Gregg Thurman on Apple click bait from the Motley Fool a few days early - 'Reporting everything would fly in the face of their predetermined agenda.'
on Apple as AI distributor - 'Hi little bit of a non sequitur here, but in the ballpark. I highly recommend the documentary ”The AI Doc: Or How I Became an Apocaloptimist” . Wife and I saw at the theater yesterday. It’s very thoughtful & accessible and I think it could be a great jumping off point for discussion between family & friends about the huge changes that are coming.'
on Apple click bait from the Motley Fool a few days early - 'These types of analyses typically neglect to mention that Apple’s EPS growth in the last quarter was 17%, gross margins are increasing, and EPS growth is accelerating. Oh and Apple is NOT spending 80%-120% of its annual free cash flow on data center buildouts. Just some additional facts(food) for thought.'
on 9to5Mac is hot for Siri - '“Too hot to trot now, baby” – Commodores I can’t wait to test Siri’s voice commands against my HomeKit devices to see how enhanced & complex my commands can be without having to create scripts first in ShortCuts.'
on 9to5Mac is hot for Siri - 'I think it’s a good one. So does Google. That’s probably one of the reason Google is helping Apple to improve SIRI. Google knows how important the default position is. They even fork out billions to get it.'
on Apple as AI distributor - 'The new Siri better shine, however, or there will be hell to pay.” I agree, even though in reality it won’t matter, as iPhone users will have the same access to AI, with the same ease and same number of clicks. And yet, it will matter, especially to those who have been following the drama for the last 2 years. I lot of people have stuck their necks out for Apple, and if it gets delayed again, they will be mad.'
on IDC: Smartphone sales will grow next year - 'I wonder how many assumptions one has to make to solve for all the variables in the formula that comes up with a number in 1 yr? 2 yrs? 5 yrs?'
on Apple subsidiary fined for reporting its error - 'My question to Reuters, should they want to go below the surface- what would have been the fine if Apple tried to hide it, and was caught? I would assume that the cynical government regulators will look at this self-reporting as an attempted diversion from other violations.'
on 9to5Mac is hot for Siri - 'Siri app could easily become one of the most popular iPhone apps” I remember when Apple Maps came out, with warts and all. Yet, in less than 1 year a majority of iPhone users was using it. Most users use the default, even if they have been told it’s not the best. Now will smart Siri have short comings? Yes, but not as much as Maps. Apple has had plenty of time to undergo a couple of wart treatments, so it should be more polished than most new releases. Adaption rate is going to be high. That’s my prediction.'
on Apple as AI distributor - 'Each of us is -independent-. We do not depend on corporate overlords, on click counts, on ratings (hah!), etc. Sure, there’s an echo chamber here. But people here listen to the echos, and make independent assessment on what we’re hearing. That being said, I do miss the contrarians we’ve had, before they got too extreme…. They brought needed balance. I’ve tried to point out where I thought the echo here had some risks or contrary noises. (That’s particularly true on the regulatory risk and Apple’s exposure to same, treated from what I tried to take as an independent perspective to view the complaint with fresh eyes.)'
on Apple as AI distributor - 'I have to ask: are we, as a group, that much smarter than everyone else? Why is it, without the resources available to WS and the media, that we can see this, and they can’t?'
on Apple as AI distributor - '” Everyone else is kind of building it in flight.” Or it could be said that everyone else is marching to Apple’s vision.'
on Apple subsidiary fined for reporting its error - 'There is nothing inherently wrong or suspicious about a regulatory authority enforcing a regulation. Good on Apple for confessing their error. Regulations tend to be strict-liability prohibitions that do not require the government to prove wrongful intent. If a US taxpayer unintentionally underpays his taxes and discovers his or her mistake at a later time, they are obligated to file an amended return and pay up, including penalties for late payment. “I did not mean to” does not get you off the hook. It is likely the same with Apple in this case. There is really nothing to see here. If Apple legal kicks into gear over this $500,000, we may conclude from this that their legal department does not have enough to do. (And this I doubt.)'
on Apple subsidiary fined for reporting its error - 'The next headline from Eddie will report this situation as: “Apple supports Russia in War against Ukraine.”'
on Apple click bait from the Motley Fool a few days early - 'This sounds like he is looking at the worst case scenario for Apple and he feels that it is more than likely to happen, at least to some level. It would be interesting to look at the worst case scenario for each of magnificent seven and see what those look like. You could say advertising is a legacy product and pop ups are looking old in the tooth. Especially if you think we are heading into a recession.'
on Apple subsidiary fined for reporting its error - 'I forget his name (and the tournament he played in) but a golfer playing a PGA event misreported his final score (he reported 1 stroke too many). His final tally was actually on stroke less than he reported. He was penalized two strokes for the error. That cost him a couple thousand dollars.'
on Apple subsidiary fined for reporting its error - 'For many in government, “Big is explicitly evil and must always be punished”'
on Apple click bait from the Motley Fool a few days early - 'And if it was… They should be ashamed! 🙁 (And embarrassed!)'
on 7th Apple 3.0 price target contest: Sunday March 29, 2026 edition - 'Alright, I’ll go an optimistic $303! Macro issues are too unpredictable so I’m excluding. For AAPL, I’m optimistic about the product line-up and results will become clear over ‘26. However, AAPL already absorbs ~$1 in every $10 invested in the stock market, so the probability of future material upward movement is limited (i.e., don’t see the substantial increases to revenue, profit or EPS to warrant material change in AAPL). Without the Iran war I’d guess we’d be trading in the $280’s so $303 by April ‘27 would be a 6% increase over the next 12 months, which feels about what to expect based AAPL’s more recent years performance. Further, my optimism is based on only a 50% probability that beginning in Dec ‘26 AAPL will have some sort of real or manufactured strategy, risk and/or uncertainty issue (e.g., AI in Dec ‘24 and memory chips in Dec ‘25) with 100% certainty that Tim Cook will do nothing to address it.'
on IDC: Smartphone sales will grow next year - 'I’d trust a bar graph 5 years out before I’d trust Motley Fool for a current period analysis! 🙂'
on IDC: Smartphone sales will grow next year - 'I hadn’t noticed the graph, Philip – pretty hilarious! This article isn’t new – it’s the same as their release a month ago, with nothing new in predictions: February 26, 202611:08 AM PST ‘”Smartphone shipments are expected to drop 12.9% to 1.12 billion units, the research firm said in a report. “What we are witnessing is not a temporary squeeze, but a tsunami-like shock originating in the memory supply chain,” said Francisco Jeronimo, vice president for Worldwide Client Devices at IDC. A rapid build-out of AI infrastructure by tech firms such as Meta, Google and Microsoft has captured much of the memory chips supply, lifting prices as manufacturers prioritize components for higher-margin data centers over consumer devices. Memory chips, or DRAM, are crucial to smartphones as they allow power-hungry applications to run smoothly. Analysts have said rising component costs will force budget-device focused companies to pass the expenses on to consumers, just as demand at higher price points is weakening. IDC expects a modest 2% recovery in 2027 as the crisis eases, followed by a 5.2% rebound in 2028, though it said that the market was unlikely to return to previous norms. A rapid build-out of AI infrastructure by tech firms such as Meta, Google and Microsoft has captured much of the memory chips supply, lifting prices as manufacturers prioritize components for higher-margin data centers over consumer devices. Apple and Samsung, with stronger balance sheets and premium positioning, are better positioned, IDC said. “The memory crisis will cause more than a temporary decline; it marks a structural reset of the entire market,” said Nabila Popal, senior research director at IDC’s Mobile Phone Tracker. https://www.reuters.com/business/media-telecom/smartphone-market-set-biggest-ever-decline-2026-memory-price-surge-idc-says-2026-02-26/'
on Premarket: Apple is green (and oversold) - 'After dropping $4.09 on Friday to $248.80, Apple’s share price is up $0.56 at $249.36 in pre-market activity. Index futures are decidedly in the green as we head toward today’s opening bell. Financial stocks, which were a casualty of least week’s sell-off, are higher this morning. Morgan Stanley, for example, is up $1.45 at $159.80 before the bell.'
on Premarket: Apple is green (and oversold) - 'Dead cat bounce perfectly describes this, Greg. And it’s the perfect highlight of how crazy technical trading is, if the conclusion is that stocks are “extremely oversold” at the beginning of a global economy-crushing war for no reason that appears to have been designed, planned and implemented to create the greatest amount of global chaos at the highest expense, and layered on top of an AI stock landscape that was wildly overpriced already. The dead cat hasn’t even hit the ground yet. It’s still bouncing down the steep mountainside and the technicalists don’t seem to recognize that it’s not bouncing back up but rather is still in the air after going off a cliff.'
on Apple click bait from the Motley Fool a few days early - 'Your take perfectly summarizes my response, Philip. Although mine has more expletives. And loud laughter. This is a stock “opinion” so generic and so disconnected from and contrary to current events and recent news that it could have been written 24 months ago. If it wasn’t written entirely by an LLM, the person whose name is attached to it should be embarrassed.'
on Apple click bait from the Motley Fool a few days early - 'That’s a demotion from bad to worse. Nest stop is Bloomberg and financial advice for food.'
on Apple as AI distributor - 'Gregg, upvoted. Our messages passed in the ether, but yes, no surprise to us here at Apple 3.0'
on Apple as AI distributor - 'I have to say, none of this is news to Apple 3.0 regulars… Numerous members have speculated as to Apple’s new “App Store” strategy for an AI world… I was pretty sure that with PCC and App Intents and some kind of routing engine, Apple would be the gateway to the whole world’s agents and models. Their architecture is deliberate in this regard. Everyone else is kind of building it in flight.'
on Apple as AI distributor - '”That’s the plan.” Yes it is. It’s what I’ve been arguing for well over a year. Apple doesn’t need an AI product, it has the customers. Anybody wanting Apple’s support in accessing those customers is going to pay, and that’s on top of what they paid for data centers that are going to need upgrading in 3-5 years, irrespective of whether they are being utilized enough to amortize their original cost.'
on Apple click bait from the Motley Fool a few days early - 'I thought Jack Lurch might be a sock puppet. But it’s worse than than… From LinkedIn: “Prior to The Motley Fool, Jake worked for 12 years at Credit Suisse.”'


