Michael Goldfeder on WSJ: The challenge for Apple's new CEO - 'Reminds me of college football when Bear Bryant was winning National Championships at Alabama. Nobody could come close to what he achieved. Then a few decades later they hired Nick Saban who did nothing in the NFL and the fans were all in an uproar as he would never replace the Bear. Half a dozen National Championships later he was crowned the Messiah. I see the same parallels with Steve Jobs moving to Tim Cook. Jobs picked Cook. Cook picked Ternus. I’ll trust the judgment of both of those incredible CEO’s as they made the right selection. Once again the naysayers in the bleachers are always clutching their pearls predicting doom and gloom. Or saying what the next CEO ought to be doing. Given that they are sitting in the bleachers watching the events from a different vantage point, they ought to just shut up and let the new CEO lead the way. That was why Ternus was selected.'
on SCMP: Apple and Huawei set to face off on foldables - 'The only silver lining? How about Mac sales which have been going gangbusters.'
on Mark Gurman: Ternus will be the CEO of Apple AI - 'I’m guessing that he’s referring to using AI in product development and manufacturing that involves something other than LLMs, and would also guess with >99.9% confidence that such a move happened long ago. However, I would also guess that Gurman and probably most other tech reporters thinks it is LLM-based and that engineers and scientists deep in the bowels of Apple’s ingenuity lair are starting all their investigations with “Siri, tell me…”'
on A tale of two Great Lakes - 'Also on the lighter side, a friend suggested that Mark Carney sign an EO renaming the USA as Baja Canada! 🙂 And Mexico should follow and rename the USA as Alta Mexico!'
on Mark Gurman: Ternus will be the CEO of Apple AI - 'Ternus has something no other CEO of Apple has had- a Tim Cook as chairman of the board to handle (and free up Ternus from) the political issues. There are probably a lot of CEOs out and about a little jealous.'
on Mark Gurman: Ternus will be the CEO of Apple AI - 'Looking forward to what’s to come under Mr. Ternus. Let’s get lucky!'
on A tale of two Great Lakes - 'It’s looking to me like Google has jumped the gun and just done what Trump dictated in his social media posts and speech. I say that because the actual text of the executive order states that the secretary of the interior will take the next 30 days to work on the name change with the Board on Geographic Names. That said, if you go to the search menu of the online portal of the GNIS that Google has referred to as the authority for their need to change Google Maps’ reference to Lake Ontario, the maps on that portal show Lake Ontario, with no reference to “Lake America”. So if Google says they have to show it, and the arm of the USGS that is responsible for naming isn’t showing it, it suggests to me that there is no legal requirement to show the name change in the USA. Notwithstanding how moronic the rationale for the name change is, process and the law matter, at least in a democracy. I hope Apple doesn’t make the change at least until it is legally required to do so.'
on They say that Apple, the company, was Steve Jobs' greatest product - 'My perception is that Jobs was a product guy. He was not a company man, in that he was not easy to work with or work for. But he had great ideas. Cook was a man with great ideas in how to take Jobs’ products and run. His innovation skills were downplayed, yet those skills were better than all the CEOs of the competition, in that the iPhone remained #1, AirPods #1, the watch #1, and now the Mac #1 (thanks to AI). To expect Ternus to wear Job’s shoes (products) AND Cook’s shoes (management) may be unrealistic and unfair. But it is what it is. I, for one, am looking forward to how he does. PS- I’m not selling.'
on SCMP: Apple and Huawei set to face off on foldables - 'I imagine that Apple is not competing against Huawei in most markets for foldable sales. The mobile phone market is not one market. Apple doesn’t make generic devices for the most part. The Android market has many more generic product makers. That is the part of the mobile business which is contracting.'
on WSJ: The challenge for Apple's new CEO - 'I remember an acquaintance who worked at Apple when Cook became CEO but left soon afterwards. Her prediction at the time was that Cook would kill the company through a lack of product innovation and hyper focus on keeping costs down. That seemed to be the prevailing theme of many in tech at the time, at least as I can recall from my sub-par brain. Phillip is right—the thumb suckers will come out in force to lament the absence of Tim Cook. My own prediction is that they will be as wrong about Ternus as their forebears were about Cook.'
on WSJ: The challenge for Apple's new CEO - 'Seems a bit like a backhanded compliment to Cook. Like he only “managed” Apple to a higher stock price. At least that is what I felt on first reading. I wonder how Ternus will be treated by the press.'
on WSJ: The challenge for Apple's new CEO - 'AI, AI, AI ugh…. The new Siri is doing very well and coming along nicely. Some new products (fold), Macs in enterprise for private AI, huge share gains on the low end with Neo. Those are just a few of the innovations coming.'
on This week's Apple trading strategies (8/31-9/4/26) - 'Index futures are mixed overnight as we approach the final trading day of August. Apple, which gained $5.12 on Friday to finish the week at $319.70, is off $0.61 overnight. Today (Monday) is also Tim Cook’s last official day as CEO of the company. On Tuesday John Ternus formally takes the helm. I’m looking forward to the new trading week!'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'One thought to add to my comment above: in the late ‘70s the memes was “Nobody ever got fired for buying IBM”. Today the meme could be “Nobody ever got fired for buying Apple”'
on Premarket: Apple is green - 'As it often does in very early trading in Asian markets, the DOW, S&P and Nasdaq are showing a selloff. Of late, by the time premarket trading has begun in the US, that sentiment has just as often reversed itself, going GREEN by the time US markets open. I’m going to be very interested to see whether $320+ has legs.'
on This week's Apple trading strategies (8/31-9/4/26) - '” Apple seldom makes stupid decisions.” Apple says no to a whole lot of good ideas, then releases the “Yes” products only when they are ready. Early adopters are not a final level of beta testing.'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'I don’t care how Apple got the message. I’m just glad it did. But not knowing that the mini and/or Studio weren’t going to be successful AI products, I don’t buy it. The iPhone, from concept to shipping product took 30 months, and that was with mostly off the shelf components and technology created for the unannounced iPad. No, this is a negative article to get eyeballs reading about his new AI consultancy, and will backfire. Bad mouthing the very product his potential customers want is never a good idea.'
on This week's Apple trading strategies (8/31-9/4/26) - 'There is a clear denial filter involved in this process. Top level management do not want to know how much it will really cost to make the ultimate product. They want to know how much they can sell it for and how much they can reduce its cost to manufacture. Not that I’ve been in the top level seats, … but this is my view from “the bottom looking up”. And one can imagine what you see from there.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'I agree and upvote. I do not wish to be curator. I think Philip is doing a fine job of that. I have slowly learned in life that there is always the option to hit the “next” button.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - '“Backlash” is too aggressive a term to characterize the response by this crowd who loves PED. But the response to “Too much Brandt? Tell me when” likely shatters a record: 17 comments, all in the direction of “give us more!” and, by my (mis)count, @94 likes of those comments–so far. Has any other post garnered anything close to this kind of reaction? We are so grateful to PED for putting Errol in front of us. The subscribers have spoken!'
on A tale of two Great Lakes - 'Ah! I got the solution. According to Maps, the border between our two nations pretty much runs down the middle of the lake. Therefore, since trump wants to rename our southern half, the northern half can still be called Lake Ontario and the southern half can be called the new name only for those in the US. Everyone else will only see Lake Ontario.'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'From what I recall reading It feels over the past several years there have been many requests from the business community demand side that have mostly gone unacknowledged and unanswered until this current big push. It’s like the demand was finally a wake up call. So I guess I’m mostly agreeing with the author.'
on A tale of two Great Lakes - 'Joy of Tech nailed this one: https://www.geekculture.com/joyoftech/joyarchives/3285.html'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'I asked Gemini why he left Apple. “ Todd Dailey left Apple in 2026 to transition into independent work, starting his own boutique AI consulting practice. After spending 22 years internalizing product marketing and executive briefings for Apple—including building Apple Intelligence marketing and keynote materials—he transitioned to offering strategic AI deployment, executive briefings, and custom system builds directly for external client organizations.” Not really finding anything online to discount his comments. He definitely was in a position to know more about the inner workings of Apple than most of us. There probably also was many in Apple that did see the potential of M5 & M6.'
on A tale of two Great Lakes - 'For me, Apple Maps displays: Gulf of Mexico (Gulf of Mexico) Why, outside of the US do I need to be reminded of that egregious petulant twat? I hope you collective make a determination that Trump is and always was a clusterf**k and vote accordingly, from now on. Nonvoting is only an endorsement.'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'I can certainly see Apple being PLEASANTLY surprised by the success of the latest Minis and the Neo (but less so about the Neo). Those are, of course, supply chain issues in large part. As far as “supporting enterprise customers,” I’m not sure what that means. If it means following the Microsoft model of sucking up to CIOs and waving solitary digits at end users, No Thank You! Certainly enterprises like more predictable schedules, but I’d rather have better products than better delivery schedules. So unless Dailey has some actual specifics that he thinks Apple should be doing, I’m looking at this as “complaints from a former marketing manager.” (And yes, you should read “former marketing manager” in a tone of voice representing a lack of respect.)'
on Aaron Tilley: Apple was unprepared for the Mac Mini's success - 'Apple’s success here is not an accident. Apple’s A to M to M Pro/Ultra progress results from decisions made years ago. They still have a long way to go to win over developers and customers. One class of computing has been overlooked analysts, high-end workstations and servers. It’s not enterprise as in top-down from the CIO. It’s more scientists and engineers and other specialists. Frankly, I’ve tried to figure this out and failed. Maybe others on the blog can shed some light.'
on A tale of two Great Lakes - 'On the lighter side, my brother who lives in Montreal noted that the Welland Canal, which is entirely in Canada carries $26,3B of American Cargo. They plan to rename Strait of Our Moose.'
on Errol Brandt: 'This whole cloud migration thing has been a massive disaster' - 'It’s designed to run on device, or on-prem within an internal network, so companies can tokenize internal data without relying on cloud-based foundation models. I’m sure there will be future integrations with cloud-based applications, with permissions that are set by system admins, but the token expense in Kiraa’s model will run at a fraction of the current cost, as training is based exclusively on the data that exists within a closed environment. It could possibly lead to more hiring as companies diversify efforts to improve training. It’s still early for Kiraa, as they’re now working with a few enterprise clients to get the ball rolling. If it lives up to the potential that Dr. Brandt is promising, then I’m sure more companies will be on board'


