David Emery on Apple at $343.67: Flying above $5 trillion, again - 'PED jinxed it down 🙁 🙁'
on Apple at $343.67: Flying above $5 trillion, again - 'Countless generations of protectionist policies have bred risk taking out of the European culture.'
on Apple at $343.67: Flying above $5 trillion, again - '”And allow it otherwise make some judicious purchases if (when) the AI bubble bursts.” Absolutely. Regardless of everyone’s differing points of view, I wish everyone well with today’s earnings and GUIDANCE announcements.'
on Apple at $343.67: Flying above $5 trillion, again - 'Apple Buyback History so far “The company has returned over $1 trillion total to shareholders, cutting its share count by over a third.” “Total Repurchases: Apple has repurchased well over $850 billion of its common stock since the modern buyback program scaled up” So a quick search about Apple’s stock Buyback history shows they have cut their share count by about 1/3 since they started at a cost of 850 Billion. Share holder return is bigger as the dividend paid is a separate line item. It would be interesting to see if the stock would be approaching 5 Trillion in value if they had done something differently with the buyback. Would they have hit that value sooner or later. And does it really matter to the shareholders how well they handled it. Personally I think it does matter but could see other ways which I would be happy as well. For instance if they had changed the buyback ratio to Dividend payout a bit I would have a very good payout every year just from the dividend alone. Yes taxable. But if I sell small amounts of my holdings that is also taxable since my cost basis is very low. For the company it is a good problem to have that much profit but the market’s valuing of sums that large are not always guaranteed to be reflected in the stock price. And all the ratios we use like P/E would be screwed up which can cause confusion. And given the stocks dollar per share price getting close to where it has historically split in the past will we see a two or three to one split sometime in the near future bringing the share count increase to 29 Billion or 43 Billion shares available? That seems like a lot of shares to be available even at the lower price per share that would entail.'
on Apple at $343.67: Flying above $5 trillion, again - 'The number $5 trillion goosed my imagination. So I searched around for interesting comparisons. Apple’s enterprise value as measured by its stock market capitalization is now greater than the annual GDP of every EU country except Germany. And when Apple reaches $5.5 trillion it will surpass Germany. I do realize that GDP is an annual flow and not the true value of the German economy. You could argue that a better comparison would be to Apple’s annual gross revenue. But still …. It’s easy to understand why certain governments seem to be trying to “take Apple down.” They’ve got nothing like it in their own countries. They seem to tremble under the not unreasonable fear that big U.S. companies like Apple will swamp theirs eventually. It’s too bad they have yet to realize that the only good solution to this is on the supply side. They need to incentivize and seed competing homegrown companies. But for reasons I can’t say I understand, it seems there is little appetite for high-risk, high-reward strategies across the pond.'
on Why Goldman Sachs raised its Apple target - 'Apple’s installed base of users will continue to grow as there is an almost unlimited supply of Android users, and albeit it’s a small percentage, switcher sales are significant growth engine for Apple. Apple was more than smart by moving in the opposite direction of AI data centers. Cook’s legacy will be development of an overarching strategy that incorporated custom silicon and AI capabilities in iOS for on device AI. I liken it to the market for long haul semi-trucks and the Ford F-150 (number 1 selling vehicle in the US). Tim Cook and Company, over the course of 10-12 years, instead of building commoditized data centers, improved the performance of the F-150 to compete with semi-trucks at a fraction of the cost. The key now is making it possible for 3rd party developers to exploit this new capacity to their benefit. This where Apple leads the entire industry by years. We’re talking about leads in silicon, iOS and AI development tools. Nvidia got the early nod from WS because it was pursuing essentially the same thing, the difference being that Nvidia’s model required gargantuan investments in one size fits all data centers (semi-trucks), with an unclear monetization strategy. Apple’s monetization strategy is built into every beefed up F-150 (iPhones, iPods, Macs (laptops, workstations and servers)) it sells. Robert, you are correct, Apple Service revenue (sans App Store) will out perform App Store revenue, but only in the early adoption phase of Apple Intelligence. As developers learn more about how they can enhance their own products using Apple Intelligence, App Store revenue will expand almost exponentially. Just as the MacBook Neo shook the low cost Wintel industry to its core, Apple Intelligence is going to shake the broader Wintel industry in the same way.'
on Handicapping Apple's fiscal Q3 2026 earnings - 'Joseph, “Apple booked the tax payment as a one-time charge of approximately $10 billion during its fourth fiscal quarter of 2024, which ended on September 28, 2024.” That compare already happened for end of fiscal 2025.'
on Handicapping Apple's fiscal Q3 2026 earnings - '“ Apple is far from alone in “hiding behind” its true split-adjusted share value.” The only company I am aware of that doesn’t is Berkshire Hathaway, whose shares are about $760,000 per share. I once was gonna buy a few thousand dollars worth, but you’re right, psychologically. I did not feel like I was getting much (a small fraction of one share)'
on Horace Dediu has a cool new way to preview Apple earnings - 'Ah, but, he also compares to last year.” Hmmm, I actually missed that. Thanks.'
on Apple at $343.67: Flying above $5 trillion, again - 'I’ve sold some non-Apple stock over the last 6 months to give myself a good amount of cash to deal with any coming turbulence. In Apple or in the economy. It is my seatbelt. And I think Apple’s large pile of cash (quick check has almost $150 billion with $60 billion net of debt) may be a similar hedge. While the hyperscalers et al. gorge on debt, Apple’s cash will help it weather any rough patches in ways none of the other top companies can. And allow it otherwise make some judicious purchases if (when) the AI bubble bursts. Just like J. Paul Getty after the 1929 crash.'
on Handicapping Apple's fiscal Q3 2026 earnings - 'There you go being logical again, Rodney! I totally agree! That said, AAPL has split 1:224 X since the stock first issued, so a single pre-split share at today’s $340/share would be worth $76,160. It’s not hard to understand why many folks would never consider buying a share of anything at that price, and Apple is far from alone in “hiding behind” its true split-adjusted share value. It’s a purely psychological difference, true. But that’s what makes most of us humans tick.'
on Apple at $340.08: Second record close in as many days - '“Both” Each of Apple’s trillion-dollar milestones was propelled by a distinct combination of breakout product hardware cycles and surpassing Wall Street’s financial expectations. Here is the exact breakdown of the catalysts behind every milestone, including the specific earnings reports and product innovations that triggered the rallies. 1. $1 Trillion Milestone (August 2, 2018) • The Product Driver: The iPhone X. Wall Street was deeply skeptical of the iPhone X’s unprecedented $999 starting price tag. However, it completely redefined consumer spending habits, proving that users were willing to pay premium prices for edge-to-edge OLED screens and FaceID. • The Earnings Catalyst: Q3 2018 Financial Results. Two days prior to hitting the milestone, Apple reported a massive earnings beat. Revenue grew by 17% year-over-year to $53.3 billion, heavily driven by higher Average Selling Prices (ASPs) from the iPhone X, alongside a 31% surge in Services revenue. 2. $2 Trillion Milestone (August 19, 2020) • The Product Driver: Macs, iPads, and Wearables. While the iPhone remained a cash cow, the early months of the COVID-19 pandemic triggered an unprecedented global boom in remote work and digital learning. • The Earnings Catalyst: Q3 2020 Financial Results. In late July 2020, Apple shocked the market by posting a blowout quarter despite widespread retail store closures. Revenue rose 11% to $59.7 billion, with double-digit growth across iPad and Mac sales. The announcement of a 4-for-1 stock split during this report created immense retail investor enthusiasm, pushing the stock up over 10% in a matter of days. 3. $3 Trillion Milestone (January 3, 2022) • The Product Driver: The iPhone 13 lineup and custom M1 Apple Silicon chips. Apple’s transition away from Intel chips to its own in-house processors supercharged Mac sales. Concurrently, the iPhone 13 drove massive upgrade cycles, particularly in China. • The Earnings Catalyst: Q4 2021 Financial Results. Reported in late 2021, Apple capped off a fiscal year that generated over $365 billion in revenue. Investors flooded into the stock during the first trading session of 2022, viewing Apple as the ultimate safe-haven asset with massive free cash flow amid mounting macroeconomic uncertainty. 4. $4 Trillion Milestone (October 28, 2025) • The Product Driver: The iPhone 17 series and the ultra-thin iPhone Air. After years of incremental smartphone updates, the redesigned iPhone 17 lineup triggered a major hardware replacement cycle. This was further amplified by the deep integration of next-generation Apple Intelligence features natively inside the consumer ecosystem. • The Earnings Catalyst: Pre-Q4 2025 Earnings Run-up. Apple stock surged 13% throughout September and October. Institutional investors heavily bought into the stock ahead of the late-October earnings call, confident that global demand for AI-capable hardware in the U.S. and China would comfortably outpace supply. 5. $5 Trillion Milestone (July 28, 2026) • The Product Driver: Global iPhone 17 sales resilience and a new U.S. Device Leasing Program. Partnering with Klarna, Apple introduced consumer hardware leases starting at $17.99/month for iPhones. This heavily reduced upfront “sticker shock” and locked users into predictable, recurring hardware upgrade fees. • The Earnings Catalyst: Anticipation of Q3 2026 Financial Results. Apple’s stock staged a 25% year-to-date rally, crowning it the top performer of the “Magnificent Seven”. Wall Street aggressively favored Apple over competitors because the company avoided the costly, low-margin AI infrastructure cloud-spending war. Instead, its strong free cash flow and expanding high-margin Services revenue pushed shares to an intraday peak of $342.89 just days before the earnings release. ((Here’s to the next leg up, but first, weathering the AI roller coaster, the memory cost crunch, and continuing skepticism about Siri AI, Apple Intelligence and Apple’s hardware chops & Chips, and roadmap. No pressure.))'
on Premarket: Apple is green - 'Meta and Microsoft will report after the market’s close today and both enterprises have share prices under pressure. Meta is off 16.24% over the past year and Microsoft is down 23% over the same period. Apple, of course, reports tomorrow. One outcome of the recent results for the banking sector is while earnings rose, post earnings multiples have contracted. I’m interested in how the market will value Apple after tomorrow’s earnings report.'
on Apple at $343.67: Flying above $5 trillion, again - 'Yeah, but you miss the feeling of free fall when you hit an air pocket! 🙂'
on Handicapping Apple's fiscal Q3 2026 earnings - 'I am not aware of any advantage of Apple splitting shares. There used to be an advantage in that it gave retail investors the ability to buy shares, since they have less money to invest. But now the vast majority of major retail brokerages and investment platforms allow you to purchase partial shares and that, especially among younger investors, dollar-based investing is very popular. Your number of shares may go up, but the total value of your investment does not change at all.'
on Apple at $343.67: Flying above $5 trillion, again - 'Given the likely turbulence that will come in the wake of their earnings announcements, given what’s happening to chip and hyperscaler stocks and the backdrop of geopolitics and international trade, I’d say a seatbelt is advisable for the next couple of quarters.'
on Apple at $343.67: Flying above $5 trillion, again - '@PED: Me? I’m beginning to feel free to move around the cabin! 🙂'
on Handicapping Apple's fiscal Q3 2026 earnings - 'I think Cook will announce a 3 for 1 stock split tomorrow. Am I the only one who expects this?'
on Premarket: Apple is green - 'A massive amount of red in the market this AM. My guess for why? The Hormuz crisis is being more clearly seen as far from over. For whatever reason, Iran is feeling cocky. That in turn is raising the temperature on inflation, since the higher price of hydrocarbons hits everywhere.'
on Handicapping Apple's fiscal Q3 2026 earnings - 'This quarter’s numbers for the Indies and pros are pretty close. From memory, this seems to have been a trend for the past couple of years. Is it the Indies coming down with their predictions, pros coming up or a little bit of both? I think it is the latter.'
on Handicapping Apple's fiscal Q3 2026 earnings - '“That said, valuation is about to get a big hit…” That’s because P/E(PS), which is among other things a measure of valuation, will drop pretty much overnight following the earnings call, as the EPS growth is recalculated. Math simple enough even for me…. But it’s not like this isn’t well known by now, so one of the reasons why we are seeing a 40+ P/E is that it’s going to be very short-lived, what with that big a change in YOY EPS….'
on Handicapping Apple's fiscal Q3 2026 earnings - 'EPS is calculated YOY, so a comparison off of reported EPS would show a huge difference, considering. Folks shouldn’t be surprised to see that big leap. Last year, EPS for the whole fiscal year was depressed by the Great EU Theft when Apple had to hand over the escrowed cash to Ireland over the EU insistence that Apple had pulled a fast one in Ireland (it didn’t, but that’s the EU….) Remember that EPS is calculated YOY, so the impact of that happening in (I think) Q1 FY ‘25 continues to reverberate. A more accurate measure of actual Apple growth until fy ‘27 is revenue. That said, valuation is about to get a big hit…'
on Premarket: Apple is green - 'Hi, PED. It would be interesting to poll the Apple 3.0 readership to learn the percentage of past or present Apple employees that are registered or frequent observers. The ones that are presently employed can contact you privately to retain their anonymity. Maybe worth asking in a story? Also, Apple News is giving “free” access to folks who aren’t yet paying members. That might give you a better sense of the size of your actual readership….'
on Premarket: Apple is green - 'Upvoted, Bart! And I was particularly glad to see market cap used to measure multi-year valuation growth, not just “king of the hill”….'
on Premarket: Apple is green - 'Regarding this last, I’d note that at least a third of the attendees of the 2026 Apple 3.0 Bay Area Dinner were ex-Apple direct employees….'
on Premarket: Apple is green - 'Over the intervening 5+ years, Apple has reduced its split-adjusted float while using “dead cash” at an average price substantially below its present price. That did at least 3 things: 1. It created an ROI for long term investors by growing the percentage ownership of each remaining split-adjusted share. 2. It removed shares that were traded more frequently and thus increased the percentage of shares owned by those long term investors. 3. It automatically rewarded Apple employees across the board, thanks to Apple’s generous stock plans, which in turn helped keep them happy and loyal.'
on Premarket: Apple is green - '“Max pain rises $5 to $335…” In 2020, AAPL underwent a massive, and permanent, revaluation. It appears that, as I suspected, history is repeating itself….'
on Premarket: Apple is green - '“Both” Each of Apple’s trillion-dollar milestones was propelled by a distinct combination of breakout product hardware cycles and surpassing Wall Street’s financial expectations. Here is the exact breakdown of the catalysts behind every milestone, including the specific earnings reports and product innovations that triggered the rallies. 1. $1 Trillion Milestone (August 2, 2018) • The Product Driver: The iPhone X. Wall Street was deeply skeptical of the iPhone X’s unprecedented $999 starting price tag. However, it completely redefined consumer spending habits, proving that users were willing to pay premium prices for edge-to-edge OLED screens and FaceID. • The Earnings Catalyst: Q3 2018 Financial Results. Two days prior to hitting the milestone, Apple reported a massive earnings beat. Revenue grew by 17% year-over-year to $53.3 billion, heavily driven by higher Average Selling Prices (ASPs) from the iPhone X, alongside a 31% surge in Services revenue. 2. $2 Trillion Milestone (August 19, 2020) • The Product Driver: Macs, iPads, and Wearables. While the iPhone remained a cash cow, the early months of the COVID-19 pandemic triggered an unprecedented global boom in remote work and digital learning. • The Earnings Catalyst: Q3 2020 Financial Results. In late July 2020, Apple shocked the market by posting a blowout quarter despite widespread retail store closures. Revenue rose 11% to $59.7 billion, with double-digit growth across iPad and Mac sales. The announcement of a 4-for-1 stock split during this report created immense retail investor enthusiasm, pushing the stock up over 10% in a matter of days. 3. $3 Trillion Milestone (January 3, 2022) • The Product Driver: The iPhone 13 lineup and custom M1 Apple Silicon chips. Apple’s transition away from Intel chips to its own in-house processors supercharged Mac sales. Concurrently, the iPhone 13 drove massive upgrade cycles, particularly in China. • The Earnings Catalyst: Q4 2021 Financial Results. Reported in late 2021, Apple capped off a fiscal year that generated over $365 billion in revenue. Investors flooded into the stock during the first trading session of 2022, viewing Apple as the ultimate safe-haven asset with massive free cash flow amid mounting macroeconomic uncertainty. 4. $4 Trillion Milestone (October 28, 2025) • The Product Driver: The iPhone 17 series and the ultra-thin iPhone Air. After years of incremental smartphone updates, the redesigned iPhone 17 lineup triggered a major hardware replacement cycle. This was further amplified by the deep integration of next-generation Apple Intelligence features natively inside the consumer ecosystem. • The Earnings Catalyst: Pre-Q4 2025 Earnings Run-up. Apple stock surged 13% throughout September and October. Institutional investors heavily bought into the stock ahead of the late-October earnings call, confident that global demand for AI-capable hardware in the U.S. and China would comfortably outpace supply. 5. $5 Trillion Milestone (July 28, 2026) • The Product Driver: Global iPhone 17 sales resilience and a new U.S. Device Leasing Program. Partnering with Klarna, Apple introduced consumer hardware leases starting at $17.99/month for iPhones. This heavily reduced upfront “sticker shock” and locked users into predictable, recurring hardware upgrade fees. • The Earnings Catalyst: Anticipation of Q3 2026 Financial Results. Apple’s stock staged a 25% year-to-date rally, crowning it the top performer of the “Magnificent Seven”. Wall Street aggressively favored Apple over competitors because the company avoided the costly, low-margin AI infrastructure cloud-spending war. Instead, its strong free cash flow and expanding high-margin Services revenue pushed shares to an intraday peak of $342.89 just days before the earnings release. ((Not bad for simply a hardware company that can’t innovate anymore..))'


