Recent Comments

  • Hap Allen on Mark Gurman: Forget AI, Apple's core strength is hardware - 'Fast Company disagrees with Gurman’s hardware thesis: “…there is no doubt in my mind that Apple’s most significant contribution in the next fifty years will be the same as its first fifty years. And that is something we will all benefit from.” https://apple.news/AXVgAJmMPREOP3HfGkpnoNA'
  • Gregg Thurman on The Verge: In antitrust, Apple is the new Microsoft - '” The details are different” Yes they are. Decidedly different. It is not a crime to be a monopoly. It IS a crime to use monopoly status as a weapon against the competition. MSFT violated that second often, and was caught twice. The second time was its blatant attempt to shutdown Netscape. Netscape ultimately failed, but the DOJ lawsuit against MSFT did not. As for QuickTime, Bill Gates tried to get Steve Jobs (after his return to Apple) to abandon it. Jobs said no, instead convinced Gates to invest $150 Million (non-voting stock) and to continue developing Office for Mac for at least 5 years. Adi Robinson May be a seasoned journalist, but you wouldn’t know it from this tripe. His research is on par with that of a cub reporter.'
  • Michael Goldfeder on The Verge: In antitrust, Apple is the new Microsoft - 'It’s called the free marketplace and Apple builds superior products that consumers want to use for their mobile computing and other needs. If a restaurant serves great food does that make them a violator and stifles innovation from other competitors and discourages them opening their kitchens because they have too many customers? It’s a tired narrative as App Developers can build their software for the Android platform. No differently than a customer can eat at a great restaurant or choose to devour food elsewhere. Lina Khan’s term paper is structured on absolute nonsense as the market itself dictates what will be successful and what will fall by the wayside. Companies pay slotting or shelf fees to major consumer chains such as Costco, Kroger, and Albertsons to be inside their store. Betty Crocker doesn’t get to go to Federal District Court to demand that her cake mixes are being shut out due to the “Grocery Store Tax.” Such total BS. This is why an academia do-nothing like Lina Khan will never understand the mercantile basis of any business platform. She has no clue how the actual world operates outside of her tiny and useless self generated antibusiness bubble where she exists inside of her own mind. She’s a legend in her own shower. She never had a job in the real world, and was probably even given an allowance every week by her parents for watching the maid make her bed.'
  • Robert Paul Leitao on This week's Apple trading strategies (3/30-4/3/26) - 'As we approach the end of the first calendar quarter (only two trading days remaining in the period), I’m revisiting the year-to-date (YTD) share price performances of the Terrific Ten equities ranked by percentage gain (or loss) in share prices over this time and the performance of the major stock indexes over the same period. Taiwan Semiconductor (TSM) – up 9.07% Russell 2000 – down (2.04%) DJIA – down (6.03%) Berkshire Hathaway (BRK-A) – down (6.80%) S&P 500 – down (6.96%) Apple (AAPL) – down (8.48%) NASDAQ Composite – down (9.87%) NVIDIA (NVDA) – down (10.18%) Alphabet (GOOG) – down (12.76%) Broadcom (AVGO) – down (13.12%) Amazon (AMZN) – down (13.64%) Tesla (TSLA) – down (19.54%) Meta Platforms (META) – down (20.36) Microsoft (MSFT) – down (26.23%) Through Friday’s trading, TSM is the only enterprise among the Terrific Ten that is in the green on share price appreciation this calendar year. Although Apple is in the red on the year so far, it ranks 3rd among the enterprises for share price performance. Apple is off 8.48% year-to-date. Meta and Microsoft are both down 20% or more and Tesla is near a 20% decline in 2026.'
  • Michael Goldfeder on This week's Apple trading strategies (3/30-4/3/26) - 'Interesting to hear what role and the location of where these companies will be brought into the current Apple supply chain process. However, I’m still waiting for the next Apple rumor involving Tim Cook agreeing to set up final assembly of iPhones with a production facility to be built on Kharg Island as a favor to Trump. Seabees are being sent over to begin breaking ground the next few weeks after the Marines clear out the island.'
  • Robert Paul Leitao on This week's Apple trading strategies (3/30-4/3/26) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten.This is a look at the numbers as we approach the end of the first calendar quarter of 2026 and following last week’s market performance. It was a particularly challenging week for Alphabet and Meta. NVIDIA (NVDA) $4.07 trillion Apple (AAPL) $3.65 trillion Alphabet (GOOG) $3.32 trillion Microsoft (MSFT) $2.65 trillion Amazon (AMZN) $2.14 trillion Taiwan Semiconductor (TSM) $1.47 trillion Broadcom (AVGO) $ 1.42 trillion Tesla (TSLA) $1.36 trillion Meta Platforms (META) $1.33 trillion Berkshire Hathaway (BRK) $1.01 trillion'
  • Steven Philips on Apple chart of the week - 'Yeah, I know. 🙁'
  • Fred Stein on Mark Gurman: Forget AI, Apple's core strength is hardware - 'Gurman missed one important point, mainly Apple and Alphabet agreeing to have Gemini of Apple’s hardware. They’ve just caught up. Apple will make this work for users and for us investors. PS: Gregg, I upvoted all our friends as well.'
  • Fred Stein on The Verge: In antitrust, Apple is the new Microsoft - 'I’d love to challenge Adi with a reductio ad absurdum. Assume Apple has no right to impose restrictions, no right to protect some developers from copy cat developers, no right to enforce consumer safety measures, and no right to commissions. Is that the goal? If so, who assumes responsibility for public safety? Who meaning which jurisdiction, which form of regulation?'
  • Fred Stein on The Verge: In antitrust, Apple is the new Microsoft - '“Gatekeeper” – Simple or simplistic? As Greg says, 95%… Apple is wide open as long as 3rd parties adhere to Apple’s public safety rules and 100% free to 3rd parties who don’t seek to monetize the rich functionality of iOS. All internet access is unfettered. iOS remains a minority platform world wide. iOS is a majority platform in the US, because users want to live in its ‘gated community’ for the same reasons prefer housing in safer communities, gated or not.'
  • David Emery on The Verge: In antitrust, Apple is the new Microsoft - 'Well, this is the same website that says “There is no ethical consumption of HBO’s Harry Potter series” The Thought Police are active across the political spectrum. If you don’t buy into the full set of their “core beliefs”, you’re branded as The Enemy, are tagged with every objectionable belief of The Enemy, and become persona-non-grata.'
  • James Hillhouse on The Verge: In antitrust, Apple is the new Microsoft - '“… [Apple] keeps competitors locked out while levying a heavy toll on the developers it lets through.” The notion that Apple levies a “heavy toll” or “let’s [me] through” is nonsense in my experience of releasing iOS apps since 2008. Because I stink at golf, am a bad painter, not patient enough for birding, and viscerally hate biking up any hill, my hobby is developing apps. I’ve released a paltry 7 apps over the last 18 years, which isn’t many compared to a lot of…ok, likely most, iOS devs. Still, together those tiny apps have done well enough to make vacation or Christmas presents money. For a 30% fee, Apple handles all the stuff that I never want to deal with such as promotion, marketing, distribution, in-app payment, subscription management, notifications, user updates, and a myriad of things that I long ago forgot about when I sold a Mac app back in the mid-90’s. Now that was painful! As far as being “let through”, I’ve never had a rejection by the AppStore’s app reviewers. The worst I’ve faced was a request for more screenshots when submitting an watchOS app. Otherwise, since I’m not promoting porn, violating user’s privacy, using hinky third-party libraries, or trying to use undocumented OS features, my experience with the AppStore and its review process has been a positive one. Tim Sweeney and his ilk want to degrade the AppStore to maximize their own profits regardless of the impact to hundreds of thousand of smaller iOS devs. The big guys hate Apple’s 30% take because they can hire people overseas at slave wages to manage all of the backend overhead and promotion that Apple does for us little guys and likely do so at a cost far lower than 30%. They know that if they create an environment where larger entities have an even bigger advantage than they already do that they clear the field of a lot of potential competitors along with the talent and profits those competitors contain.'
  • Gregg Thurman on Mark Gurman: Forget AI, Apple's core strength is hardware - 'I upvoted all comments preceding mine.'
  • Gregg Thurman on Mark Gurman: Forget AI, Apple's core strength is hardware - 'Smart. In one article Gurman gets to argue both sides of a question. So, no matter which way the wind blows (ignoring the argument that was wrong) he can claim he was right. But he’s wrong, massively wrong on both sides. All software runs on hardware. The better the hardware the better the software runs. Nobody makes better hardware than Apple. Not even Nvidia. Apple designs and develops software to run on its proprietary hardware. It’s most popular hardware is mobile: laptops, cellphones, tablets, watches. In each of those categories Apple has integrated SOME AI functionality (appropriate to the device) into their respective OSs. The continuity of processor and OS core enables Apple to easily customize software to fit each device’s core jobs to do. All other AI developer’s products require massive data centers (hardware). Apple can monetize its AI “solutions” by selling AI enhanced hardware running Apple standard AI enhanced features. The competition is crippled by virtue of the fact that it can’t sell the data centers. Ergo, they can only retrieve the massive amounts spent on their data centers by renting the AI “solutions” (aka “agents”) that runs on them. How many “agents” is the average user going to need to benefit from data center powered AI? How will those costs compare to the built in AI functionality of Apple Intelligence? Let’s see, at a subscription rate of $20/month and a 4 year iPhone upgrade cycle, the user will pay $960 for functionality that most likely comes standard on the iPhone. Consider also that the only users that may subscribe to data center powered AI”agents” are those with a specific need for that “agent”, whereas Apple users, whether they have a need for AI “agents”, or not, pay for them because they are built into all Apple AI enabled software products, running on Apple AI enabled hardware. How many Android users will look at that monetization model and decide Apple.’s solution is not only better, but less expensive? Also remember that data centers will be upgraded about every 3-4 years. Gee, that’s essentially the same cycle of Apple hardware upgrades (on average). Apple gets 100% participation from a growing base of >1.8 billion users, while the (Windows/Android) competition must compete for those that need AI functionality and are willing to pay extra for it. Game, Set, Match.'
  • Greg Lippert on The Verge: In antitrust, Apple is the new Microsoft - 'I call 95% bullshit. And I’m tired of the commission argument. Without Apple you’d have no market. Google, Sony, Microsoft, etc. do the same thing.'
  • Greg Lippert on Mark Gurman: Forget AI, Apple's core strength is hardware - 'Yup. All Eddie roads lead to Apple’s demise. He’s a buffoon.'
  • Greg Lippert on Apple chart of the week - 'Tell Wall Street.'
  • Steven Philips on Apple chart of the week - '“Rolls in. Rolls in. My god how the money rolls in!” 🙂'
  • Steven Philips on Mark Gurman: Forget AI, Apple's core strength is hardware - '🙂 Yup! My exact thought. I do think we need more time to see how all these AI strategies play out. (And pay out!) Agree with PED take, too.'
  • Bill Fouche on Mark Gurman: Forget AI, Apple's core strength is hardware - 'Compare and contrast these two sections, and marvel at the inclusion of both of them in the same piece written by one individual: “The opportunity to turn Apple Intelligence into a moneymaker has effectively passed.” v. “A cornerstone of [Apple’s] strategy is the upcoming iOS 27 Extensions feature, which will let users install third-party AI chatbots beyond ChatGPT and run them inside Siri. This feature will have its own dedicated App Store section, effectively creating an AI App Store. It will be a marketplace of sorts for third-party AI integrations. . . . Apple can maintain sales of the iPhone and other devices while also generating revenue from AI-driven apps, via the App Store’s 30% commission.” Reading Gurman makes me so very tired.'
  • Philip Elmer-DeWitt on Saturday Apple video: Steve Jobs introduces iMac (1998) - 'I’m curious, Gregg. What did your company do?'
  • Gregg Thurman on Marques Brownlee: Apple's new laptops are putting Microsoft on notice - 'I stand corrected. I thought these had been retired years ago.'
  • Gregg Thurman on In the big tech free-fall this week, Apple stood out - '”will soon become a commodity,” Except that a commodity never changes. Tech firms are in a constant state of flux, forever developing new products, product categories, or improving existing products. Anybody that describes a “tech company” as a commodity doesn’t understand what a commodity is. I’ll concede that MSFT under Ballmer treated the MSFT as a slot machine commodity purveyor. But he’s gone now.'
  • Roger Schutte on Marques Brownlee: Apple's new laptops are putting Microsoft on notice - 'FYI, every Mac laptop has a headphone jack.'
  • Rodney Avilla on In the big tech free-fall this week, Apple stood out - 'For many years now I have heard bear analysts argue that the iPhone, although made by a technical company, will soon become a commodity, and thus deserves a lower PE ratio.'
  • Gregg Thurman on Marques Brownlee: Apple's new laptops are putting Microsoft on notice - '”overcome the emotional “sunk cost” Several here have commented on the inclusion of a serial port RCA jack on the Neo. No other Apple product (that I’m aware of) uses RCA jacks as an interface port. Everything is USB because, well it’s better. But if you have headset you like, you don’t have to upgrade it to get Mac laptop. That makes switching even easier and less expensive than just a few weeks ago. Every day the beauty of the Neo strategy sends shivers down my spine, and fear among Windows purveyors. A 1% change in market is going to be worrisome to Windows manufacturers. A 2% or 3% change is going to be devastating. I wouldn’t be surprised to see a 5% change in the next 2-3 years. Windows consolidation in 3-5 years? Entirely possible.'
  • Gregg Thurman on Marques Brownlee: Apple's new laptops are putting Microsoft on notice - '”But getting all the components to play nicely together may also be a problem I can remember when even Macs had driver compatibility problems, having to visit several manufacturer sites to get the right drivers. Then Jobs came back to Apple and drivers were standardized.'
  • Rodney Avilla on Steven Levy: Apple is allergic to nostalgia - '“Cook laughed merrily at the idea…., “there will not be an agentic kind of model on there.” Sometimes I think people treat AI as if it’s some force in our atmosphere trying to break into human reality and eventually take over. AI is only used by humans, when AI can accomplish goals that humans want to accomplish. If and when AI cannot do what is desired, one can and will simply hit the delete button. I believe that Apple is taking its time to make sure that the way it uses AI is consistent with Apple’s character and goals. AI doesn’t determine those goals. That’s up to Apple Mgmt..'
  • Rodney Avilla on In the big tech free-fall this week, Apple stood out - 'My take: Mr. Market, for now, has decided that chasing the hyperscalers in their AI buildout is a terrible business plan. That is probably true of the day traders, option players, and short term traders. For the long-term traders, should they change their perspective on AI then I believe we would see a much greater drop, more slowly overtime. And IMHO, I believe this is when Apple will shine, more slowly overtime.'
  • Hap Allen on Marques Brownlee: Apple's new laptops are putting Microsoft on notice - 'The best that he can say about the Microsoft OS is that it is “functional.” It’s easy to imagine how the Neo price point could overcome the emotional “sunk cost” of users who’ve put up with PCs for years–along with the irritating raves from friends about their Macs–that the dike will at long last burst.'