Bill Donahue on Mark Gurman: Behind Phil Schiller's exit - 'Schiller was granted an options block of 150,000 shares in 2011, worth about $60 million, just to secure his employment until 2016. He’s regularly exercised and sold options along the way, including a ~$39M block in 2012, and an $18.6 million block in 2013. In 2020, he apparently still had stock worth $18.8M, after exercising sales of $74M over the years. On top of whatever he’s been paid over the last 30+ years. Something tells me Phil will be okay financially. And has a lot more than $5 million to ease his decision to retire.'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Which seems to raise the question: If Apple hardware is the cheapest means of delivering enterprise AI for the majority of uses, then what is the income model that will make all the AI datacenter buildout profitable? Because if it’s not consumers – who will simply not pay significant subscription fees – and the enterprise market is much smaller than the scale of enterprise demand… It reminds me of a quote from long-ago Vancouver Canucks coach Harry Neale, who once said, “Last season we couldn’t win at home. This season we can’t win on the road. My failure as a coach is that I can’t think of anywhere else to play.”'
on The last meeting of Tim Cook's last day as Apple CEO - 'It does sometimes make me sad that my 1984 Mac got lost in “cleaning up” activities. I new I wanted it, but as a kid, I admit, I didn’t have *that kind* of an eye for the future. But I do still have two G4 Cubes as “bookends” on my fireplace mantle. (Neither one has a hard drive anymore, because I shredded those, but I do still have the rest of the hardware. Also, unfortuntely broke the Original Apple Cinema Display, otherwise I would have the MOMA Exhibit right in my own home.)'
on Mark Gurman: Behind Phil Schiller's exit - 'He’s 66 years old and surely has a market portfolio of greater than $5 million. Let the man quit working and just enjoy life. He’s earned it. Treat $5 million as an “endowment”. Pay yourself 4% per year and you should always have essentially a $5 million endowment, accounting for inflation and market vicissitudes. 4% of $5 million is $200k. A person can live just fine with that. If you do an end of life calculation and do a mortgage to pay yourself, rather than a bank, you don’t even need $5 million to “live until you die”. I like the charitable angle better, though.'
on Mark Gurman: Behind Phil Schiller's exit - 'Joe, we can’t “know” any of this. Apple spent money to buy its own shares. It could have, instead, spent that money elsewhere and done something totally awesome — or bone-headedly stupid. We can only know what *did* happen and what the results are today.'
on Mark Gurman: Behind Phil Schiller's exit - 'This shows how effective rumor-mongering can be: “Oh, I meant to say John Giannandrea, not Luca Maestri.”'
on U.S. markets are closed for Labor Day - 'Re: “But the Apple news flow never stops.” And neither do you, PED. On Labor Day, we salute your labor in creating this site…'
on The last meeting of Tim Cook's last day as Apple CEO - 'Thank you Tim, from me and my family. We are grateful for your outstanding stewardship of this incredible company.'
on The Financial Times profiles Apple new CEO - 'Sam a Bart, but quicker: It’s the Fahrvergnügen. Driving pleasure. AKA Fun! This time of year, as the heat finally breaks, I love to take out the 2004 BMW M3 SMG, drop the top and roll. Sometimes fast, sometimes slow. It’s just very, very enjoyable. And when fast, exhilarating!'
on The Financial Times profiles Apple new CEO - 'This is actually kid of interesting, so I’ll throw this in for those who may not follow the link: In addition to Porsche, Ternus is a huge F1 fan, so that might explain some of Apple’s interest in F1 Broadcast ownership. I’d also add that Porsche is a member of the (very, very large) Volkswagen syndicate. Without knowing Ternus’ — and also Cook’s — interest in Porsche, I had often supposed that VW would be a good partner for any Apple Car effort. Don’t know if that fruit will ever fall from the tree, but it is intriguing and would be one hell of a One More Thing …'
on Horace Dediu: How Apple finally won the enterprise buyer's heart - 'Read this on Asymco One back on Friday, then watched the dummies push the price under Max Pain. Fine by me. The gap between the average price (now about $75/share) Apple has paid to buy back 44% of its stock over the 12.5 years since buybacks began just keeps widening, and our net worth keeps increasing faster than inflation. Nice weather here at the deck chairs of the Good Ship Apple….'
on Mark Gurman: Behind Phil Schiller's exit - 'Starz – $10.99/month after seven days free Peacock – $19.99/month after seven days free FOX One – $19.99/month after seven days free HBO Max – from $9.99/month Paramount+ – $7.99/month after seven days free Apple TV – $14.99/month after seven days free Mubi – $14.99/month after seven days free BritBox – $10.99/month after seven days free Acorn TV – $8.99/month after seven days Not listed is Amazon TV, that is included with a Prime subscription at $14.99, but is increasingly a pay per view service. Seems to me that Apple TV’s price is just keeping up with the market, and is the only service broadcasting 100% exclusive material. Also, it’s been a very long time coming, but when Apple Vision Pro content arrives Apple TV will offer content not available on any other service. I’m sure that content will be offered as a separate tier, at a higher cost, but from the reviews of NBA and MLB demo games, will be well worth it. Further, I think AppleTV price increases were the doings of Schiller. I do not think he was opposed to them.'
on This week's Apple trading strategies (9/7-9/11/26) - 'This is a reminder US markets are closed tomorrow (Monday) in observance of the Labor Day holiday.'
on The last meeting of Tim Cook's last day as Apple CEO - 'I got one also! Seen the inside many times back then.'
on Mark Gurman: Behind Phil Schiller's exit - 'Well, I’m sure I’m not the only one who’s noticed the significant price increases in Apple TV over the years. But since details are hazy, I asked Gemini: Launched (2019): Started at $4.99 per month 1st Increase (2022): Raised to $6.99 per month. 2nd Increase (2023): Raised to $9.99 per month. 3rd Increase (2025): Raised to $12.99 per month. 4th Increase (August 2026): Raised to $14.99 per month That’s about a 300% increase over a 6-7 year period. That could be part of the reason Schiller is pissed, to the extent Eddie’s story has any validity.'
on The last meeting of Tim Cook's last day as Apple CEO - 'Love that he connected with frontline Apple Store employees. They’re great ambassadors for the company and are part of the reason that I love visiting, even if I don’t need to buy anything.'
on Mark Gurman: Behind Phil Schiller's exit - 'Yeah, I agree with you, Ron, about Cook’s legacy and the shareholder value he was instrumental in creating. I know that Dalrymple blames Cook for granting Federighi too much freedom to release software that is buggy or incomplete. Siri is the straw that broke the camel’s back. Perhaps Ternus will tighten the leash a bit.'
on Mark Gurman: Behind Phil Schiller's exit - 'Hi, Ron. Just to clarify for folks, that’s $14.46 in split-adjusted prices. Also, the end of 2011 was about a year before buybacks started. It’s pretty clear to me that it’s no coincidence that buybacks happened so quickly after Tim Cook took control. So since the split-adjusted float has been reduced by 44%, what would the gain in stock price have been absent buybacks (and assuming that the same trader/investor balance of 2013 would have zero impact on where the P/E ratio has ended up – very unlikely, IMHO)? If the buybacks were presently 50%, then we’d just divide the gains by 2. Still, we know that, without buybacks, there would be 26.5 B shares, and we know that, as of the beginning of last July, 14,594,180,000 remain, which is (26,500,000/14,594,180=) 1.816 times, so ($319.97/1.816=) $176.22/share is due to simple gains in net income, and ($319.97-176.22=) $143.75 is due to buybacks. Of course, we also know that ~$850 B was spent on buybacks, and so you’d get to divide the ~$850 B spent by the 26.5 B shares that would exist without buybacks, equal to (850/26.5=) $32.08/share. And yes, you could have made more than the (143.75/32.08=) 450% gain from that invested capital (assuming it was in a 401K or some such and you bet wisely), but it wouldn’t necessarily have kept you in AAPL shares, which are about to go on another growth spurt. For us, I’m convinced an increased dividend that amounted to $32.08/share over the last 25 years would have left us with much less stock of any kind, Apple or otherwise. And in part that’s because I’m also convinced not reversing stock dilution would have kept those extremely vicious short term trader hooks in AAPL, to the long term detriment of its valuation.'
on The last meeting of Tim Cook's last day as Apple CEO - 'Yep. And in storage I have one of those 1984 Macintoshes with the embossed signatures….'
on The last meeting of Tim Cook's last day as Apple CEO - 'Afternoon, Michael. Because Apple treats its employees with respect and properly rewards them. Unions arose because of the exact opposite in working conditions. Treat your employees, users, and stockholders with respect and reap the benefits! Wow! What a concept!'
on Mark Gurman: Behind Phil Schiller's exit - 'Stephen Gordon said: “Dalrymple also said Apple needed to get rid of three people: Tim Cook, Craig Federighi, Luca Maestri.” **Steven, I’m not sure why Dalrymple disliked Tim Cook as Apple C.E.O., but the Apple share price was $14.46 at the end of 2011, the year Tim Cook became Apple C.E.O., and was $319.97 at market close last Friday. That’s an increase of almost 2113% in about 15 years. Personally, I’m of the conviction that Tim Cook was partially responsible for that gain in the Apple share price.'
on Mark Gurman: Behind Phil Schiller's exit - 'There are a myriad of reasons for a person to retire. Chief among them at Apple would be: Been there for 39 years You’re a year past SSI retirement age The technology your used to dealing with is changing You are a multi-millionaire a couple time over ” Schiller…seems to believe that such moves will only further irk developers and governments. This reason would be so far down on Schiller’s reason to retire, as to be inconsequential, but it makes for good eyeball bait.'
on This week's Apple trading strategies (9/7-9/11/26) - 'These are the year-to-date (YTD) share price performances of the Terrific Ten equities ranked by percentage gains in share prices over this time and the percentage gains in the major stock indexes over the same period. Year-to-date the Russell 2000 small cap index has outperformed the NASDAQ Composite, the DJIA and the S&P 500. Among the Terrific Ten equities Apple ranks third in performance with a 17.70% gain YTD. Taiwan Semiconductor (TSM) up 43.17% NVIDIA (NVDA) up 23.52% Russell 2000 – up 19.00% Apple (AAPL) – up 17.70% NASDAQ Composite – up 14.05% S&P 500 – up 12.75% Amazon (AMZN) up 12.00% DJIA – up 11.13% Alphabet (GOOG) up 6.85% Broadcom (AVGO) up 3.41% Microsoft (MSFT) 3.32% SpaceX (SPCX)* down (1.37%) Meta Platforms (META) down (6.56%) Tesla (TSLA) down (21.27%) * The year-to-date decline in SpaceX represents the loss in share price since the opening price of $150 on June 12th, the first day of trading.'
on Mark Gurman: Behind Phil Schiller's exit - '” Dalrymple also said Apple needed to get rid of three people: Tim Cook, Craig Federighi, Luca Maestri.” Just goes to show what the experts in the cheap seats know.'
on This week's Apple trading strategies (9/7-9/11/26) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the ten most valuable enterprises traded on US exchanges as we move through the Labor Day holiday and the traditional end of the summer travel season. NVIDIA (NVDA) $5.56 trillion Apple (AAPL) $4.67 trillion Alphabet (GOOG) $4.14 trillion Microsoft (MSFT) $3.71 trillion Amazon (AMZN) $2.79 trillion SpaceX (SPCX) $2.01 trillion Taiwan Semiconductor (TSM) $1.98 trillion Broadcom (AVGO) $1.70 trillion Meta Platforms (META) $1.57 trillion Tesla (TSLA) $1.40 trillion'
on Mark Gurman: Behind Phil Schiller's exit - 'There are somewhere between 34 and 64 million developers (AI) making apps for the iPhone. Most do so paying zero to use the app store. I don’t believe that asking them to pay a few bucks is ‘squeezing’. It’s definitely not squeezing to require those developers making millions and billions to pay their share (here’s to you, Mr. Sweeney).'
on This week's Apple trading strategies (9/7-9/11/26) - 'Last week’s pressure on Apple’s price thru FUD articles I believe was for 1 of 2 reasons. First goal was to create a better buy in price before the exciting new products are announced on Wednesday. The second reason was to reduce short losses. Of course there could be a third reason- the articles were true. I, for one, do not think so, but I have no inside information. We’ll see on Wednesday.'
on Mark Gurman: Behind Phil Schiller's exit - 'Sorry, it was John Giannandrea, not Luca Maestri, though the latter tried blocking spending to develop the M1, so maybe he deserved to go, too.'
on Mark Gurman: Behind Phil Schiller's exit - 'Don’t know if anyone ever followed Jim Dalrymple (retired Apple blogger), but he said on his weekly podcast that Phil Schiller would’ve been a great CEO had Tim Cook decided to step down several years earlier. We’ll never get to find out. Dalrymple also said Apple needed to get rid of three people: Tim Cook, Craig Federighi, Luca Maestri.'


