Greg Lippert on Ternus as Apple CEO: What the analysts are saying - 'Steve Jobs often said figuring out when to say no is more important than saying yes. I believe they were going down the dev path of a car and at some point realized that it was not a good fit for a variety of reasons. I’m sure they leveraged the tech elsewhere as appropriate.'
on Apple's John Ternus gave Penn Engineering's 2024 commencement address - 'I really like the distinction he made in that speech between intelligence and knowledge, telling students (I’m paraphrasing) to accept that they may be as intelligent as the smartest people in the room, but to also absolutely avoid thinking that they know more than everyone else.'
on Ternus as Apple CEO: What the analysts are saying - 'Dan: Of course your “Rim Cook” was due to “fat fingers”, esp since the R key is right next to the T. I just thought it was funny, just like Trump’s Tim Apple. However, your response that Apple’s AI didn’t autocorrect your obvious mistake is even funnier, and worthy of an upvote. Re the Apple Car: I think you and Gregg are both right, just dependent on perspective. Because of Apple Corporate’s secrecy policy of NOT announcing publicly what they are working on, technically they didn’t cancel their Car Project as officially it never existed (Gregg’s perspective). But of course they were, unofficially, working on a car and had made many key hires and were testing aspects/prototypes because they really did obtain that license you mentioned from the state of California.'
on Ternus as Apple CEO: What the analysts are saying - 'Funny how you and I see those three specific projects completely differently, Dan. I see Apple having been navigating AI in the smartest way of all the big tech companies, and in a way that is 100% consistent with Apple’s user-focused approach to tech right from the beginning. In that regard, you may be disappointed with Ternus’s views, as expressed in a recent interview by Tom’s Guide: “[Apple] never thinks about shipping technology but always thinks about how can we leverage technology to ship amazing products and features and experiences for our users.” That approach alone sets Apple apart and explains why they never bothered to enter the LLM-mediocrity hyperscaling race, which has always reminded me of Monty Python’s “Machine That Goes Bing!” https://www.youtube.com/watch?v=VQPIdZvoV4g Ternus is absolutely not in the “Bing!” crowd: “I think Apple Intelligence is going to continue to grow, and it’ll just make things you do better and easier. If we’re doing it right, people won’t even really notice or think about it.” As for the AVP, both he and Greg Joswiak are aligned with what Tim Cook has always said about it, with Ternus saying in that Tom’s Guide interview, “I can’t give you a timeline for when spatial becomes anything else, but you know it’s an inevitability. Of digital and physical worlds coming together”, and Joswiak stating not long ago that “Vision Pro reached into the future to show us how the digital world and the physical world could be combined.” You complain that Apple ceased to innovate under Cook’s leadership, but jump on him for Apple producing something like the AVP, that delivers capabilities in a product space that didn’t even exist before its arrival because every other company that’s released any form of AR/VR headset or glasses has failed miserably functionally, technologically, and financially, but that obviously points the way to a significant future. If you demand innovation, it seems a tad cheap to them complain that when they demonstrate fantastic innovation, it’s simply not good enough. As for the “Apple car”, nobody’s denying that Project Titan existed. We’re just denying that it was necessarily intended to result in release and production of a car, which would have been a wild deviation from Apple’s expertise and expectations, in terms of production and profitability. Does it matter that it was “cancelled”? Not unless you think that every project that begins should never end, despite that it’s either accomplished its purpose or failed to do so, or that the purpose is no longer a priority.'
on Horace Dediu imagines Apple after John Ternus - 'My question: Can Ternus bring the same kind of disciplined performance to SOFTWARE engineering that he brought to Hardware engineering?'
on Premarket: Apple is red - 'I think what happens with the market today with Apple, barring any major outside influences, will be a referendum on the CEO change. I BELIEVE that the more people think about it, the better it will be for aapl.'
on Ternus as Apple CEO: What the analysts are saying - 'Bart how does Apple GM’s compare to the Fab Five who have higher P/E’s?'
on Horace Dediu imagines Apple after John Ternus - 'Wow. Markets can be wrong longer than a person can stay solvent. Remember, Apple P/E used to trade like a steel mill going out of biz.'
on Horace Dediu imagines Apple after John Ternus - 'Apple’s P/E ratio is now below the average of the Fab Five. The markets have spoken. Don’t shoot the messenger.'
on Horace Dediu imagines Apple after John Ternus - 'So many wrongs, lord have mercy. I’ll start with one – a growing, high margin services is a problem? SMH.'
on Premarket: Apple is red - 'Index futures are green on this Tuesday morning and the daybreak following the announcement of a CEO transition at Apple. The iPhone maker is off $1.85 at $271.20 after rising $2.82 on Monday. IBM is up $1.23 at $254.94 pre-market. Cisco Systems, which gained $1.46 on Monday to finish at $87.71 is up a modest $0.06 before the bell. Morgan Stanley, which is up 5.28% over the past week and 7.42% year-to-date, gained $1.88 to close at $190.70 yesterday and is in the green $0.28 pre-market. Let’s see where morning tradings takes prices…'
on Ternus as Apple CEO: What the analysts are saying - '”I can’t quite see smart glasses becoming an Apple product.” I don’t either. The “weird” quotient is just to high, no matter how useful they may be.'
on Apple's John Ternus gave Penn Engineering's 2024 commencement address - 'And so it starts. Now that Ternus is CEO the PR department commences filling in the knowledge gaps re: John Ternus.'
on Ben Thompson: Thoughts on Tim Cook's tenure as Apple CEO - 'This transition was executed with surgical precision. Six months ago, or so, it leaks that Tim Cook is getting ready to step down and they prime the pump to get ready for John T. And now here we are, no panic, clear succession, with a vision and plan for the future. And with Tim still there for comfort – and to babysit the toddler in chief.'
on Ming-Chi Kuo is bullish on Apple's new boss - 'Did Ming really publish this assessment of Ternus? Or is this generative “AI” at work? It doesn’t sound like Ming at all. This is an especially positive analysis of Ternus’ qualifications to be Apple’s CEO. It puts all the others to shame. Looking at Ternus in this light, I’d venture we’re in for a really good ride.'
on Ben Thompson: Thoughts on Tim Cook's tenure as Apple CEO - '“…I can’t think of a greater non-founder CEO. Can you?” Well, every reader of this blog is hoping it will be John Ternus 🙂 And my guess is Tim Cook is also hoping to be eclipsed by Ternus. Time will tell.'
on Ternus as Apple CEO: What the analysts are saying - 'Bart, you reminded me of the hypocrisy of firing Tony Blevins for a harmless, spontaneous, joke about breasts, while groveling to the criminal in the Whitehouse. (Which autocorrected to whitehorse.) Which reminds me of Cook’s record on AI, I hardly ever use Siri, and my wife just turned off autocorrect. Steve Jobs talked to Siri. Autocorrect was better 2 years ago.'
on Morgan Stanley: The March quarter results may reset the Apple narrative - 'I’ve (loosely) pegged eps at $2.02, but I’m starting to think that’s going to be $.02-$.04 light. This is going to be an awesome quarter.'
on Ternus as Apple CEO: What the analysts are saying - 'Gregg, Apple Car was not a “construct of the media.” You’re living somewhere between delusion and denial, if you believe that. Project Titan was an approximate workforce of 2,000 employees, with about 1,000 of those folks being engineers in the automotive industry. We know the project was cancelled because it was announced internally to staff and most of those folks moved to the AI department. This is neither a secret, nor a construct of the media. Additionally, Apple’s California autonomous vehicle permits are public record and ran from 2017 to cancellation in 2024. As for the Vision Pro, there is almost zero demand, with Apple slashing advertising and marketing by over 90%. They hardly even mention it anymore. Best estimates peg a next gen Vision Pro Air release in 2028. Until then, it will remain almost completely niche, with no use case or relevance. It seems current focus has shifted to Apple Glasses, which sound far more practical and exciting. Robert, I assure you the “Rim Cook” reference was simply a fat fingered mistake. I’m disappointed, but not at all surprised, that Apple’s AI couldn’t decipher the correct context and autocorrect that. I mean, I’m only on an iPhone and mentioning their CEO. Ha.'
on Ternus as Apple CEO: What the analysts are saying - 'Lest we forget, another person pushed out of Apple was, at the time, a key supply chain negotiator, Tony Blevins, who’s self-inflicted faux pas got himself pushed out. “Longtime Apple VP of Procurement, Tony Blevins, was forced out in September 2022 after 22 years following a viral TikTok video. Known as “the Blevinator,” Blevins was a key cost-cutter who negotiated with suppliers. He appeared in a “What do you do for a living?” video, making a vulgar joke about his career.” At that time, Sept. 2022, Apple’s gross margins were, per the Q4 2022 10Q, 42.3%. For all of FY2022, Gross margins were 43.3% with Products at 36.3% Services at 71.7% In FY2025 Gross Margins were 46.9% Products at 36.8% Services at 75.4% That’s an overall gain of 3.6% points, most due to Services and slight gains in Products, pretty good considering how supply chain dynamics have been over the past 2 years considering trade wars and geopolitical upheaval. Q1 2026 Gross Margins were 48.2% Products at 40.7% Services at 76.5% Comparing Q1 to FY2022, gross margins increased 4.9% points, this time with Products increasing 4.4% points in its own, and Services up 4.8% points. Seems after Apple lost this key negotiator, whomever stepped into that job has done it just as well, if not better. Credit is also due to design and engineering teams working on making products more advanced AND cheaper to make, holding increased prices to as little as possible, and making Apple record margins. Spreading manufacturing to India probably has a key role as well. Now realistically, the AI memory crunch should have some measurable impact on Apple’s gross margins, but this will be 4-6-8 quarters of impact before it settles down. As many have noted, Apple still has lots of levers to pull to mitigate these supply chain cost increases.'
on Ternus as Apple CEO: What the analysts are saying - 'Such ‘perspicacity’ Bart… I can’t quite see smart glasses becoming an Apple product. I suspect Meta’s glasses are a bit like Bitcoin, mainly used for nefarious purposes. And as you note Apple is not Meta.'
on Ternus as Apple CEO: What the analysts are saying - 'That analyst and company should be called “The MisInformation”. “which is behind in potential new categories such as smart glasses.” Just who is ahead in smart glasses, and how has it been accepted by tech AND society? Is it any wonder that META doesn’t care a whit about privacy, will harvest any video and information about their users, train their AI on it while selling viewing, engagement and location plus personal data & info to anyone waving cash or bartering their info? No one even knows what the market for smart glasses is yet, so as usual, Apple should and will take a calculated, deliberate look at how that form factor and interactive user interface could be configured as a useful and engaging device “to enrich people’s lives”, not to add solely to Apple’s bottom line. And revenue speculation and assumptions for that market are just that, speculation and assumptions. And the AAPL price action has been affected by geopolitical events completely outside of Apple’s control or fault. If we had a stable economic environment and trade policies, no Middle East wars (again, what is it with R administrations), AAPL would be considerably better.'
on Premarket: Apple was green, turned red - 'Apple ended Monday trading at $273.05, up $2.82 on the day. Overnight the shares are off $1.55 at $271.50 following news of the company’s pending CEO transition.'
on Ternus as Apple CEO: What the analysts are saying - 'Gregg: I had a feeling you’d weigh in on Dan’s comments. I just did too, though I did not add mine as a reply. Yes, I agree with what you just added – mine are lower in the thread. The AVP is still in its early stages – a work-in-progress. Wy too soon to call it a failure!'
on Morgan Stanley: The March quarter results may reset the Apple narrative - 'My (PED’s) take: When Morgan Stanley speaks, people listen. As long as it’s Erik, or Katie, I’ll listen. Any others have to gain my respect the old-fashioned way: They EARN it! (With apologies to Smith-Barney) 🙂'
on Ternus as Apple CEO: What the analysts are saying - '” you can’t completely whiff on Apple Car, Vision Pro, and AI, and survive.” What Apple Car? Apple never announced an Apple Car, and never referred to it as a product in development. “Apple Car” was the construct of the media (following the lead of the rumor mills). As I have pointed out several times, Vision Pro has been supply constrained by Sony’s inability to scale production of its 3D screen. Apple has dropped Sony as a supplier and added BYD for this critical component. Everyone should read up on BYD. I sent PED an article about BYD for possible inclusion as a topic several weeks ago. When Apple solves the screen supply issue (I firmly believe BYD is that solution) we will see Apple pushing Vision Pro heavily. As it is Apple is buying up content rights that are ideal for the Vision Pro, and even released model II. Apple hasn’t given up on Vision Pro, I’m a big believer that this year’s WWDC will showcase that commitment. Apple doesn’t need a proprietary “AI”, with its attendant data center infrastructure. Apple’s “AI” strategy is clearly defined in Apple Intelligence as the portal that most will use to access “AI”, first level access being on device and “AI” enhanced features developed by Apple, with an Apple Intelligence link to your preferred “AI” data center. Apple’s intent to monetize “AI” is via “AI” capable hardware that doesn’t require super expensive data centers and expensive third party subscriptions. No other firm, using current offerings of off the shelf silicon, can do this. On the other hand Apple silicon powered computers are ideally suited to power individual (or corporate) “AI agent” servers. I think describing Vision Pro and “AI” as Apple failures is short sighted. These technologies are in their infancies with no clear, dominant leaders'
on Ternus as Apple CEO: What the analysts are saying - 'Dan: I agree with a lot of what you wrote, but I respectfully differ on a few items you see as “Rim Cook’s” failures. (Side note: I like Trump’s Tim Apple better than your Rim Cook. 🙂 ) Anyway, yes to date Apple hasn’t publicly demonstrated AI that lives up to many of our expectations. Or it seems, even Apple’s expectations or at least their timeline. However, IMO at the time the iPhone launched, a mapping app was one of the most important features in convincing people to buy one. Yet Apple was entirely dependent on Google for this, and for many years after too, until it launched its own ill-fated counterpart that was a laughing stock until it was ultimately improved to what it is today. Should Steve Jobs have been fired for introducing the iPhone that relied on Google not only for mapping, but also for search? Two mission-critical functions! I doubt you think that, so why so harsh on Tim? Why is it so bad that Apple did a partnership with Google to rely on Gemini for the time being, when I also currently have access to chatGPT on my iPhone and my guess others moving forward? As long as our personal data doesn’t get traded away to Google in return, I’m OK with this arrangement especially as Apple has avoided the huge Capex the others have spent as many here have pointed out. The other thing I’d disagree with is this comment: “The Giannandrea hire was one of the worst in corporate history.” Perhaps you forgot about John Browett, who briefly – actually very briefly – headed Apple Retail before Angela Ahrendts. He was a disaster, and was forced out after less than a year IIRC. I can’t judge JG, as I don’t know what he actually accomplished internally, though I agree on the surface it appears limited.'
on Apple: Cook up, Ternus in - 'Better relations with developers. Too bad TC too smart to run for Pres. he is a master negotiator and force for good.'
on Ternus as Apple CEO: What the analysts are saying - 'Who is this ‘Martin Peers’ who claims Apple’s glory days may be behind it and that ‘Apple shares are virtually flat for the year’? AAPL’s woes, I suspect, might have something to do with the great fat orange swan flying about, crapping on everything. Sure Siri has been a big letdown but Apple Silicon is quite possibly a gift horse that will make up for this letdown.'


