Richard Wingfield on Premarket: Apple is green - '“Sky of blue and sea of green” — The Beatles, Yellow Submarine (1966). The biggest band of their day and one of the biggest companies of ours. Both called Apple, both extraordinary successes, and both once locked in a decades-long legal battle over the name. Rather a nice coincidence, really.'
on Evercore believes in Siri AI - 'Hi Joseph, I forgot about the Brandon reference, but trust me when I say that it was not the tone I was aiming for, unless it was Meta.'
on Apple closes at $350.69, a new record - 'I’m attributing today’s record close above $350 to Raj. He has the JuJu or great karma going and I for one am duly impressed. Thank you very much! Moreover, Raj still has two (2) more wishes to be granted so my hunch is he will be using those for substantially much higher closing numbers. All the best from a fellow Long Term Apple Farmer/Holder!'
on Daniel Ives is betting that Jensen Huang keeps his job - 'On the other hand, from a Bloomberg story a year ago: Nvidia, which conducts regular spot-checks of data centers around the world, told Bloomberg that it went to Megaspeed’s facilities multiple times to verify that there’s nothing untoward. “Our visits confirmed that the GPUs shipped to Megaspeed by our partners are where they are supposed to be,” an Nvidia spokesperson said in mid-November. John Gruber’s observation: It turns out these inspections were rather intimately thorough, conducted firsthand by Nvidia’s CEO Jensen Huang. Nothing untoward indeed. (From a post on Daringfireball….) That could well put Huang at risk for prosecution for evading sanctions.'
on Evercore believes in Siri AI - 'Apple just released details on AI pricing, if users of some of the Apple creative software exceed the free AI use allocation. https://ca.finance.yahoo.com/news/apple-makes-major-ai-pricing-185711619.html “The iPhone maker has added AI capabilities across several creative and productivity applications, including Keynote, Pages, Numbers, Pixelmator Pro, Freeform and Logic Pro. These features cover image and shape generation, presentation creation, image enhancement and AI-powered assistance for music production. However, access now comes with monthly usage allowances. Under the entry-level allocation, subscribers can generate 50 images, 250 shapes and 50 presentations, alongside presenter notes covering 700 slides. Customers who exceed those limits can purchase additional intelligence usage packs for $49.99. Apple confirmed the feature is available to active Creator Studio subscribers across eight countries, including the United States, United Kingdom, Canada, Germany and India.”'
on Evercore believes in Siri AI - 'If you don’t like this country you can leave? I’d prefer trying to fix it.'
on Premarket: Apple is green - 'Speaking of Max Pain, really fascinating (monthly) chart starting last Monday through today. Looks like consensus only took a week to move from deeply negative to Apple had good earnings and acceptable guidance. Yet again, Max Pain is more of an AAPL anchor than an Apple dirigible….'
on Evercore believes in Siri AI - 'Just to illustrate what triggered my initial WTF moment if I enter the following on the Mac “What did I buy from SupplyHouse” I get this response: “You have made a few purchases from SupplyHouse, including Condair humidifier cylinders and Hunter irrigation controllers. Here are the details of your past orders…” and then it lists three orders from January, May, and June 2025. On the iPhone the response is “I couldn’t find any records of purchases from SupplyHouse in your emails, messages, or wallet transaction.” It’s not as if my purchases were ancient history. That’s when I started looking into it and realized that Siri is siloed.'
on Premarket: Apple is green - 'Raj, looks like you got your wish! AAPL closed up $8.32 today to another new ATCH of $350.69, up 2.43%, on a day where all of tech rebounded in a sea of green except for NVDA. AAPL’s volume was 40.42M shares, almost the 90 day avg. The day’s intraday high was only $252.28, well below Nov. 5’s IDH of $355.38. AAPL is now up +29% YTD and +30.6% over 1 year. NVDA is finding itself down -4.3% today, -11.6% last 5 sessions, -22% over the last month, -17% over 6 months, only down -4% YTD, and -5% over 1 year.'
on The Ternus transition (video) - 'Culture is Apple’s most important asset. Without it, the passionate connection people have with the company will fade. Despite the rapid succession of recent product launches, I’ve rarely felt so disinterested. I hope this is just a transitional phase, and that Apple can evolve its culture with today’s generational shifts while staying true to its core values.'
on The Ternus transition (video) - 'Now this is a change that could be really exciting.Apple’s iOS 28 schedule shift helps engineers get more creative . They are getting an extra 2 weeks of coding in the earliest stages, allowing more creativity before starting code convergence. Appreantly employees like this. Wonder if Ternus was involved?'
on Evercore believes in Siri AI - 'Par for the course, Mordechai. It’ll take some patience. Apple is missing a decade’s worth of innovation in AI. Cook dropped the ball, then Federighi tripped over it, and Google had to be enlisted to pick it up and run with it. Processing requests like you mentioned through an external engine like Google Gemini creates several friction points that slow things down. Private Cloud Compute, data masking and no storage left behind are all *good* things, though. But they take time to run through an external model. I believe Siri also has to decide if a request will be handled locally (on device) or sent out to Gemini, and that, too, takes time. This will be a slower rollout because Apple is using Gemini, but this isn’t a race to be first—it’s a race to be best (safe and private). I just wish it was entirely Apple’s stack running the queries. Perhaps one day it will be.'
on The Ternus transition (video) - 'You learn a new word every day! I have long known this theory but did not know it had a name. We were taught that good design is only possible when you remove the ego from the problem (the design problem at hand). The ego can get in the way of the problem with issues like, “how do I make my self look good”, or “how much money can I make from solving this problem”. These conflict with the possibility of ‘best fit’ design outcomes. Ive was cocooned by Jobs championing, removing distractions enabling good design to happen. Good design is also only possibly in environments conducive to those outcomes. Apple and its proactive and curated culture is conducive to good design outcomes. In some ways Cook taking on the BS of handing lunatic megalomaniacs frees up Ternus to focus on the important stuff.'
on Evercore believes in Siri AI - 'At this point I find AI to be over-hyped. This is not a radical statement. When it works it is impressive. It seems to me like a talking dog. I heard this aphorism somewhere long ago. Everyone is really impressed to meet a talking dog, no one wants to listen to what it says. My encounters with AI driven assistants on the telephone have been so-so. They seem to understand my words and the replies sound great, but the actual data content of their replies is unhelpful. Lately when you call Apple the first thing you get is an AI. Lately it’s been a young woman’s voice. Cheerful and lilting and sort of valley girl intonation. In the background you a bunch of muffled voices as if she were a real person in a room full of other telephone helpers. In fact the understanding of the problems is weak and the answers are not helpful. Luckily, if you just say “representative” she quickly passes you off to a real person. I’ve had some success with Siri on the iPhone finding quotations or invoices from long ago. That’s great. And Siri seems pretty good at searching for information. However, I don’t think I’d pay for Siri.'
