Bart Yee on 40 members of Congress warn Apple not to close its first unionized store - 'Congress apparently has no problems with literally hundreds of bricks and mortar stores and restaurant closures (just this year and of course all of 2025) by major and minor chains, franchisees, and operators. You know, regular people doing regular jobs. Same with AI displacing creatives in Hollywood and the arts. This is not to mention the entirety of pretty high paying high tech jobs lost in the AI / tech worker / labor rethinking resulting in layoffs en masse of likely much higher paying than most Apple store personnel. But since those are individual employment contracts, not union, it’s perfectly ok for companies to lay them and their non-union contracts off, despite fairly lucrative contract and severance terms. Per Layoffs.FYI 2026 159 Tech companies worldwide have laid off 115,907 tech employees in the first 5 months of 2026. Funny, I couldn’t find Apple in the company list. TrueUP has it at 97,000 US employees out of 148,000 layoffs worldwide, showing how US tech companies laid off a disproportionate number. Wonder how many US employees were laid off twice from 2025 and a new job in 2026? 2025 275 tech companies laid off 124,636 tech workers, again, I couldn’t find Apple in that list. 2024 551 companies laid off 152,922 workers. Apple didn’t lay off any openly. Now to be fair, Apple did lose some employees to retirement, attrition, and poaching (which results in continued employment elsewhere at higher pay), and from “published reports” Apple did some realignment in 2026 with Vision Pro development (allegedly), as well as sales and education marketing in 2025, and reportedly (Gurman) final discontinuation of Project Titan automotive group as a unified engineering staff in 2024. Tier that in with 3 reported retail closures and you have something along the lines of 1000 previously at Project Titan, and between 700 to maybe 1500 total including 250 retail at the Apple Stores. I come up with at worst 2500 people and engineers displaced from their previous jobs, have opportunity to re-align with Apple, or are then considering and openly looking for and accepting offers for jobs and work outside of Apple. That would be 2500 from 2024 through to today, compared to mass layoffs that the tech industry has created. If we make a ballpark guesstimate of 2/3 of tech layoffs worldwide are occurring in the US, and that from my count, roughly 400,000 tech jobs were laid off worldwide since 2024, 270,000 of those jobs were US. If we assumed Apple lost every one of those 2500 engineering and retail workers to outside companies, that would be 0.92% or less than 1% of the total cohort of US displaced tech workers over the past 2.5 years, IMO, a very, very low record of company forced turnover. Why Congress isn’t concerned one whit about bricks and mortar service jobs, and higher profile (if you’re looking, 270,000 of them) tech jobs lost, not to mention job upheaval related to trade wars, tariffs, international logistics disruption and reigniting of inflation due to the Iran War, etc. etc., but you can send a letter of 78 union jobs at an Apple Stores closing at The Towson Town Center where now fully 25% of storefronts are closed, and hundreds of workers have already lost their jobs, and Apple has determined it’s not a location they want to stay in. But more power to you, Congress critters, you didn’t care when Crate & Barrel closed, then Tiffany, Louis Vuitton, Tommy Bahama, Madewell, Banana Republic among other closed at Towson before Apple. You do you.'
on Premarket: Apple is red - 'Jacob Feenstra said: “It’s not that Buffett is always right, but rather that he is often right.” **Exactly right, Jacob…upvoted!'
on Premarket: Apple is red - 'You are right, Ron, and Buffett has admitted that they sold too soon. I would add WAY (too soon). But it is still their biggest holding at around 230 million shares. It’s not that Buffett is always right, but rather that he is often right.'
on Premarket: Apple is red - 'I have great respect for Warren Buffett as an investor…what I don’t have is the opinion that he’s always correct with his investment decisions. Many times I’ve responded to online trolls trying to panic AAPL investors by referencing Warren Buffett selling large portions of AAPL shares. I merely pointed out that my wife and I bought the first AAPL shares of our all-AAPL portfolio a full 15 years before Warren Buffett decided to buy his *first* AAPL share in 2016. I never took that to mean anything other than Warren Buffett doesn’t always do the right thing when it comes to investing. The fact that Warren Buffett is not always correct in his *investing* decisions is further evidenced by him prematurely selling a great deal of the AAPL shares owned by Berkshire Hathaway.'
on Premarket: Apple is red - 'It’s interesting for Google to do this with stock, rather than bonds. How much does the new stock water the existing stock?'
on 40 members of Congress warn Apple not to close its first unionized store - 'But, but – the article says it’s a high performing store.'
on 40 members of Congress warn Apple not to close its first unionized store - 'To paraphrase‘Arthur’ They want more than enough.'
on 40 members of Congress warn Apple not to close its first unionized store - 'Yes. Clearly overstepping. But that’s our current congress. 🙁'
on Premarket: Apple is red - 'A/the business push is extremely important. I think Apple really needs to direct specific structured software/hardware platforms to small/medium businesses. Especially with AI. Make it ready to use right out of the box.'
on Premarket: Apple is red - 'Makes no difference- unless you think Trump is long term smart and doesn’t change his mind whenever something causes a tantrum.'
on Premarket: Apple is red - '@Joseph: Warren was selling Apple stock back in April and May 2024. Based on the pricing at that time in conjunction with his 13F SEC Filings, his sales were between $160ish and $180ish. Still owns a truckload of Apple, but pared down his stake by 50%. Spin ahead and we have this: AAPL 5/30/24 – 191.29 AAPL 6/2/26 – 315.20 Glad I stayed long and no reason to be selling Apple and buying Google IMO. Especially after they just announced a stock dilution of $80 Billion to finance their AI buildout plans.'
on Is this new Nvidia chip the reason Apple shares fell Monday morning? - 'Thanks. Could TSMC (or Intel) grow capacity fast enough to cover the demand if Windows-on-AI-ARM takes off?'
on Premarket: Apple is red - 'From “Berkshire Hathaway Got a Sweet Deal on Alphabet Stock on Barron’s today: “Alphabet, Google’s parent, gave Berkshire a 6% discount off its Monday closing stock price. It isn’t that unusual—for very good reasons…The doubters point out that Berkshire is buying Alphabet stock after it has doubled in the past year—a move not keeping with Chairman Warren Buffett’s usual value approach to investing.” So basically B. H. used some of that money they got from selling AAPL years ago to buy some GOOGL years later – after the GOOGL cows got out of the barn door – and after Alphabet cut a deal with Apple to cooperate to some degree on Edge AI, which is why GOOGL went up in the first place. Not exactly a great play. More like a pretty conservative one….'
on Steve Jobs' 'Apple Hierarchy of Skepticism' (video) - 'The Macworld Expos died out from a combination of factors. First, trade shows overall were dying out as the web took over. You could now find out about cool new stuff right away Second, with the iPod and then the iPhone, Apple grew in power and influence. They no longer needed a trade show to get buzz, they gave the trade show the buzz. Apple got sick of twice a year needing to announce something big on someone else’s schedule and they pulled out of keynoting the show. It officially packed up a few short years later.'
on Premarket: Apple is red - 'And, with respect, Gregg, let ME be perfectly clear by saying I don’t disagree with a single thing you said. But maybe we can agree that Investor Sentiment can be divided into two major cohorts; that of long term investors, and that of shorter term traders – with a very gray area in between the two. That is, all I was saying was that the AAPL Beachball Volleyball game that’s going on between the two is part of what defined the difference between today and yesterday. I am also saying that I’ve watched that game for a couple of decades now as a full-on long term Apple investor.'
on Premarket: Apple is red - 'I’m encouraged by yesterday’s intraday low ($305.02). Given the magnitude of the selloff, that AAPL held $305 (where I need AAPL to trade, at minimum, on JUL 17), is significant. Following that AAPL printed ATH and ATCH the very next day is very satisfying. All of my many trades since April 6 have been, and remained, in the money. As options premiums have increased (the result of improving investor sentiment), it’s going to get harder to buy as deep in the money as I have been doing.'
on Premarket: Apple is red - 'I’m intrigued by the Google – Berkshire deal to raise cash through an equity offering to support its capex plans. It doesn’t appear the AI capex race is slowing down at all. Any thoughts on this issue – the ongoing AI arms race? Are there winners and losers in this race? I don’t see it slowing down any time soon.'
on Apple at $315.20: First record close of June - 'That, and the fact that Apple hold all the privacy cards.'
on Apple at $315.20: First record close of June - '” My take: Makes the damage done to Apple shares yesterday by Nvidia’s RTX Spark chip look like a one-day wonder.” That’s being overly kind. The reality of that announcement is that it was a big nothing burger, and strengthens Apple’s “AI” position tremendously. Nvidia’s announcement did nothing to advance its “AI” dominance, and greatly enhanced Apple’s position, as it ratified Apple’s threat to Nvidia. Tactically and strategically it was a big mistake.'
on Premarket: Apple is red - 'After one consolidation day, and one knee jerk dip response to NVidia’s RTX Spark and WinAIonARM makers announcements, AAPL rebounded today to a new all time closing high (ATCH) of $315.20 and just a quarter from the new all time Intraday High (ATIH) of $315.45. Volume was a goosed by 10M shares coming into play in the last half hour to a just below average 41M shares. For those keeping score, after one down day, Apple’s intraday highest low rebounded from $305.02 to $306.72 and should easily clear May 28th’s highest low of $309.57 tomorrow, barring any black swanny issue. The melt up into WWDC probably has a number of Institutional, managed and hedge funds hair trigger algorithms set up to sell during Monday’s keynote address, maybe no matter what Apple announces. There will be the classic “buy the rumor, sell the news” or for our UK friends, “travel and arrive” trades, because humans thrive on historic repetition and yes, there’s plenty of AAPL profit to be booked and then deployed elsewhere. But question is, will Apple’s WWDC announcements cause an AAPL sell off, or will that be moderated by those with (much) more optimism for the near term and heading into FY2027? Or even a rise followed by a bit of profit taking and consolidation before beginning the next leg up to $325-330 by June Q3 Earnings report? I also suspect Cook or Ternus will make a color commentary on increased production of Mac computer products to try to match “out of this world” demand. If Jobs were here, he might even say despite stepped up competition in chips from Intel, AMD and now NVidia, Apple Silicon AND MacOS still provide a superior, cost effective, and high performance, high efficiency experience for consumers, prosumers and enterprises who aren’t waiting 4-6 months for new NVidia powered PC’s and Laptops at undefined cost levels. Considering the memory crunch isn’t slowing down, PC makers will have a devil of a time keeping BOM costs down to hit specific price points palatable to consumers, but perhaps enticing to businesses, especially considering what typical Windows machines require or desire for memory.'
on Premarket: Apple is red - 'I believe we also have a new closing ATH of $315.20. Will we see it go up till the keynote next Monday morning?'
on Premarket: Apple is red - 'Let me be clear, because this is an important element of my trading philosophy, I don’t believe in the beach ball effect, period. AAPL moves up and down on investors’ sentiment for future gains. When they don’t see it they leave the AAPL market. When they do see it they enter the AAPL market. One way to gauge that is top tier analyst PTs. If the gain from current prints to top tier targets is greater than 25% investor sentiment will rise. The reverse is also true. If top tier targets represent an ROI of less than 25%, sentiment will decline. It’s as simple as that. Accordingly, only Daniel Ives’ $400 target represents a 25% gain from current prints. But we shouldn’t be looking at current prints. We should be looking at where AAPL will be trading after July Earnings Report and GUIDANCE. If we back 25% off Ives’ $400 target we get $320. Frankly, I think Nvidia’s announcement yesterday is going to seriously backfire. It will take years to establish an existential new paradigm, even if the market is ripe for such a shift. Apple has been quietly working on that shift (why tell your competition what you’re doing?) for more than a decade, building a comprehensive foundation of OS, silicon and apps for the shift to stand on. As the picture of what Apple has been building comes into focus, investors will take note and enter the market for AAPL, up to a future (annual ?) gain of 25%. Nvidia’s story doesn’t cover what is needed to be successful. Next week’s WWDC, and the appointment of Ternus (a product guy) will be Apple’s unveiling of its “AI” strategy. That will drive a realignment of investor sentiment, most likely resulting in a new PT from Ives (not announced until after management’s July GUIDANCE. Until then I believe AAPL is being fairly traded.'
on Premarket: Apple is red - 'I think The Donald capitulated to China a long time ago, Rodney. Besides, it was only ever a manipulative ploy – as was the attack on Iran, etcetera….'
on Premarket: Apple is red - 'I think The Donald capitulated to China a long time ago, Rodney. Besides, it was only ever a manipulative ploy to stay in power….'
on Premarket: Apple is red - 'Just to be perfectly clear, that’s split-adjusted AAPL market volume I’m talking about, a nearly completely-overlooked metric to this day….'
on Premarket: Apple is red - 'I upvoted BOTH of your comments, Gregg! It’s Apple Beachball Volleyball! That, plus Apple’s buyback jiu-jitsu, have been causing higher frequency but lower percentage selloffs as market volume dries up over the years. All driven by a deep and wide-spread under-appreciation of the true value of the Apple Way. Which has slowly but surely dissipated over the years since buybacks started. And now, Apple has started moving it’s cash flow to more productive areas….'
on Premarket: Apple is red - 'To me the biggest threat to Apple (besides Siri staying dumb for another 2 yrs) is China and Taiwan. So the fact that Trump bought Apple recently, can I assume that at least Trump (and his financial advisors) does not think that China has any near future plans for Taiwan?'


