Recent Comments

  • Robert Paul Leitao on Apple competes with Apple - 'Ben: Thank you for the thoughtful post! The last time there was competition was before the opening of the bricks and mortar Apple stores. Apple suffered from competition for retail space and lack of adequate product distribution channels. In my view, it was the release of iTunes for Windows in 2003 that placed an entire commercial platform on top of Windows which rendered the underlying operating system essentially irrelevant for Apple’s purpose of commercially distributing music for playback on Apple products such as the iPod.'
  • ben luna on Apple competes with Apple - 'Well said. “Our future competes with our past” is maybe the best way to guarantee progress and innovation. It would be nice if there was also external competition, but when was the last time that was a real consideration. IBM?'
  • Robert Paul Leitao on Apple competes with Apple - 'Just a reminder: More than device maker, Apple is a customer relationship continuum and its the spend by customers and their individual and collective decisions to invest in Apple products that will continue to fuel the company’s growth. If we focus on the Apple customer rather than the company’s different products lines we will discover Apple doesn’t compete with Apple. Apple competes for the hearts and minds of customers the world over not so much with products but as a provider of digital tools and resources for billions of people around the world to communicate with and experience the world around them.'
  • Joseph Bland on Arete Research likes Apple's AI strategy (video) - 'Hi, Bart. “Tough choice for Apple to make for all that R&D, parts procurement, manufacturing and marketing effort.” I think you’ve identified the main issue, and it comes down to; is there a better place to spend those resources? iMO, it depends on how much sunk effort they already have in the project. If it’s passed the production-ready stage, I think it could happen, if for no other reason than to get an ROI on those sunk costs. But I am sensing a major shift in resource allocation, and if it hasn’t gotten to the production stage, then whatever the unknown project (or projects) is that’s demanding more resources, then, like we saw last quarter with buyback cash, they may choose to either preserve dry powder. That doesn’t necessarily imply killing the project as with the Apple Car. They could just slow the actual move to production down or cut back on its scale. We’ll soon know..'
  • Joseph Bland on Horace Dediu: How Apple can turn the memory crisis to its advantage - 'I don’t think Apple saw this demand spike coming until it was pretty much in it. Rather, they are the beneficiaries of a serendipitous event: They could accomplish significantly more with significantly less RAM, across their whole computer line. So no chance to cry “monopoly” by its competitors. If they grow market share (which is significantly less important than installed base, IMO), it is only because they built “a better mousetrap”.'
  • Gregg Thurman on Horace Dediu: How Apple can turn the memory crisis to its advantage - 'Richard, your scenario is the perfect definition of monopoly abuse, Avery leaves whosoever does business this vulnerable to antitrust suits.'
  • Gregg Thurman on Arete Research likes Apple's AI strategy (video) - '”~10-15M sold in the first year” How many years has Samsung been selling foldables? Does Samsung sell that many today?'
  • Bart Yee on Apple competes with Apple - 'One of the comments: “It’s 2026 nobody buys a IPad/tablet anymore …. That’s so 2012” My response: “Yeah, tell that to the $29 Billion dollars worth of iPads sold in the last 4 Quarters. Over half the purchases were people new to iPads, meaning never owned one or switching to one. The other less than half are upgrading or adding an iPad to an existing use or iPad account Tough problem for Apple to have, people wanting to buy their products.” PS: iPads as a standalone revenue business would be ~420th in revenue on par with Paramount Skydance, Gilead Sciences, and Addidas, ahead of Southwest Airlines, Bridgestone, COSCO Shipping. It would be a Forbes list #149.'
  • David Emery on Apple competes with Apple - 'I see a similar situation in medicine. Every time I go to a doctor office/hospital/etc to fill out forms, I’m handed an iPad. Some staff are also carrying iPads, particularly administrative staff.'
  • Bart Yee on Apple competes with Apple - 'And the converse – why get an iPad when you could have a Neo? Because even as thin as a 13” Mac Neo is, it’s still 2.7 pounds (1.24 kg), 0.5 inches thick, and fairly large. The 11 inch iPads are 1.0 pounds (0.47 kg), 0.28 inches thick, almost half as thick as a Neo and of course smaller in dimensions. Even the heaviest 13” iPad Air is only 1.3 pounds. So better portability with a touchscreen works better for a lot of people, lack of keyboard isn’t a huge issue for many uses (although I’d prefer a smaller iPad keyboard to avoid stretching fingers). The Mac Neo has a classic Notebook form factor w/always there keyboard & trackpad. 2 different use cases, they are similar computers but neither is each other and the interfaces are different. Your choice or choices, some may have both.'
  • Bart Yee on Arete Research likes Apple's AI strategy (video) - 'My view is Apple will have a successful Foldables product, if successful means ~10-15M sold in the first year, adding to the current 18M-20M sold annually. IMO, a wide folding iPhone would not directly impact Android Flip sales – different clamshell format, cheaper price, specific use case and demographic that values thinner width and foldover-format. What it will do is cannibalize or create a conquest sale cut into current Android book and wide folding factor phone makers’ China market, w/following China share: #1Huawei (65%), #2 Honor (11%), #3 Samsung (7%) #4 Vivo (6%) #5 Xiaomi (4.4%), #6 Oppo (4%) #7 Motorola/Lenovo (<4%). If China Foldables sales were 7.62M in 3 quarters and hit it’s forecast 10M by year end, that could be a very ripe market for Apple disruption. I fully expect Apple to take significant Foldable share out of China to the tune of 5M or more in the first year to the detriment of Huawei’s dominant 65% share (6.5M sold), and leapfrogging Honor (1.1M), Samsung (0.7M), etc. China accounts for about 44% of total worldwide Foldables so it’s a very important market for Apple to make a solid impression on. Considering the very positive momentum Apple has this fiscal year in China, revenues up 33% in 1HFY25, Apple may hit a home run with well heeled Chinese if Apple has a unique format, unique colorway, competitive pricing on 2-3 memory configurations. Pricing will likely be at market or above and can be easily justified by memory costs and unique Apple design and format solutions. Of course, Apple must deliver clean functionality in an iOS tailored for this format. The Apple iFold could then become the very newest Apple Chinese status symbol in a rarified price range above $2000. A portion of the other 56% of Foldable sales come from the Asia Pacific (12-14%) (Korea, Japan, ROA) where Huawei, Honor and Samsung still predominate), Europe (Samsung, Honor), and the US (16-30%) currently dominated by Motorola Razr types (50%) and then Samsung, Google. LATAM is dominated by Motorola as well but is likely due to “lower” affordable price of Clamshell foldable Razr vs much high costs of book Foldables. Now many will say why pursue this when the total market for Androids has stalled or very slow growth over last 3 years at 15-20M total? Well, that is a niche market for Android because Premium and Ultra Premium Android buyers seem to be limited to about 75-80M total with the economic purchasing capability. But Apple’s demographic is much more economically capable and resilient, plus willing to spend for technology they are interested in. Sure, there’s tons of Apple user skeptics about a Foldable iPhone of any shape, size or format, and that’s OK, this new innovation is not made (nor priced) for everybody, it’s a niche but high technology product, exactly like Apple Vision Pro was and is. If my projections are even close, Apple only needs 10-15M sales in the first year to take a 50%+ market share, while only being ~6% of total iPhones sold. But, iFold also represents 15M x $2200 ASP = $33 billion in revenue. Would it cannibalize iPhone Pro Max sales? Sure, and if it cannibalized 15M Pro Max, it would only add $10-15 billion in additional revenue. So either take $10B, $15B or something less than $33B added to that year’s iPhone revenue. Tough choice for Apple to make for all that R&D, parts procurement, manufacturing and marketing effort. Timing wise the Memory crunch throws a wrench into the works but oh well. I’m sure Cook, Ternus, Parekh, Srouji have made their best decisions.'
  • Fred Stein on Apple competes with Apple - 'And adding, that such iPad terminal applications don’t require updates. They stay in service for a long time, meaning new sales, not upgrades, dominate this business. Analysts overlook this phenomenon of Apple’s growing IB in all categories.'
  • David Emery on Horace Dediu: How Apple can turn the memory crisis to its advantage - 'The “costs too much” sentiment is much less important than the “No single company should control that much”. Apple taking the low end of the phone market will negate the “Android sells more phones” antitrust defense. Be careful what you wish for!'
  • Fred Stein on Apple competes with Apple - 'Thanks Richard, upvoted. NOBODY talks about the iPad (the Mac barely gets attention). The iPad’s simplicity makes it perfect for ‘smart terminal’ applications as you cited. Smart because it can handled many tasks on the device; And terminal since it can handle POS or other high-value tasks that require a centralized resource. The ‘no keyboard / touchscreen’ approach makes it more valuable – classic Apple to take something away to make it better.'
  • Robert Paul Leitao on Premarket: Apple was green, turned red - 'Yowza! Apple supplier Corning is up over $20 today at $207.56 and is up about 30% over the last five days. The major indexes are all in the green as we approach the 3pm hour in New York. Apple is currently off $1.92 at $291.13 in part over persistent concerns about memory costs. About 60% of S&P 500 components are currently in the green on the day as we head toward the closing bell…'
  • Richard Gayle on Horace Dediu: How Apple can turn the memory crisis to its advantage - 'Horace has a hypothesis that Apple could use this memory panic to go for the jugular and take over the low end of the market. I think this could well be likely, especially as the high-end smartphone market starts to level off. While everyone panics, Apple has a chance to make money and increase market share by using its institutional prowess. This is the reverse of the classic process — start at the low end which the big guys leave fallow, gain market share, and move up the revenue stream to force the big guys out of the market. Apple may be able to use the memory panic to shave a few points in margin and take over the market, with the Neo as the first volley. Get billions more into the ecosystem, and they will never leave. And then the customer moves up the tiered product system over time (not the company), buying better models to stay in the ecosystem. As Horace says: I’m just speculating now — that Apple is going to go for the jugular on the iPhone in a couple of years. The iPhone’s going to be $499. It’ll be as good as the best iPhone today. And they’re going to launch that against a landscape where everybody else is losing money at $800 a phone. And so they’ll just quit. I love it. [added edit] and this would also be a barrier to anti-consumer sentiment (I’m looking at you EU) that Apple charges way too much as a gatekeeper and having so much free cash flow. See, Apple is selling phones to help the consumer, not gouge them.'
  • Steven Philips on Apple competes with Apple - 'Nope! 🙂'
  • Steven Philips on Excerpt from Geoffrey Cain's 'Steve Jobs in Exile' - 'I hate to suggest Zuck, but my sense is that he’d be a bit more vicious and lack the edge of humor (though I’m not sure if I should suggest that about Steve’s actions – even if I do kinda see it! 🙂 )'
  • Richard Gayle on Apple competes with Apple - 'Apple sells massive amounts of iPads to enterprises. I suspect they may buy more than consumers, but Apple does not break out the numbers. A small example: I took my wife to a small café for Mother’s Day that does not take reservations. Instead of arriving, putting my name on a list, checking that list every 10 minutes because there are so many people, hearing them call out people’s names again and angainbefore canceling them, I got on the waitlist online. It told me there was a 90-minute wait with 120 people in 30 groups ahead of me. I’ve done this before, so I knew what to do. (People cancel because of the wait) I spent some time working, then after about 20 minutes because a lot of people simply canceled, I got a text message saying my table was almost ready and to let them know if I was still coming. We arrived, and told the front of the house my name. She looked down at her iPad, saw our name, touched the screen, and told us we were checked in. We waited 5 minutes before being seated. In a booth as we had requested. This was a small café in a small town in Washington. Yet the iPad was vital for their ability to make the experience pleasant. This tech has been distributed down to even small companies. It is not going away.'
  • Steven Philips on Premarket: Apple was green, turned red - 'Mo Money! 🙂'
  • Steven Philips on Premarket: Apple was green, turned red - 'As I’ve said before, he needs to send in REAL NEGOTIATORS. People who can talk someone off the roof, not give them more reasons to jump! Then, of course, Trump would have to accept the results – which, I guess, means why bother with negotiating at all? It’s kind of a farce.'
  • Robert Paul Leitao on Apple competes with Apple - 'I have issue with the premise of the article. I use an M4-based iMac at home. My wife uses an M-series MacBook Pro. The precocious 4-year-old in the household makes regular use of my iPads (yes, plural!) an her parents iPad. Everyone in the house except the 4-year-old has an iPhone (and she may have one soon enough!). We will likely add another iMac as we convert the downstairs den into a working home office for my wife and me (the four-year-old is in the school and no longer needs to use the room as often as a playroom). The point is, we buy Apple products and buy what we know we would like to buy at the time we buy them. Maybe we will buy a MacBook Neo at some time in the not-too-distant future. We will likely continue to buy iPads because they are wonderful devices for content consumption and easy to carry everywhere. The point is we buy Apple products and buy the Apple products we desire for our lifestyles at the time we buy them. It’s all good.'
  • Steven Philips on Premarket: Apple was green, turned red - 'Interesting info on Maestri and Claris (that begat many of Apple’s early products. But I think “Moof”! Was Clarus the dogcow.'
  • Gregg Thurman on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'My vote is that he makes shit up.'
  • Richard Gayle on Excerpt from Geoffrey Cain's 'Steve Jobs in Exile' - 'Makes me like Jobs even more. Can you see any of the billionaire techbros doing anything like that?'
  • David Emery on Mark Gurman: I'm right and Horace Dediu is wrong about Apple Vision Pro - 'And Gruber on the quality of Gurman’s work: https://daringfireball.net/linked/2026/05/11/gurman-on-macos-27-ui-and-vision-roadmap'
  • Gregg Thurman on Apple competes with Apple - '”And guess what is coming this fall?” A reversible/foldable iPad. When fully opened/extended it operates like an iPad with touch screen. When opened less than 180 degrees the keyboard goes live and it becomes a laptop. The hinge is lockable to convert to an iPad/laptop base. Did I guess it?'
  • Romeo Esparrago on Apple competes with Apple - 'All I know is I’m now finally as good on Final Cut Pro on my M5 iPad Pro (which I got before the Neo debuted) as I am on my MacOS FCO (both current M4 Mac Mini and previous M3 MBP). However, the Neo seems to be preferred over the iPad Pro, per my queries, when using FCP as the comparative metric. And apparently the Neo is also lighter since I have my Magic Keyboard & Pencil’s weight to add to the IPad Pro.'
  • Hap Allen on WSJ: The iPhone is gold - 'Many thanks for this, Joseph.'
  • Joseph Bland on Excerpt from Geoffrey Cain's 'Steve Jobs in Exile' - 'Steve was still a kid. And those times, they were definitely a-changin’. Self-inflicted wounds is how we grew….'