Gregg Thurman on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - ' And the return rate on the investment might not be very good if they only get rented 20 times a year. Vision Pro rentals wouldn’t make sense until gross revenue equaled $20,000/year/unit, and maybe not even then. That’s why I say people should stop bending over backwards to make a business case out of rentals. Let the economics of individual ownership justify the sale. As much as I talk about my Jayhawks, I don’t think I’m all that different from fans of other sports. I intend to watch 35+ Jayhawks games per year (at minimum). $5,000 (fully equipped device at current pricing) / 35 games = ~$75 (2 seasons). Thats the cost of a single decent game ticket. Throw in (in my case) air travel, lodging, meals, food and ground transportation and it’s an absolute bargain. I think the economics of individual ownership justifies current Vision Pro pricing. In addition to that you’ve got the best seat in the house.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Grumble, grumble. I don’t root against the Cowboys, but I don’t root for them in particular. But I definitely don’t want people rooting against them. They are struggling hard enough as it is. And Jerry J is a a clown. That’s more than I have cared about gridiron football in a long time. PS Totally unrelated, it is kinda sorta possible to rest your iPad with a Magic Keyboard on your dog’s back while trying to do some light reading. The tray that the full-on MacBook rests on does not allow for the dog to be in the lap at the same time. This is good learning.'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'Liquid glass strikes me as somewhat gimmicky and a reversion to the OSX Aqua era. Aqua was amazing back then… but we all grew up. The Jony Ive flatness era, to me, represents a zenith of Apple design ethos – ease of use, economy of form and aesthetic sensibility. It was so deeply considered and rigorous. It was a nexus of aesthetically aligned hardware and software. Is Liquid Glass change for the sake of change? Looking back at the iMac (pre candy colours), that [unibody]form factor remained the same for so long. A brilliant move in my mind – a form factor that was authentically and immediately recognisable as Apple. As the years went by they became ubiquitous – what a branding opportunity. Sometimes it okay to leave the form factor as it is, until necessity demands something new. Clearly Apple at some point needs to refresh iOS interface to; distinguish it from other interfaces, stimulate flagging sales or represent a technological/cultural shift. Liquid Glass feels like an unnecessary, or contrived, style and interface shift. One that feels more cumbersome, sometimes clunky, less legible/intuitive. Rather a subtle refinement/modernisation of the ‘Flat’ interface that introduced some of the elements of Liquid Glass may have been a better move. It’s worth remembering there was a similar backlash to the introduction to the flatness era. Maybe they should rehire Susan Kare.'
on Profiled in the New York Times: 'Apple's next CEO' - 'It’s still fecal material after you process it.'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'The amount of people I know defending the murder of the woman by ICE is frightening. I am repurposing a quote by SJ. “Murder is like porn, you know it when you see it”.'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'I don’t have an issue with Liquid Glass and actually like it. How does the percentage of previous IOS upgrades compare? Maybe I missed it or don’t care. Maybe folks are distracted by the destruction of our democracy?'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'In a gust of wind a new manager appears in the manager and announces he’s going to change everything. Then just as quickly he’s transferred elsewhere. In the meantime those left behind comment that he was inspirational, made a difference, he’ll be missed. That sounds like a description of Brigadier Generals in the Pentagon….'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'As I’ve posted previously, I’m tiring of the upgrades. Makes me think of an old Dilbert cartoon. In a gust of wind a new manager appears in the manager and announces he’s going to change everything. Then just as quickly he’s transferred elsewhere. In the meantime those left behind comment that he was inspirational, made a difference, he’ll be missed. I’ve started deleting Apps I haven’t used in at least a year (some never). I’m down to less than 50, and I don’t use all of those.'
on Apple: Liquid Glass blamed for iOS 26's dismal adoption rate - 'Legibility issues are top of my list of complaints with Liquid Glass. Camera zoom controls can be almost invisible with some subjects and things like input fields can blend into the background. Because of that I’ve been advising elderly relatives not to install it. I haven’t installed Tahoe on any of my computers for the same reason. First time I haven’t updated the OS by at least the .2 release since probably 2000. Also I’ve noticed more bugs with this release than any other I can recall.'
on Premarket: Apple was green, turned red - 'It is always hard to figure out the stock movement of a company and what is the underlying issue unless it is a very public reason. Most of the news is really noise which dominates the conversation but doesn’t reflect the underlying fundamentals. I will say that Apple stock often trades about 10% off of its high price if there isn’t a good news story to keep it climbing. 288 x .9= 259.20. So far this year there hasn’t been a “good” news story that the market is paying attention to. And I do expect Apple to report a record quarter on Jan 29. But often the market doesn’t care. What I do pay attention to is the overall analyst reports about what is working and what is not. and how close Apple stock is to the average prices set for the stock high in the next year. For instance today Evercore raised its price target slightly to $330 a share. If you bought today and the stock hits the price target of 330 you are looking at around a 27% percent return. Pretty impressive for the expected time period. Maybe not the highest rate of return in this market but very high compared to the average return of the stock market over the years.'
on Premarket: Apple was green, turned red - 'Apple closed up just a smidgen on modest volume. Apple has given back about all the gains of the last two months. I wonder if this is a case of using Apple as a bank, again. Funds taking gains in Apple to buy other stocks they hope have good short term prospects.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'It could be an opportunity as other expensive devices in the past have been rentals but more likely Apple should seed a bunch of units to someone and of course figure out what programming would be the reason for the group activity. Not a ready made market for someone to make work. While the cost of each unit is substantial it is also potentially not as significant as other aspects of the event. And the return rate on the investment might not be very good if they only get rented 20 times a year. As a proof of concept or word of mouth promotional opportunity it could be great. Take Apple’s coverage of F1. If someone wants to watch the 24 races with Vision Pro and friends that could be a relatively easy scheduled event for someone to build around. Maybe Apple should set up a few screenings at a big store and see if they get a good group response.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - '@Greg Exactly. Apple is garnering vast amounts of know-how from building ~1M AVP units and supporting them in the field. This will inform them to design some sort of successor that will be less expensive and of better utility.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Here’s an idea: Maybe some of the Apple 3.0 folks that have a pair of Vision Pros can watch the game together and report on what it was like. Thoughts?'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Sorry – I should have said the subscriber’s right. I shouldn’t have assumed they were male.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - '“A glaring issue is that Apple Vision Pro is not designed for shared usage.” You’re kidding, right? What’s to stop you? A Vision Pro literally blends reality and virtual reality. The present VP gives you a fairly vivid stereo picture of what you see and hear AND lets you see and hear a virtual stereo picture of, in this case, a ringside seat at an LA Lakers game. Right now, you’d see and hear a fellow VP wearer, but it wouldn’t take much to “replace” that VP with an avatar that looks like the person. What’s the difference, then? You can see your beer and your popcorn, feel them, and even taste them, just like you can see and type on a real keyboard or see and move a real mouse. The guy’s right.'
on Evercore hikes 'top pick' Apple target $5 to $330 - 'Correct me if I’m wrong, but wasn’t there another article recently in which some pundit was emphasizing that Apple was facing big memory shortages? Given Apple’s and TC’s history of doing better than pretty much every other major company in the world in relation to securing supply chains, I tend to believe Daryanani’s prediction of insulation from “memory inflation”, but it’s an interesting contrast.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'For the record, I cheer for the Steelers, and every team playing the Cowpatties. 🙂'
on Evercore hikes 'top pick' Apple target $5 to $330 - 'Perhaps Mr Market wishes to help Apple maximise buy backs today to maximise the blow out year ahead?'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Being a Laker girl is a pretty big deal in Los Angeles. Hollywood is just around the corner, and the exposure can open doors to better career opportunities, even if none reach the fame of Paula Abdul. However, if you want to assign blame for professional cheerleading, look no further than where it all started: the Dallas Cowboys.'
on Premarket: Apple was green, turned red - 'In the meantime, Apple keeps growing and its split-adjusted share count keeps shrinking. So fine with me if AAPL options players want to play silly buggers….'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Instead of jumping through hoops trying to concoct a viable business model, why not recognize that the current cost of Apple’s Vision Pro is less than a court side seat for one game, and less than $70 per when amortized over a season. Like David’s cartoon states, the upfront cost may be a bit stiff (softened with terms), but amortized over a season it’s less than a night out for two. The fan (NBA, NFL, MLB, MLS, NCAA, FIFA, FIA, NHL) will grok the value of Vision Pro without explanation. I, for one, intend to test (if possible) Vision Pro during the Lakers game, and all I want it for is Kansas basketball. With Vision Pro the game against TCU might have induced a heart attack. That was a game for the ages.'
on Premarket: Apple was green, turned red - 'In the typical end of quarter ritual following an Apple ATH, spurious stories about Apple’s eminent doom drive the valuation down into stupidville. Of course, the scariness of these Trump Times isn’t helping. Last year, that fear drove Apple in particular into a massive devaluation, which it had barely recovered from before the latest iteration reared its ugly head. But when the Apple cat’s away the options mice will play….'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Agree it can be a distraction but the girls are pretty and train hard for it.'
on Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports? - 'Bfffftttttt. I’ve never had any respect for cheerleaders in any professional sport. The Steelers show you can get full fan engagement without people dancing on the sideline. (I originally had a different word for “people dancing” but decided that would be inappropriate.)'


