David Emery on Apple says Micron's profit margins are too high - 'p.s. If we’re doing windfall profits taxes for oil companies, we should also do them for memory companies.'
on Apple says Micron's profit margins are too high - 'There are only 10 reasons to be in business. The first is to make a profit. The other nine don’t count. If Tim believes Micron is gouging, then I suggest he buy a memory designer/fab (don’t strain TSMC anymore than you have to) and make a “reasonable” profit. If I recall correctly, Samsung devices tried to prevail through corporate to get favorable pricing for the Samsung memory it consumes. Corporate said “NO”.'
on Apple says Micron's profit margins are too high - 'Calling BS: Apple’s hardware GM is 36% to 39%, slightly above hardware industry average of 35%. But, a lot of hardware are clones, Android, Windows, or Lintel, where the vendor does not invest in the chip nor the OS. Nvidia’s GM is 75%, Cisco’s 64%, Micron’s 80%… Naive people decry Apple’s profitability. The biggest reason for Apple’s high net profit is their efficiency, especially low OpEx and CapEx, also excellent ROIC at 45%. Finance 101.'
on This week's Apple trading strategies (7/27-7/31/26) - 'These are the year-to-date (YTD) share price performances of the Terrific Ten equities ranked by percentage gains in share prices over this time and the percentage gains in the major stock indexes over the same period. Year-to-date the Russell 2000 small cap index has outperformed the NASDAQ Composite, the DJIA and the S&P 500. Among the Terrific Ten equities Apple ranks second in performance with a 22.50% gain YTD. This follows Friday’s 3.53% rise in the share price. Meta, Tesla and Microsoft remain in the red on share price performance YTD and SpaceX has fallen well below its IPO day price. Taiwan Semiconductor (TSM) up 34.66% Apple (AAPL) – up 22.50% Russell 2000 – up 17.17% NVIDIA (NVDA) up 10.91% Broadcom (AVGO) up 10.35% S&P 500 – up 8.28% DJIA – up 8.08% NASDAQ Composite – up 7.46% Alphabet (GOOG) up 1.69% Amazon (AMZN) up 0.56% Meta Platforms (META) down (9.83%) Microsoft (MSFT) down (21.07%) SpaceX (SPCX)* down (23.29%) Tesla (TSLA) down (30.39%) * The year-to-date decline in SpaceX represents the loss in share price since the opening price of $150 on June 12th, the first day of trading.'
on This week's Apple trading strategies (7/27-7/31/26) - 'Entering this week’s trading, below is the market cap scoreboard of the Terrific Ten. These are the ten most valuable enterprises traded on US exchanges. As of Friday’s market close, Apple is within striking distance of retaking the market cap crown. Meanwhile, SpaceX’s share price and market cap have fallen back to earth. NVIDIA (NVDA) $5.01 trillion Apple (AAPL) $4.89 trillion Alphabet (GOOG) $3.91 trillion Microsoft (MSFT) $2.84 trillion Amazon (AMZN) $2.50 trillion Taiwan Semiconductor (TSM) $1.98 trillion Broadcom (AVGO) $1.71 trillion SpaceX (SPCX) $1.52 trillion Meta Platforms (META) $1.51 trillion Tesla (TSLA) $1.24 trillion'
on Apple says Micron's profit margins are too high - 'That makes Apple’s accusations of price gouging harder to separate from its own efforts to protect product margins. My take: Dupre’s angle is a lot more interesting than the Journal’s… Hmmmm…. Is there a difference between “protecting profit margins” and “price gouging?” I think one could make a case there IS a difference. Let’s say Apple maintains a (number picked from the air) 20% margin, by raising prices based on the amount of increase from suppliers. But Micron, who previously was making, (to pick a number) 20% on each memory chip, seems to be making -80%- on each chip. Are these equivalent sins?'
on Apple says Micron's profit margins are too high - '“ Tim Cook may have a point, but it’s lost in the irony.” It’s only lost in the irony if you look at it superficially. AND, only look at the pieces of the puzzle that fits your view point. What are the pieces he’s leaving out? Apple’s profit margins are NO WAY near 80%. Also Apple didn’t raise prices to raise profit margins; they, unlike Micron, raised prices because of increased costs. Another old wise proverb- a fool believes every word, but a wise looks well into the matter.'
on Laura Martin: Apple's existential risk - 'Bart, Do these estimates include the possibility of a sales slowdown in the EU because of restrictions on AI software availability for the iPhone and how will that affect sales in the EU?'
on Laura Martin: Apple's existential risk - 'This piece might well argue that the biggest AI bubble is not in the stock market, but in the minds of business executives: https://ludic.mataroa.blog/blog/ai-mania-is-eviscerating-global-decision-making/ The net result of this is that almost every large organisation that I am aware of is no longer able to focus on anything important, unless they are one of the (very) few organisations where AI happens to address their highest priorities. They cannot buy sensible software, hire competent talent, communicate honestly with executives about the state of projects, or undertake any sort of sensible initiative.'
on This week's Apple trading strategies (7/27-7/31/26) - 'With Earnings just 5 days off and considering the volatility of the last 5 sessions, I wouldn’t consider doing anything short term. Besides, I’m holding AUG $310/$315 Call Spreadsww cards for the giving me lots of time to respond to just about any market response to Apple’s Guidance for its historically 2nd best quarter (the best being the following DEC quarter) of the year, coming off the historically worst quarter of the year.'
on This week's Apple trading strategies (7/27-7/31/26) - 'I don’t wanna kill him just never hear from him.'
on Laura Martin: Apple's existential risk - 'The Takeaway -> The retirement cycle narrows the gap between Android & Apple significantly. While Android looked dominant early on by turning on cloud-AI for older models, those older devices are now hitting a hardware wall. Because Apple’s AI user base is built entirely on newer, high-spec hardware, it experiences virtually no user attrition. By the end of the iPhone 18 Ultra sales year in late 2027, Apple will close the active AI user gap from 350M users down to just 210M.“ ((That gap doesn’t look like an existential risk at all, but it does assume Apple users & sales continue it historical trends and there are not mass defections to other makers or Android. One thing to also remember is 45% of Android AI users will be midrange model owners who one could argue don’t value AI very much if at all, but rather the price & other value metrics. More in that later.))'
on This week's Apple trading strategies (7/27-7/31/26) - 'I obviously like the message even though at times I’d like to kill the messenger! 🙂'
on Laura Martin: Apple's existential risk - 'Good God, she’s even more stupid than I realised. Perhaps on the QT she is being “incentivised”.'
on Laura Martin: Apple's existential risk - 'So at ~ Minute 2, Martin states that Apple cannot be successful without its own AI model, and that she is confident that Apple will fail in this regard. (I think she is wrong about that, because I think Apple is far better rounded than that and is surely developing AI frameworks.) But her assertion at s:ss 2:00 is in conflict with her assertion right at the beginning that Apple cannot succeed without a hardware replacement cycle. So which is it? Is Apple a hardware company or an AI company? Surely Apple is the more than jsut the sum of both. Given the size of its installed base, Apple does not need every single unit of hardware in the field to turn over each year to generate a very strong sales volume. I have plenty of old hardware that does what I ask it to quite well. (I may need to set slightly higher standards and ask slightly harder questions in the near future, but for today, everything meets my needs. “AI” is a large piece of what will push those harder questions forward.) She doesn’t scream gloom and doom, but she is certainly far more pessimistic than I am – and I jsut think inconsistent in her messaging.'
on The day PC Magazine fired John Dvorak - 'Robert: My introduction to the Mac, and the world of Apple, was actually learning desktop publishing at The New School on an SE/30! Plus, I think they had a sole IIfx (the Iici’s big brother), hooked up to a larger but still monochrome monitor, in the lab. So happy when I got my own “big” Ikegami color CRT…at some ridiculous price of around $3,500. Plus a “huge” 540MB LaCie Tsunami HD, which also cost a small fortune! Plus a hulking-big Microtek scanner at something like $1,600! Ah, those were the days!!'
on Laura Martin: Apple's existential risk - 'Android’s sales: -> Android Premium Tier (>$400): ~185M • Premium Android lines will experience positive growth, insulated from memory component shortages impacting lower price points. • Samsung Flagships: ~110M across the continuing lifecycle of Galaxy S26/S26 Ultra, the upcoming Galaxy S27 series, & two generations of Z Fold/Flip foldables. • Google Pixel & High-End Rivals: ~75M from the Google Pixel 11/11 Pro lines & premium flagship tiers from Huawei, Xiaomi, OnePlus. -> Android Mid-Range Tier ($200–$400): ~150M This tier faces severe constraints. While brands like Samsung and Google have successfully added AI features to mid-range phones (like Galaxy A56 or Google Pixel 10a), global component price spikes mean fewer total mid-range units will be manufactured. Instead of buying new mid-range phones, many consumers will opt to keep their current devices longer. Summary: The 15-Month Landscape Metric Apple Ecosystem (iOS) Android Ecosystem Currently In Use Apple – 520M devices (Highly restricted by 8GB RAM minimums) Android – 780M devices (Broadly deployed via cloud-hybrid AI) Projected Sales Apple – 245M units (Driven by 12GB RAM iPhone 18 Pro/Ultra) Android – 335M units total (185M Premium + 150M Mid-Range) Market Strategy Apple – Staggering base models to push buyers to high-margin Pro devices Android – Pushing AI features down to mid-range to offset component price spikes “ok, now factor in retirement or upgrading from older “ai embedded” smartphones that reach the end of their battery or OS support life (like S21, s22, s23 series) and are discarded or traded in. how will that affect the overall ai capable numbers for each year 2025 through 2027?” “Factoring in retirement, trade-ins, and software expiration significantly alters the active AI-capable user base through 2027. The biggest impact is felt on the Android side. Because Samsung backported its cloud-based Galaxy AI features to older hardware, it temporarily inflated its AI numbers. However, those devices are now hitting their natural 4-to-5 year hardware expiration limits. The active user base will change year-by-year as old phones exit the ecosystem & new ones enter.” The Tech Expiration Timeline (2025–2027) Galaxy S21 – Officially hit total end-of-life. In early 2026, Samsung stopped providing OS upgrades and crucial security patches. They are currently dropping out of active use at a rapid pace. ((~30M total)) Galaxy S22 – Dropped from monthly updates down to a quarterly schedule. They will hit total software expiration in early 2027. Their batteries are degrading, sparking a massive wave of trade-ins. ((~32M)) Galaxy S23 – Fully supported through 2027. However, they are hitting the global 3.5-year average upgrade sweet spot. Users are cycling out of them to gain better on-device (offline) processing. ((~34M)) iPhone 15 Pro devices – Highly protected. Because Apple only introduced AI capability starting with the iPhone 15 Pro, none of its AI-capable phones will lose OS support or face widespread battery death prior to late 2027. ️ Year 2026: The Android Retirement Crunch (The Current Year) • The Landscape: The 2026 global component crisis causes smartphone sales to crash by a historic 13.9%. • Retirement Pullback: Severe for Android. The S21 series loses all software patches. S22 batteries degrade significantly. Roughly 90M older Android devices are retired or traded in. • Apple Exception: Apple suffers almost 0% AI-hardware retirement. No AI-capable iPhone is old enough to be discarded. -> Active AI Installed Base: • Apple: ~400M devices • Android: ~710M devices (Growth slowed to a crawl because new sales barely outpaced the massive retirement of S21 & early S22 lines). ️ Year 2027: The iPhone 18 / Ultra Reset • The Landscape: The market begins a slow recovery. The launch of the 12GB RAM iPhone 18 Pro/Ultra triggers an unprecedented upgrade cycle. • Retirement Pullback: The S22 series hits total end-of-life. The S23 series enters mass replacement. Another 110M older Android devices drop off the active AI map. • Apple sees its very first minor AI retirement wave as early iPhone 15 Pro users upgrade, though these devices stay in the ecosystem via the used/refurbished market. -> Active AI Installed Base: • Apple: ~610M devices • Android: ~820M devices'
on Laura Martin: Apple's existential risk - 'Ok, I’ve pieced this together as best I can over multiple queries and forcing Gemini to recheck its numbers and assumptions. Because Martin suggests Apple will start losing out to Android “because more Androids will have more cool AI stuff”, and uses a Cloud based AI rather than Apple’s edge AI & PCC when needed, Apple will face an existential threat of losing or declining install base to Android which leads to declining Services revenues and eventual revenue collapse. And since Apple is “strictly a iPhone Company only” (in Martin’s view), without increasing iPhone sales to anchor the Apple ecosystem, all related sales (iPads, Macs, Watches, Services, etc.) would also suffer. Thus Apple “bets the farm” that its AI model without its own LLM will work, which Martin firmly believes is wrong. Did I get that correct? Having restated that, let’s see where Apple is vs Android with “AI capable smartphones” already in operation. That includes older models that were extended AI capability of some sort by makers and Android (like older S21-S23 series) that may expand the current Android AI capable install base but will soon retire or be replaced. Ok, first prompt: “ “But considering which Android premium and midrange phones are AI capable or accessible, and which Apple iPhones are AI capable or accessible, how many of each are currently in use, and how many will be sold in the next 15 months? So as to include the entire iPhone 18 and Ultra sales year?”” “To capture the entire next 15 months (August 2026 – October 2027)—which fully spans the launch and primary sales cycle of the upcoming iPhone 18 Pro, iPhone 18 Ultra/Fold, and the Spring 2027 standard iPhone 18—the hardware landscape must be clearly defined by on-device AI capabilities. Because Apple enforces a strict 8GB RAM minimum threshold for Apple Intelligence, its “AI capable” pool is highly restricted compared to Samsung and Google, which have retrofitted older flagships and mid-range chips with cloud-hybrid Galaxy AI and Gemini Nano. 1. Devices Currently “In Use” (Active Installed Base) • An “AI capable” iPhone requires an A17 Pro chip or newer. This restricts Apple’s current base to the iPhone 15 Pro/Max, the entire iPhone 16 series, and the current iPhone 17 generation. • Conversely, Android’s active base includes multiple generations of premium and mid-range devices (such as the Galaxy S24/S25/S26, Z Fold/Flip series, premium A-series, and Google Pixels). • Apple AI-Capable iPhones: ~520 million devices are currently active. This represents roughly 35% of Apple’s total active global base of 1.5 billion iPhones, as hundreds of millions of users are still holding older hardware (like the iPhone 13 or 14) that cannot run Apple Intelligence. • Android AI-Capable Devices (Midrange + Premium): ~780 million devices are currently active. Samsung alone accounts for the vast majority of this space, having officially reached nearly 800 million total Galaxy AI-enabled devices across its flagship lines and mid-range updates. Google Pixels and select premium Chinese mid-rangers make up the remainder. ((I thought this a bit high even with extending it back to 2021’s S21 series and some A-series midrangers but I didn’t instruct Gemini to recheck)) 2. Projected Sales Over the Next 15 Months (Aug 2026 – Oct 2027) This 15-month forecast includes the traditional massive holiday quarters and the uniquely staggered iPhone 18 product rollout. Apple will launch the high-end iPhone 18 Pro and the ultra-premium foldable “iPhone Ultra/Fold” in September 2026, while delaying the standard base iPhone 18 until Spring 2027. Apple iPhones: ~245 Million Units • Every single iPhone sold from this point forward will be AI-capable, as older non-AI inventory is completely phased out. • The iPhone 18 Pro & Ultra Cycle (Sept 2026): ~115 million units. Because the advanced iOS 27 “Siri AI” features require a massive 12GB of RAM, demand will aggressively shift to the expensive iPhone 18 Pro, Pro Max, and the new foldable Ultra during the winter holidays. • The Delayed Standard iPhone 18 (Spring 2027): ~65 million units. This base model will catch up on sales in early-to-mid 2027. • Legacy AI Models (iPhone 16, 17, 17e): ~65 million units sold at discounted retail tiers over the 15-month stretch.'
on The day PC Magazine fired John Dvorak - 'Charles: Measured in its time, I think the IIci was one of the greatest Macintosh models in the line’s storied history. It’s one of my all-time favorite Macintosh models. Prior to acquiring the IIci for my office desk, I deployed a Mac SE/30 with a large external monitor. That was a very fast computer I used primarily for finance and accounting work.'
on Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown - 'I am not entering the contest because of an old proverb: Even a fool who keeps his mouth shut appears to be wise.'
on Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown - 'I don’t enter these contests because I just don’t have the time to do it justice. But I think last quarter’s revenue and EPS should at least mimic the comparative gains we saw last quarter. Part of the reason is that RAM costs weren’t yet really hitting prices, and may have even pulled some purchases forward.'
on Laura Martin: Apple's existential risk - '“How about the China specific AI capable market?” “China Premium AI-Capable Smartphone Sales (Millions of Units) This data directly isolates the high-end premium bracket ($600+) within Mainland China as outlined in the previous vendor breakdowns. Vendor 2025 Actuals – 2026 Est – 2027 Projections Apple 38.0M – 34.0M – 37.0M Huawei 23.5M – 26.0M – 25.5M vivo 3.8M – 3.5M – 4.2M Xiaomi 3.1M – 2.8M – 3.8M Honor 2.2M – 2.4M – 3.2M Others (Samsung/Oppo) 1.4M – 1.3M – 1.8M Total China Premium ~72.0M — ~70.0M — ~75.5M ((Apple’s portion of the China Premium market? 53% — 49% — 49% I’d say that’s still a very solid number considering the desperate moves by Chinese OEMs to expand into the premium markets to save their profitability. Whether that plays out or there will be a shakeout in 1-2-3 years remains to be seen, very dependent on memory costs helping or hurting the smaller players. Globally, Apple has similar numbers, almost half or more of AI capable smartphones sold in the next 2 years will be iPhones. The rest are split between 5-7 other vendors. The above numbers look at just current and future project sales of AI capable smartphones. What is Apple up against right now as in AI capable smartphones already operational? See the next post.))'
on Laura Martin: Apple's existential risk - '“the projected drop from 38 million to 34 million iPhone units is a direct result of Apple’s deliberate, strategic shift to a biannual launch schedule to combat an ongoing global components crisis. Apple’s split-release strategy and its impact on the 2026 numbers involve several critical factors: • The 2026 Split-Launch Strategy For the first time, Apple is staggering its flagship releases: -> Fall 2026: Apple is only launching ultra-premium models—the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable, the iPhone Ultra. -> Spring 2027: The standard iPhone 18, iPhone 18e, and an iPhone Air 2 are being held back until early next year. • Why this Lowers 2026 Volume (But Protects Margins) -> The DRAM Memory Crisis: The entire smartphone industry is currently being crushed by soaring DRAM and component costs. Because advanced AI features (like Apple Intelligence) require expensive 12GB RAM chips, manufacturing a lower-priced “base” phone right now would destroy Apple’s profit margins. Pushing the base model to 2027 allows component prices to normalize. -> Missing the Holiday Surge: The standard iPhone usually drives massive volume during the Q4 holiday shopping season. By shifting the standard iPhone 18 to Spring 2027, Apple is intentionally sacrificing immediate Q4 volume in exchange for a much higher Average Selling Price (ASP) from consumers forced to buy the Pro models in late 2026. -> Huawei’s Hyper-Growth: In China specifically, Apple’s volume decline is accelerated by Huawei’s massive domestic resurgence. Huawei does not face the same launch constraints this fall and is actively capturing premium market share with its own flagship lines. Ultimately, Apple’s lower 2026 numbers are not a failure of demand, but a managed supply-chain maneuver. Apple is choosing to sell fewer, much more expensive premium phones this fall rather than taking a financial hit on a base model.” ((Cook, Khan, Parekh, Ternus, and company at work managing the supply chain and memory suppliers. They seem to believe the memory supply will catch up with demand or that memory prices are unsustainably high and may / will decline as makers’ production volumes decline due to costs impacting profitability. Possibly Apple will pickup the shortfall in demand at more favorable prices?)) “using your percentages above, show me how many Apple ai capable smartphones were sold in 2025, 2026, and projected in 2027 vs non-Apple Ai capable smartphone by vendor in same years. also break out the same data just for China” Global Total iPhone Shipments (2025–2027) These figures represent Apple’s total global shipments across all models (as virtually all active iPhones in production now support or are backward-compatible with core Apple Intelligence tiers). • 2025 (Actuals): 247.4 Million units. Driven by a massive, record-breaking reception for the iPhone 17 series, particularly in China. • 2026 (Current Estimate): ~237.0 Million units. The market tracking shows an expected ~4.2% drop in Apple’s total global volume. This contraction is explicitly tied to the global DRAM memory crisis and Apple’s decision to hold back the high-volume base iPhone 18 until early next year. • 2027 (Projection): ~252.0 Million units. A strong cyclical rebound occurs as the delayed base iPhone models finally release in Q1, clearing out the delayed demand built up from late 2026 AI capable smartphone sales 2025 – 2026 est. – 2027 est. Apple 247.4M – 237.0M – 252.0M Samsung 70.0M – 88.0M – 102.0M Huawei 25.0M – 32.0M – 35.0M Xiaomi 15.0M – 28.0M – 45.0M vivo 8.0M – 18.0M – 28.0M Others 39.6M – 82.0M – 108.0M Total Global Market ~405.0M – ~485.0M – ~570.0M ((Apple’s portions by year? 61% — 49% — 44%))'
on Laura Martin: Apple's existential risk - 'China Premium Smartphone Sales Estimations (2025 vs. 2026) Vendor – Estimated 2025 Sales – Estimated 2026 Sales – Market Position & Context Apple 38.0M – 34.0M Remains premium leader; stable pricing on the iPhone 17 lines helped it offset a shrinking total market. Huawei 23.5M – 26.0M Rapidly closing the gap with Apple; fueled by massive demand for the Pura X and Mate 80 flagships. Vivo 3.8M – 3.5M Led by the highly rated X-series flagships; a steady top-tier competitor. Xiaomi 3.1M – 2.8M Strong premium gains via Ultra series, but hurt by strategically reducing entry flagships during component spikes. Honor 2.2M – 2.4M Finding steady footing specifically in the high-end foldable sector with the Magic V line. Others (Samsung/Oppo) 1.4M – 1.3M Samsung maintains a tiny ~3% premium niche, mostly driven by its elite flip/fold models. Total Premium Market ~72.0M — ~70.0M The high-end segment held firm despite broader economic headwinds. (In China) Key Market Dynamics Driving These Numbers • The Apple-Huawei Duopoly: In China’s premium bracket, Apple and Huawei command roughly 85% of the total market. Huawei continues to reclaim market leadership, while Apple maintains volume via high brand loyalty and narrowing price gaps with Android flagships. • The Memory Shortage Reset: Component price inflation forced domestic brands to raise retail prices. Instead of pushing mass-volume cheap devices, brands like Xiaomi and vivo redirected production assets exclusively into their premium tiers where profit margins are protected.“ So where exactly is Apple falling behind in China iPhone sales? If we are to believe the recent data, Apple has increased sales by 18-23% YoY for the first 2 quarters of 2026 on top of the huge increase in the December quarter of 2025. With Alibaba for Apple Intelligence in China now approved, that may well sustain or even accelerate China iPhone sales, tempered with any price increases. I think Martin’s thesis here is significantly dented or even disproven.'
on Saturday Apple video: Susan Kare biography - 'Absolutely agree: a very interesting story! I wish it had been brought with more pace and enthusiasm. Good grief! This guy could make a horse-race boring.'
on Laura Martin: Apple's existential risk - '“in the premium tier, what growth is Apple and Samsung projected to have over the next year?” The specific growth breakdowns for each brand outline how they are taking over the high-end market: Apple: Record-Breaking Market Share • Shipment Growth: Counterpoint Research projects Apple’s overall shipments to remain broadly flat through the worst of the chip crisis, followed by a 5% growth surge. • Market Share Record: Thanks to the premium-tier resilience, Apple’s global iOS market share is projected to hit an all-time record high of 22%. • Primary Drivers: Growth is fueled by the massive replacement cycle of the iPhone 17 Pro lines. Additionally, Apple’s highly anticipated debut into the foldable market is projected to immediately capture 25% of all global foldable shipments. Samsung: Retaining the Volume Crown * Premium Growth: Samsung’s high-end Galaxy S26 Ultra and Galaxy Z Fold 8 series are driving double-digit premium growth, allowing Samsung to protect its position as the world’s top smartphone maker by volume. * Overall Trajectory: While Samsung’s cheaper A-series models are suffering from the same budget-tier pressures as Chinese brands, its high-margin premium devices are expanding. Analysts project Samsung’s premium focus will help it maintain a 24% global market share. * Primary Drivers: Growth is heavily propelled by consumer demand for advanced AI productivity features and large-screen multi-tasking capabilities. Samsung is also projected to firmly defend its premium foldable crown with a 32% market share. “how many premium ai capable non Apple smartphones are sold in china and globally in 2025 and then in 2026“ “Exact total sales numbers exclusively for non-Apple, premium, AI-capable smartphones are not broken out as a standalone public metric by major tracking firms like Counterpoint Research or Canalys. However, industry data shows global Generative AI smartphone shipments exceeded 400 million units in 2025 and are tracking toward 45% of all global shipments (approx. 485 million units) in 2026, with the premium tier ($600+) driving the vast majority of early non-Apple adoption via Samsung, Huawei, and vivo. Global Market Context • 2025 Volume: Global GenAI smartphone shipments topped 400 million units, with cumulative shipments passing 500 million by Q3 2025. Apple and Samsung combined for over 70% of this volume, leaving non-Apple brands (primarily Samsung’s Galaxy S/Z lines plus major Chinese flagships) with roughly 120 million to 130 million premium AI units globally. • 2026 Outlook: GenAI capability is expanding to cover 45% of total global shipments (projected around 1.08 billion total market size), translating to roughly 485 million total AI units. Non-Apple brands account for a slightly reduced share of the high-end mix as component/memory shortages squeeze low-margin lines and force OEMs to prioritize core flagships. China Market Context • 2025 Volume: Domestic Chinese shipments exceeded 270–280 million total units annually, where top local non-Apple players like Huawei, vivo, Xiaomi, and Oppo aggressively embedded on-device AI into flagship lines. • 2026 Milestone: By early 2026, AI-powered phones officially crossed the majority threshold in China, accounting for over 53% of all smartphone shipments in the country for the first time. Premium domestic flagships (such as Huawei’s Mate series and vivo’s X series) anchor this shift, though exact non-Apple luxury tier tallies remain proprietary to industry tracking panels.” “what are the actual numbers in China by vendor of premium tier sales for 2025 and 2026, best guesses” “Premium smartphone data (devices priced above $600 USD) in China is fiercely guarded, but market tracking from Counterpoint Research and IDC provides clear boundaries. In 2025, China’s total premium smartphone sales sat at roughly 72 million units (representing ~26% of the ~275 million total market). In 2026, a severe global memory shortage spiked component prices, causing total smartphone sales to contract. However, the premium tier remained highly resilient, consolidating into roughly 70 million units as manufacturers shifted focus to higher-margin flagship models to survive. The estimated breakdown of premium-tier sales by vendor reflects these trends: China Premium Smartphone Sales Estimations (2025 vs. 2026) Continued:'
on Laura Martin: Apple's existential risk - 'Apple is Laura’s chew toy and she just can’t let go. Ever. LOL She reminds me of an ad I saw online somewhere There were different scenes of business people at conferences and meetings and all the dialog is the people repeating “AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI, AI …”. It was really funny. Meanwhile: https (colon) //finance.yahoo (dot) com/technology/ai/articles/ford-hires-350-gray-beard-212805272.html The AI failures cost the company “hundreds and hundreds of millions of dollars” in recalls and warranty costs. Ford says bringing back the engineers has resulted in $1 billion in cost savings in 2026. “Mistakenly, we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product,” Poon said.'
on Laura Martin: Apple's existential risk - 'Laura Martin’s Grandmother : J. D. You’re making a big mistake, not drilling for oil. You need to take out big loans and drill, drill, drill. J. D. Rockefeller : you’re not the only one telling me that. But I think I will go into distribution, and avoid the big CapEx spending. LM’s GM : if you’re wrong, you’ll never survive.'


