Bill Donahue on This week's Apple trading strategies (6/15-6/19/26) - 'I’d say the greater and more immediate threat is AI super-stupidity, rather than super-intelligence. There was a story a month or two ago about a company using one of the “leading” AI bots to strengthen security code in their proprietary B2C software interface that clients use for booking and tracking orders, and discovered within mere minutes that the bot had introduced coding changes that it had explicitly been directed to not make that resulted in the irreversible loss of all booking records for all clients using the software, going back months. The LLM proferrers are nowhere near super-intelligence, and will never get there if they’re hoping to do it with their LLMs.'
on Siri is dead. Long live Siri AI - 'I had to memorize that poem for a college English course. Thanks for the flashback.'
on Mark Gurman on Siri AI - 'Well, that analogy – and specifically what he’s presenting ChatGPT to be – is only accurate if in his world Final Cut Pro inserts AI-generated video clips you never filmed into your final edited film, without informing you, or inserts factually false video it’s made up into final cuts of documentaries… and everyone’s okay with that.'
on Jeff Bezos' WashPo takes Apple's side against the EU - 'When people see what they are missing, maybe they will demand change. There is no way Apple should grant everyone access to all users data. They will die on that hill and I don’t blame them.'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - 'I love the concept. So one wonders why not? Why they back away from the old Mac Server type? I suspect three answers. 1) Cultural. Tim keeps saying ‘enrich people’s lives’. He wants the org to focus on personal, not enterprise, etc. 2) Tim also gave a call to arms re AI. There’s a ton of work to build and perfect what they launched at WWDC. And a ton more work to build and support the ecosystem. 3) Nvidia’s RTX present a potential threat to client-side AI. (I think Apple wins this, but ‘only the paranoid survive.’) Apple Macs already handle 12 B parameter models. An M5-ultra, likely later this year, could double that.'
on Premarket: Apple is green - 'Shortly before 5:00 PM Eastern a block trade was posted on shares of AAPL at ~$315.00. Typically a block trade is defined as 50,000 shares, or more. I’m guessing that, by virtue of the time this trade was announced, the price paid and the volume involved, neither the buyer nor the seller wanted to influence intraday activity. Since that trade activity has centered around $296.xx.'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - 'Agreed. They were almost there with the old Mac Server. Then they backed out. I thought that was a mistake. I still do.'
on Premarket: Apple is green - 'Heading toward the final hour of trading with the S&P 500 up 1.77% at 7,563.36. The index’s all-time high of 7,620.90 was set on June 2nd. Just under 53% of components are higher on the day. Western Digital, up 14.53% at $644.74, is leading the index higher along with Door Dash, up 11.43%, and Micron Technology, up 10.60%. Apple is now up $5.09 or 1.75%, at $296.22. The tech-heavy NASDAQ Composite is up 3.02% on the day.'
on Premarket: Apple is green - 'Caveat that I didn’t read the actual Street article, but it feels like you’d need to put in a lot of mental effort for that to make much sense. Am I misunderstanding?'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - 'Thanks for the summaries, PED. 1) 06:02 App Intents – This goes to heart of the issue with EU. This technology is extremely powerful and potentially dangerous if exposed without controls to 3rd parties. 2) 11:53 – Who wins? Both, as always since the arrival of the Apple II. We always want capable and trusted client devices and ‘servers’. Only Apple’s private AI can use our private info and access rights without exposing us to risk while leveraging public AI to access the whole world.'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - 'We’ve mentioned this before but it bears repeating: Let’s assume Apple could easily make dual or quad Mac CPU systems already preconfigured and internally connected inside a 1 or 2 unit tall rackspace with 8 to 12 inch depth and minimal requirement of fan cooling or excessively huge power supply. 6 or 8 CPU units are easily also possible in a 2U to 3U rack space of similar or deeper depth. Assuming sufficient M5 to M6 chips of regular, Max, Pro or Ultra chips, and now of course, memory, if Apple wanted to go into some volume production, it could serve the small business to large business market rather easily, although it would require investment into a significant production line and of course tooling and supply for this form factor which would be more expensive than the standard Mac Mini or Mac Studio regular housings. Some would suggest all new motherboards with direct connections, multiple CPU sockets and larger arrays of unified memory, sort of Mac Pro units in a server format. Anything is possible and it’s quite possible Apple already has this operational in its own secured servers running its own networks. The question simply is whether Apple wants to be involved with enterprise level networks with specific Server type products. It’s certainly addressable from the hardware side, just whether Apple wants to be in that market or not.'
on Premarket: Apple is green - 'Left out of the The Street article’s narrative is that Apple is both increasing its installed base AND it’s market share, which is now virtually tied with Samsung’s for first place…and will almost certainly soon leave Samsung behind in the dust by virtue of its AI Edge advantage. See: “Trendforce: Global Smartphone Production Fell 1.7% YoY in 1Q26; Sharper Decline expected in 2Q26” Asymco Avatar By Horace Dediu on June 13, 2026'
on Premarket: Apple is green - 'From The Street on Apple Stock News today: “Apple’s iOS 27 surprise could change the AI narrative AI is now the largest battleground in technology.” “…The market is still hoping for the next iPhone supercycle. Apple, on the other hand, looks increasingly to be interested in squeezing value from its existing customers. So the biggest AI signal from Apple could not be Siri at all. It could be the corporation wants to keep outdated iPhones relevant for even longer.”'
on Premarket: Apple is green - 'A 1 month chart is very interesting…particularly when followed by the 3 month, 6 month, 1year, 5 year, 10 year, and lifetime charts.'
on Siri is dead. Long live Siri AI - 'I upgraded my iPad. Everything fine, but you should expect several days of indexing during which there will be periods of huge battery drain that low power chargers cannot keep up with. Overnight you should be using at least a 20W charger, better 30W. After a couple of days I got off the waiting list, even though some indexing is still going on.'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - '” I suspect Apple’s system would also serve the majority of those businesses as well.” Mac Mini and Mac Studio. I can see a rack mount Mac in Apple’s future, as well as an Apple Intelligence Pro (5 years?) for SMB. Not everyone is going to need a time share semi-truck.'
on Siri is dead. Long live Siri AI - 'Now on Beta27. Also on Waitlist. I did try the Photos Cleanup, Extend, and Reframe features as part of the iOS27 features. Works great!'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - 'I suspect Apple’s system would also serve the majority of those businesses as well.'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - '” I think Apple is serving a different customer than Nvidia and the data centers.” Right you are Rodney. That would be ~70% of TAM. If data centers weren’t going to be profitable serving 100% of the TAM, what’s going to happen when it’s market shrinks to 30%?'
on Siri is dead. Long live Siri AI - '“I was put on a waiting list.” @PED. “They also serve who only stand and wait.” (Milton). 🙂'
on Premarket: Apple is green - 'Looking at the major indexes as we approach noon in the east and the NASDAQ Composite is up 2.73%, the S&P 500 is higher by 1.74%, the DJIA is ahead 1.23% and the Russell 2000 small cap index is in the green 0.98%. Atop the DJIA leaderboard is Honeywell which is higher by 4.91% at 231.13. Following Honeywell is Boeing which if up 4.55% and American Express which has gained 4.37%. Apple has moved higher by $5.41 or 1.86% and is trading at $296.54. I think Apple would look better with a 3-handle. Let’s see how the day progresses…'
on Nate B. Jones' on Apple's AI strategy (revisited with index) - '“A warning to Nvidia and the data center supply chain…” I think Apple is serving a different customer than Nvidia and the data centers. Retail vs Commercial. Individuals vs Businesses. Consumers vs Suppliers. The Masses vs smaller groups. Those who like a search engine on steroids vs thoses who need agentic AI. People who need picks and shovels vs companies that need backhoes.'
on Siri is dead. Long live Siri AI - 'I am a little late to deep-diving Siri AI, but after watching the two technical videos PED posted in the past few days, I am increasingly convinced that Apple has hit a home run. Many in our little community understood this before I did. But I think that Apple’s unique approach is superior (and more profitable) than Apple’s recent past) on several levels: 1) Apple will soon offer the only way to use AI extensively on a tiny device while preserving privacy, and Apple has built its entire stack around “privacy first.” 2) This increases the benefit (and therefore what people will be willing to pay) to users of buying an iPhone or iPad. It also increases the comfort level of people like me who have been very suspicious of cloud-based AI chatbots. 3) The best, fastest, and smoothest AI path for at least the next several years will be the one that can be done on the device itself, without uploading to Private Cloud Compute. The percentage of queries that can be done on device will increase with every new iPhone generation for a few years, possibly many years. 4) The more onboard memory a device has and the better the silicon, the more that can be done without much (or any) cloud involvement. So there will be incentive for some users to upgrade more often. Android phones simply do not do AI this way. And there is little incentive for Google to move in the “on device” direction. I think it is possible we are on the cusp of another AAPL great leap forward. As always, it will take the financial media a while to figure this out. And then they will be nodding their heads, as though they knew it all along. (The “two technical videos” I refer to are those by Max Weinbach of Creative Strategies, and the other by Nate Jones. I would not have found these on my own without PED’s help. And I would not have persevered to watch them to the end if other posters had not sung their praises. This is a good example of why this blog is valuable to me. Thanks to all.)'
on Siri is dead. Long live Siri AI - 'I’m posting this here because it applies, this is a transcripted comment on the Nate B Jones WWDC breakdown video from yesterday, Nate really got what Apple is trying to do and why he thinks Apple will succeed: Courtesy of @EZTP-g9y: Highlights by TubeLens: 00:00 Apple’s WWDC Al strategy is not about building the best model but about owning the ‘trusted action surface’ – the device, OS, app permissions, and Siri interface — where personal Al becomes useful for ordinary consumers. 02:29 Siri is just the face of a much deeper stack: it now sits on top of personal context, screen awareness, app actions, Spotlight semantic index, Apple Foundation Models, and Private Cloud Compute – making the OS itself feel agentic. 06:02 App Intents is the critical developer-layer compromise: it lets the OS call into apps without killing the App Store ecosystem, turning apps into callable OS functions while preserving Apple’s distribution control and revenue. 09:41 Apple partnered with Google to use Gemini family technology in its next-generation Foundation Models, and expanded Private Cloud Compute into Google Cloud on Nvidia GPUs – suggesting Apple is willing to commoditize model capability and infrastructure in order to own the user-facing layer. 11:53 The macro question is which of two Al bottlenecks wins: raw compute (Nvidia’s domain) or the trusted action surface (Apple’s target). If personal Al migrates onto devices and OSes, it fundamentally disrupts the economics that currently favor cloud GPU providers. 15:52 For developers building on Apple platforms, the winning strategy is no longer a flashy chatbot – it’s making app data models, permissions, and actions clean enough that Apple Intelligence can actually operate them via App Intents. 17:23 The ‘trillionaire’ framing: the first company to own the default surface through which a billion people touch Al — not necessarily the company with the biggest model or cloud cluster – will capture disproportionate long-term Al value.“ The key phrases for me is Apple owns and earned the “trust” part of the user – company relationship, in privacy, data security, paying attention to what users want and need, and NOT giving into vacuuming up user data and somehow bartering or selling it off elsewhere. Can NVidia say that about systems running its Spark chips, Windows, and AI apps? Can HP, Lenovo, Dell, ASUS, and others make the same promise or claim? Can Meta, OpenAI, Anthropic, Amazon, Google, Microsoft, etc. promise and show data security while handling your data? And what are the long term recurring costs of tokens, subscriptions and regular and accelerated use of cloud AI vs the more cost, energy and security effective use of local Apple Mac, iPad and iPhone AI under the local control of users, small and large businesses and developers? A lot of potential users are going to be asking themselves these very questions and coming up with some hard questions and choices, especially if Spark devices come in much higher priced (and possibly much lower profits) than equivalent Macs.'
on Mark Gurman on Siri AI - 'You won’t have to upgrade…lowly 2021 MacBook Pro with M1 Pro with 16GB ram and iPhone 16 Pro here.'


