Ben Gepp on Apple's WWDC26: What the analysts are saying - 'KeyBanc: “We saw: no clear signs of monetization of AI” Ummm, what about the truck loads of hardware that it will move?'
on Virtually live from Apple's WWWDC 2026 - 'https://9to5mac.com/2026/06/08/craig-federighi-details-apples-collaboration-with-google-for-siri-ai-in-ios-27/'
on Apple's WWDC26: What the analysts are saying - 'Greg, Upvoted. It would be silly for Apple to make the same mistake it made 2 years ago. My gut tells me to believe them this time. It also would be a bad way for Cook to leave and give Ternus a major headwind as he takes over the company. I would have to think that this thing works because I don’t think Cook would do this. JMO though. We will have to see. A couple of other thoughts. Maybe, some of the pessimism is related to being burned by Apple 2 years ago. So now maybe people are taking a more cautious approach since a consumer product isn’t ready to be released? Fool me once, shame on you, fool me twice, shame on me? With the share price action the past couple of weeks, it isn’t unusual that the share price fell at some point today. At least as of right now, I think the share price has held up ok. But there may be more downside to come.'
on 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high - 'Yes, David. I agree today’s keynote presentation was an excellent presentation of Apple Intelligence and I look forward to the debut of the enhanced AI-related services over the coming months. Today’s announcements surpassed my very high expectations and expect what was announced today to be more fully reflected in the share price over the next 3 months to 6 months. In my view today’s announcements heighten Apple’s barriers to competition and widens the company’s economic moat. Consumers the world over now know what to expect from Apple this fall. I’m quite expected for the next few fiscal quarters as Apple monetizes today’s announcements.'
on Apple's WWDC26: What the analysts are saying - 'Do these analysts really think Apple doubled down on vaporware? This is the real deal and it’s coming soon. And the reason it’s not in EU or China is politics, not tech. EU locked themselves out with insane policies.'
on Apple's WWDC26: What the analysts are saying - 'From the Senior Editor of no less than Pc World: Excerpt From “Apple’s new Siri just works. Why can’t Copilot?” Mark Hachman PCWorld https://apple.news/A5enAqWpFTOeW8ILU_zh2xQ This material may be protected by copyright. “Once again, Apple understands how to make it all come together…” “…One of Apple’s great strengths is its ability to frame the problem. Time and again, Apple showed how Siri could hunt down and discover the proper result to even a vague request, digging through messages and email. And Microsoft can do that! But instead of poring through stored messages, Microsoft’s Windows Recall used screenshots instead. Recall might have worked, but Microsoft fumbled the ball by not locking down the stored screenshots, which already had the smell of spyware from the beginning. In Apple’s ecosystem, slurping up that data is perceived as a positive. In the Windows world, however, people start grabbing torches and pitchforks. In Apple’s world, integrating Siri, which acknowledges a request and provides results, is seen as a good thing. But when Microsoft takes a user’s request for additional context and launches Copilot, it’s seen as an intrusion. Apple has one Siri; Microsoft has…many. Still, for all of the snark that Apple deserved for being late to the AI party, you have to give it credit for leaning heavily on what small, local, private AI models can do. The Windows world erupts when the operating system or Copilot flags a new feature or offers to help. But the new Siri, backed by Apple Intelligence, goes to show what Windows can and should look like—if Microsoft could ever pull it off.“'
on 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high - 'And those that haven’t done their due diligence, haven’t done the research, haven’t done their homework, will interpret the selloff as a market rejection of Apple’s shiny new thing and fight over who gets to declare it a failure first. Let the count down begin: 10, 9, 8, 7, 6…..'
on Virtually live from Apple's WWWDC 2026 - 'Fair points, for sure, but Apple started Apple Maps in about 2009 and was barely in the Fortune 100 at the beginning of that year. They now have unlimited resources and seemingly started the AI race on equal footing with everyone, including Google. Car, Vision Pro and now AI show a decade plus of absolutely no ability to bring a product to market. Couple that with Gemini being the soul of Apple Intelligence and I’m left semi-nauseous. Federighi needs to follow Giannadrea out the door. That should be the first thing John Ternus does when he becomes CEO.'
on Apple's WWDC26: What the analysts are saying - 'Dear Brandon, SIRI is not an LLM! So it doesn’t compare to “others”. Gene, you’re moving onto shaky ground.'
on Gene Munster: 'Everything they showed at the keynote is effectively vaporware' - 'Very helpful discussion by all.Thanks. This keeps things in perspective. Still a fanboy of this website since before the Apple PED hosted LA conference. Must have been well over 10 years ago.'
on 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high - 'Thats OK. I haven’t looked closely, but so far I haven’t seen anything in Siri AI that I would want to run on my M1 Max laptop. I’m still not interested in talking to computers, and I have no clue what I’d “talk” to Siri about.'
on 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high - 'An old friend and very long-term fellow Apple shareholder texted me… just as AAPL’s share price went over a cliff… after hitting a new ATH. They asked, “why oh why does it always go down after these presentations?” They thought the presentation was excellent. MY RESPONSE: It was excellent. This “sell on the news” drop is just typical dark money stock manipulation driven by HFT A.I. algos. I will add, their playbook has nothing to do with Apple the company, and everything to do with Apple the trading opportunity. A tried and true strategy… by very short-term trading algorithms triggering other very short-term trading algorithms – manipulating the stock market with impunity. I will lay anyone odds that once it hits the so-called low-end of the new “trading range” – like clockwork, CNBC will invite talking heads that will say it is oversold. One thing is guaranteed. Apple will introduce new iPhones – and other products – this fall, with OS 27 running an all new A.I. driven SIRI. And it will be significant.'
on Horace Dediu sees Apple Intelligence as a tool to lift people up - 'Upvoted. Most analysts miss the impact of long term support. Support and product quality increase the value of used iPhones (or just the value of keeping an iPhone). That has several benefits; 1) Less losses to Android. Indeed switching is net positive to iPhone. 2) Lower TCO 3) Robust new iPhone sales because selling an older one reduces the net price. 4) And now, with memory prices impacting Android, used iPhones become very price competitive in the mid to low-end.'
on 'We call it Siri AI', said Mike Rockwell, as Apple hit $317.40, a new intraday high - 'It looks like Siri AI does work on my M1 MacBook Pro. More info to follow.'
on Virtually live from Apple's WWWDC 2026 - 'Exactly right Fred, upvoted. Craig is saying “we have the Apple Intelligence ready, even in your language. But regulations in the EU are impacting our Privacy policies and we won’t compromise on that issue. If you the users want full Apple Intelligence, then tell the EU (demand it!) that you support our privacy focus and help / make the regulators help us to deliver that to EU users.” As for China, it’s not clear if China and the US will allow a Google Gemini based Apple Intelligence to operate in China, or they will still require a Chinese AI tie-in like Apple’s partner Alibaba. Perhaps the successful integration of Gemini will spur faster and successful Alibaba integration for Chinese users. Important to note Apple China iPhone sales and overall China revenues have not suffered due to a perceived lack of AI, on the contrary, the iPhone 17 has met with resounding acceptance in China as the figures below show. China iPhone shipments per Omdia over past 2 quarters: Q4 2025 16.5 vs 13.1 +26% Q1 2026 13.1 vs 9.2 +42% 1H FY2026 29.6M vs 22.3M +32.7% China Revenues for Six months ended March 28, 2026 (millions) 46,023 34,515 +33 % (Amazing that both rose 33%!) A guesstimate of 75% being iPhone revenues gives 35,517M / 29.6M = $1200 ASP. That suggests strong IPhone Pro Model sales with memory upgrades along with solid base iPhone 17’s and maybe even Air’s. Here’s the fun part. If we assign less of the revenue to iPhones, say 70%, it would reduce ASP’s to $1088, still a strong showing by Pro Models offset by popular base iPhone 17’s as the value and subsidy eligible best seller. But that would mean a lot more Macs, iPads, AirPods and Services are being sold to cover the other remaining 30% revenue, giving a wide diversification to Apple’s China sales. If we assign more percentage, say 80% to iPhones, that would give an ASP of $1244, strongly suggesting the iPhone 17 Pro Max is THE preferred model. Personally, I’d go with between 70-75% of China revenues are iPhones and the rest distributed among Mac, iPad, AirPods and Services. This is all to say a continued delay for Apple Intelligence rollout in China is not holding back iPhone sales and Apple’s revenues in the region. Should I also mention that Rest of Asia revenues also increased 21% YoY for 1H FY2026, showing Apple’s appeal and strength in this emerging market area? While not numerically in the lead, again it shows Apple’s concentration on premium models with premium performance and software/hardware features garners the most spend by users overall. Android can have the midrange and whatever’s left of the budget smartphone market, AI isn’t going to be even offered or usable in those smartphones anyway, they in fact will just be so much churn in hardware and very little if any monetization potential for any Android AI, whereas Apple’s monetization will be increasing hardware sales, and incremental if not proportional subscription and AI related services sales, a multipronged approach.'
