Joseph Bland on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'Thanks for the link, Farshad! As of the present, there is zero competition for the VP. Apple can take its time.'
on WSJ: The iPhone is gold - 'Homo sapiens can do some horrendous things. But at our best–that is, when we cooperate–amazing things can happen.'
on This week's Apple trading strategies (5/11-5/15/26) - 'MSFT and AMZN yes. META no. META’s history of failed products and legal woes will dampen investor’s interest in the equity.'
on This week's Apple trading strategies (5/11-5/15/26) - '”Apple (AAPL) up 48.52%” As discomforting as the past couple years have been, clearly Apple has resumed a growth phase (as illustrated this past few weeks). WS has digested the narrative and likes it. I don’t think 48% is sustainable, given Apple’s size, but a return to a multi-decade average of 26% is. With the June quarter being the historic low performing quarter of the year, after July Earnings and GUIDANCE I expect to go all in on AAPL.'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'Tune out the noise. Take signal from Max Bickley, Product Manager on NVIDIA’s Omniverse team who said, in so many words, that the AVP is the only platform that can handle the client side of their ‘reality streaming’.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Releasing a new AI software development focused Mac Studio might make sense at WWDC.'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - '” Before it debuted, there were multiple reports from multiple sources that suggested (a) that Sony could only manufacture a maximum of 900,000 displays per year, capping dual-display Vision Pro headsets at 450,000 per year” It doesn’t matter how you price an item if you can’t produce them. Sony is no longer listed as a Vision Pro component provider. In Sony’s place there are now two Chinese display manufacturers. Being an investigative reporter is not the same thing as a content creator for a rumor mill.'
on This week's Apple trading strategies (5/11-5/15/26) - 'FCF for Google, Microsoft, Amazon, and Meta will be flat, possibly at zero for Q3, due to capex. Will the market grant them a reprieve until 2027 and not penalize them in the short term?'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'There’s two minutes out of my daily reading schedule I’ll never get back, and I got nothing for them.'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'Gruber, who is not without his own inside sources: https://daringfireball.net/2026/04/on_the_future_of_apples_vision_platform'
on Wedbush raises its Apple target $50 to Street-high $400 - 'My understanding is that he failed to deliver on the updated Siri resulting in the professionals from the Software Engineering department (Craig’s org) to be called in to the right the ship. How they got to that point without knowing it was a dud must be a pretty interesting story. Did JG lie to upper management about the progress? Did upper management not even ask about the progress and assume he would deliver on time and at scale? I have some hypothesis, but nothing more than that, yet like you said earlier, upper management was also bamboozled by Dag Kittlaus back when they made the original acquisition. Not a great track record.'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'A head on collision between a tricycle and a tank would be more competitive to watch. Eddie v. Horace? Bring it on and don’t forget the popcorn.'
on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'Gurman peering into his rectum and deciding “it’s dark in there!”'
on This week's Apple trading strategies (5/11-5/15/26) - 'Below are the one-year share price performances of the Terrific Ten equities ranked by percentage gains over this time and the percentage gains in the major stock indexes over the same period. Alphabet (GOOG) – up 154.93% Taiwan Semiconductor (TSM) – up 135.87% Broadcom (AVGO) – up 106.96% NVIDIA (NVDA) – up 83.35% Tesla (TSLA) – up 50.39% Apple (AAPL) up 48.52% NASDAQ Composite – up 46.40% Amazon (AMZN) – up 41.96% Russell 2000 – up 41.20% Walmart (WMT) – up 33.87% S&P 500 – up 30.63% DJIA – up 19.92% Meta Platforms (META) – up 1.94% Microsoft (MSFT) – down (5.26%) Berkshire Hathaway (BRK) – down (7.27%) Over this particular one-year period share price performances are apt to be strong for equities and gains in index levels are apt to be high because one year ago at this time share prices were bouncing off of “Liberation Day” lows. Apple’s 48.52% gain over this one-year period ranks the company 6th in performance among the ten components.'
on This week's Apple trading strategies (5/11-5/15/26) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the 10 largest enterprises ranked by this metric. For the second week in a row I’ve kept Berkshire on the list in the “11th” spot due to its trillion dollar market cap. NVIDIA (NVDA) $5.23 trillion Alphabet (GOOG) $4.86 trillion Apple (AAPL) $4.31 trillion Microsoft (MSFT) $3.08 trillion Amazon (AMZN) $2.93 trillion Broadcom (AVGO) $2.04 trillion Taiwan Semiconductor (TSM) $1.90 trillion Tesla (TSLA) $1.61 trillion Meta Platforms (META) $1.55 trillion Walmart (WMT) $1.04 trillion Berkshire Hathaway (BRK) $1.04 trillion Last week the Nasdaq Composite, S&P 500 and the Russell 2000 reached new all-time highs. NVIDIA hit new all-time highs and pushed further above $5 trillion in market cap. Alphabet set new all-time highs on Friday and is up 26.15% over one month’s time. Apple also set new all-time highs and ended the week at $292.32, up $5.90 on the day and up 4.70% on the week.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - '” The processors will enable hardware upgrades. ” A great big Whoops, that should have read ”software”'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Unlikely (but possible) given the every 3 year history…. Apple Vision Pro (2023): The first major hardware category since the Apple Watch was unveiled here to give developers time to build spatial computing apps. Apple Silicon Transition (2020): Apple officially announced the move away from Intel, providing a “Developer Transition Kit” (a Mac mini with an A12Z chip). The Original HomePod (2017): First announced as a high-fidelity speaker and home hub. iPhone 3G, 3GS, and 4 (2008–2010): Early iPhones were actually summer releases launched at WWDC before the schedule shifted to the fall with the iPhone 4S.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'No. New. Hardware. . WWDC is about software. I’m almost ashamed to bring out the age-old “developers, Developers, DEVELOPERS” meme, but I just couldn’t help myself.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Why are we giving “some dude with a camera podcasting from his basement” any attention?'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Every year pundits put out their fan fiction lists of hardware expected at WWDC and every year Apple announces new versions of their operating systems so developers can prepare for the new hardware in the fall. Because it’s a developer conference. As in the DC in WWDC. Pundits publish their disappointments and then wait for next year when they can make up a new fan fiction list of hardware.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Isn’t it true that hardware announcements at WWDC tend to be linked to areas of developer interest? Most of these predictions don’t seem to fit in that framing.'
on This week's Apple trading strategies (5/11-5/15/26) - 'Keep us posted. I really value all the details. My option trades are different and still assume the bullish view'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'Gets him hits. I’ve never heard of him but I don’t spend time in those circles. What’s his track record?'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'I agree Roger. Vadim’s announcement is quite large. There’s not enough meaningful time in a one hour (attention span limitations) keynote to cover Vadim’s list'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'All these hardware items will more likely be announced via separate daily press releases the week leading up to WWDC.'
on Wedbush raises its Apple target $50 to Street-high $400 - 'I think Gianandrea was the right hire at the time he came aboard. He was responsible for advancements in Google Search, and was certainly involved with the Gemini project. Given Apple’s adoption of Gemini to provide the foundation for SIRI he was a natural fit. When he left Apple after several years there, he had more than enough wealth to last him several lifetimes. I think his decision was to smell the roses and get out of the way of Apple’s new CEO. The negatives about Gianandrea I attribute to some people just can’t see beyond the negative spin.'
on YouTuber Vadim Yuryev anticipates a ton of new hardware at WWDC26 - 'The only NEW hardware I’m expecting is in A and M Series processors and Apple Vision Pro. The processors will enable hardware upgrades. There’s a difference between new and upgrades. The news the market will react the strongest to will be all about SIRI. For me, I think the market will be missing the boat if they don’t pay attention to Vision Pro announcements. Of course, if AAPL follows historic trends, it will rally leading up to WWDC, then start selling off shortly after Cook takes the floor (although I’m expecting Ternus to make his debut).'
on This week's Apple trading strategies (5/11-5/15/26) - 'This Friday, a small options (24 MAY $272.50/$275.00) play I made a few weeks ago will mature. I used left over funds from my first purchase plus $2500 (~$4500) to make the buy. Before fees they will gross ~$6000. Given AAPL’s strong moves upward since earnings and my own JULY Price Target, I’m going to reinvest those funds into JULY $280/$285 Call Spreads. ROI ~30%. I should note that options premiums have increased substantially. This is a strong indication that market sentiment regarding Apple is improving (you can tell a lot about market sentiment from options prints). This trade, probably my last before July expiry, will bring my total gain on $42,500 to ~$39,200, just over 90% for the about 4 month period. I should emphasize that gains like these are not the norm. My original plan was to make 25% on $40,000 invested. The market’s reaction to Apple’s April Earnings Report and July quarter GUIDANCE caused AAPL to blast handsomely through my original position, with enough time until July expiry to adjust my options positions upward. My options trades did not influence AAPL’s upward movement. All of them were made after AAPL had already made its move. When I started this journey my July price target was $300. My sense is that, as of today, the market is looking at a target of ~$325. Be that as it may, I will not be raising my target and reinvested accordingly. With this last trade I will grow the monies I allotted for this period by >90%, and accomplished it with in the money Call Spreads (~30% gains on each trade). After July Earnings Report and GUIDANCE, I expect to adjust my $300 target upward (for investment purposes) to ~$350 by October. I will continue to invest using a 30% ROI, depending on Apple’s GUIDANCE, and moving my investment upwards as circumstances (speed of AAPL’s move upward) permit. I DO NOT EXPECT A REPEAT OF THIS PERIOD, AND WILL BE QUITE HAPPY WITH A 30% OVERALL GAIN. Also note that I capitalize GUIDANCE. That’s because analysts, no matter how good, are just guessing. On the other hand, barring some extraordinary event(s), Apple management knows how it will perform. After that, everything else is just noise.'
on WSJ: The iPhone is gold - 'Jobs once said he wanted Apple to be the Sony of consumer electronics. He got what he wanted.'
on Wedbush raises its Apple target $50 to Street-high $400 - 'Then what was all the hubbub about the hiring of John Gianandrea?'


