Bart Yee on Apple's contempt in Epic case goes to the Supreme Court - 'Here’s my conversation with Gemini, prompts used and responses: Prompt: “what was the actual language of the apple epic ruling in california” “Judge Yvonne Gonzalez Rogers ruled that Apple’s anti-steering policies violated California’s Unfair Competition Law (UCL) by limiting consumer choice. The September 2021 injunction permanently prohibits Apple from restricting developers from including buttons, external links, or calls to action to alternative purchasing methods. Specifically, the court ordered that Apple cannot restrict the “style, language, formatting, quantity, flow or placement of links for purchases outside an app,” or similar calls to action. Following initial efforts to circumvent the ruling, the court found Apple in civil contempt for violating the injunction’s text, confirming that restricting the design or language of external links is prohibited. These contempt findings are currently under appeal to the U.S. Supreme Court. For the full legal documentation, you can review the U.S. District Court Judgment or the FindLaw Caselaw.“ Prompt: “did the contempt ruling have anything to do with the commission Apple is entitled to or how much?” “Yes, Apple’s commission rate was the primary reason the company was held in contempt. When Apple updated its policies to comply with the original 2021 anti-steering injunction, it began allowing external links but simultaneously imposed a 27% commission on any purchases made through those links within seven days. The contempt ruling directly addressed the amount and intent of this fee through several key legal conclusions: 1. The 27% Fee Evasion Judge Yvonne Gonzalez Rogers ruled that the 27% fee was a bad-faith workaround designed to make alternative payment methods “not economically viable” for developers. Because Apple’s standard App Store commission is 30%, developers saving a mere 3% had no real incentive to set up external payment systems. The court noted that not a single developer implemented external links during the initial compliance period, proving the fee had a “prohibitive effect” that nullified the original injunction. 2. Stripping Apple’s Ability to Charge Fees As part of the April 2025 civil contempt order, Judge Gonzalez Rogers ordered Apple to halt all fees on external purchases, effectively enforcing a zero-commission regime for linked-out transactions. 3. The Ongoing Appeals Court Battle The financial scope of the contempt ruling was slightly modified on appeal: • The Ninth Circuit Court of Appeals upheld the contempt finding regarding the 27% fee but ruled that Apple should legally be allowed to collect a “reasonable commission” to cover its actual costs for maintaining the ecosystem. • The U.S. Supreme Court agreed to review Apple’s appeal. Apple is arguing that because the original 2021 text was entirely silent on commissions, the lower courts acted improperly by holding them in contempt over the “spirit” of the law rather than its literal text. If you would like, I can break down how Apple calculated the 27% fee or provide updates on when the Supreme Court will hear oral arguments in this case.” Continued'
on Premarket: Apple is green - 'AAPL closed up $14.25, +4.84%, at $308.63, near the high of the day of $309.42, on heavy volume of 71.9M shares. TTM PE is now 37.3, Forward PE is a reasonable 32, soon to drop further after earnings. Interesting to see volume over the past week: July 2 71.9M July 1 50.2M June 30 65.1M June 29 66.4M June 26 261.8M (!) Friday June 25 107M (!) Previous Friday to that June 18 88.9M Some heavy trading going on where money flowed out (to INTC, SPCX, other AI) and possibly rotating back into AAPL over this week as attention shifts to Q3 revenue and earnings and ever important directional guidance for Q4 and beyond. When Apple talks, people listen, but apparently selectively and lagging in many cases. Apple foretold price increases 2 quarters ago but nobody believed it, hoping Apple would be the (only) one that could hold prices even when costs went up (“businesses are not charities” so why did anyone expect Apple would eat BOM increases?). Apple said they were chip constrained but were doing all they could to improve that. Some worried that sales would decrease, yet signs point to Apple holding their own. Apple says their product roadmap is strong, I’ll grant we’ve heard that before, but there ARE products that will have some good demand – M5 and on the horizon M6 Macs for AI, Mac Neo, Foldable iPhone, newest iPhone Pro models, plus power refreshes for rest, and relatively modest price increases on select models. I don’t see this as any kind of negative. But bears and hater still make the same comments: “I don’t see these changes as anything but iterative. I don’t understand why or how Apple continues to sell as much or more of their products at these elevated, overpriced prices when there are so many cheaper and just as capable devices out there. Obviously Apple is overvalued because I just can’t see how Apple can keep this up.” “If only people woke up, looked at the specs the competition offers – bigger batteries, faster charging, more RAM, Android as good as or better than iOS, growing ecosystems, improved OS support and of course, overall larger market share at 72% vs iOS 28%! Rational techies will find better value, spending less and getting as much or more than Apple products.” “Apple’s success is solely built on better marketing, convincing less techie oriented teens, middle aged and older (re: elderly) adults, WOMEN, etc. that they need a simpler, easy to use OS that does or chooses so much for them, that the iPhone is a status symbol and “luxury lifestyle” purchase, not a tech “by the specs” purchase, and that obviously (some of these) people have more money than sense so they just throw it at the iPhone instead of checking out all the Android (Pixel, Galaxy, Huawei, Chinese OEM) alternatives, comparing specs, pricing, deals, and come up with their own decisions instead of being brainwashed by Apple to just to buy another one!” Some people will never understand why Apple is successful. And if it was SO EASY to just market better = more sales, why haven’t/ can’t Android makers market better, communicate their points better, do a better job of convincing consumers to buy THEIR products instead? It’s easy and simple right, because Apple can do it, anyone should be able to do it.'
on Apple's contempt in Epic case goes to the Supreme Court - 'I had an extensive conversation with Chatgpt when Apple was found in contempt. How can you contemptuously violate the “spirit” of a ruling when you are complying with the actual language of the ruling, I asked? For one thing, both sides appealed the actual language of the orders. The original appellate decision was based on the actual language. If Epic thought the actual language prohibited what Apple did, Epic either failed to raise the issue, or they lost on that issue, and res judicata prevents them from raising it in a subsequent proceeding.'
on Premarket: Apple is green - 'Almost 72M shares at the close. Just over $308. Love it. Interesting changes in market cap: NVIDIA: 4.719T AAPL: 4.533T GOOG: 4.346T Apple is not that far off from retaking the market cap crown as they approach their all time high. Oracle is about to test their 52 week low. NVIDIA is almost 20% off their high. MSFT is about 30% off their high. SpaceX is about 28% off of their high. Pretty amazing to see billions of dollars sloshing around like this.'
on Premarket: Apple is green - 'I understand Greg. By the time I got out of bed the selloff had already occurred. I’ve been lazy about getting up before the markets open (6:30AM Pacific time) for some time. I can’t do that anymore, although I think the “irrationalists” have thrown everything they’ve got at us for the rest of this year. Apple’s upcoming GUIDANCE should take care of that.'
on Premarket: Apple is green - 'One hour to go before US Exchanges Close AAPL is up ~4.6%, while the Nasdaq is DOWN ~2.25%.'
on Premarket: Apple is green - 'So I’m late to the news about AAPL’s monster move up. My takeaway: Seller’s remorse. The drops that started with the WWDC keynote knee-jerk reaction and was compounded after the Cook price hike knee-jerk reaction have finally been recognized as – knee-jerk reactions. Meanwhile, long term Apple investors not only didn’t panic, they joined Apple and bought up that cheap Apple! Thereby decreasing even more the stocks available for trading. Thereby forcing anyone who changed their mind to jump back in and bump the valuation 4% higher in the process – in a single day! Congrats yet again to the Apple longs! And thank you, Apple, for investing back into yourselves and thus setting up this day! It’s going to be a very Happy 4th of July indeed!'
on Wedbush's Daniel Ives has become a merchant bank - '“ … and last year [Ives] started his own colorful clothing line.“ Follow your dream, I suppose, but I’m glad he’s lining up a new day job. Just in case the fashion business is less than a home run.'
on Premarket: Apple is green - '” I’m liking Wamsi Mohan’s $380 price target at this time.” Welcome to the club.'
on Premarket: Apple is green - '” IMO, this has less to do with the foldable news and more about better sense prevailing” Absolutely. After all, foldables will require…wait for it…memory'
on RAMageddon has turned existential for smaller tech - '” Also, with the price of memory being so high, is there a price point where it could be economical to make it worthwhile to separate the different components.” The only way to make disassembly economically feasible is to bring (new generation) nuclear power online. Practically anything with precious metals can be recycled. The issue is cost. Only nuclear can get the cost down to that point. Passive electricity generation is a joke.'
on Counterpoint: Apple is snapping up 29% of the foldable screen supply - 'However they fold, will opening and closing be done with one hand (like the snappy and satisfying Motorola Razr), or require two hands and maybe a 90º rotation?'
on Premarket: Apple is green - 'Apple’s current all-time high of $317.40 was reached on June 8th. I’m liking Wamsi Mohan’s $380 price target at this time.'
on Premarket: Apple is green - 'Approaching 1pm in New York and Apple is up $307.74, up $13.36 on the day. Apple first trading above $300 per share on May 13th and prior to today last traded above that level on June 23rd.'
on Premarket: Apple is green - 'IMO, this has less to do with the foldable news and more about better sense prevailing, later than sooner, as usual, about Apple’s price hikes. Not only is it being realized that Apple isn’t the only one raising prices and for good reason but also that a nearly-all majority of people in the ecosystem are NOT going to leave Apple’s products and go elsewhere. OTOH, with it being openly mentioned and demonstrated that Apple devices are much better, faster, and more reliable to handle AI, Wall Street must be waking up to the idea that Apple’s devices might actually sell more than before and the higher prices will only increase revenues and help the company handily beat YOY numbers. Cha-ching!'
on RAMageddon has turned existential for smaller tech - '” is there a price point where it could be economical to make it worthwhile to separate the different components.” There does come a time when the circuit cards become economically obsolete. It’s at that time we sold them in bulk to smelters that extracted precious metals (primarily gold) from them. Plastics were a problem no matter the kind. Plastic recycling then, and now, is a joke. It can only be recycled once, and is costly to separate the various kinds. The greenies that demand recycling are ideologically stupid. Some materials can be recycled but only at great cost. The #1 material is aluminum, but there isn’t enough economically feasible electricity to recycle as much as is available. Thorium fueled nuclear reactors can fix that. Steel production is another heavy user of electricity.'
on Premarket: Apple is green - 'At 8:13 am PDT AAPL is up >$13.00 to over $307.50 today on an already strong 25M shares volume, apparently the options market may be melting upward, the market may like Apple’s confidence in ordering 10M units of foldable iPhones, or is feeling optimistic Apple’s price hikes are the correct moves. Whatever it is, AAPL is recovering a lot of its declines since WWDC and its high of $315-317. Once focus turns back to earnings and guidance from there, I suspect Apple will eclipse its high as Apple’s business models, superior management, and roadmap becomes better appreciated. Will this peak hold throughout the day? Unknown but we sure hope so. Next week should be even more interesting. Oh, and Samsung will be providing preliminary earnings guidance next week as well. While their memory revenues and profits will be off the charts, key will be any comments about their consumer & smartphones business revenues and profits but that may have to wait until they announce actual results.'
on Premarket: Apple is green - 'I had 800 Jul 300 calls for which I’d paid ~ $408,000. When AAPL fell to 275, these fell to 80 cents making my loss on paper to be around -$330,000. Around 278, I made a gutsy move and bought 400 more calls and lowered my average for 1200 calls to $456,000 (~$3.8). Sold them today morning for $8.80 making a profit of $600,000. Had I held on and sold them one hour later, I’d make $300000 more but like Greg said: “Never be afraid to take a profit”.'
on Apple asks its supply chain to crank it up - 'This story is probably the reason for Apple share price action today. As of the time I am writing this, Apple is up about $12. The question is, will there be a negative story planted about something at Apple going into the holiday weekend to try to get the price going in the other direction? Or will they save it for next week?'
on RAMageddon has turned existential for smaller tech - 'Gregg, Thanks for that information. Just a couple of other things, if I may ask. I wonder, with so much used product coming to market at the same time, whether prices could be lower than the 40% you mentioned. Also, with the price of memory being so high, is there a price point where it could be economical to make it worthwhile to separate the different components.'
on RAMageddon has turned existential for smaller tech - 'A friend hasn’t bought a new printer EVER. He just looks for ‘going out of business’ sales and buys up used printers really cheaply. When the toner runs out, he just looks for another one… Usually he’ll buy 2 or 3 HP at a time… He started doing that with LaserWriters about 40 years ago.'
on Premarket: Apple is green - 'Oh no, Gregg! I thought you’d be holding on to those since there’s two more full weeks till expiry. But I get you, it’s more likely to think that AAPL wouldn’t rise $33 than assume that it’ll bounce back higher and that too in a matter of three days like it has. Like you very well know, Gregg, there will always be many more chances coming again. Your Aug 290/295 spreads seem like a given success, as of now.'
on Counterpoint: Apple is snapping up 29% of the foldable screen supply - 'Yeah, that’s my reaction to ‘folding phones’…'
on RAMageddon has turned existential for smaller tech - 'They won’t be separated from theGPO assembly they are mounted on. Mostly likely they will be brokered to another startup not dependent on maximum performance for about 40 cents on the dollar. That was my business for 17 years: reselling telecommunications hardware. Reselling computers, cars, refrigerators, TVs, farm equipment etc has always been big business.'
on Premarket: Apple is green - 'Gregg, never be afraid to take profit. I cashed out a call myself for smaller profit than if I held. But key word is profit'
on Counterpoint: Apple is snapping up 29% of the foldable screen supply - '“I fold like a cheap ****** who got hit in the stomach by a fat guy with sores on his face.” – Joey in the Friends TV show episode ‘The one with all the poker’'
on Premarket: Apple is green - 'Had I not sold my JUL $305/$310 Call Spreads when the craziness set in, I’d be sitting pretty right now. My position appears to have been correct. In order for that position to profit AAPL would had to rise $33 from $273 in just over 3 weeks. I didn’t see that happening. Who would have dreamed AAPL would have gotten slammed for the same thing everyone else did, and were forgiven. Today that position is trading for >3X what I salvaged. So I’m starting over with 37 AUG $290/$295 Call Spreads ordered this morning with the cash I salvaged. Regrets? Sure, but I know this is nothing more than a set back that I can overcome in just a few months. I’ve been through these irrational periods several times in the past 22 years. Do I like it? No, but this is why I limited myself to $42,500, rolling the profits forward as AAPL went. Looking ahead, we have July earnings and GUIDANCE coming up in a little over three weeks. I do not believe GUIDANCE will be seriously impacted by the price increases. Of course, I didn’t see the market’s reaction to the price announcements either.'
on Premarket: Apple is green - 'Over the last few days, Apple regained all and then some from big selloff.'


