Bart Yee on In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV - 'Can’t say that wearing suits has made any particular Hollywood Studio any more adept at making consistently good TV or Movie content and programming, especially if you consider the types of programming catering to reality TV, and lowest common denominator copycat programming. But then again, rarely do you make money with thoughtful, thought challenging programming that asks how, what, when, where, Why, and What if? The recent Paramount – Skydance, then Warner Brothers / Discovery purchases and merger at astronomical prices suggests there will be much more quantity than quality chasing ever smaller advertising through media content.'
on Premarket: Apple is red - 'While I like watching these contests, I don’t like participating in them – too much math, which isn’t my strong suit. Also, we live in fraught times, with the Trump Black Swan hovering menacingly over us. Things SHOULD go swimmingly for Apple going forward, but it’s impossible to count on it. Maybe come November, things will begin to change, but that’s still very much a crap shoot, considering the new ways to suppress a truly representative vote having now been green-lit by the immoral majority on the US Supreme Court.'
on Kansas City: Chromebooks out, MacBook Neos in - 'Bart: “Annual Budgets and availability will be the bottlenecks, with eventual full deployment taking 2-3-4 years if budget limited.” Yes! Followed by this: “Key will be next quarter earnings showing double digit growth in Macs and yet continued constraints limiting more revenue production, a good problem to have.” Exactly – spot on. My biggest concern is not memory chips, it’s more TSMC’s ability to scale up production of SoCs. As Apple is now competing for their attention with Nvidia and others.'
on Kansas City: Chromebooks out, MacBook Neos in - '4500 now, 25,000 to go as 30,000 total Windows & Chromebooks get phased out. Guarantee those students who get first crack at the Mac Neo’s and other Apple products will asked by other students to show them off, how they work, and how they interface with their own Apple iPhones, etc. While unintended, I’ll also suggest those who are still using lame duck Chromebooks & Windows computers will feel like they’re being left behind, and may intensify demands for more rapid deployment to the rest of the students. These demands may come from parents, teachers, students, and yes, the administrators. Annual Budgets and availability will be the bottlenecks, with eventual full deployment taking 2-3-4 years if budget limited. As for availability, if there are similar transitions being considered at other school districts, get in line for delivery, because wait times may get pretty long, pretty fast, for quite a while. We already have Mac production constraints discussed at last earnings call, and forecasts of more supply / demand imbalance to follow. Key will be next quarter earnings showing double digit growth in Macs and yet continued constraints limiting more revenue production, a good problem to have.'
on In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV - 'I vividly remember back in March, 2019 when Apple announced that they were going to start a streaming service. Most chuckled and scoffed at the idea. Notably, Warren Buffett came out and said: “He wouldn’t want to play in that game because it was crowded with very smart, well resourced competitors. However, Apple was large enough that it can afford a mistake or two.” Doesn’t look like a mistake now.'
on Premarket: Apple is red - 'Gregg writes: “Philip, wouldn’t it be nice to see Apple 3.0 members’ consensus revenue numbers right after Apple’s earnings report and GUIDANCE for the following quarter, instead of waiting until the quarter is nearly over? Forewarned is forearmed, as they say.” To make it a contest, we’d have to collect the estimates before. But if there’s interest in Gregg’s suggestion, I’d be willing to poll right after earnings for top and bottom line estimates. What say you all?'
on Premarket: Apple is red - 'AAPL has been on a nice run, until May 13 when seemingly, AAPL has stalled. Since then it has traded within a $10 range of $293-$303 with the midpoint being $298. I expect this to be the case until after WWDC and July earnings report and GUIDANCE. If it’s true that investors buy, with an eye to make 25% on their investment, then investor consensus (not to be confused with analyst consensus) is $375, which coincidentally happens to be the midpoint between the #1 ($400) and #2 ($350) analyst price target. It should be noted that since 2010 AAPL (and Apple revenue) has grown, on average, ~25% per annum. Using the above as a tool to look inside investor minds (sentiment), then I don’t think it’s unreasonable to believe that by May 2027 AAPL will be printing $375, provided of course, that Apple performs in accordance with investor expectations. I think Apple/AAPL will perform as expected, after all, investors are a notoriously conservative lot. That being the case there is a very real possibility that AAPL will trade higher than $375. If AAPL follows that track I will be raising my quarterly option Strike point from about ~$20 in the money to ~$10 in the money, heavily influenced by management’s GUIDANCE. It should be noted that just in the money yields ~60% ROI quarterly. For the December quarter (January expiry) I may be tempted to invest accordingly. Philip, wouldn’t it be nice to see Apple 3.0 members’ consensus revenue numbers right after Apple’s earnings report and GUIDANCE for the following quarter, instead of waiting until the quarter is nearly over? Forewarned is forearmed, as they say.'
on Kansas City: Chromebooks out, MacBook Neos in - 'Apple has a huge opportunity to regain the proud place it held in American education with the release of the MacBook Neo. Combined with what will be the latest updates to the company’s operating systems to be announced in just a few weeks, there’s no reason for American households to look beyond Apple products for all of their technology needs. The iPhone’s halo effect and Apple products proliferating in American schools will together widen the company’s economic moat.'
on Premarket: Apple is red - 'NVIDIA is trading off $0.99 at $222.48 after reporting very strong results after yesterday’s market close. The chip maker deliver very strong results with upbeat guidance to no one’s surprise. Walmart is off this morning about $10 after offering cautious guidance although the company beat on revenue expectations. The shares finished Wednesday trading at $130.85. The current tick is $120.75 per share. Apple is in the green $0.20 at at $302.45. The major indexes are currently mixed on the day.'
on In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV - 'I love Eddy Cue. He’s the right kind of crazy, but that’s tame compared to other tech bros in the valley who are borderline incompetent. The footage of him at Warriors games is legendary. The anecdote about him telling Hollywood execs that he didn’t own a suit, after they called him out for not wearing one to a meeting, is exhilarating. Here’s to the “crazy one.”'
on In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV - '” My take: Good on Eddy.” I’m reminded of the undeserved criticism that Cue has taken over the years, because he didn’t do this or that (even here on Apple 3.0). Cue had his instructions. Sometimes they resulted in success, sometimes they didn’t. The losers were those that didn’t see it Apple’s way and the critics, not Cue.'
on Kansas City: Chromebooks out, MacBook Neos in - 'Big congrats to KCPS and to . Reminds me of Apple //‘s partnered with public education back in the 20th Century.'
on Premarket: Apple is red - 'I am delighted to see that Horace, unlike most, shares my incredulity and exuberance over the Apple Vision Pro.'
on In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV - 'Hope you’re having a fantastic time Philip. Everyone here likely already knows Handel’s Opera “Theodora”. Act 1 Scene 1 “‘Tis Diocletians Natal Day’ is utterly sublime like most of it. https://music.apple.com/gb/album/theodora-hwv-68-act-1-recit-tis-dioclesians-natal-day/661174038?i=661174042'
on Premarket: Apple is red - 'Stephen: The last report I’ve seen that addressed your question was by Goldman Sachs which suggested the circular investments represented less than 15% of revenue. That’s one concern. There are other concerns such as pace and scale of data center development and lack of available electricity production to power new data centers. Either of those challenges (or both) would reduce chip demand. In other words, delays in data center capacity development (no matter the cause) would reduce some chip demand.'
on Apple soars to another record high close: $302.25 - 'So far we’ve come. I worked at the Fountain, CO factory in the early 90’s, my late 20’s. We built PowerBooks there. In fact I just bought a vintage 1992 PowerBook Duo built there for $75! Requires work but I love looking at it sit beside my wife’s MacBook Air. So yes…Neo’s and more beyond!!'
on Premarket: Apple is red - 'Stephen: you get the gold star for asking the question that all the hyperscalers find the most “uncomfortable”!'
on Apple soars to another record high close: $302.25 - 'I’m guessing AAPL will continue its upward trend as MacBook Neos begin to gain favor in schools, helping to contribute to overall Mac sales. I saw an article on AppleInsider today stating Kansas City has purchased 4500 Neos to supplant Chromebooks and Windows units in grades 8-12. They already have other Macs and iPads currently in use. And hopefully we’ll get some good new product news coming up this year'
on Premarket: Apple is red - 'Make that $5.41 trillion in market cap for NVIDIA. My finger hit the “b” and not the “t”!'
on Premarket: Apple is red - 'How much of that NVDA revenue can be attributed to circular investments? I’m missing out either way, though it’s in my ETF portfolio.'
on Premarket: Apple is red - 'NVIDIA ended trading today ahead of earnings up $2.86 at $223.47. At the close NVDA’s market cap was at $5.41 billion, the highest in the land. Following the earnings announcement and into overnight trading the shares are off $2.07 at $221.40. Earnings were strong and expectations for strong results were high. We’ll see how the shares open in the morning. Walmart, which reports before the bell in the morning, ended today’s session down $3.35 or 2.50% at $130.85. The shares are up 33.79% over the past 12 months and the market cap has crossed over $1 trillion. From WMT’s conference call we may get a read on trends in consumer spending. Costco releases earnings one week from tomorrow. The shares closed down today $20.31 or 1.86% at $1,074.01.'
on Premarket: Apple is red - 'NVIDIA’S earnings were absolutely mind-bending: Net income for the quarter was $58.3 billion, up 211% from a year ago. GAAP gross margin was 74.9%. Free cash flow reached $48.6 billion.dividend raised 25 fold from $.01 to $.25.'
on Premarket: Apple is red - 'Joseph, according to their press release and quarterly reporting, NVidia bought back $40B worth of their stock over FY2026 which ended January 2026. NVidia had $58.5B left from the last authorization and they announced a new $80B repurchase authorization today, they now have $138B available for future repurchases. They paid out $1.1B in dividends, and raised their quarterly dividend from $0.01/share to $0.25/share, an increase of 2400%. Guess they want to put that FCF to work for shareholders dividends alongside recent massive share appreciation and buybacks.'
on Premarket: Apple is red - 'Understood, BUT, if you do want to do Spatial Photography or Videography with your latest iPhone so you can eventually see them later in a Vision Pro, here’s how to do it in iOS 26: https://support.apple.com/guide/iphone/spatial-photos-record-videos-apple-vision-pro-iph6e3a6d4fe/ios Take spatial photos and record spatial videos for Apple Vision Pro with your iPhone camera On supported models, you can take spatial photos and record spatial videos, and then relive the memories in three dimensions in the Photos app with Apple Vision Pro. Take spatial photos and record spatial videos 1. Open Camera on your iPhone. 2. Swipe right on the screen to select Spatial mode. 3. Rotate your iPhone to landscape orientation. 4. Tap the Spatial Photo button or the Spatial Video button to take a spatial photo or record a spatial video. For best results, do the following: 1. Keep your iPhone steady and level. 2. Frame your subjects 3 to 8 feet from the camera. 3. Use lighting that is even and bright. 4. Tap the Shutter button or Record button to take a photo or begin recording a video. After you take a spatial photo or video, you can view it in three dimensions in the Photos app on your Apple Vision Pro. You can also view and share spatial photos and videos just like regular photos and videos on any of your other Apple devices. Spatial photos and videos sync to all your devices where you’re signed in to the same Apple Account and have iCloud Photos turned on. Models that capture spatial photos and videos • iPhone 15 Pro • iPhone 15 Pro Max • iPhone 16 • iPhone 16 Plus • iPhone 16 Pro • iPhone 16 Pro Max • iPhone 17 • iPhone 17 Pro • iPhone 17 Pro Max'
on Premarket: Apple is red - 'Meanwhile, NVDA’s earnings beat on revenue ($81.6 B vs 78.9 B estimated). Gross margin is at 75%. Forward guidance predicted $91 B in its current fiscal quarter, above an average quarterly estimate of $86.8 B. They bought back $80 B of their shares, and raised the dividend from 1 cent to 25 cents (!). – CNBC However, after-hours the stock is presently down 1.2%. (3 PM PDT), probably because real competition is brewing in the wings….'
on Apple soars to another record high close: $302.25 - 'FYI, folks: “Apple uses AI and human reviews to prevent $2.2B in potential App Store fraud” – Seeking Alpha on Apple Stock News “Apple (AAPL) used a combination of human reviews and artificial intelligence tools to prevent more than $2.2B in potentially fraudulent transactions in its App Store in 2025. This prevented the use of more than 5.4M stolen credit cards from being used in the digital marketplace. “Apple utilizes both human review and advanced technology to identify and stop the use of stolen financial information,” the company said. “By leveraging machine learning, Apple teams build powerful models to accelerate fraud detection and quickly evaluate new deceptive tactics. These technologies also provide a comprehensive view of fraudulent activity across customer accounts, devices, and payment methods.” “Last year, Apple’s systems also successfully rejected 1.1 billion fraudulent customer account creations—blocking bad actors at the outset—and deactivated an additional 40.4 million customer accounts for fraud and abuse,” the company added. These measures also led to Apple rejecting more than 2M problematic app submissions. The Cupertino-based company also terminated 193,000 developer accounts due to fraud concerns and rejected about 138,000 developer enrollments. “In the last month alone, Apple has also prevented 2.9 million attempts to install or launch apps distributed illicitly outside the App Store or approved alternative app marketplaces,” Apple added. At the same time, more than 306,000 new developers joined the platform. “As deceptive tactics increase in complexity, App Review remains highly vigilant in catching problematic apps,” Apple noted. “This includes apps that were initially approved as standard games or utilities, such as a puzzle or calculator app, that then modified their software post-review with the intent of financial fraud.””'
on Apple soars to another record high close: $302.25 - 'A great May for Apple long term shareholders. To those who shorted Apple, enjoy covering those shares: Short interest was (134.422) Million as of April 15, 2026. 3.388 Short interest was (134.675) Million as of April 30, 2026. 2.931'
on Premarket: Apple is red - 'At the close, AAPL finished at another new ATCH of $302.25, up $3.28, 1.10%, on moderate volume of 34.3M shares. It’s the second close above $300. Appears there’s a lesser, limited number of sellers locking in profits, and more buyers chasing those shares. Perhaps Apple is buying some shares, or investors are content to wait till WWDC in just 19 more days. A second best ATIDH of $303.20 was also set. For those following, the intraday low of $298.09 is the progressively highest session low yet since the earnings breakout of May 1, 2026. Cheers to the longs!'


