Recent Comments

  • Robert Paul Leitao on Premarket: Apple is red - 'Let’s just call this kind of a challenging day on the Street. On the S&P 500 just over half or about 53% of components were lower on the day. Super Micro had an ousting day. Its shares rose 15.66% to $35.46. Even our friends at Corning had yet another up day. The shares rose 7.65% to $209.83. My view is after following the company for awhile if Corning had made the Looking Glass for Alice, she might have seen and experienced even more fascinating things! GLW, the ticker symbol for Corning, represents the former name of the Company which was Corning Glass Works and they do amazing things with the material! Year-to-date the shares are up about 140%.The shares have sold off overnight and are down 3.92% at $201.60. Speaking of lower, SpaceX has moved back closer to earth, dropping 16.43% today to $154.60. The “all-time high” for the stock (there’s only been six days of trading!) was set last Tuesday at $225.64. Apple dropped $1 today to close at $297.01.'
  • Ben Gepp on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'You say Ives needs a ‘Steve Jobs’ to guide? Well in this case that Steve Jobs was Ferrari. Ferrari, a sophisticated brand, was the client who commissioned Love From as their consultant. Ferrari was involved from inception to completion and along the way Ferrari’s ethos, without doubt, would have been conveyed to Love From. There is no way that Love From designed this in isolation and without Ferrari’s blessing. Ferrari would have commissioned them on a well considered and comprehensive design brief, backed up with market analysis. It’s their brand and their intention – it was Ferrari that designed the chassis and powertrain, and that contributed considerably to the form factor. Industrial design is way more than coming up with a form factor. I fail to see where the arrogance is on Ives’ behalf. I also fail to see how this incredibly niche product can cause so much castigation? Had this been the Apple car…'
  • Bill Donahue on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'But that’s entirely the point, Bart: Ive’s design would never have been done for VW etc, because his design isn’t something VW would ever have gone for – because he needs Steve Jobs (or someone like him) reading the room to determine what people will actually want. Clearly Ive completely ignored everything about Ferrari’s brand and image, in favour of what he thinks it should be. That arrogance is his biggest problem as a designer. Being an avant garde artist is fine, but it doesn’t work in industrial design unless you’re coming up with a product or form factor that is far superior to anything that’s come before.'
  • Bill Donahue on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'It bears mentioning that the NASDAQ returned 34.6% in the last year, and the Dow Jones returned 22.5%. Apple is up 47.8% during the same period. So Rob’s 22% return overall in the last year didn’t exactly blow the doors off of anything.'
  • Rodney Avilla on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'Gemini- Ming-Chi Kuo built his legendary reputation as the premier Apple supply-chain analyst, working there from roughly 2013 to 2018.  However, he left KGI back in 2018. He is currently a market analyst at TF International Securities (a financial services group based in the Asia-Pacific region), where he still publishes his highly regarded insights on Apple, OpenAI, and global tech supply chains.'
  • Ben Gepp on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Sorry all… but this gnashing of teeth and ballyhoo over the Luce because it doesn’t ‘feel’ like a Ferrari or doesn’t elicit the correct ’emotional’ response is bordering on the offensive. I’m confident Ferrari is not a category on Maslo’s Hierarchy of needs. In 2025 Ferrari manufactured 13,640 cars, in a world that has a population of 8.23 billion, meaning 0.000166% of the worlds population that will drive a 2025 Ferrari to be emotionally fulfilled. Sadly 99.99983% will not, resulting in the great unwashed failing to become… emotionally self actualised. Remarkably, however, the Luce appears to be sold out through to late 2027 – not bad for a design that ‘sucks’. Objectively the Luce is exemplary design on many levels. Remember that the power train was designed by Ferrari (which in itself many remarkable attributes). This set the wheel base and the battery location, precluding a typical 2 seat design. Love From designed the body and the interior. The fit and finish of the car is clearly ar a high standard and something Tesla owners would only dream of. The ergonomics and interface appeared to be rigorously resolved and driver focused. The stated aerodynamic performance of the car is excellent. It has a low coefficient of drag, which also reduces wind noise, whilst still incorporating some downforce. The aesthetic is refined and refreshed with meticulous detailing. It is clearly the hand of Ives and Newson. The car also incorporates recycled material, something that without doubt a Love From input. Design is hard and it is about making compromises in the quest for best fit solutions. It involves consideration of; many stakeholders, varying technologies, cost, materials, production, market etc, etc and aesthetics. Producing highly resolved products of the complexity of the Luce is even harder. Well done to Ferrari and Love From for this accomplishment. My advice, don’t buy one if the Luce fails to meet your emotional needs.'
  • Gregg Thurman on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'Isn’t KGI [Securities] the home of Ming Chi Kuo?'
  • Daniel Epstein on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'As far as I can tell there is no information about the reasoning in the article. It is just someone reporting about this call. Nothing to see here. I don’t think this analyst knows anything if that is all that is reported.'
  • Steven Philips on Apple share of the world's wrists just keeps growing - 'My thought, too. The article talks about shipment share but what about all the hand-me- downs? I’ve given away two that are still in use.'
  • Steven Philips on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Along with Vivo, Oppo, Honor and Motorola! But… a world without Honor?'
  • Steven Philips on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'Yes! Good people on both sides! 🙂 (Sorry 🙁 )'
  • Steven Philips on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'I can still hum the Peter Gunn theme! Henry Mancini was great! (Of course I can still do 77Sunset Strip and the Ipana toothpaste commercial, too! – Bucky Beaver! 🙂 )'
  • Steven Philips on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'A “know-it-all”. 🙁'
  • Steven Philips on Premarket: Apple is red - 'Well, it’s up by a hair at the moment, but…'
  • Gregg Thurman on KGI lowers Apple rating to Neutral, raises target $9 to $315 - 'A short time ago I described analyst targets in terms of future view. The first tier were those targets that are underwater. I described them as seeing no future in AAPL. The second were current value that I described as the period between Earnings Reports. Rob’s new price target fits in this group. The third, and last, group are reserved for those that see a future in AAPL. Their targets are for 3-6+ months out. I read the logic behind the first two groups, but put more weight on those looking beyond their noses.'
  • John Konopka on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'PED, I wouldn’t call them “bad customers”, they are just not as well off as others. I’m sure they would like to be in better financial situations if they could. They are still nice people, mostly.'
  • Fred Stein on Apple share of the world's wrists just keeps growing - 'Apple Watches stay in service longer. So the IB is higher. Per AI, Apple has 30% to 52%; Android / Wear has 30% to 47%; Huawei’s non-Android, Harmony has 17%: and RTOSes have 10% to 20%. Apple Watch will continue to take share.'
  • David Emery on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'And Now For Something Completely Different: A ‘multiprocessor supercomputer’ built from “retired” Google Fold phone motherboards: https://www.theregister.com/on-prem/2026/06/18/2000-retired-google-pixel-phones-get-a-second-life-as-a-private-cloud/5258035 What I take away from this is that the Google boards had decent performance, but the Fold form-factor wasn’t persuasive.'
  • David Emery on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Yes, I fully expect that. And thinking objectively, there is justification for increased scrutiny as the Apple monopoly grows stronger. Now that doesn’t mean that regulators will respond correctly. I’ll predict as the hardware monopoly grows, the pressure will grow to split off Services. Apple shows how tightly coupled hardware and services can produce consumer demand and lock-in. The clumsy EU requirements that would requires massive changes to Apple’s software as well as Apple’s business model show just how bad regulators are at system design.'
  • Neal Guttenberg on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'Greg, Upvoted. I wonder if others profits do disappear, will that bring louder voices to penalize Apple for its success.'
  • Neal Guttenberg on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Bart, Upvoted. I was coming to post something similar. If you look at what is posted from the article on ped3.0, it is clear that Gurman has a source(or sources) that is(are) relatively high up the ladder at Apple. This person(s) may have stayed at Apple but maybe has left Apple but still has friends that they get together and shoot the breeze with. What I am not sure about is the origin of the negative spin of just about everything Gurman posts about Apple. Does the spin come from the leaker or does it come from Gurman, or is it a combination of the two? I can’t really tell but my guess would be that it is a combination of the leaker and Gurman being negative. If I had to guess, it would be that the leaker(s) is someone from the design team. Especially from the tone of what Gurman posts. Since Jobs’ passing, Ives(as well as the design team in general) have taken a bit of a back seat. That, at least in part, could account for just about everything that Gurman posts being negative since the design team has probably broken apart significantly by either firings or people leaving the company. I usually don’t mind negative posts about Apple. I usually like to read them and evaluate if they are anything significant that needs to be addressed. But there is something about the way Gurman posts that seems to get under my skin more so than other negative posters. When reading this post, the thing that I first felt is that Gurman is posting like he had, in the past, run a large company, or at least, is really big into design. Maybe it is because I don’t read a lot of what he posts but it seems like he has never admitted to being wrong. His posts seem to have the attitude that if Apple doesn’t acknowledge what he is posting and remedy the situation with his solution, that Apple is doomed. I think that is what gets under many people’s skins here.'
  • Gregg Thurman on WSJ: Apple owns the best smartphone customers, takes most of the profits - 'From the chart’s depiction of Others profit margins, I’d say, in light of rising memory costs, it is going to disappear as a category.'
  • Gregg Thurman on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - '”it’s a “one way ticket, yeah” That’s the second bass run I learned, after Peter Gunn 55 years ago. I can still do it.'
  • Fred Stein on Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ - 'Actually Apple WILL take share despite increased ASPs. Used iPhones, with a unit volume of 150 to 200 M, address the price sensitive buyers. Four year old iPhones cost $200 to $300 and still have four years of useful life. Whether switchers, or first SmartPhone, buyers, it’s a “one way ticket, yeah”, Lennon / McCartney.'
  • Bart Yee on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Gurman’s article sounds like it was written from talking to a source (person/persons) that misses the good old days, who wants to be promoted to a position of design power and control, where everyone would be reporting to HIM, and HE would direct where design takes the company, and where Engineering and marketing will be subservient to achieving Design’s goals. Said person, either inside or outside of Apple now, wants design to be “the focus”, nee “savior” of a company that has focused too much on engineering, (both hardware and financial) and much less on great designs wowing the masses. And by talking to Gurman (and maybe leaking product and engineering details and plans, thereby diluting Engineering’s thunder), they are trying to sew seeds of internal discontent into the aether and let it be taken from private to public. That’s not going to end well, and neither is Gurman’s and Bloomberg’s continuous push to portray Apple as in disarray. Perhaps Gurman isn’t getting his peeps to divulge enough, so he wants them to be more the center of attention?'
  • Bart Yee on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'To be fair to Ives, his EV design may have been better received if it was done for a VW, or a Chinese maker, or a smaller automobile company with no particular previous design cues, history, or ethos to be tied to. IMO, it’s a perfectly serviceable, acceptable, and, dare I say it, reasonably bland design of form following function. But for a Ferrari, or Porsche, this much of a design departure just doesn’t and wouldn’t sit well with the Ferrari Tifosi or fanatics, who will say, “I know what a Ferrari should look like, and this isn’t a Ferrari.” And that’s the rub, in that market, going with a completely new design is a huge risk, and I’d say to the Ferrari design exec who collaborated with Ives and signed off on it “Did you read the room? Did you do exclusive previews and get feedback? Are you specifically targeting new and younger owners who are wanting Ferrari to make a clean design break?” Because if the above are true and you Okay’ed it, you might want to polish your resume.'
  • Les Surdykowski on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'So is Gurman a tech pundit, analyst or reporter? Does he even know? I don’t mind being exposed to differing points of view but you have to earn my respect as an analyst or pundit and you don’t do that by simply acting as the Apple version of a Star Wars prequel spoiler source'
  • Gregg Thurman on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - '”We all need to know what the media is saying” Do we? The media’s focus is always on the negative: “if it bleeds, it leads”. What would happen to the world’s collective mental health is news were balanced between positive and negative news, shifting one way of the other as befits the overall activities of the day/week/month vs actively focusing on the negative in everything? For me, since cancelling all subscription to “news” excepting Apple News and Apple 3.0, my overall disposition has improved a lot. A LOT.'
  • Charles A. on Here's what John Ternus needs to do about Apple ID, says Mark Gurman - 'Come on, Gregg, don’t be an ostrich. We all need to know what the media is saying: the bad, the good, the pro’s and cons. I for one do not want to bury my head in the sand.'