Recent Comments

  • Aaron Belich on Wedbush's Daniel Ives has become a merchant bank - 'Weird comparison given baseball is falling further and further out of favor in sports these days.'
  • Michael Goldfeder on Apple scores a 'staggering' 87 Emmy nominations - 'Slow Horses is awesome. Apple’s productions are first rate across the board.'
  • Michael Goldfeder on EU Court: Yes, Virginia. Apple is a gatekeeper - 'This is what happens when you don’t have AC in the EU’s General Court.'
  • Michael Goldfeder on Josh Brown drinks the Apple Kool-Aid (video) - 'Still lots of shorts that need to cover: Short interest was (138.782) Million as of May 15, 2026. 2.744 Short interest was (155.886) Million as of May 29, 2026. 3.384 Short interest was (144.248) Million as of June 15, 2026. 2.755'
  • Gregg Thurman on Mark Gurman: What Apple needs from Broadcom and vice versa - '” knowledge I had seen” Should read, “knowledge I hadn’t seen”'
  • Gregg Thurman on Mark Gurman: What Apple needs from Broadcom and vice versa - 'Upvoted Bart. I’m starting to envision proprietary AI data bases that are centric to companies, using a Baltra-like server that protects privacy and IP that can scale.'
  • Gregg Thurman on Mark Gurman: What Apple needs from Broadcom and vice versa - '” My take: Gurman is acting like such a know-it-all these days.” In this case Gurman displayed a depth of knowledge I had seen from him before. It would be nice if he could monetize his knowledge of technology and its future, and who is working on what, vs spreading manure for clicks. I would pay handsomely for more of this level of reporting.'
  • Gregg Thurman on Mark Gurman: What Apple needs from Broadcom and vice versa - '” More on this to come!” I hope so. I wrote a response to Gurman’s missives this morning, and neglected to hit send before I answered an incoming call. Goodbye response. Gurman surprised me with his broad knowledge of technology not derived from “knowledgeable” sources. He should spend more time posting on observations gleaned from reading between the lines. He appears good at that. His knowledge regarding Broadcom’s history working with Apple was especially good. Obviously several years ago Apple felt Broadcom’s benefit to Apple was in something other than RF filters. Apple took filters away from Broadcom, but threw them a much bigger ASIC bone that was much more valuable to Apple’s roadmap. That’s a great way to manage relationships. My take away is that Apple has been quietly developing a comprehensive on device strategy that goes far beyond the iPhone for a very long time (10 years). I’m talking about localized agentic AI servers (Baltra?) with data security and user privacy built in. That brings up a question. Who owns the response generated by a paid query to an external data center? Could those responses become a “learned” part of an on-site AI server’s data base, and used in future localized queries without compensating the original LLM again for the same response? Wouldn’t an onsite AI be continually learning from onsite usage? Once a user learns something can they be made to unlearn it?'
  • Gregg Thurman on EU Court: Yes, Virginia. Apple is a gatekeeper - '” That goes beyond the EU’s boundaries.” Yes, but not across financial interest boundaries. Assessing fines based on global revenue would be a tax against the US. If that were to come to a head I’m sure the telephone lines between the EU and the US would light up to a fiery red.'
  • Darren DMW on Apple scores a 'staggering' 87 Emmy nominations - 'Nice to see Michael J Fox get a guest actor nomination for Shrinking. Such a shame that Parkinson’s has robbed him (and us) of so much. The Apple TV biography doco on his journey is also well worth watching.'
  • Gregg Thurman on EU Court: Yes, Virginia. Apple is a gatekeeper - 'Stop selling new iPhones in the EU and within 6 months the consumer backlash would destroy a lot of political careers, and the DMA. Apple consumer demand is not perishable. When sales are resumed massive pent up EU demand will convert to massive revenue gains. I believe that aspirational Apple demand is greater than voter allegiance to any candidate. Ask any politician that voted to reduce Social Security benefits and why politicians refer to SSI as the third rail.'
  • Darren DMW on Apple scores a 'staggering' 87 Emmy nominations - 'Just finished Widow’s Bay last night. Excellent production and gripping storyline. If you like Stephen King books/movies then this adds long form storytelling with some great humour thrown in. I think fans of the genre will be well rewarded.'
  • Bart Yee on Mark Gurman: What Apple needs from Broadcom and vice versa - 'David, while I share your general disdain for Gurman’s info sourcing and writing biases and tactics, his general discussion and roadmap sharing IS intriguing. If he’s even remotely accurate or at least directional regarding Apple Server technology and how it’s evolving and expanding to meet Apple’s internal AI cloud based processing needs, then that’s exactly what we need to know, both from technology and practical business standpoints, and from an investor standpoint. From that perspective, Gurman’s pointing to and confirming what many of us have speculated about the evolution of Apple M-silicon based servers and how their designed in advantages and technologies address Apple’s needs AND keep it near the forefront of AI and datacenter based servers needs. I didn’t remember hearing about Apple Baltra Servers so down another rabbit hole I’ll go. More on this to come!'
  • John Konopka on EU Court: Yes, Virginia. Apple is a gatekeeper - '@David Just a guess, but I think Apple could fork an EU only version of iOS. Didn’t they do that already with the stores? I don’t see how the EU could complain about what Apple sold outside of the EU.'
  • David Emery on EU Court: Yes, Virginia. Apple is a gatekeeper - 'I’m inclined to think no court would rule to limit its own authority, without a very direct legislative imperative. After all, the US taxes worldwide income, and levies fines for bribery committed by US corporations overseas. Why should foreign earnings be sheltered from the authority of the court? (And that’s before considering the lengths that multinationals, including Apple, go to making sure they book profits and balances in particularly favorable nations.)'
  • Steven Philips on Apple scores a 'staggering' 87 Emmy nominations - 'Emmy-noms. Look for the “A” on each piece. Yum!'
  • Steven Philips on EU Court: Yes, Virginia. Apple is a gatekeeper - 'No, but it would probably withstand an EU court challenge.'
  • Steven Philips on Premarket: Apple is red - 'Sigh! (Just what that means I really don’t know 🙁 )'
  • Charles A. on EU Court: Yes, Virginia. Apple is a gatekeeper - 'But WHICH court?!'
  • Bill Donahue on Josh Brown drinks the Apple Kool-Aid (video) - 'It doesn’t take the voodoo of technical analysis to figure out that, after the initial knee-jerkers dropped the stock, the market ignored the news about increased memory costs and decided Apple’s still going to have an advantage over their competitors. In fact, a price-and-volume chart and all the “cup and saucer” trends in the world won’t tell you that. Only understanding the company, what it does, and how it differs from its competition will tell you that.'
  • Joseph Bland on Josh Brown drinks the Apple Kool-Aid (video) - 'Investors repudiated the negativity about as firmly as I have ever seen, and I’ve been following AAPL for over two decades now. Couple the sheer nervousness of this market – thanks to this President and his enablers – with the Rock of Gibraltar that Apple has become, and any pullback gets immediately translated into a buying opportunity. I think folks will get a bit uncomfortable as Apple approaches a 40 valuation, but with EPS at $8.26 (per Apple Stocks), that’s at $330.40/share. And that EPS shows every sign of increasing handily, which helps calm fears that AAPL is getting out over its skis. And the more this becomes the rule rather than the exception, the more the long term investor cadre grows, creating even more stock stability.'
  • Greg Lippert on EU Court: Yes, Virginia. Apple is a gatekeeper - 'Yes wouldn’t the EU be liable for forcing open rival stores, etc, that facilitate consumer fraud. How is it possible to fine worldwide revenue? That goes beyond the EU’s boundaries. That can’t stand a reasonable court challenge, can it?'
  • Gregg Thurman on The days of the $99 smartphone are numbered - 'If I’m correct there will be a downward shift in demand for data center AI during 2027 and especially during 2028. A large portion of the shift will occur when Apple announces its new server designed for localized AI and made possible by Apple’s partnership with Broadcom (AI ASIC chips that are 4X faster than the M5 Ultra). Credit to Mark Gurman whose CNBC interview set me on a path exploring the Broadcom partnership.'
  • Daniel Epstein on Premarket: Apple is red - 'Just taking time to watch the Apple stock whiplash for today. The price of 314.11 USD at 2:31 PM is very green. Up 3.48 for the day so far. A 5 dollar swing up from earlier low. And this is with the Iran issues causing drops in the Dow among others of 1.11%. So despite the bad news for the world Apple stock is bouncing up. Interesting.'
  • Gregg Thurman on The days of the $99 smartphone are numbered - 'Anybody that bought a new iPhone in the last three years is going to benefit from higher resale values, thereby offsetting a portion of the increased cost of a replacement iPhone. The key to iPhone 18’s success isn’t the price, it is the improvement in the things that matter most to buyers of new handsets: battery life and cameras. You can potentially add to that the draw caused by Apple Intelligence features. Adventurous buyers may upgrade for that out of curiosity, so what Apple unveils in September will be important. I’m beginning to believe that the price increases aren’t going to matter all that much. Remember, Apple doesn’t price its products based on COGS, but rather on the jobs they do. I’m encouraged by this as I believe Apple blamed the price increase on rising memory costs. Apple will be forgiven by the consumer for raising prices because of the greed of Samsung (dramatic increase in profits), SK Hynix (dramatic increase in profits) and Micron (dramatic increase in profits). Apple has successfully cast these three vendors as the evil doers. But in reality Apple would have raised prices anyway because of new AI jobs its products will be able to do ON DEVICE, beginning with iOS27. That strongly implies both greatly improved SIRI and Apple Intelligence will be announced in the Fall, running best on new iPhones, iPads and Macs, and who among Apple’s competitors can/will offer on device AI? Or privacy? Switchers anybody? Rising memory costs will be the scape goat for Apple’s planned price increases, and the consumer will have been long been conditioned for them, not by anything one thing Apple has said or done, but everyday by an unknowing accomplice, the media. And all this just in time for Apple’s leadership change. My gawd these guys are smart.'
  • Fred Stein on EU Court: Yes, Virginia. Apple is a gatekeeper - 'The court’s ruling sets up the question of who is liable for harm caused by predators given access to so much power.'
  • David Emery on EU Court: Yes, Virginia. Apple is a gatekeeper - 'Ayuh…. I kinda glazed over that entire post. Finance stuff isn’t my strong suit. So, assuming EU regulations are sustained by EU courts, what should Apple do? Develop a EU-only version? Substantially re-engineer the entire product line world-wide to meet EU requirements? I strongly suspect the Eurocrats and courts wouldn’t accept Apple selling a “crippled” EU-only product that is substantially less capable than sold elsewhere. But that strategy may be much more legally defensible.'
  • Joseph Bland on EU Court: Yes, Virginia. Apple is a gatekeeper - 'Apple will do what it’s forced to do under protest, just like most of the citizens of the US are doing.'
  • John Konopka on EU Court: Yes, Virginia. Apple is a gatekeeper - '@David Yesterday’s post on FX includes a chart showing revenue from the EU at about 25% of total revenue.'
  • David Emery on EU Court: Yes, Virginia. Apple is a gatekeeper - 'A question for Bart or Horace: How much would it hurt Apple to not sell iPhones and iPads in the EU?'