Gregg Thurman on Premarket: Apple is red - 'Something is amiss here. The NASDAQ 100 is down 0.46% for the day. AAPL is down 6.15% for the day. Had it not been for AAPL‘s fall from grace, the NASDAQ would have been up for the day. How come the market penalized AAPL so much with today’s announcements, and gave virtually everyone else a pass?'
on Apple's summer price hikes: What the analysts are saying - 'Horace posted this on Asymco Plus this AM: “Why iPhones prices don’t change” by Horace Dediu “…The iPhone has grown in capabilities exponentially but the price has remained the same. To illustrate, I considered the storage provided by each iPhone in the list (all 160 models). They span 4GB to 2048GB. If we divide the inflation-adjusted price by the storage we get adjusted dollars/GB and the graph for all iPhones is shown below: [graph] Note that this is a logarithmic scale. The pricing went from $75/GB with the iPhone (1) to about $1/GB with iPhone 17. A two-orders-of-magnitude reduction…” Mr. Market is clearly not doing his homework.'
on Apple's summer price hikes: What the analysts are saying - 'So far, no one lowered their PT. AAPL now trades nearly 14% below average PT, vs. the sweet spot of a 10% discount.'
on Micron drives Apple's prices - 'Interesting that CNBC only refers to Cook’s reiteration last week of impending price hikes, and not to his original mention during the earnings call months ago.'
on Premarket: Apple is red - '**With apologies, I’m stealing a post from Seeking Alpha which I think very succinctly addresses the issue which caused AAPL to drop so much today. The person, who identifies on Seeking Alpha as glenlake46, correctly addresses the issue with his comment, IMO. glenlake46 ” It’s not as if Apple is raising prices at a time when everyone else is holding the line. Check out the price of houses, cars, and food. And the new MacBook Pro for $1999? I paid more than that for a MacBook Pro fifteen years ago. What’s extraordinary in all this is that consumers have paid essentially the same across the years for vastly improved functionality. That’s the story. More, much more, for the same price or, inflation-adjusted, even less.”'
on Premarket: Apple is red - 'CFRA just published a brief note that I read as supportive of the price increases in defense of margins. Dan Ives at Wedbush, in a story that’s just across the wires, is also supportive of price increases. Dell is down today 6.23% and HPE is off 5.04%. Apple is now off 5.59% with 30 minutes remaining in today’s session.'
on Micron drives Apple's prices - 'Market reaction is totally irrational. Other companies will be hit much worse by this. What was it, a 40% price hike on Microsoft Surface?'
on The price hikes have landed - 'I blame it on the price you have to be willing to pay for private, on-device AI. It also puts this “bad news” on Tim Cook, and off the shoulders of incoming CEO Ternus.'
on Micron drives Apple's prices - 'June 27, 2026 is Apple’s end of June Q3 Quarter, so there may be a very short run on existing products at current pricing at retailers. The full effects will not be seen until Q4 begins on June 28, 2026 through September 26, 2026. We will see if Apple raises prices on current iPhones ahead of iPhone 18 introduction. It’s very likely iPhone pricing will have to rise.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Ben, I don’t disregard Gurman but he is a bit of a twat. He constantly takes an anti Apple stance no matter what he is reporting on. It makes the message hard to listen to because you constantly are trying to read between the lines instead of just trying to understand the information. It is so tiring to try to figure out what Gurman’s information actually means despite the message he delivers. Design, as is engineering, is really about form and function. I don’t know if one is subservient to the other. They both need to be strong. Maybe things haven’t changed as much as some would like because the present design works well with the present engineering. And I don’t see anyone else coming out with a very different design that puts Apple and the rest of the industry to shame and that needs to be copied.'
on Premarket: Apple is red - '“…the firm raised its Fair Value Estimate on Apple from $270 to $290 based on expectations of higher prices in 2027…” When other companies raise prices of their products or services, Wall Street rewards them by driving their stock price higher. When Apple does the same, the outcome is quite the opposite. Echoing your sentiment: BUY APPLE NOW!!!'
on Micron drives Apple's prices - 'Today the market seems to believe that it understands the price elasticity equation for Apple and that the price increase will drive volumes down enough to lower the net profit. I seriously doubt that is the expectation Apple had when deciding on the price increases. I would expect that they’ll try to essentially hold % margins for products at the same level. This will mean MORE $$$ profit per product, since the price increase while the % margin stays constant means more $$$ profit per product. Given the resilience of Apple’s customer base with regard to general inflation, the net decrease in demand volume should be less than the net increase from higher prices. Mid-higher end consumer spending has continued to grow robustly despite higher inflation. Thus, this price increase should actually raise Apple’s revenue and earnings. Even with some slightly lower volumes. However, since the overall products revenue will grow relative to the Services revenue, there could be a small net margin % impact. I expect a lot of questions and commentary about all this in the FQ326 conference call. Until then, we’ll likely see mixed market reactions depending on the narrative of the day.'
on Micron drives Apple's prices - 'So far, Apple has increased the price of most of their products but not the iPhone or EarPods. I suspect they’ll do that when the new iPhones are released later this year. I’m sure Apple has calculated exactly what will happen to their sales and revenue if they raise prices to cover the increase in memory costs. I expect they’re probably looking further ahead and probably raised the prices a little more than they maybe needed to maintain profit margins because they assume memory prices will continue to go up. That’s why the price hikes are actually so much. They tore off the Band-Aid now. It’s the glass half empty half full scenario. The fact that they’re raising the prices means they’re going to ensure that they continue to generate good revenue and profits, even if sales are slightly depressed. MY TAKE I believe when most users upgrade their Macs, they do it regardless of the price. Ditto their iPhones – which they’re going to want to do in order to have the power to fully use AI.'
