yes… apparently the rug pull that Nvidia just did to Open AI, meh non-issue. It’s Apple’s AI issues that are the end of times. And no, users don’t want instant answers. Users want the correct answers without having to plod through the muck that the Internet has become due to Google, Microsoft, and the ad/tracking enshitification business of web tech.'
  • Neil Shapiro on A man, a dog, an Apple Watch - 'Thanks! Pass it on if you will. I will be putting it on my own FB page over the weekend so you and others will be able to share it.'
  • Joseph Bland on Apple blows past expectations and its shares fall. What gives? - 'Hi, Roger. “Does CA not tax your dividends? I have to pay both Fed + State…” Great point! Upvoted! A much lower tax is definitely an advantage of buybacks. Roger also commented above that Apple bought back 2.25% of its outstanding shares last year. Of course, that’s just one year: Like anything else, including divided reinvestment, the ROI of buybacks compounds the longer you own the stock. Per Roger (and something I didn’t know, so thanks, Roger!), dividends are taxed higher than capital gains. Which to me brings up the question; even if you want to invest in another company, why would you prefer dividends over just cashing out some AAPL? It seems to me the less expensive route to take, if you see a better investment than Apple, is diversification by selling AAPL and buying something else, because the exceedingly low tax on buybacks is, under the scenario that it is also a way to compound ROI at 2.25%, presently a much better investment than a (very healthy!) dividend of 2.25% that is then taxed.'
  • Neil Shapiro on A man, a dog, an Apple Watch - 'Yeah, I really had no idea how much of a database Apple must have put together by now on what a serious fall must look like to the Watch’s sensor array. And the programming and call centers involved to know when a person cannot respond and then to on its launch Medical Help in a timeframe of minutes is truly astonishing.'
  • Kirk Burgess on Mark Gurman rains on Apple's blowout results - 'Gurman apple scoops have dried up lately, as he increasingly resorts to these “opinion” pieces instead for attention. One wonders if Jeff Williams and Alan Dye leaving and Mark Gurman scoops drying up is in anyway connected.'
  • Roger Schutte on Honor flatters Apple with an orange imitation (video) - 'One can do this with any Android phone and a can of spray paint + some masking tape.'
  • Roger Schutte on This week's Apple trading strategies (2/2-2/6/26) - 'Bart, you said your Q4’s iPhone’s ASP as being ‘close to my calculates $1028-1049.’ What do you have for an average ASP for 2025 and quantity of iPhones manufactured last year? Thanks in advance.'
  • Neil Shapiro on A man, a dog, an Apple Watch - 'I did think of that area of the Apple website. They were one of my first thoughts. But the days of when I could call Apple other than for tech support…. Really glad I thought of this site and hope it maybe gets looked at by someone at Apple.'
  • Neil Shapiro on A man, a dog, an Apple Watch - 'Yep, I always thought of the two choices both being a No. But you’re right! The No help but did fall and the way Apple uses the data I imagine is the main contribution to the algorithm they made to read the fall itself. Then to process (in the case of a fallen person not responding) that the fall was real and very likely serious and then move quickly to get medical help allocated.'