Joseph Bland on Premarket: Apple is red - 'Hi, Cy, “…pivots lower by 20-50%.” Per the Apple Stocks app chart, we haven’t seen a single 50% drop in AAPL since buybacks started in Q3 fy 2012. And over the last decade, we’ve seen increasingly shallower percentage drops. Even in the big retrenchment that took many tech stocks down between January and June “22, Apple only dropped about 30%. AAPL has always been a seismic stock, but the percentage of the swings is slowly being muted by Apple’s buybacks and the resulting shift to a higher percentage of long term investors and the concomitant reduction in short term traders. Long gone are the days when options traders and options manipulators ruled the AAPL roost.'
on Apple's App Tracking Transparency eludes Italy's competition authority - ' My take: Is every European country going to go after Apple, right or wrong? Of course they are. They smell free money. The fact that their respective “enforcement” departments are technological idiots, with poor to non-existent investigatory skills, doesn’t interfere with the aroma isn’t important.'
on Saturday Apple video: Steve Jobs' NeXT has birthing pains - 'Man I miss this guy. I would absolutely love to hear his take on “AI” and the future of computing. Contrast the way he communicates, and the ideas he conveys, to the nonsensical word salad that dribbles out of people like Zuckerberg or Altman today.'
on Premarket: Apple is red - 'G’day Robert, doesn’t seem that odd for AAPL as it’s been trading like a meme stock pre-market the last few weeks. From memory, AAPL has had 4 green closes in the last 13 or so sessions. Two of those were barely green and add to that Friday’s odd close. Seems the energy is out of AAPL for now. Wondering where this downward trajectory will end. Feels AAPL’s history over the past 5 years has been the good upward runs are followed by immediate pivots lower by 20-50%. Surprised with this pivot given the price target increases, but probably shouldn’t have been. While everyone quotes AAPL’s 30%+ run from its April lows, last week AAPL traded to within a few dollars of where it was this time last year and down ~$25 from its high. Further, AAPL is up ~9% in a year when the SP500 is ~17% (plus 2-3x the dividend) and SPYG and QQQ are 21-22%. Other than my money market and fixed income holdings, which have different objectives, AAPL my lowest returning investment. Reinforces moving my portfolio from 90-95% AAPL to less than 50% over the past 3 years. If AAPL goes down much further, I’ll be kicking myself for not taking the tax penalty and liquidating. However, hindsight investing is always easy. You’ve been a proponent of diversifying and considering more compelling investments and I have greatly appreciated your thoughts.'
on This week's Apple trading strategies (12/22-12/26/25) - 'AAPL deserves better action than this, and I am hopeful (and fairly confident) that the January report will deliver a substantial piece of that. Sometime, you have to buy to news. WWDC/”OS 27″ in 2026 should also be important.'
on Premarket: Apple is red - 'Index futures are definitely on the green side of the line as we head toward today’s opening bell. Oddly Apple is in the red $0.22 at $273.45. Microsoft is ahead $1.57 at $487.49 and Broadcom is higher by $6.37 at $346.08. In just ten minutes we begin a holiday-shortened trading week…'
on This week's Apple trading strategies (12/22-12/26/25) - 'Gregg: I expect Apple to return to the top spot in market cap by mid-year.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Gregg: January 2026 starts in 11 days. Did you mean January 2027?'
on This week's Apple trading strategies (12/22-12/26/25) - 'Steven: Happy Solstice Day! From this day forward we get more sunshine each day for the next 180+ days (even if that starts out ever-so-slowly)! I moved to Southern California for sunshine, I put up with California craziness for sunshine and expect to remain here for the sunshine. Today’s the day for the least amount of sunshine of the year and now that day is coming to an end. There’s a dearth of sunshine (for now) though the winter constellations are awesome to see in the night sky! Now on to the summer solstice!'
on This week's Apple trading strategies (12/22-12/26/25) - 'Looks like Dan is using an eyebrow pencil to darken his eyebrows. OK, back to news that matters.'
on This week's Apple trading strategies (12/22-12/26/25) - ' These are the 10 largest enterprises ranked by this metric. #1. NVIDIA (NVDA) $4.40 trillion #2. Apple (AAPL) $4.04 trillion I think we may see a reversal in that order during C2026. NVDA since August 1 $173.72, December 19, $180.99 (after $6.85 gain on Friday). AAPL since August 1 $202.38, December 19, $273.67 (after $1.48 gain on Friday). Could these two giants in opposing AI strategies be a bellwether of things to come in C2026?'
on This week's Apple trading strategies (12/22-12/26/25) - ' Apple up $75 to $100 a share next year. I agree. January 2026 target $400.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Index futures are green as we move into Sunday night. After rising $1.48 to end Friday trading at $273.67, the shares are off $0.15 at $273.52 in overnight activity.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Steven: You’re right. I was just reasoning he must have had finer moments and better interviews because this interview really wasn’t good at all. I don’t know anything about his history and know nothing about his firm. The interview with Dan Ives in today’s trading strategies post is far more informative and a better use of one’s time, in my view.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Dan needs a fashion intervention. The jacket OR shirt – not both. Reminding me of the Riddler.'
on This week's Apple trading strategies (12/22-12/26/25) - '(Briefly off lurking while I wait for my Mac to finish upgrading.) I’m still very heavy (for us) in cash, prepared for the worst. Among other reasons: A backlash is growing vis-a-vis AI “robbing” power and water from the lower and middle class, and a very shaky US economic picture is in place, teetering between higher inflation and fewer jobs (especially following the holidays).. AI investments amount to a huge gamble, and AI is a primary driver behind the present market’s valuations (even AAPL’s are driven to some degree by Edge AI, and the expectation for increased Cloud AI usage going forward. Add to that the damage this President has done on many, many fronts, and it’s an accident waiting to happen. IOW, our strategy is to (1) be 100% in Apple invested and (2) have enough cash to last through any potential mass devaluation without liquidating any more AAPL. And should the worst case scenario come to pass, we will count on Apple continuing to invest in its own stock to match if not grow beyond an inflation.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Do you mean that he HAS had finer moments?'
on This week's Apple trading strategies (12/22-12/26/25) - 'Definitely a Happy Solstice and Happy Holidays to all 3.0 members. And RPL: I’ll be happy with just a “little” port. (with my Solstice dinner! 🙂 )'
on This week's Apple trading strategies (12/22-12/26/25) - 'We were talking about the big PowerBall lottery at Scotch Club last night. (It’s actually a better-than-even bet, lump sum exceeds 1/(odds / bet).) In particular we were talking about private jet ownership vs fractional ownership, etc. The consensus was “buy the jet then contract a ‘fractional’ company to staff it and rent it out when we weren’t using it.”) Me, I’d go for renting the jet when I needed it and build a nice art collection. We went to the Winslow Homer watercolor exhibit at the MFA a couple weeks ago, and something by Homer would be in my top 3 want-list. 🙂 🙂'
on This week's Apple trading strategies (12/22-12/26/25) - 'According to Dan Ives: Microsoft up 30% to 40% in 2026. Tech as a sector up 20% in 2026. Microsoft to hit a sweet spot in 2026. Apple a table pounder in 2026. Ring in the New Year now!!! OK, let’s get through Christmas first. All this would be quite a gift to investors! Oracle at $250 next year. I definitely want an invite to this party! It will be like a year-long rave for us tech investors! OpenAI is the epicenter of this stage of the AI revolution. A formal partnership between Apple and Alphabet on AI. Apple up $75 to $100 a share next year. The company is the #1 large cap name to own here. This is all good stuff! Let’s see what happens… I want that South Pacific island with the big port for my mega yacht! We can all dream, right? I like that – $75 to $100 higher on Apple! Bring it on!'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Thank you, Fred. In my view this person is taking a few headlines about Micron and using the stories as a mean to sound legit in comments about rising costs for Apple. His concerns simply don’t add up. Apple has perhaps the strongest product line in years and high income consumers are spending big time. Who invited this guy on air to talk about Apple? This certainly wasn’t his finest moment.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Below are the Terrific Ten equities ranked by year-to-date share price performance. Over the same period the S&P 500 has risen 16.20%. Alphabet (GOOG) up 62.05% Broadcom (AVGO) up 46.81% Taiwan Semiconductor (TSM) up 44.19% NVIDIA (NVDA) up 34.78% Tesla (TSLA) up 19.16% S&P 500 up 16.20% Microsoft (MSFT) up 15.28% Meta Platforms (META) up 12.51% Apple (AAPL) up 9.28% Berkshire Hathaway (BRK-B) up 9.10% Amazon (AMZN) up 3.63%'
on This week's Apple trading strategies (12/22-12/26/25) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the 10 largest enterprises ranked by this metric. NVIDIA (NVDA) $4.40 trillion Apple (AAPL) $4.04 trillion Alphabet (GOOG) $3.71 trillion Microsoft (MSFT) $3.61 trillion Amazon (AMZN) $2.43 trillion Meta Platforms (META) $1.66 trillion Broadcom (AVGO) $ 1.61 trillion Tesla (TSLA) $1.60 trillion Taiwan Semiconductor (TSM) $1.18 trillion Berkshire Hathaway (BRK) $1.07 trillion'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'Good point. Moffett set a low price target and made up stuff to support it. Or, “My mind is made up. Please don’t confuse me with the facts.” And, when people buy the higher memory options, the margins are superb. OK, so maybe a tiny bit less superb. Crying all the way to the bank.'
on This week's Apple trading strategies (12/22-12/26/25) - 'Re the interview – I agree. I do think that Dan is trying to overwhelm us with his wardrobe selections though. They get ever more garish – the clash between the shirt and tie is legendary. Almost like he’s screaming out for attention more than usual. Oh well, Merry Christmas/Happy Hanukkah/Solstice/Yule/etc to all. Even to Dan, and all the other analysts out there. Peace to all men and women of good will, not just at this time of year but all year long. And next year, and the year after that, etc. And if you’re also a subscriber, hey Santa: I’d love to see a Christmas rally for AAPL!'
on This week's Apple trading strategies (12/22-12/26/25) - 'Nice AAPL run the last 15 minutes of trading Friday! Must have been related to the quad witching (expiration) day?'
on This week's Apple trading strategies (12/22-12/26/25) - 'I wasn’t overly whelmed by this interview. Just sayin’.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'What percentage of the cost of an iPhone is memory? I’d expect single digits. If Moffett doesn’t start with that core measure, he’s just pushing bovine effluent.'
on Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target - 'I don’t quite get the Analyst’s concern with memory prices. Yes, memory prices are and will rise as demand has outstripped supply. For Apple, as one of THE largest customers of all the memory makers, they are ordering in the hundreds of millions of parts, and primarily mobile type high performance memory. Because Apple has some of the highest gross margins and buying clout, they can still negotiate better prices than most, even Samsung. Chinese OEMs might get a break from any Chinese memory makers, but for most all of Android, their margins are thin already, and any memory cost hit will require parts reduction, limits in memory sizes, or price increases. I don’t see Apple raising prices appreciably unless the market goes really haywire. I anticipate memory makers expanding production eventually and prices coming down within a year or two. Apple may have some price elasticity with its users but I don’t think Apple is going to push that, except maybe with the new Foldable.'
on Counterpoint: Five global product markets Apple dominates by revenue share - 'Nice for Apple to have relatively low sales volume yet dominate so well on revenues. Illustrates the fact that Android competition is mostly numeric and cheaper midrange and low priced models where revenue and importantly profits are much harder to come by. Q3 sales volume % vs Revenue % iPhone 18% vs 44% ~1 in 5 sales MacBook 11% vs 27%, 1 in 10 iPads 34% vs 57%, 1 in 3 AirPods 21% vs 45%, 1 in 5 Watch 23% vs 38%, 2 in 9 Of course, missing here is Aervices growth. In just the App Store, according to Gemini for 2024: Google Play 102B downloads Apple App Store 35.4M 25.8% of total App Store downloads. Google has 3x the downloads. Yet looking at 2024 App Store revenues: Apple $103.4B Google Play 46.7B, Apple generates 2.2X the revenue Spending habits iOS Users $12.77/app Google play users $6.19/app There’s no easy way to judge search revenues because Google doesn’t pay any hardware maker for having Google access their users, it’s just let of the agreement for allowing them “free” usage of Android and the Google suite of apps. Those makers must surely envy Apple getting paid $10’s of billions Annually to access Apple users. Oh, Gemini notes one more thing: Android accounts for 47% of all mobile malware infections, globally due to allowance of app aideloading. Meanwhile, Apple accounts for 1% infection rate for iOS due to its more stringent app reviews and tests, not perfect, but a damn sight better than most.'


