Kemble Widmer on Premarket: Apple was green, turned red - 'Tim has been an incredible leader wading through numerous headwinds to arrive at a bottom line of 1000% revenue growth over 15 years. May we all be so lucky in the next 15 years. My guess is they wanted to make the move now with healthy near term performance locked in, and very very happy to see him remain as chairman. Apple being Apple and executing a transition plan like they execute near all else.'
on Ternus as Apple CEO: What the analysts are saying - 'Ives said it generally about AI but I will say specifically that Apple must be pretty confident that Siri is fixed in order to do the transition at this time.'
on Ternus as Apple CEO: What the analysts are saying - 'Not seeing a lot of real “insight” from the analysts, but I’m optimistic about the change. Like said in today’s other post, this just feels like a well-managed, thoughtful transition under no duress. I think Apple will nail this.'
on Apple: Cook up, Ternus in - 'And new body language coaching. (I mean for the whole damn team!) So wooden it hurts!'
on Apple: Cook up, Ternus in - 'I suspect (believe) that handling the legal/administrative/political attacks on Apple’s business models will become one of Cook’s primary duties as Board Director. It’s not ideal, because you want the Board to focus on vision, but Cook has demonstrated the patience and skill needed to deal with Trump, so he is well-suited.'
on Apple: Cook up, Ternus in - 'I’ll tackle #2 regarding Ternus: 1. Go back to live major product presentations, make them spontaneous, alive, and enthusiastic. Bring a bit of Jobs back to the shows. 2. Unify and integrate iPad/Mac OS and give both the best of both worlds operating systems. 3. Unify and integrate iPadOS and iOS, there really shouldn’t be any difference with swipe gestures and maneuvering in iPads just because they are bigger. IMO, using an iPad should be just as easy as using an iPhone. 4. iPads – Having eliminated the home button in Gen10, besides TouchID add a Home Icon / Siri command. Keep the headphone jack, move to OLEDS. And make keyboards smaller so that users don’t have to crane fingers across large expanses to type. 5. Wearables – intro a new round format Watch, bring back specific on device Oxygen sensor and readout functionality. Don’t care how they deal with, settle or address Massimo, just do it. Create Blood Pressure band that interacts with Watch or iPhone. Eventually Blood Sugar monitoring. Push for more options for Ultra spec Watches. 6) expand satellite services worldwide as able, being that life saving tech to more regions and people, assuming emergency services are available and can / will coordinate.'
on Apple: Cook up, Ternus in - 'Apple announced this before next weeks quarterly report so obviously they wanted to let people know with enough time to formulate some good questions. You have much more confidence in Apple ANALysts on that call than I have!'
on Goldman Sachs is bullish on Apple's March quarter - 'I never realized how much until you listed them out, Bart. And of course all the lower ranking folks that have left or retired. Including me, the lowest (LOL) that retired Feb.7th from (but LOL not because of this date). Mr.Ternus has quite a slate to build.'
on Goldman Sachs is bullish on Apple's March quarter - 'Precisely Romeo, I was going to try to start listing who in senior management has left the company over the last 2 years or so, and think this is a very good topic for PED to consider a post for. In no particular order: Jeff Williams, COO, retired Nov. 2025 after 27 yrs. Luca Maestri, CFO, transitioned to oversee Corporate Services, end 2024 John Giannandrea (SVP, Machine Learning and AI Strategy): Abruptly stepped down as AI chief in December 2025. Alan Dye (VP, Human Interface Design): A key leader behind the design of the iPhone and Apple Watch, Dye left Apple for Meta at the end of 2025. Lisa Jackson (VP, Environment, Policy, and Social Initiatives): Announced her retirement in late 2025, with her departure set for January 2026. Kate Adams (SVP and General Counsel): Announced her retirement in December 2025, planned for late 2026. Robby Walker (Senior AI Executive): The influential senior director for Apple’s “Answers, Knowledge and Information” (AKI) team left in late 2025 Ruoming Pang: Head of Apple’s AI foundation models team, departed for Meta in July 2025, reportedly taking approximately 100 engineers with him. (Good luck with that) Ke Yang & Jian Zhang: Respectively the leads for AI-driven web search for Siri and AI robotics, both left for Meta in 2025. Cheng Chen: Senior director in charge of display technologies (including Vision Pro optics), left to join OpenAI in late 2025. Richard Locke: Dean of Apple University, left in the summer of 2025 to join MIT. Per Gemini: “Many of these departures are viewed by analysts as a “generational transition,” as many of these leaders had been with the company since the Steve Jobs era.”'
on Apple: Cook up, Ternus in - 'When it comes time for new product introductions I hope Ternus finds a new speech writer with a broader vocabulary. That, to me, was a big TC failure. He could make almost anything boring!'
on Goldman Sachs is bullish on Apple's March quarter - 'Well, it is Ternus’ 50th year, too! 🙂 And “hardware and software driven…” what I also noted in a previous post. I think it bodes well.'
on Apple: Cook up, Ternus in - 'For #1, it’s establishing the supply relationship with China that scaled up iPhone and other stuff, starting before Steve Jobs died. For #2, we have to really guess what happens to Apple in the next 5-10 years, and in particular what new initiatives (products, services, alternative lines of business, etc) Apple comes up with during that time. But one thing that I suspect will be a big part of Ternus’ is how he handles the legal/administrative/political attacks on Apple’s business models. (Hardware/Software on one side and Services on the other.)'
on Premarket: Apple was green, turned red - 'No diss on Tim, but considering Ternus background at Apple vs TC’s supply chain I expect/hope that more attention will get paid to hardware/ software vs general operations. Clean up some of the little irritants.'
on Apple: Cook up, Ternus in - 'Having survived the disastrous transitions (Scully to Spindler to Amelio), I think Cook was exactly the man to succeed Jobs. Ternus is an Apple man. By that I mean he is a product man and excels at everything he’s been asked to do, earning the respect of those that worked with and for him. He is not a flamboyant “look at what I did”. He is happy to give credit to others as long as the mission is achieved. As far as product innovation goes, I think that road map is already set for the next 10 years. Ternus’ job will be to execute on that plan, and to shepherd new ideas through Apple’s vetting process. I have no doubt, having worked under both Jobs and Cook (what an education that must have been), he is fully ingrained with the Apple ethos. I’d like to know who is going to replace Ternus as Senior VP of Hardware engineering.'
on Goldman Sachs is bullish on Apple's March quarter - 'You may have hit the nail on the head about folks having already transitioned out. The decisions were likely made obvious in past several years of succession planning that resulted in other CEO-desiring folks to leave or retire from , and this may be one of many reasons for Mr Ternus to become CEO now vs earlier or later. Potentially an opportunity for him to build his foundational team with more support & less resistance. We shall have to wait & see with bated breath.'
on Apple: Cook up, Ternus in - 'What is the most significant thing Tim Cook did in his tenure? For me, Tim made Apple the best run business in the world. What is the most significant thing John Ternus will do in his tenure? He will not screw it up.'
on Goldman Sachs is bullish on Apple's March quarter - 'I’m cross posting this to this topic to address a comment from a couple of days ago: David Thall said: “iPhone: For the first time, the iPhone now has a worldwide marketshare over 50%.” David, I cannot find any credible evidence or mention that iPhone has a worldwide market share over 50%, in general sales terms. Apple’s worldwide share from a 2025 sales perspective: per IDC March 23, 2026 Apple 251.7M 20% share of 1261.7M 2025 ASP = $225.72B/251.7M = $897 (Q4 2025 84.6M ASP $1008) Per Omdia January 29, 2026 Apple 240.6M (-11.1M delta) 19.3% share of 1245.5M 2025 ASP of $938 (Q4 2025 84.3M ASP $1011) Both are well below 50% global market share. BUT, if you are speaking of US market share, yes, Apple had Q4 2025 share of 69% (!), up YoY from 65%. For 2025, Apple has almost 58% if not more. If you’re talking about install base, Apple has about 1.6B active iPhones while Android has aprox 3.9B active devices, the vast majority (>85%-90% by my estimations) midrange and low priced models of less than 4-5 years old.'
on This week's Apple trading strategies (4/20-4/24/26) - '“iPhone: For the first time, the iPhone now has a worldwide marketshare over 50%.” David, I cannot find any credible evidence or mention that iPhone has a worldwide market share over 50%, in general sales terms. Apple’s worldwide share from a 2025 sales perspective: per IDC March 23, 2026 Apple 251.7M 20% share of 1261.7M 2025 ASP = $225.72B/251.7M = $897 (Q4 2025 84.6M ASP $1008) Per Omdia January 29, 2026 Apple 240.6M (-11.1M delta) 19.3% share of 1245.5M 2025 ASP of $938 (Q4 2025 84.3M ASP $1011) Both are well below 50% global market share. BUT, if you are speaking of US market share, yes, Apple had Q4 2025 share of 69% (!), up YoY from 65%. For 2025, Apple has almost 58% if not more. If you’re talking about install base, Apple has about 1.6B active iPhones while Android has aprox 3.9B active devices, the vast majority (>85%-90% by my estimations) midrange and low priced models of less than 4-5 years old.'
on Apple: Cook up, Ternus in - 'What is the most significant thing Cook did in his tenure? For me, I was astonished by Mr. Cook’s abilities to steer through the challenges & pressures of various heads of state past & present. Most importantly, what do you predict the most significant thing is that Ternus will do in his? For me, I hope Mr. Ternus engineers ’s Ai capabilities beneficially to the world in all imaginable & surprisingly unimaginable ways! Products, software, services, infrastructure, support, everything to change the world positively!'
on Apple: Cook up, Ternus in - 'If you look at the timing of this and the usual schedule of events and product releases Apple has upcoming I think what we are seeing is a smoothly running operation. Ternus would become CEO just in time for the announcement of new iPhones etc in the fall. Rumors of a new product line (glasses) are also gaining steam. Apple announced this before next weeks quarterly report so obviously they wanted to let people know with enough time to formulate some good questions. So how much will they raise the buyback and dividend next week? Getting these personnel changes out of the way before the report.'
on Goldman Sachs is bullish on Apple's March quarter - '1/3rd to 1/2 of analysts and social media want Cook to step down, while the other half felt he’s done an admirable job, especially under the last 10 years of domestic and international geopolitical turmoil, coupled with upheavals from Covid Pandemic and now the AI craze-iness. So I suspect there will be a short pause in AAPL stock as institutional and retail investors evaluate this (orderly but rare) transition at the top, and the realignments in upper management. If we are to be frank, a lot of Apple’s upper and upper middle management has transitioned out, with new people within moving on up. In any organization of the size of Apple, change is a constant process and we are seeing a changing of the guard now. IMO, this can resonate with users and investors worldwide because we’re moving to younger and maybe more innovative management, at least in the product side. The Board composition may change as well. Many had questioned whether Arthur Levinson was too old to be non-executive director for this long. Well, that issue was also addressed in the Announcement: “Arthur Levinson, who has been Apple’s non-executive chairman for the past 15 years, will become its lead independent director on September 1, 2026. Ternus will join the board of directors, also effective September 1, 2026.”'
on Apple: Cook up, Ternus in - 'How nice to have a transition like this not be under duress and setting up the successor for success.'
on Goldman Sachs is bullish on Apple's March quarter - 'It’s interesting (to me at least) Apple does this before quarterly results. I’m sure speculators will sell Apple on this news. Maybe the idea is the upcoming quarterly results will be so strong they’ll counteract the negative sentiment from the CEO transition.'
on Goldman Sachs is bullish on Apple's March quarter - 'Actually, that IMO can be a good move. Apple has Cook, his experience, his existing relationships, and his manner of dealing with world leaders including Trump. This allows Cook to address larger issues of domestic and international geopolitical nature while allowing Ternus to manage direct CEO issues during this transition, where Cook could stay on as Executive Chairman for as long as he is needed. Ternus then could begin dealing with whenever the end of Trump’s “reign” occurs and the next administration. Now Apple gets a CEO who is hardware and software driven, with I suspect much more focus on what drives Apple users, and then buyers. The coincidence of Cook ending his tenure as CEO with Apple’s 50th year and handing it over to a relatively young new CEO hardware veteran isn’t lost on those who understand the bigger picture. I’m confident that Ternus will have a very solid and more focused management group under him. We live in interesting times.'
on Premarket: Apple was green, turned red - 'Tim Cook has been a great leader. I hope Ternus can do as well.'
on Goldman Sachs is bullish on Apple's March quarter - 'I see they have kept Tim in charge of groveling before Trump.'


