Fred Stein on This week's Apple trading strategies (7/13-7/17/26) - 'And thank you'
on This week's Apple trading strategies (7/13-7/17/26) - 'As regards predictions, there are too many black swans flapping around to know where things are going short term. But longer term, get your shades out, because things are looking pretty darned bright!'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'I’d point out, Bart, that Alphabet’s “special relationship” with Apple includes “for the first time ever”, Apple putting Apple iCloud in non-Apple data centers – i.e., Alphabet’s data centers. Thus, there is income from Apple directly to Alphabet that is helping to pay for Alphabet’s immense AI buildout. And that includes a “special” tie-in to Nvidia hardware that, again, protects the identities of Apple users from both Gemini and Nvidia. Like I said elsewhere: Apple has been working HARD over the last two years to do AI that perfectly aligns with The Apple Way, which is – always put Apple users first, and way in front of just making a buck.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Gregg, I have to say: BINGO, and upvoted! Apple’s Unified Memory is literally driving it’s AI-related device sales, big time. It’s creating an alternative data-protected small LLM AI system just by purchasing enough Mac Minis (even the older ones!) and their COLLECTIVE Unified Memory all joined together! Just how far out in front IS Apple? WAY out in front! It has not been sitting on its laurels while developing Safe AND Smart Siri….'
on Apple dodged chip tariffs by doing a deal with Intel - 'I have to say, Rodney, it was quite a night! A LOT of work, but well worth it!'
on Jony Ive's AI project draws a lawsuit from Apple - 'If you’re right, Richard, we can expect a counter-suit alleging this law suit is expressly designed to do just that, seeking some huge sum in damages as a result, and claiming Apple’s deathly afraid of what Jony Ive is building. Also, they’ll probably use their AI to go on the attack. Why? Because they’re in fact the ones deathly afraid of having their brain-sucking AI left in the dust by Apple’s Safe AND Smart Siri, and will figure they’ve got nothing to lose.'
on Jony Ive's AI project draws a lawsuit from Apple - 'The clock is not just ticking for Mr. Ive to extricate himself; it may have already run out. His failure to comment has all the markings of hunkering down and hoping things blow over. That. Will. Not. Happen. As Robert points out, Apple hasn’t just telegraphed its next move: It’s constructed it.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - '“can you show specific or estimated revenues and profits made from AI in those platforms?” “Mobile generative AI apps are on track to surpass $8 billion in annual consumer in-app purchase (IAP) revenue, but the actual platform profits are wildly unbalanced. While third-party developers generate billions in top-line revenue, infrastructure builders like Google face massive profit deficits, and Apple effortlessly collects billions in risk-free profit purely through ecosystem taxation.The breakdown of specific revenues and profit dynamics across these major platforms highlights starkly different financial realities: 1. Apple (The Profit King) Apple does not break out “AI platform revenue” explicitly, but it monetizes mobile AI more profitably than any other company on Earth through its App Store fee infrastructure. • Estimated Mobile AI Revenue: ~$3.0 billion to $3.5 billion annually (attributed to its 15% to 30% cut of third-party premium AI subscriptions). • Net Profits from AI: Nearly 100% profit margin. Because Apple is not running the cloud compute clusters or training the LLMs for apps like ChatGPT, its revenue from taking a platform cut is almost pure profit. • The ChatGPT Windfall: ChatGPT’s mobile app alone generated $1.35 billion in 2025. By Q2 2026, monthly mobile revenue climbed toward $275 million. Because Apple handles roughly 64% of global mobile app monetization, Apple effortlessly captures hundreds of millions of dollars from OpenAI’s mobile users annually without bearing the core computing costs. 2. Google & Android (The Revenue Engine with Capital Squeezes) Google makes massive revenues from AI across consumer subscriptions and cloud infrastructure, but its profits are heavily weighed down by immense data center capital expenditures. • Google One & Gemini Subscriptions: Google generated $1.2 billion directly from Gemini AI consumer subscriptions. Access to advanced Gemini features is bundled into Google One premium plans, which helped push total Google paid subscriptions past 350 million. • Google Cloud Enterprise AI: This is Google’s biggest AI revenue driver. Driven heavily by Gemini-powered enterprise demand, Google Cloud revenue reached $20 billion in Q1 2026 alone (a 63% increase year-over-year). Revenue from products built strictly on Google’s generative AI models grew nearly 800% year-over-year. • The Profit Reality: Despite this massive multi-billion dollar revenue scaling, tracking metrics show Alphabet (Google’s parent company) facing an estimated $227 billion deficit in pure AI profit tracking. Google spent roughly $287 billion building out massive AI data centers and TPU infrastructure while capturing about $60 billion in total cross-industry AI revenues. While highly subsidized by its legacy search advertising machine, Google’s direct consumer AI efforts are heavily focused on scale rather than short-term net profit margins. 3. Huawei (The Localized Enterprise Play) Huawei’s consumer mobile AI revenues are tightly shielded within China, but the company focuses heavily on monetizing AI as an end-to-end B2B infrastructure provider. • Estimated AI Revenue: ~$4.0 billion to $5.5 billion (heavily integrated through its Pangu Large Language Model enterprise cloud suites and local AppGallery transaction fees). • Monetization Mechanism: Because it lacks global Google Play billing systems, Huawei monetizes AI by selling “AI compute as a service” to Chinese automotive, mining, and government sectors via Huawei Cloud. For consumers, it takes localized platform revenue cuts from major third-party Chinese generative AI apps hosted in the Huawei AppGallery. • The Profit Reality: Huawei’s profit margins on mobile AI are constrained. It must reinvest a vast majority of its revenues into domestic supply chain R&D to bypass Western semiconductor equipment restrictions. Platform | Estimated AI Revenue Run | Estimated AI Profitability | Core Cost Burden Apple (iOS) | $3.0B – $3.5B (App Fees) | Near 100% Margin | Almost none (Leverages 3rd party cloud) Google / Android | $21.2B+ (Cloud + Sub) | Operating in Red (Infra) | Mass CapEx ($287B on Data Centers) Huawei | $4.0B – $5.5B (Cloud/App) | Modest / Reinvested | Heavy localized supply chain R&D Would you like to dive into: How OpenAI’s projected $14 billion net loss impacts the mobile app market? The specific ad-revenue metrics generated by free AI apps on Google Play? How much Google has managed to reduce its Gemini serving costs to improve profitability? And that’s where I stopped. Whereas Apple is generating ~$4B, it’s very profitable. For Google, $20+B revenue is a huge revenue generator against huge expenditures to run AI, profitless for now. An Amazon build out model if you will. Huawei is a hybrid model built on Chinese government subsidization and long term growth and control.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Massive Download Volume: • Because Android holds over 70% of the global mobile operating system market, “killer” AI applications rely on Android for user acquisition. Free, ad-supported, or cloud-integrated AI assistants see their highest volume of pure installations through Android—especially in regions like India (95% Android) and Latin America (86.5% Android). • The Monetization Bottleneck: Despite dominant download metrics, Android users spend roughly half as much on apps annually compared to iOS users ($69 vs $140). As a result, developers are finding that while Android is the best platform to scale AI app engagement (DAU/MAU), premium subscription revenues for those same AI apps remain heavily skewed toward iOS. • Fragmentation Slowing On-Device AI Apps: A primary constraint for Android AI app developers is hardware fragmentation. While 84.2% of iPhones run the latest iOS 18 (which supports complex localized AI), less than 39% of active Android devices have upgraded to Android 15. This forces most Android app developers to build cloud-based AI apps rather than on-device apps so they don’t break on older phones. Would you like to explore:The exact hardware specs (like RAM and NPU limits) required to run on-device AI apps smoothly on modern Android? How Android AI app developers are shifting to ad-supported models to bypass the lower app-store spend? A deeper look at Google Pixel’s market share growth against other Android OEMs? ———————— “are there any “killer AI apps” that seem to drive AI monetization for Android, Huawei, Google or Apple?” “ChatGPT is the definitive “killer AI app” driving mobile monetization, accounting for a massive 43% of the entire $18.5 billion generative AI app market. However, the way AI monetization plays out across Android, Google, Huawei, and Apple is highly divided between standalone subscription software and closed-ecosystem hardware strategies. The breakdown of how killer AI apps drive revenue across each platform highlights distinct operational patterns: 1. Apple (iOS Ecosystem) Apple is the absolute king of direct AI app monetization, securing a massive 64.2% share of all global mobile app revenues. The Standalone Killer Apps: OpenAI’s ChatGPT Mobile App is a major revenue driver for Apple, holding a steady position as the third-highest-grossing app overall. Other breakout subscription hits generating millions on iOS include Perplexity AI (for research), Character.AI (for companion chat), and Lensa AI (for photo editing). The “Apple Tax” Windfall: Apple monetizes AI primarily by taking a 15% to 30% cut on all these recurring premium AI subscriptions handled through the iOS App Store. The Ecosystem Play: Apple leverages deep OS integration via Apple Intelligence. Rather than charging for features, it treats local AI as an exclusive premium utility to encourage users to purchase expensive hardware upgrades. 2. Google & Android Google dominates the global device market share (~70.6%), meaning Android is where killer AI apps go to achieve massive user scale, even if direct app spend lags behind iOS. The Integrated Killer App: Google One (which bundles Google Gemini Advanced AI) is Google’s primary monetization vehicle. It ranks as the second-highest-grossing non-gaming subscription app globally, directly trailing TikTok. The Creative Suite Monetization: Visual AI apps find immense success on Android. CapCut (ByteDance’s AI video editor) and Picsart AI consistently rank at the top of the Google Play Store’s highest-grossing charts. They successfully convert high Android download volumes into premium tier revenue. Ad-Supported Revenue Models: Because Android users spend less on direct subscriptions, developers rely heavily on hybrid monetization models. They offer free AI functionality wrapped in automated, highly targeted dynamic ad platforms like AppLovin. 3. Huawei Huawei operates in a distinct parallel ecosystem due to trade restrictions, forcing it to innovate away from the traditional Google Play structure. The System-Level Killer App: Celia, Huawei’s native AI assistant powered by the localized Pangu Large Language Model, is its central AI anchor. The B2B and AppGallery Play: Huawei monetizes AI by packaging cloud computing and productivity AI agents directly into enterprise workflows for Chinese businesses. For everyday consumers, Huawei relies on its AppGallery to take localized platform cuts from top Chinese third-party AI tools, video editors, and generative avatar creators. Chart best viewed in landscape Platform | Primary Killer AI Revenue Drivers | Main Monetization Method Apple | ChatGPT, Perplexity, Character.AI | 15-30% App Store Subscription Cut | Google / Android | Google One (Gemini), CapCut | Storage Bundles & Ad Networks | Huawei | Celia Assistant, Pangu AI Cloud | Localized AppGallery & B2B Cloud'
on Jony Ive's AI project draws a lawsuit from Apple - 'Robert, I would imagine this is a nightmare scenario for OpenAI. Much of their recruiting and talent acquisition would have been on the basis of the payout when the IPO happened. That IPO is now resting on very shaky foundations – leaving aside the increased competition, the growing realisation that the money may not lie so much in the “frontier models” as much as in the “frontier ecosystem” (See Nadella and Cook and their language use around community and human team collaboration) and the fact that edge compute and AI capabilities rising (which Apple will only drop the hammer on in the next year), it leaves OpenAI in a very precarious position. Anthropic may have their challenges, but they have been booking revenue as opposed to subsidising consumption, Every partner of theirs (Microsoft included) is now investing in their own stack rather than building on theirs and practically speaking, there is zero lock in with the ChatGPT product. It’s easy for consumers to switch, especially as Agentic rises and the surfaces expand, which will further abstract away the actual model you are using. This looks like a completely unforced error by OpenAI and increasingly stellar bad judgement by Jony (who having some sense of the scale and resources required to build consumer tech may have believed OpenAI to be the best chance of acquiring them – no way was he going to get the same “freedom” from Microsoft, Google, Nvidia or others he might have contemplated as alternatives. But then, we assume that investors are getting solid analysis, knowledgeable and informed scenario modeling and technically informed takes on the prospects of these firms. Judging from the SpaceX IPO, it would appear not and that it doesn’t matter. If you get away with it, you get away with it. Someone else holds the bag.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - '“but I want to see Android specific metrics for sales and apps, not apps or sales conflated for iPhones and iOS.” “Evaluating Android completely independently reveals that AI is currently acting as a highly polarized driver—sparking massive sales growth for a few premium Android brands while leaving the bulk of the Android app market behind in monetization. Android Smartphone Hardware Sales Android sales data shows a widening gap between ultra-premium AI-marketed flagships and budget/mid-range Android models: -> The Premium “AI” Boost: For brands that tightly integrated hardware with generative AI features, sales skyrocketed. • Google Pixel shipments grew by 14% year-over-year, a surge driven heavily by its specialized on-device Gemini AI and custom photography features. ((Google Pixels sold ~13M worldwide in 2025, about 82% in the US, forecasted to sell ~15.3M in 2026, although I have my doubts.)) • Samsung’s Galaxy S25 Series saw strong double-digit growth. The premium, AI-focused S25 Ultra alone sold 640,000 more units than its predecessor (+7.1% YoY growth), heavily outperforming the baseline models. The Rest of the Android Market: Outside of premium AI flagships, the broader global Android market actually shrunk or stagnated. Value-focused Android brands like Xiaomi, Oppo, and Vivo experienced shipment declines. This is because the massive demand for AI memory in data centers caused a components shortage, driving up hardware prices and pricing out budget Android consumers. Android-Specific App Metrics When evaluating Android app downloads and usage via the Google Play Store, AI app engagement is vast, but it behaves differently than iOS: View following in landscape: Metric (2026 Industry Benchmarks) | Google Play | Apple App Store | Global Active Device Share | ~70.6% | ~28.7% | | Global Mobile App Revenue Share | ~35.8% | ~64.2% | | Avg Annual App Spend / User | $69 | $140 | ((Pretty sure I like Apple’s take home metrics a lot better)$'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'When it comes to a battle of wits concerning Apple/AAPL Sansoterra, like most analysts, are unarmed.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'For the above to make sense you have to separate system memory from storage memory. When you talk “memory” the first (only?) thought that comes to mind is storage. But that isn’t where apps perform their respective jobs. It’s in System memory. Everybody else buys DRAM and VRAM because their architectures are different. Apple developed UNIFIED MEMORY that merged those two architectures. Then in a great misdirection play Apple stressed how UNIFIED MEMORY was faster because data streams weren’t being shunted back and forth between the two disparate architectures. The real benefit, which wasn’t listed was that it took less SYSTEM memory to get the same performance. But what did Apple do? It raised onboard system memory from 16 to 24 gigabytes? Unified memory is built Into all current A and M Series silicon (SoC), not requiring additional memory purchases from either Samsung, SK Hynix or Micron. Price increases are for increases in job performance due to AI enhanced apps. Game, Set, Match.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'I figured it out. I know what the killer app is for AI!. In 1990 BASF started an ad campaign that didn’t address its products directly, but made a very important statement about them. “We don’t make a lot of the products you buy. We make a lot of the products you buy better.” AI’s job, the thing it does, is make the apps you use BETTER at what they do. There is no “killer app”. The “killer apps” (plural) are already on your devices. AI just takes them to the next level. AI makes them BETTER. And for that you don’t NEED data centers that can handle 80 billion parameters, you only need 9-12 billion parameters. Remember what Craig Federighi said? Apple is going to use YOUR data, on YOUR device and shunt the rest to the Cloud (AI of choice). Translate that to YOUR apps on YOUR device most often (virtually all?) used by you. For that you don’t need more storage memory than you already buy. You need more RAM, and Apple solved that limitation with unified RAM, making Apple’s RAM vastly more efficient.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Excellent questions Bart. The Gemini response makes Apple’s decision to raise prices on AI hardware, not the software, look absolutely prescient. Apple’s recent price increase announcements were blamed on the increased cost of memory. I believe those price increases would have increased anyway because of the additional jobs Apple products can do. Memory price increases are just a perfectly timed scape goat for what Apple was going to do anyway. Apple isn’t selling the higher prices as new AI jobs, an issue the average consumer hasn’t seen value in yet, it’s blaming Samsung, SK Hynix and Micron. The consumer believes that because the media has been beating that drum for months now, so the consumer will suck it up and pay the price Apple is FORCED to charge by those greedy memory people. I’ll bet that Apple management saw memory pricing increases coming years ago, and entered into elevated memory purchases for a longer period way before the spikes materialized.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - '”When I first started investing managers wanted steady income growth over quarters before they approved of investing in a particular story.” To a great extent they still do. They are trained by brokerages that made their bones on commodities, that being the largest part of the economy at the time. Commodities were stable. Like Warren Buffet they didn’t understand the technology revolution. Most still don’t. We have investors like that here on Apple 3.0. When earnings multiples get above 30/35, they get nervous. But technology firms can’t be judged by traditional commodity metrics. First of all technology firms enjoy higher gross margins than do commodities. Besides multiples are an attempt to measure investor sentiment (expectations) for future growth, and the earnings multiple formula, as used, is wrong. FUTURE PRICE TARGETS SHOULD BE DIVIDED BY FUTURE EARNINGS ESTIMATES. But nobody does that because it’s easier to divide current prints by trailing earnings. When our important industries were mostly commodities the result was close enough – because growth was stable, predictable and small. The FED can be partially blamed for that with its “acceptable” annual inflation rate target of 2%. Commodities have very little opportunity for future growth except by acquisition. That why brokerages get so excited by acquisitions. Before Carter the DOW was made up of regulated (practically guaranteed profit) industries, airlines, railroads, communications (radio, television, telephone), etc. Apple confuses the hell out of most analysts because it values it products based on the jobs it does, not on COGS or BOM, then makes its products better than the competition to justify the higher prices. Add to that the fact that Apple’s competition does virtually nothing in the way of value added that is little more than short lived gimmicks. Analysts estimates of AAPL’s future value are underscored by the fact that you can’t estimate the value added caused by being a superior product in a spreadsheet.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Daniel, I’m going to query Gemini regarding the AI monetization and AI killer app questions raised here. I’m phrasing the questions differently to start though: “is there any evidence AI or killer AI apps are increasing Android smartphone sales?“ “The evidence that AI is driving overall Android smartphone sales is mixed. While AI-capable phones are expected to make up roughly 45% of global shipments in 2026, consumer surveys show that AI features are not the primary reason people buy new phones. Key market factors reveal a complex reality: Hardware Fundamentals Still Rule: Consumer priorities haven’t changed; price, battery life, and storage remain the top deciding factors. Many buyers still view AI as a marketing gimmick rather than a “killer app” that justifies an upgrade. AI is Making Phones More Expensive: The booming demand for memory chips in AI data centers has created a squeeze on global supplies. This has driven up the average selling price of smartphones and hurt lower-end Android sales. AI App Growth is Strong: While AI isn’t necessarily driving massive new hardware upgrades, AI apps are seeing massive engagement, with downloads of AI-enabled mobile applications surpassing 1.5 billion in recent metrics. Would you like to know: Which specific Android devices currently have the most capable on-device AI? How much prices have increased on flagship Android models recently? Which AI-powered mobile apps are seeing the most traction with users? Let me know how you’d like to narrow this down!“ Continued'
on Apple dodged chip tariffs by doing a deal with Intel - 'Government should not be in the business of picking the winners.” There is a big difference between picking the winning companies, and picking the winning principles by which companies can win. The present government wants the principle “made in America “ to be the winning principle. Footnote: I wish I was on my way to the bay area for dinner'
on Jony Ive's AI project draws a lawsuit from Apple - 'With the disclosure of many of the facts involved in the lawsuit, what are the implications for Jony Ive? How does OpenAI approach its IPO with this major issue now in play?'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'When I watched this on live TV I considered his last line in the clip shown here. He hasn’t seen the killer app for AI on Apple devices and wants to see that first. So if Apple has a popular AI incorporation in Iphone, IOS Mac etc and sales take off he will miss that move on the portion of his investment which he is underweight on Apple. Not an uncommon position for managers who have trouble being equal weight Apple stock. When I first started investing managers wanted steady income growth over quarters before they approved of investing in a particular story. This meant they missed very large moves in turnaround stories and other changes in a stocks story which didn’t have a smooth rise. By the time they said a stock was a reliable investment they likely missed huge profit gains. If Apple is a prove me story at this point in his mind then I think he hasn’t paid attention for the last 20 years. At least he has an underweight position.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Thanks Gregg. It appears Autocorrect or Siri gives similar mis-corrects which we both didn’t see. That’s one of the things I hope Siri AI sees from previous written content in our notes and emails. At some point, we might be able to have Siri examine our written content here on Apple 3.0 and other platforms to further absorb our styles and writing preferences, and for me, fat fingered typos with the iPhone keyboard I use. I would think that after hundreds of the same typos and corrections it would learn that.'
on Jony Ive's AI project draws a lawsuit from Apple - '$6 Billion for IO is a lot, unless you with stock, in that case if OpenAI goes down, nobody gets anything. On the other hand, if IO was paid in cash Ives and others at IO can walk away now on the pretext that Altman’s conduct drove them away. They keep the money and save their reps, such as it is now.'
on Jony Ive's AI project draws a lawsuit from Apple - '$6 billion for io is a LOT. Jony Ive will be remembered as someone who backstabbed Apple for money because — like many of you have pointed out — he, of course, knew and was part of the process of poaching many of those 400 Apple employees. This is his fall from grace.'
on Jony Ive's AI project draws a lawsuit from Apple - '” Sam Altman, with every test, has been failing my sense of integrity and trustworthiness” OpenAI’s BoD fired Altman for undisclosed conduct. Altman fought back (and won) then fired the Directors that acted against him. I never understood what that was all about. Since then I have grown wary of Altman, but could never pinpoint the reason. I now know why.'
on Apple bull flips to bear - '” What is this amazing thing that Huawei has that will CRUSH apple in china?” It’s primary investor (the Chinese government) and nationalism. China has MCGA chapters, just as we have MAGA chapters.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Wish I could “like” your comment Bart but there is no mechanism to do that. So I’m going to say ”EXTREMELY WELL DONE” and start a “like” post here.'
on Silvant's Michael Sansoterra doesn't believe in Apple AI - 'Obviously this opinionated, over educated excuse for actual knowledge hasn’t ready my treatise that Apple is monetizing AI through sales of AI capable hardware, and that everyone that buys Apple hardware will be paying for AI, whether they use it or not. Whereas subscription models will never achieve 100% of the TAM, and that competition will driven the cost of tokens downward in a race to the bottom. I swear CNBC invites guest speakers not for their knowledge, but for the controversy their idiot opinions spawn.'
on Apple dodged chip tariffs by doing a deal with Intel - 'How things change. The conservative position used to be a favorite saying of Maine’s junior senator, Angus King: “Government should not be in the business of picking the winners.” Fast forward 13 years since he became Senator: China is ascendant in no small part because of its industrial planning, and the conservative position today is to go beyond picking winners by also pressuring their customers to support them. With so many American workers cheering on “made in America”, even Trump’s detractors are forced to admit it’s good politics. For those who want to see Trump and Vance out, the question becomes in part, how do we do a better job than Trump has done of creating more manufacturing jobs? There’s tons of justified criticism of Trump, but the question remains: what’s the better plan that many Trump voters will buy? Oddly, with Trump’s chaos, the bar for answering that question is pretty low–so what is it?'
on Jony Ive's AI project draws a lawsuit from Apple - 'My hypothesis: Apple’s purpose is not an eventual payout years from now. OpenAI has been considering an IPO, seeing how successful the SpaceXAI one went. It would be the big payout they have all been hoping for. That hope may be gone. This type of lawsuit, from such a large corporation, with connections to virtually every company OpenAI would want to work with (including the financial ones who would be responsible for the IPO) , could have a huge impact on the valuation of the IPO. It makes OpenAI a bit more toxic to work with. And who would want to piss off Apple by working with OpenAI? One part of this that is telling about culture – Apple claims that OpenAI lied to one of Apple’s suppliers, telling them Apple had given permission to reveal trade secrets when it had not. In an industry where trust remains a big part of the interactions, this could well poison OpenAI’s relationship with every supplier.'


