Steven Philips on Mark Gurman disputes the facts behind Jefferies' Apple downgrade - 'Well, this time it doesn’t appear Gurrrman is moving the market! A semi positive contradiction to Jeffries and the market is still going down.'
on Apple's 'chipflation' dilemma: Margins or market share? - 'Fred and the group, I agree with what everyone has talked about but I do think that there is some demand that is probably perishable. There will be some switchers, especially if Apple makes a mistake on the pricing. But I don’t think it will be enough to make a measurable difference in the long term. And I don’t think that the other companies are immune to this as well. Apple may well start to pick up market share because of pricing at the other companies. For me and most of the long termers, this is another blip on the radar. I wasn’t expecting Apple to go to 340 so some retrenchment doesn’t bother me too much. I did think the share price got ahead of itself. And it doesn’t matter if Edison Lee is right about the share price in the short term. Long term, I think he is wrong as are his premises for the downgrade.'
on Red Sox vs. Yankees on Apple Vision Pro - 'Although I know next to nothing about baseball, I will definitely be ‘there’. And with zero carbon footprint for the flights!'
on Fortune jumps on Monday's Apple downgrade with both feet - 'As ever I shall enjoy watching much more green than red over the rest of the year despite the best efforts of the Tarts of Fortune. When I see Fortune I move on, life is too short for their nonsense.'
on Red Sox vs. Yankees on Apple Vision Pro - 'I haven’t used my AVP much lately, but wouldn’t trade it for the world. I plan to talk my daughter-in-law to take my original (for home schooling) and I plan to get the newer one. And watch the game. A couple years back I went to a Yankee-Boston game in NY. Talk about rivalry!'
on Mark Gurman disputes the facts behind Jefferies' Apple downgrade - 'The usual FUD from the usual suspects” I was just thinking this morning that the normal times for FUD is right before quarterly reports and right before new major product releases. Whether it is an attempt to lower the price more so that it goes up higher, or hoping that the reports are disappointing, and the price goes lower. Either way, FUD has become pretty easy to identify.'
on Apple's 'chipflation' dilemma: Margins or market share? - 'Tune out the noise. Katy Huberty nailed it long ago. “Demand is not perishable”. Apple customers won’t switch. Trust Apple to sort out prices, margins, and timing of future products. Ignore speculations built on speculation.'
on Premarket: Apple is green - 'In afternoon trading Apple continues its decline that began yesterday with the Jefferies downgrade. The shares are off $2.18 at $306.08. On the day the major indexes remain mixed.'
on Apple's 'chipflation' dilemma: Margins or market share? - 'The arguments about ‘market share’ seem to be based on the idea that Apple products will have price increases IN EXCESS of their competitors, i.e. that Apple alone will suffer from memory/other component supply shortages. This seems to me to be a stupid perspective. It could well be that Samsung can leverage its internal advantages as both supplier and consumer, but that’s a case that so far is not proving out. Apparently Samsung isn’t cutting major deals for components to other Samsung entities. (Has anyone seen credible analysis, either way?)'
on Apple's 'chipflation' dilemma: Margins or market share? - 'I think leasing will catch on quickly! 🙂 It makes even more sense with the higher prices. Just like with cars.'
on Apple's 'chipflation' dilemma: Margins or market share? - 'Apple will sell every iPhone 18 they can make just like it’s been for 10 months now with iPhone 17. I see no reason to not price Pro + Pro Max models with regular company margins.'
on Fortune jumps on Monday's Apple downgrade with both feet - 'If history repeats itself then this would appear to be a “huge” buying opportunity. It would be great if it is just a rhyme of the past. I am amazed how many people make assumptions on assumptions to make decisions. The worry contingent always seem to ignore the future benefits of Apple’s sales weeks before the announcements will make things clear.'
on Fortune jumps on Monday's Apple downgrade with both feet - 'I think it’s called ‘vibe’ investing It will ‘Vibe’ you out !!'
on Fortune jumps on Monday's Apple downgrade with both feet - 'Instead of doing any independent research, investigation or analysis, Fortune is now investing in a follow the leader type of journalism.'
on Fortune jumps on Monday's Apple downgrade with both feet - 'Looking at a graph of AAPL, after Jobs’ death it topped at ~$12. At the latter part of 2012, AAPL was ~$21. How have AAPL analysts who push a sell or hold AAPL managed to keep their jobs over the decades? These analysts literally left wealth creation for their clients on the table. Nor do they appear to ever revise the methodology that formed the core of such erroneous analysis. Strange business from the perspective of an ex-engineer where failure is expected to be followed by post-mortem analysis and revision of faulty logic methodology.'
on Fortune jumps on Monday's Apple downgrade with both feet - 'Consider the business models: Fortune wants you to click on a story to spend a minute while they show you some ads. Apple wants you as a customer for life. Small wonder Fortune employs hysterical headlines. Sigh.'
on Red Sox vs. Yankees on Apple Vision Pro - 'Looking forward to Yankees vs Red Sox. Haven’t had much use for my Vision Pro lately.'
on Mark Gurman disputes the facts behind Jefferies' Apple downgrade - 'The usual FUD from the usual suspects. Guess many were underwater with the massive July surge.'
on Mark Gurman disputes the facts behind Jefferies' Apple downgrade - 'As always, there will be and should be multiple competing designs for eventual engineering studies and prototyping. After that, the designs are whittled down to a few promising ones that go on to further engineering for production and assembly testing. If production issues arise, they try to engineer solutions and iterative testing. If that doesn’t work out, the model is dropped back into archival status, waiting for a technical or process innovation to make it possible. Backup solutions are then pressed into testing as alternates, perfectly acceptable options usually, and they may prove easier to assemble and produce. A company like Apple isn’t going to make something just for the sake of making it, it’s got to be done with Apple Quality and Apple reliability, anything less should be delayed until those two goals are met.'
on Gene Munster ignores Jefferies' Apple downgrade (video) - 'Answer: they ALL can, if there’s a will and a platform to create for and stream to. Could you imagine 3D IMAX using Apple Vision Pro 3D technology and displays?'
on Gene Munster ignores Jefferies' Apple downgrade (video) - 'Ooooooh, 3D MLB. Can wider distribution of Vision Pro be far behind? Can 3D NCAA basketball be far behind that? Can industrial 3D use cases be far behind? Can 3D Formula 1…. Can 3D FIFA…'
on Is this what dented Apple in premarket trading Monday morning? - 'So no, I don’t agree with Jeffries’ Lee’s assessment and interpretation of what faces Apple. And although iPhone is a majority revenue maker for Apple, Services and now Macs are also revenue drivers with Wearables and iPads providing stable revenue streams. Frankly, is Samsung or Google able to follow suit? Huawei is a special case in China due to (government fanned) fervent patriotic buying and rightful pride in its accomplishments, but in reality, while Apple is in a tight race with Huawei for China smartphone sales volume now, Apple still handily leads in overall China revenue generation $64B vs $49B respectively for 2025 accounting for all products. Apple has been counted out before, and occasionally the war call if correctly, but that last only for a short while. Here, Apple has plenty of options for new products and upgrades for regular products such that sales and revenues can still grow.'
on Is this what dented Apple in premarket trading Monday morning? - 'So let me get this straight: 1) “Edison Lee is concerned about the outlook for the company’s iPhone, especially Apple’s ability to drive higher average selling prices (ASPs) over time.” Apple, who introduced the upper premium smartphone over $1000 with the iPhone X, and continued that with the Pro and Pro Max models, all selling better than prior models. And holding prices while simultaneously eliminating the lowest memory models, effectively increasing revenue. And ASP’s keep rising from upper $700’s to mid-$800’s to upper $800’s and now to low $900’s to low $1000’s while increasing total sales, all while holding profit eating promotions in check except China. Whereas Samsung followed suit, and now experiences early peaked sales of premium models followed by rapid declines at the 4-6 month mark, has to introduce less expensive FE models, and then forces costly promotion subsidized premium inventory to carriers and channel partners in later part of sales year, and while revenues continue, profitability goes to hell, culminating in a first time in history Q2 profit LOSS for the Samsung MX Mobile division. And likely more to come for the next 4-6 quarters. BTW, what does he think the Air, slightly more expensive a Pro Models, and the Ultra Foldable will do for ASP’s over the long term? 2) “Supply-chain checks indicate that the company “has cancelled the 20th anniversary all-glass iPhone model due to poor production yield,” Didn’t we hear production difficulties about the Ultra Foldable? And that was overcome. The 20th anniversary model isn’t slated for over a year, prototyping takes time, engineering, and processes to work out, and maybe one company has their contract cancelled because they couldn’t meet Apple’s stringent quality control, so it moves to someone else? Same happened with BOE displays, Qualcomm modems, even a couple of TSMC chip processes were moved on from quickly. Apple has time to sort out any production yield issues. Even FineWoven was quickly abandoned and replaced. To base a downgrade on an unannounced project 14-16 months in advance based on supply checks is asinine because he has just one data point. 3) “A foldable iPhone, which Apple is expected to debut next month, “will now be the only key driver of higher ASP and margin” over the coming years, Lee wrote. However, skyrocketing prices for key components like memory chips will force a high price point for the product, and “we still believe such an expensive phone would be a niche product.” Everyone lauded Samsung, and now Huawei for making profitable revenue streams out of their Foldables over the past few years despite relatively recently limited sales of 6-7M and 8-8.5M respectively. Here, Apple is introducing a new form factor (which both Samsung & Huawei fast copied trying to capitalize on), increasing ASP’s (see #1 above) and now he’s complaining memory costs will make it too expensive? Give me a break with the doublespeak hypocrisy! If Apple sells the expected 9M units at $2300 ASP, that’s $20.7B in additional annual Fiscal year iPhone revenue, call it $18B for some cannibalized Pro Max sales. Apple, if it had “just” a 15% YoY increase in Q4 iPhone revenue would be on the way to a $253B iPhone year for 2026, +21% FYoFY. Add $17M on top of that minimum for FY2027 and you get a baseline improvement of ~7% already in top of any additional iPhone growth. Given that prices may increase, and demand and sales volumes may decrease somewhat, I’m betting the two offset each other with still positive revenue results, iPhone hardware sales-wise, of probably +5%-7%. That suggests Apple can still maintain upper single to low double digit iPhone revenue growth rates in a market where most Android makers are seeing sales, revenue and profitability contraction for at least the next 3-6 quarters, if not longer. At worst, Apple will see flat to low single digit revenue gains on flat to slightly lower sales volumes, with still enviable industry leading ASP’s ~>$900. Margins may be compressed until memory prices become normalized.'
on Premarket: Apple was green, turned red - 'Even better is the interview with Becky Quick on CNBC’s Closing Bell. The conversation about AI compute as an investable asset begins about 15 minutes into the podcast. This is an impressive group of people sitting down together fostering this notion makes it noteworthy in and of itself. The huge sums flowing into AI infrastructure and development is making it a huge component of the US economy and it is responsible for much of today’s job creation and economic growth. https://podcasts.apple.com/us/podcast/closing-bell-overtime-nvidia-wall-street-titans-talk/id1612281974?i=1000782056596 “AI and Wall Street titans combine forces: NVIDIA’s Jensen Huang, Goldman Sachs’ David Solomon, BlackRock’s Larry Fink, Blackstone’s Jon Gray, Apollo’s Jim Zelter, Brookfield’s Bruce Flatt and KKR’s Waldemar Szlezak discuss with our Becky Quick their new agreement $500B between the companies to fund AI infrastructure projects.”'
on Premarket: Apple was green, turned red - 'Here’s something interesting: Is AI compute the next asset class? https://finance.yahoo.com/technology/ai/articles/nvidia-500b-bet-ai-compute-010210445.html The article’s worth the read. There’s an impressive group of financial firms and finance industry leaders stepping into the support this effort.'
on Is this what dented Apple in premarket trading Monday morning? - 'Eschewing a vain “total glass enclosure” Product before its time may be the same wisdom as not being an over-investor in the Hyperscalar business model. Apple does show restraint and wisdom. [which is to say I am agreeing with you]'
on Premarket: Apple was green, turned red - 'Apple ended the day down $480 or 1.53% at $308.26. The pullback was prompted by a downgrade by Jefferies and a price target drop to $363.66. The market is skittish on any hint of bad news and it’s in keeping recent market actions. Corporate profits are widely beating expectations for the June quarter. In general, however, we are seeing a reduction of earnings multiples across the market following the release of June quarter results. I consider this a good sign for the market as prices begin to moderate against the current fast pace of earnings growth. I expect Apple to recover quickly from today’s sell-off.'
on Is this what dented Apple in premarket trading Monday morning? - 'The analyst’s price target of $263.66 was Apple’s trading range in mid-April. In my view, there’s no justification for the drop in price target over the supposed cancellation of a product model that was not announced. If such a project was cancelled, it might be good new for shareholders. It may mean Apple’s sense of discipline is stronger than the pursuit of vanity in an all-glass iPhone enclosure. Either way, I expect a swift recover from today’s drop in share price.'
on Gene Munster ignores Jefferies' Apple downgrade (video) - 'Most of the TV talking heads only care about the next 24 hours. Long term thinking is one week. On a brighter note: “Apple, MLB announce September ‘Friday Night Baseball’ schedule and first‑ever 3D broadcast in Apple Immersive” This sounds very cool. If they ever do this for NFL games I’m in.'


