Roger Schutte on Tim Cook: Get ready to pay more for Apple devices - 'So Dan, are you saying inflation is our friend?'
on Tim Cook: Get ready to pay more for Apple devices - '2027 revenue, forward p/e and EPS models will need to be revised. Apple will pass along more cost than they incur, netting this inflation an investor win. As such, price targets should soar. I suspect that very soon someone will come in over the $400 price target of Wedbush. Even if this only counts for new phones, this represents about $20 billion in additional revenue. Also, as this hits the much more fragile new release competitor phone pricing, how many will opt for a lesser priced year or two old (but new) iPhone instead?'
on Premarket: Apple is green - '@Darren: Corning’s web site states: “The first company to receive investment from Apple’s new ‘Advanced Manufacturing Fund’ as part of the company’s commitment to foster innovation among American Manufacturers”'
on Premarket: Apple is green - 'On this Thursday the Russell 2000 small cap index finished up 2.12%. This was followed by a 1.91% gain in the NASDAQ Composite, and a 1.08% advances in the S&P 500. The DJIA eked out a rise of 0.14%. AI construction beneficiary Caterpillar rose 3.13% to end the day at $985.82. The heavy equipment maker is up over 72% year-to-date. Apple managed a 0.70% gain on the day, adding $2.06 to end the session at $298.01.'
on Premarket: Apple is green - 'Michael, do you know if that is an equity investment or preferred supply agreement or perhaps a combo of both? Always nice for Apple to also share in the success of their suppliers that Apple is a big part of.'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'IIRC Apple has hardly touched iPhone pricing in these inflation years. Some years they have even increased storage at the previous year’s entry price. So in effect iPhones have been becoming cheaper in real terms. Add in better SE and e models and all this has assisted in decent market share gains globally. Therefore we may see unit volume impacted but I think enough buyers will weather the price increases and perhaps gross revenue and gross margin dollars even grows.'
on It's Juneteenth tomorrow. What has Apple done for African Americans lately? - 'So we should also ask, among the major US tech and chip companies, compared to Apple, what have THEY done and are currently and will do to address black Americans and the racial, economic, housing, educational, and hiring disparities that they (and other non-white minorities) systemically, culturally and politically face literally everyday for the past 5-7 decades? I mean in all their massive tech spending, what of that spending is going to help disadvantaged groups lives and environments to get better? Seems to me literally everyday data center design and proposal appears to overwhelm and disrupt local and state regions with little regard for people, only for themselves, the politicos that they pay off to promote and approve these projects, and residents and citizens will be left holding the poop bag in water scarcity, electrical grid stress and increased rates, plus noise, air, groundwater contamination and destruction of farmland, lives, and towns. Forgive me if I hold up Apple as a pretty good and thoughtful model citizen who actually follows through on helping people.'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'Horace says that all shortage is followed by a glut, and I think that glut will be a great thing. I recently saw an interview of Steve Wozniak. He said that, when they started Apple, the memory to hold a song cost about a million dollars. Apple has done a lot to make compute power and memory more available and affordable, but there is still a long way to go. In 1989, I created software using some of my ideas. I was working in assembly language on a Mac Plus. The software worked great, but was unbelievably slow. Now, I have a small software company, and am working on some of the same ideas. They are more doable now, but still have a long way to go. I look forward to big increases in availability of compute power and memory. I certainly will make great use of these. I expect that plenty of others will, too.'
on Premarket: Apple is green - '@Robert: Apple’s $2.5 Billion investment in Corning last September to help them expand their current operations in Kentucky will probably never get mentioned again by the Wall Street crowd. But it was a very savvy decision by Tim Cook to secure all the gorilla glass Apple will need far into the future. Just like Tim Cook did with TSMC.'
on Premarket: Apple is red - 'Couldn’t make it all the way through that video, Bart, but enough to know that’s powerful stuff. For years and years, the Apple Beachball has been dunked. But it never stopped doing the right thing, and slowly but surely, it has grown closer and closer to breaking free of the F.U.D., for once and for all. And whence the F.U.D.? Everyone that has a motive for trying to sink the Beachball, including not just inveterate Apple haters, but Apple competitors, whole nations, and even whole collections of nations (I’m looking at you, EU!). It’s not a coincidence that it’s the young who have begun to realize that the Emperor is as naked as a jaybird….'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'I think this issue will play out in a few ways. People who buy their phones etc over time subsidized by their carrier will see relatively smaller looking increases on a per month basis. 10 dollars more per month over a 3 year payback period would be 360 dollars. People who pay full price upfront will likely see all the manufacturers prices higher so Apple will likely not be singled out by the consumers who buy their products. I do see other devices payment plans being created and promoted compared to paying full price upfront on purchase options as well. Or people will shift to buy the less expensive good models instead of the better and best options if they are budget constricted. Apple will likely realize this and adapt as needed. What happens when supplies normalize will be interesting. Suppliers better realize they want long term revenue growth so how they treat their customers during this period will be remembered.'
on Premarket: Apple is red - '@Bart: Thank you for posting that video. Information we would never receive but for outstanding posters such as you on Apple 3.0!'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'Using a similar metaphor, maybe an amputation in the White House?'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - ' It’s still a tenet of semiconductor business that all shortage is followed by a glut since supply reacts to demand with a delay Ah, the supply chain bullwhip effect IF the memory demand is truly a relatively short-term temporary high but the upstream suppliers reacts/rushes to meet it as a future normal. Let’s see who manages this classic inventory management problem best. You know the answer…'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'Once again, used iPhones impact the market, especially now, hurting mid-tier Androids. At the same time, trade-ins mitigate the cost to iPhone upgraders. Plus most of Apple’s demographic can tolerate price increases more easily. The price increases seem dramatic. The real impact may not be so severe. Since 1/6 of the IB upgrades on average each year, the price increase, averaged over 6 years, looks much smaller. Apple could preserve GM $’s even at lower GM %. At last earnings call, Apple said they dropped the drive to cash neutral. No doubt, this memory crunch factored into their decision.'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'This announcement by Tim Cook right now seems to take some pressure off of Ternus when he assumes the CEO role. I think he is trying to keep the slate as clean as possible when Ternus assumes the helm.'
on Premarket: Apple is green - 'David, this President is in power because of the very deep pockets that are now being given free rein to push AI no matter what. How convenient…. But I’m sure it’s just a coincidence…. /s'
on It's Juneteenth tomorrow. What has Apple done for African Americans lately? - 'Of course we all know that this is all about exploiting the black community to make money for Apple! /s/'
on Premarket: Apple is green - 'Wow. Year-to-date Corning is up well over 100%. Today the shares are up $17.94 or 10.23% at $193.34. After spiking to $300.57 in late morning trading, Apple is now up $2.15 at $298.10. All four major market indexes are in the green in early afternoon trading. Leading the S&P 500 higher today are Sandisk, up 10.59% at $2,166.15 and Intel, up 10.33% at $133.62. Nearly 60 of the index’s components are in the green in early afternoon trading.'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'I will grant you that Apple raising prices is mostly about AI, but come on: Who do we think bank-rolled his Presidency, and what has his Administration done to slow things down? (crickets) Nope. It’s “Full speed ahead and damn the torpedoes!” Just like in Iran….'
on Horace Dediu: There's a limit to how much memory cost Apple can swallow - 'The sh*t is about to hit the f*nny. When even Apple has go start raising prices, you know things are out of hand. Couple that with this President literally thanking Russia and China for their “help” in bringing this disastrous Iran adventure to some kind of a bandaid-where-a-tourniquet-is -required conclusion tells you all you need to know….'
on Wedbush sticks with its Buy rating and Street-high Apple $400 target - 'Apple controlling the supply chain: Apple has invested in GlobalWafers in Texas, which is building out its 2nd phase (part of that $600 billion in US investment). The first phase is working its way up to 600,000 a month. When the 2nd phase is complete next year, it will produce over 1 million wafers a month. It appears that Apple will have first call on these, supplying its needs not only from TSMC and Texas Instruments but likely the necessary wafers for much of its needs. Can’t make chips without the wafers.'
on Premarket: Apple is green - 'I do not see how “Republican Leadership” has -anything to do- with the massive demand from hyperscaler AI for memory and other kinds of storage. And that’s probably the only component of overall inflation (along with electricity costs) that I can’t blame on Trump administration policies.'
on Premarket: Apple is green - 'What a trainwreck. Apple has admitted it is going to be forced to raise prices. Thanks for nothing, Republican leadership. The result of your combination of avarice and cowardice is about to come home to roost. Big time. Batten your hatches….'
on Tim Cook: Get ready to pay more for Apple devices - 'The impact of this “confession” is beginning to hit AAPL’s valuation. It’s an admission of the reality of the Republican Party’s failure to tie down the loose cannon that is this President, and of the combination of avarice and cowardice it represents. Much damage has been done/is still being done.'
on Trump breaks Apple news - 'Good move by Apple to ensure chip supplies in an global environment in which chip production capacity may remain constrained for the foreseeable future. Of course, I’m concerned about Apple and not so much about Intel. However, any increase in US chip production is good news for the domestic economy. Simply put, the more contracted chip capacity the more products Apple can build and ship. Go Apple! Go Apple 3.0!'
on Wedbush sticks with its Buy rating and Street-high Apple $400 target - 'No change to the $400 price target but stated confidence in Apple’s ability to acquire the chips its needs in an environment in which chip supplies may remain constrained. Good move for Apple.'
on Trump breaks Apple news - 'I think this is probably more Trump having an effect on Intel, then Apple have an effect on Trump'
on Trump breaks Apple news - 'Or anyone else’s success as he crashes & burns & looks like a buffoon.'


