Robert Douglass on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'That flowchart makes it look so easy… if only it were so.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'I’d welcome a vote for whether PED should continue to report on Gurman.'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'I am unlikely to want one. iPhone portability and ease of quick use is important to me. Also I love all 3 of my portable computing devices and my mind just knows which of my iPhone, iPad or MacBook is the right device for when. That said, a few ladies in my circles are very very keen for a folding iPhone. They do a higher % of their personal computing on their phones and want the extra screen real estate. They also play casual games. When I point out that it could cost double their base iPhone 17 they deflect with – it’s ok I will write it off as a business expense and the old “we need to hand a phone down to a child soon.”'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Anyway, I won’t watch that video – would prefer to spend my valuable time listening to real subject matter experts like Dediu, Bajarin, Cybart & Downtown.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Good points Neal. I am an AirPods early adopter and I remember the early models were susceptible to being dropped on hard surfaces. The later models have spent a lot of time getting to know my concrete floors and yet show no sign of internal damage. Further, my AirPods 3 (right bud) which were not advertised with any sweat or water proof protection spent a good few minutes at the bottom of a mineral pool. I put it in rice overnight and 6 months later it is still working like brand new. Design is more than how it looks.'
on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Is PO a typo in Wamsi’s notes or does it stand for something slightly different to price target?'
on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Right you are Fred. This will be an easy metric to follow, as Apple’s lead will show up in device revenue/units, whereas everyone else’s metric will involve “AI” subscriptions.'
on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Wamsi’s note clearly defines the difference between using trailing numbers and using forward looking numbers. Dividing his $380 PT by trailing earnings you get a multiple of ~46. If you use his forward EPS estimate you get a multiple of ~37. I’m estimating forward earnings as essentially the same as Wamsi, but that’s just a difference in opinion amounting to mere pennies. The real difference in our targets is the multiple. I’m more bullish than Wamsi, forecasting a forward multiple of ~39. Given Apple’s history of generating industry high gross margin % I don’t think an ~39 multiple is excessive. I think Wamsi is taking Apple’s industry leading gross margins into account with his target. Oh, my target ($400) is based on fiscal year ‘27 results. I’m still looking for Apple 3.0 Revenue and Earnings estimates for the September quarter, within a week after Apple’s July report.'
on BofA: Siri AI is an underappreciated positive architecture reset for Apple - 'Apple has a two year lead in personal agentic AI. They’re not two years late. No one else has cross platform private data. We’re just entering the early adopter phrase of chasm crossing for personal agentic AI.'
on Premarket: Apple is green - 'Bill: Beyond your good point on Apple capex restraint, I expect much of the world’s population to experience AI through Apple devices. We know what Apple announced at WWDC. Developers will also deliver AI to billions of people around the world through Apple’s market leading devices. Go Apple. Go Apple 3.0!'
on Premarket: Apple is green - 'Bill: Thank you for the link. I did read the article this morning. I’m far less concerned with the pace and amounts of the capex deployments for AI development and than I am for the ability of the respective enterprises to monetize the spend. Each of these publicly-traded enterprises must follow the same GAAP and FASB accounting rules and each are audited by major accounting firms applying the same uniform rules and guidelines. Among the challenges are: 1. How long before many of these major expenses become obsolete? For example, how long before chips needs to be replaced? The amortization of these expanses will materially impact reported net income and eps over future periods 2. How many of these enterprises are diluting the equity base of their organization through equity offering of new shares, the aggressive issuance of stock options or stock appreciation rights while also reducing share repurchase activity to fund massive capex deployments? 3. What are the opportunities to monetize the AI deployments and what enterprises are simply spending to match the spending of perceived competitors? Another words, what’s the monetization path for each enterprise to recover the dollars deployed? 4. There will be definite winners and losers in the AI race. In which column will each of these enterprises find their place in AI history? I know which ones I believe will be winners.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'I also wouldn’t be surprised if he still lived in his mother’s basement. And 50-50 he keeps her in the freezer.'
on Premarket: Apple is green - 'Robert Paul Leitao said: “Raj: I consider any price under $300 per share to be a very attractive buy opportunity.” **Actually, Robert, I consider *any* AAPL price to be a buying opportunity. Yes, as a long-term AAPL investor, I could be considered very prejudiced towards Apple stock. But, my wife and I have auto re-invested 100% of the AAPL dividends in our IRA’s since 2012 and the average cost basis of those new AAPL shares is $58.06/share. That’s buying AAPL shares at whatever price it happens to be when the AAPL dividends were paid, 4 times each year, over the last 13+ years. If I just look at the AAPL share cost basis since the last split, that number is still only $192.42/share…which is not bad at all, IMO.'
on Premarket: Apple is green - 'In that article, Ken Mahoney (CEO, Mahoney Asset Management) emphasizes that Apple is their #1 AI-associated pick because they didn’t jump into the hyperscaler spend game and haven’t embraced the lack of ROI on AI capex that the rest of them have.'
on Premarket: Apple is green - 'There’s a great graph of the precipitous drop of total free cash flow for the hyperscaler companies since the beginning of 2025, when the flip to massive buildout of datacenters happened: https://ca.finance.yahoo.com/news/big-techs-27-trillion-ai-bill-comes-due-chart-of-the-day-100000100.html Since then, free cash flow has dropped off a cliff, going from ~$300 billion to approaching zero in 2026. And that’s *after* all their accounting tricks to make the spend look the least worst possible in their financial reporting. And of course for a number of them it’s massively negative (e.g., OpenAI). Either way, it’s a blaring call to question what the heck they’re all doing, and why their stocks – and businesses – should be given the values they are by people whose approach to investing looks more like playing craps than making rational decisions on where to put discretionary money for future growth.'
on Premarket: Apple is green - 'I’d say it’s a good day in the market today! About 68% of S&P 500 components are trading in the green as we enter the 1pm hour in New York. Apple is up $2.41 or 0.82% at $296.71. Broadcom is up modestly today following the dramatic sell-off earlier this week. The shares are trading up today $3.27 at $383.42. Let’s see how things shape up in afternoon trading…'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'I believe I would enjoy the benefits, but it’s gotta fit nicely in my pocket. It would mitigate wishing I had my iPad while using my iPhone.'
on Premarket: Apple is green - 'TSLA looks increasingly shaky as SpaceX’s IPO can’t seem to make any headway (the assumption was that the Spacex IPO would have coattails for Tesla, which now seems in doubt, especially as gas prices drop). That in turn is dragging down the market, especially as the wrangling continues with Iran and the price tag to the American taxpayer and consumer of this President’s “adventurism” become clearer.'
on Premarket: Apple is green - 'Raj: I consider any price under $300 per share to be a very attractive buy opportunity. In my view the AI-related announcements at WWDC, particularly regarding Siri, have the performance power to spark a 3-year super cycle for the iPhone and a strong buy cycle for the Mac and iPad. This of course leads to more Apple Watch sales as a constituent outcome, along with sales of other Apple accessories. Combined, in my view, this will raise Apple’s barriers to competition and widen the company’s economic moat at a critical moment in the dawn of the new industrial revolution.We’ve seen a preview of the new Siri. What we haven’t seen yet are examples of AI-related solutions that will be made available by developers through the App Stores. I very much like Wamsi Mohan’s $380 price target on the shares. Go Apple! Go Apple 3.0!'
on Premarket: Apple is green - 'Yup – disappointing at some level, though the overall trend over time remains up. It ain’t easy being green…'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'His education is in stealing trade, secrets in corporate espionage. He knows jackshit about design product or how to run a business. He spouting off at the mouth to have something to talk about and be relevant.'
on Premarket: Apple is green - 'Apple is developing a pattern. It is starting the day green and ending red'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Mark Gurman has no formal education in technology or finance. His education is in journalism, but he is primarily a self taught rumor leaker. Therefore I read his leaks one way, and look at his technical and financial opinions in another light, if I read them at all.'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'Pieces post with Gurman and the foldable iPhone this AM. That is definitely a way to get things stirred up around here. I will need to see and handle the foldable before making a decision on it but my guess is that I will not be buying one. It will probably stir a lot of interest and traffic through the stores if/when Apple releases one. I don’t know if I really want Apple to release on, but if it does and proves Gurman wrong about something related to Apple, then, at least in the short term, I would be all for it. I don’t know what it is but there is just something attitudinal about his predictions and what Apple needs to do that just get under my skin.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'Yes. It does look like it. Maybe he needs some design changes. I listened to this piece because I couldn’t remember having heard him speak before. He actually comes across as reasonable in terms of his speech patterns. I don’t agree with what he says but that is a different point. Listening to this piece, it solidifies the feeling for me that his leaker(s) inside of Apple is on the design team. He talks about changes going on presently as if Cook had nothing to do with them. He also talks about changes being needed at Apple just for the sake of change. He says some designs have been the same for about 10 years. IMO, it is ok to change things if it makes things better. But just to change things to change things seems a bit off to me. Those are the musing of someone who is more of a critic and not a maker or doer. Just my little anecdotal story that some things have changed, just not to Gurman’s liking. The first AirPods didn’t fit me very well and continuously slipped out of my ears. Subsequent changes makes a much better fit for me and I can wear them comfortably for hours. That is something that is not on Gurman’s list as a change but it is something that has made the product much more usable for me. Maybe he needs to look at his definition of change and change that. edited'
on Suppliers say the September launch of Apple's foldable iPhone is on - 'I had zero interest in a foldable, UNTIL I happened to see and hold one of the new clamshell foldables at a Verizon store (similar to the Apple rendering above). There is something about that form factor that needs to be seen and held to appreciate. It will be a hit.'
on Premarket: Apple is green - 'In the past few days, AAPL has tried about half a dozen times to break 300 but has been unsuccessful. If the crazies have gone home then a run up to 300 should happen again this week. Successfully breaking that 300 barrier, however, appears to be a wait-and-see scenario.'
on Apple's Industrial Design shakeup: Mark Gurman speaks (video) - 'I’m going to take the time to listen to Gurman to refill my coffee cup. It will be time better spent.'


