Michael Goldfeder on Tim Cook, Bad Bunny and the Apple Music Super Bowl - '@Joseph: That was a horrible missed call. You never know what’s going on in these big games. They have big time refs yet there are always questionable or missed calls. The Rams back when I was growing up with the “Fearsome Foursome” always ran into those darn Green Bay Packers. It would have been awesome if they went to a Super Bowl back when they had that incredible defense and Roman Gabriel at QB. Oh well. Here’s to a good game.'
on Mark Gurman: Here's Apple's busy release schedule - '@Neal and David: That’s correct. 1313. Although I do like the prison address in Dallas. A mistake that turned out to be prescient for Eddie. Enjoy the Super Bowl everyone.'
on Don't blame Apple - 'Hi, Rodney. “Is he saying that people are choosing to go into AI software engineering instead of becoming electricians? Or are people not paying their electrical bill because they’d rather buy more shares of Nvidia?” I think he’s saying that electricians are so in demand for AI that they’re getting offered far more to do that than normal work, which is not only leaving a shortage of paid electricians but also driving up their costs to normal customers.'
on Don't blame Apple - 'Electricians are getting harder to find, and some construction projects are on hold. Smartphones are expected to get pricier for potentially years to come. And promising innovations are being starved of investment funding.“ Sounds like hyperbole to me. Is he saying that people are choosing to go into AI software engineering instead of becoming electricians? Or are people not paying their electrical bill because they’d rather buy more shares of Nvidia? And as far as cell phones costing more, I do not believe Apple has raised the price of their cell phones as they transitioned to iPhones that could run AI. And regarding promising innovations starving for funds? ‘Promising’ as determined by investors, or those trying to sell their innovations?'
on Don't blame Apple - 'Thanks for picking up this story, PED. AI is doing immense damage, right here and right now. It truly raises the question of whether the ends justify the means. The benefits must always be measured against the costs, and this is one of the first articles I’ve read that makes any attempt to do that, which is the reason I recommended reading it in the first place. (See my post in yesterday’s Apple 3.0 story “Mark Gurman: Apple will invite outsiders to the CarPlay party”.)'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'Being a Rams fan, and being dissatisfied by the horrible play-calling of the referees during the last two games that the Rams played the Seahawks (including the blatant missed face-mask call against the person tackling Stafford that probably would have changed the game’s outcome), I nevertheless have great respect for the Seahawks team (although not all of its members, like the dude who drew the “unsportsmanlike conduct” flag). So I’ll be expecting the Seahawks to come out with a win, especially with ex-Rams star Cooper Kupp on their team.'
on Mark Gurman: Here's Apple's busy release schedule - '1300 Mockingbird Ln Was that the address of The Munsters’ House?'
on Mark Gurman: Here's Apple's busy release schedule - 'I have always looked at the walled Garden and Apple owning the whole stack as Apple owning all the hardware components and owning the operating system. I’m not sure it’s supposed to include Apple owning all the apps and services that one can access on the phone. The integrity of how well that garden stays walled, of course, will be determined by what Gemini is allowed to do with all the data it collects.I too, though, am looking forward to a smart Siri. A smart and private Siri.'
on Mark Gurman: Here's Apple's busy release schedule - '“1300 mockingbird Lane” I had to Google 1300 Mockingbird Ln., and it came up with adult probation and corrections in Dallas, Texas?'
on Taboola ads are giving Apple News a bad name - 'IMO, for $15 a month YouTube premium is worth every penny. YouTube’s intrusive ads are stripped out. Some presenters do insert some of their own ads, but one can drag past them easily. The ad for Tai Chi doesn’t appear to be like anything I’ve practiced for decades. Does Apple really need to be swimming in bilge water?'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'My wife and I were both born and raised in California. In fact, she was born in the San Francisco Bay Area and is a diehard San Francisco 49ers fan who even subscribes to the NFL Red Zone during football season. Whereas, I haven’t been a football fan since John Madden was the Oakland Raiders coach with Daryle Lamonica, George Blanda, and Fred Biletnikoff way back in the ’70’s. However, I was appalled to read about the Seattle organization suggesting that if season ticket holders sold their Super Bowl seats to a Patriots fan, they may lose their season tickets. So, even though they knocked my wife’s favorite team out of Super Bowl contention, I was leaning towards rooting for the New England Patriots before I read about their owner, Robert Kraft, and his long time friendship with Trump. Go Seahawks!! 🙂'
on This week's Apple trading strategies (2/9-2/13/26) - 'BTW, there is no doubt that the US made some less than ideal agreements over the years. But by and large we honored those agreements. We are now bc seeing the ending of the New Start Treaty. That. Is. Insanity. But how can we trust ANY deal this Administration makes to be honored?'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'Naw, booing is like water off a duck’s back to him. He doesn’t want to be seen sleeping during the biggest sporting event of the year right before the midterms.'
on This week's Apple trading strategies (2/9-2/13/26) - 'Hi, David, Bitcoin is a literal token, and other than the time, money, and energy put into “mining”, banking, etcetera, has zero intrinsic value. Gold, silver, etc. do have intrinsic value. US paper dollars, even 5,000 of them, also have very little intrinsic value. Hence the rise of bitcoin. However. The US government very much does have value; the value of trust. People trust the US dollar to hold its value, because, until lately, people have trusted in the strength and honorability of the US. Of all the possible betrayals to the citizens of the US, two stand out as the worst: Betraying the honor of the people, and taking advantage of their trust, Refusing to honor pledges is this President’s M. O., and so os lying and thieving. Bitcoin was snd is a giant Ponzi scheme. Will the US dollar be? Enough said.'
on Don't blame Apple - 'And in order to fund AI expenditures, the players have had to rely on a finite investor community, bankers and Nvidia itself. Those expenditures are so large, in relation to their debt/equity ratios that they have resorted to off balance sheet accounting tricks to hide them. Those tricks didn’t work very well for Worldcom, Enron or RIMM. You still need cash flow to float all that debt. Cash flow requires gross revenue. Even before this latest round of AI expenditure announcements the players required revenue equal to the GDP of Japan to be modestly profitable. When this house of cards collapses the fallout is going to extend far and wide, even firms not following the LLM model will be negatively affected.'
on This week's Apple trading strategies (2/9-2/13/26) - 'As for Bitcoin, no thank you. I invest. I do not gamble. I do not speculate. In addition to the illicit activity cryptocurrency facilitates, it has the very serious problem of having no government behind it. Some see this as a feature. To me it’s a crop-devouring bug. Every once in a while the world syncs up in a macroeconomic disaster. When that next happens, I want my money denominated in a currency backed by a competent and independent central bank, and I want the government in question to have the power to do fiscal stimulation or contraction as needed. Know your limitations, Saint Warren of Omaha has said. I find investing in green dollars to be tricky enough. I can think in dollars. Bitcoin, not so much.'
on Mark Gurman: Here's Apple's busy release schedule - 'Eddie has come along way from 1300 Mockingbird Lane.'
on Don't blame Apple - 'AI could also be the embryonic inception of “Skynet” coming into existence and destroying mankind that was portrayed in the very first “Terminator” movie. Or it might be the best technology invention ever. Time will tell.'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'The Super Bowl Halftime Show leading up to the game now gets more publicity than the actual Super Bowl participants. Probably ever since the infamous: “Janet Jackson Wardrobe Malfunction” that happened during her halftime performance with Justin Bieber. Apple was wise to claim the bidding rights to this halftime portion of the Super Bowl as opposed to spending money on a 30 second spot during the game. Bad Bunny doesn’t move the needle for me or have any songs on my iPod, but the younger generations like his music and they buy lots of Apple products so this works for all the long term farmers. As for the game, the stock market actually rose more times than not in the years an original NFL team won. Given that Seattle was an AFC expansion team, this stock market metric has no basis for this Super Bowl. I’m rooting for the Patriots for no particular reason other than it will put an end to the Belichick was the only reason for New England’s success. All football fans knew it was actually Tom Brady. I’m with PED in this game so Go Pats.'
on Scott Galloway: Unsubscribe from everything Apple and avoid buying its hardware - 'What about SWIFT, DTCC, Visa & Mastercard, Cargill, ADM, Maersk, ASML, IQVIA, Glencore, McKesson, United Health,Saudi Aramco, Black Rock Capital. See: Substack Article “The Companies That Secretly Run the World ( and What Happens If They Stop) posted by Raisini. How Galloway could ignore their roles and influence is beyond me. Back to school, professor?'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'Here’s something I’m wondering – since Apple Music is the sponsor of the halftime show, did Apple have any say in deciding who the performers are? Or was this solely an NFL decision? It seems like Apple might have the option to pull out if they didn’t like the NFL’s choice, but I’m specifically wondering about whether they had a say in the original decision. Meanwhile, the SF Chronicle reports: “Can’t wait,” Cook wrote in the caption of a selfie with the Puerto Rican superstar, posted Friday, Feb. 6, on X. (That’s the pic PED posted above)'
on This week's Apple trading strategies (2/9-2/13/26) - 'Below are the one-year share price performances of the Terrific Ten equities ranked by percentage gains over this time and the percentage gains in the major stock indexes over the same period. We are revisiting the one-year performances following the recent earnings season and the market’s responses to the financial reports and forward-looking statements put forward by these enterprises. Taiwan Semiconductor (TSM) up 67.26% Alphabet (GOOG) up 67.14% NVIDIA (NVDA) up 44.09% Broadcom (AVGO) up 43.90% Apple (AAPL) up 19.25% NASDAQ Composite – up 16.37% Russell 2000 – up 15.29% S&P 500 – up 13.95% DJIA – up 12.00% Tesla (TSLA) up 9.83% Berkshire Hathaway (BRK) up 6.47% Microsoft (MSFT) down (3.53%) Meta Platforms (META) down (7.10)% Amazon (AMZN) down (11.94%) It’s not a coincidence the worst performing enterprises among the Terrific Ten components – Microsoft, Meta and Amazon – are hyperscalers that recently announced huge increases in AI-related capex deployments. It’s also not a coincidence three of the four best performing equities over the past twelve months following the recent earnings season are chip makers – Taiwan Semiconductor, NVIDIA and Broadcom. Alphabet remains among the top performing components because of the prior pressure on the share price from the company’s anti-trust trial. The resulting ruling from the trial was favorable for the company’s interests and the ruling was announced on September 2, 2025, which is within the past twelve months.'
on This week's Apple trading strategies (2/9-2/13/26) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the 10 largest enterprises ranked by this metric. The market’s response to quarterly earnings has had a dramatic impact on the market cap of several of these enterprises. Please see comments below. NVIDIA (NVDA) $4.51 trillion Apple (AAPL) $4.08 trillion Alphabet (GOOG) $3.91 trillion Microsoft (MSFT) $2.98 trillion Amazon (AMZN) $2.26 trillion Meta Platforms (META) $1.67 trillion Broadcom (AVGO) $ 1.58 trillion Tesla (TSLA) $1.54 trillion Taiwan Semiconductor (TSM) $1.46 trillion Berkshire Hathaway (BRK) $1.10 trillion Following the release of quarterly earnings and forward guidance by the four large hyperscalers among the Terrific Ten equities – Alphabet, Microsoft, Amazon and Meta – each has experienced a drop in market cap. Alphabet’s market cap has fallen below the $4 trillion threshold while Microsoft, which once had a market cap above $4 trillion, closed on Friday with a market cap below $3 trillion. Following the recent earnings season Apple’s market cap has again crossed above the $4 trillion marker.'
on Scott Galloway: Unsubscribe from everything Apple and avoid buying its hardware - 'SG’s idea is pure idealistic fancy. Why don’t we quit everything and tank the whole economy – that’ll show em.'
on This week's Apple trading strategies (2/9-2/13/26) - 'Agree re BTC. It’s for speculation and illicit activity. It doesn’t provide any unique or superior solution'
on Tim Cook, Bad Bunny and the Apple Music Super Bowl - 'The halftime show, which Apple sponsors, will piss off many on the right side of the political spectrum. Isn’t there a saying that you are probably doing something right if you are pissing off both sides of the political spectrum?'
on Mark Gurman: Here's Apple's busy release schedule - 'The low cost MacBook is the most exciting release this year. This represents an untapped price point for Apple and tons of revenue runway. While the struggles with Siri and Apple (outsourced) Intelligence continue, they’ve done a remarkable job with silicon, modems, price points, and adding to the Installed Base. 2026 should see Gemini help the Apple Intelligence chassis gain functionality, but the real question is when the hell will Google Gemini exit the Walled Garden, if ever? This mutation to Apple’s “own the stack” DNA just doesn’t sit right with me.'
on Taboola ads are giving Apple News a bad name - 'Fascinating. I read Apple News every day, and likewise upon reading the above comments thought “I’ve never seen an ad on Apple News”. I just tested the theory, and lo and behold within a few articles I clicked there is a horizontal box of ads after a few paragraphs. Interesting thing is, I had literally never noticed them before, as apparently my brain subconsciously knows to skip them, and as I said I quite literally do not register them. If they make my investment some profit, while being so minor as to be not noticed, I’d call that typical Apple. Just my experience of course.'
on Don't blame Apple - '“Double, double toil and trouble; Fire burn and cauldron BUBBLE ” — Shakespeare’s Macbeth'


