David Emery on Blowback from Tim Cook's presence in Trump's China entourage - 'I personally differentiate “Cook with Trump in China” from “Cook with Trump at the White House”. The former is legitimate and I’d argue in the national interest. The latter is much more likely sucking up. That’s particularly true when Cook is at an event that is not directly coupled to Apple’s lines of business.'
on Evercore raises Apple target $35 to $365 - 'Morning, Bill. That would explain why Apple is suddenly hoarding cash and dropping its net cash zero approach: They need to fund a major increase in Mac production capacity, and they need to do it STAT….'
on Blowback from Tim Cook's presence in Trump's China entourage - 'Now that Ternus is taking over day to day operations this is exactly where Tim needs to be, if only to do damage control. When I worked in Asia I recall that lieutenants on both sides were always on edge during meetings like these. No telling what trouble the high level guys could cause.'
on Premarket: Apple is green - 'Speaking of our favorite fruit company flowing out sweet liquid gold, Apple quarterly dividends are finding their way into shareholder account coffers today!'
on Evercore raises Apple target $35 to $365 - 'Morning, Gregg. “….I did not cherry pick 2025’s low of the year as a starting point.” Thumbs up! I look at the 10 year chart and the lifetime chart to read my long term tea leaves, and the 5 year chart to read the short term.'
on Premarket: Apple is green - 'Another sunny bull market day! Apple is now up $0.13 at $299 even after setting new all-time highs yesterday. All four major indexes are in the green with DJIA and the NASDAQ Composite index up a full percentage point or more and with the S&P 500 not far behind! Cisco is ahead $14.59 or 14.32% at $116.46 after reporting strong results and forward guidance. Broadcom is up $19.08 or 4.58% at $435.87. Over 70% of S&P 500 components are higher on the day. Take-Two Interactive is on the leaderboard today. The shares are up $14.06 or 6.19% at $241.05. Earlier this month the company reported out very attractive forward guidance. Let’s see what afternoon trading delivers for us eager investors!'
on Blowback from Tim Cook's presence in Trump's China entourage - 'I am uncomfortable with Tim’s appearance at Trump events. It’s queasy. Especially when he appears to obligingly do the “Trump Thumbs” in photo-shoots etc, as he did with the other CEO’s yesterday. It makes it look complicit and not distanced. So he appears hypocritical. What I do know, is that we don’t know jack. And what is for sure, is that often, he is on that plane or in that room because “the other side” wants him there. So Tim Apple may have been there because the Chinese trust him. Not because Trump trusts him. Jensen joined at the last minute after attempting to bail, but was on AF1 and in the photo-op like everyone else. He was there because everyone is concerned that Trump will sell the farm to Xi (and rat out South Korea) for some exchange he benefits from but which is disaster to the businesses and the regions stability, So maybe people from the Global side wanted these guys in the room to modulate issues. And he will extract concessions and favorable trading terms and conditions from both sides… he’s there to do business, not politics after all. But it don’t look nice. Not one bit. And a lot of people are rightly furious and questioning it. I have no issue with that.'
on Blowback from Tim Cook's presence in Trump's China entourage - 'I will never, ever forget that Tim Cook toadied up to Candidate Trump in public just a couple of weeks before on of the closest and most monumental Presidential elections in US history. That was the first step down this slippery slope.'
on Blowback from Tim Cook's presence in Trump's China entourage - 'I completely agree. Well put. Although I hate the fact that he is there with the president, he has no choice but to go, for the good of his company and shareholders. American politicians should be ashamed of themselves for squandering the lead they had and for not thinking of the good of the country.'
on Blowback from Tim Cook's presence in Trump's China entourage - 'Pretty disappointing, Mr. Reich, especially the overt and completely unfair equivalency between Elon Musk and Tim Cook. That said, folks here know my position: Apple should never have gone down this path (I say Apple because we don’t know it wasn’t the Apple Board that made the choice). And since even the massively pro-Trump Supreme Court scuttled the Trump Tariff scare tactic, we know that it was always an empty threat. Apple could have chosen to be above the fray and not get tarnished like this, with the resulting negative impact on the Apple brand by a whole class of voters. And don’t try to tell me there isn’t a price for taking political stands: Tesla’s sales should be object lesson enough that there very much is. As investors that have backed Apple 100% for many years, I am thoroughly disappointed in Apple losing their footing on this issue.'
on Premarket: Apple is green - 'I don’t know anything about this “squirting” stuff. I’ve been squeezing this sweet fruit of a company for luscious liquid gold gains since before Steve Jobs and Tim Cook took the proverbial reins. Anyone remember Michael Spindler, Gil Amelio and before them the infamous John Sculley? I sure do. Times are definitely much better today that yesterday! It’s been a long, strange and winding road to success indeed! Cheers to the longs and gratitude for our favorite fruit company!'
on Evercore raises Apple target $35 to $365 - 'I’m sure Eric does, but there are voices on Apple 3.0 just as good, maybe better, than most of those originating on WS.'
on Evercore raises Apple target $35 to $365 - 'Here I go. With a history of average (since 2010) YoY growth of ~25%, it’s embarrassing to see Amit’s target of $335 being referred to as bullish. Since April 1, 2025 AAPL ($218) has risen ~36% despite Trump’s best attempts to throttle the US economy, support Putin in Ukraine, insult our allies, start a war in Iran, and Apple screwing up its much needed SIRI upgrade launch. AAPL grown 11% YTD in the last 4 months on the market’s realization that Apple’s much maligned “AI” strategy is probably correct, with future growth support coming from the launch of a powerful yet low cost MacBook and Apple’s least expensive desktop. To then see Amit tout 11% growth as a positive is almost laughable, except it isn’t funny. Sixteen year average growth takes AAPL to $375, but that’s before the much anticipated WWDC next month. I view $335 as more likely a weak post JULY Earnings Report and GUIDANCE target (September?). PS, It should be noted that for a trailing comparison I did not cherry pick 2025’s low of the year as a starting point. Had I done so AAPL’s annual growth rate would have been 77%'
on Blowback from Tim Cook's presence in Trump's China entourage - 'I didn’t see Reich doing anything to bring jobs back to the US when he served on the cabinet. Hypocrite.'
on Blowback from Tim Cook's presence in Trump's China entourage - 'A lot of what passes for “dialog” these days is the demand for political orthodoxy. It’s true on both wings. Reich should know better. In particular Reich should know that the Chinese workforce is nothing like the US workforce, and it’s a stupidly false equivalence to argue that the US could have provided 30m workers to assemble iPhones. Tim Cook has strong business and probably personal connections in China. It’s entirely appropriate he be in this entourage, he can provide experience on negotiating with China that is generally lacking (particularly in this administration, but judging by Reich’s ignorant comments, missing from prior administrations, too. Reich ain’t dumb, but too often he lets his politics override his sense.).'
on Apple at $300: Why now? - 'Yes – I did a small sale at $298.80 on Wed while I was sleeping. Was pleasantly surprised when I awoke and saw the price had spiked os quickly'
on Blowback from Tim Cook's presence in Trump's China entourage - 'Yawn. It looks and reads like a cut-and-paste from any of the other “Apple and Tim Cook are the worst!!” opinion pieces over the last few years, rehashing the same tired points and ignoring of course the massive false equivalence in the behaviour of Tim Cook vs Elon Musk and the rest of the gang that hovers around Trump. That an ex Cabinet member, who obviously has a grasp of who Trump is and how he operates, refuses to acknowledge that it’s a command attendance for someone like Cook to attend events says it all. It’s completely laughable that someone who is as objectively intelligent as Robert Reich insists on pretending that Tim Cook and Apple are responsible for building China’s tech capacity, without at the very least pointing to successive generations of American political leaders from the local to the federal level completely squandering their lead and opportunity by doing all they could to dumb down public education and crush STEM training and opportunities. On the other hand, China’s leadership made it all a very long-term priority, decades ago, and continues to push as hard and fast on supporting and expanding it. Simply put, US leadership completely screwed up. And continues to. As have most of the other western nations. And the current guy in the White House is doing more damage more quickly than anyone before him.'
on Evercore raises Apple target $35 to $365 - 'It looks like this stock might have some legs. I’m interested to see if Erik Woodring has any kind of update forthcoming'
on Evercore raises Apple target $35 to $365 - 'Bill wrote: “And yet, no mention of upside to Mac sales for AI purposes” Daryanani has a lot to say about the Mac in those 105 pages, but I think you are right. Skimming through, I saw nothing about the AI developer run on Mac Minis.'
on Evercore raises Apple target $35 to $365 - 'And yet, no mention of upside to Mac sales for AI purposes, despite blow-out sales last quarter and inability to keep up with AI-related demand for Mac Mini and Mac Studio. And this occurred before Apple has even started trying to capitalize on this opportunity. Seems to me that’s an additional revenue Mac opportunity worth tens of billions of dollars per year near- to medium-term.'
on Apple at $300: Why now? - '“My take: Cheers to the longs.” Love to know how many times you have said that now Philip!'
on Apple at $300: Why now? - 'Thanks Robert. My understanding is MSFT’s $150M cash investment and Office for Mac commitments were relevant factors in stabilizing and keeping AAPL out of bankruptcy. Regardless of use, MSFT’s cash would have been helpful with lenders and creditors. MSFT was perhaps more motivated by antitrust and/or lawsuit risk management vs goodwill, but I still shorthand addressing AAPL’s financial distress and bankruptcy risk as ‘bailout’. If AAPL weren’t near bankruptcy, ‘bailout’ would be inappropriate, but that’s what I always understood.'
on Evercore raises Apple target $35 to $365 - 'wow… a bull case target of $500 … I kind of like AD …Gregg T, the ball is in your court'
on Premarket: Apple is green - 'I just squeezed out a squirt amount limit sell order, good until cancelled, for 303. Let’s see if we hit that. I only sell token qty’s when the price is rising due to FOMO LOL. Cheers & have a great day!'
on Apple at $300: Why now? - 'I squirted another traunch of our most appreciated shares into our donor advised fund.'
on The delayed launch of Samsung's Galaxy 26 gave Apple's iPhones a boost - 'David & Gregg, thank you both for your observation that a delayed Galaxy S26 launch is just that, delayed, and diehard Galaxy users would not jump ship, least of all to iPhone because of that. BUT, if social media (Reddit) is to be believed, there’s plenty of folks in both the iOS and Android worlds who will voice their displeasure & dissatisfaction with either iOS or specific Android maker/Android software problems, or had hardware or support issues, and now are willing to try something else not their current product. Now here’s where Counterpoint and others’ use of percentage market share as a marker gets fuzzy, for me at least. Let’s say Q1 last year Apple sold 100 units, Samsung 50 units, and the Android rest 100 units. Total 250, Apple share 40.0%. FFwd to this Quarter, and say Apple sells exact the same 100, Samsung only 44, and the rest contracts to 86. Total is 230, a 8% shrinkage of the total market. Samsung goes down 12% due to delayed sales of flagships and maybe contraction of its low & mid devices, the rest of Android declines 13%, total Android drop = 13.6%. Here, Apple sells no more, no less, 0 volume gain, yet “market share” increased to 100/230 = 43.5%, a 9% increase while not selling any more YoY, and “could be” interpreted as filling the vacuum left by Samsung’s deficit and Android’s decline. Now certainly, Apple could have sold 106 while Samsung sold 45 and Android fell to 85, giving Apple 106/236 = 45%, a volume gain of 6% YoY, while its market share increased 12%, Android dropped 14%. This time a real Apple gain against a real Android shrinkage. To me, Apple cares not a whit about market share or what Android (or PC) competition is doing, precisely because Apple has no control over that. What Apple DOES care about is selling more in absolute terms which grows revenue, or more revenue in absolute terms by growing ASP (“favorable mix”, “leverage”), either way, it’s growing revenue YoY, that’s why focus is not on how many widgets sold but how much you make, and take home. Android loyalists NEVER talk about revenue or profits for the Android vendor, instead focusing on number sold (but not average price), specs, features, parts, battery size, and value bang for the buck they spend, sure in the belief that they paid the least for the most. If their favorite maker sold more in a particular region, then it’s superior and other regions are rigged, particularly the US. No question that the US banned Huawei on security grounds, giving Apple, Samsung, Motorola most of the country, and no Chinese OEM has made any serious attempt to crack the market. Yet in China, Samsung is essentially discriminated out, India, while populous, has a limited, for now, purchasing power. In regions like Europe, Asia Pacific where Apple and Android do compete, Apple maintains control of the premium tier, Android the rest. That is how it always has been. A few even say that only India and China are the true large markets that prove the dominance numerically of Android and US & Europe are rigged against “foreign” Chinese makers. Android numeric advantage, Apple Revenue advantage. Oh, One other thing. Any pointing out how Apple makes more revenue to them, they’ll tell you Apple has brainwashed you and others to pay for overpriced junk that could be bested by Android products at a cheaper price, so you’re just contributing to a greedy monopolistic American consumerist company, while Chinese OEMs offer real value, real tech, for a more affordable price, and they don’t prioritize profit over serving vastly more people. But the android folks also have little brand loyalty, flitting and swapping products at will, buying new smartphones every 2-3 years and discarding the old ones, as if that wasn’t consumerism at its worst. And of course, you have to be a true techie to love and enjoy and modify an Android because that’s what all Android people do, that makes them technologically more advanced than those people who use a closed off iOS that’s simple and too easy, meaning anyone who is buying one is not technically inclined and knows little about tech, just buys what Apple gives them, and they’d buy different if they only could see what else was out there. That makes Apple buyers inferior to Android buyers. Some say all of Apple’s sales and revenue figures and data Apple puts out are lies, and so is the sales data that research firms publish if it isn’t complementary to their favorite. Etc. etc., it’s a real nasty jumbled world out there in Android land.'
on Apple at $300: Why now? - 'Michael, Good for you! Enjoy! That’s basically my instructions to my wife, daughters and Mom if something happens to me and I pass before them.'
on Apple at $300: Why now? - 'I sold all my AAPL when it hit 300 ! I will reinvest in several distributing equity funds, since at 73 I need a stable income…'


