Recent Comments

  • Greg Lippert on John Ternus: The TIME interview (video) - 'Agreed! “(Cybertruck) is a vehicle so visually belligerent it appears constructed to win an argument no one knew they were having.” Awesome.'
  • Steven Philips on John Ternus: The TIME interview (video) - 'What a great quote! 🙂'
  • Steven Philips on Premarket: Apple is red - 'I think that with all the possible negatives floating around investors are just hedging going into earnings.'
  • Gregg Thurman on Apple to Duo walk-ins: Don't even try - '6:14 AM EST I just checked delivery estimates over a wide spectrum of Duo configurations: they all show January 25, the same as Monday. Is it possible that Apple’s order system can’t show a delivery date greater than 3 months out?'
  • Gregg Thurman on More analysts weigh in on Apple - '”the investors having learned to buy, hold, and not panic out, thus taking advantage of these pullbacks to add to their holdings” Joseph, is this what you are doing?'
  • Robert Paul Leitao on Premarket: Apple is red - 'As John points out above, Apple dropped exactly 1% in Tuesday trading, dropping $3.44 to close at $339.50. Overnight the shares have continued to slip and are currently down $1.96 at $337.54. In the face of rising interest rates and the impact of rising rates on economic growth, Apple isn’t the only enterprise that will be experiencing price target adjustments over the next several weeks.'
  • Gregg Thurman on Loop Capital downgrades Apple, cuts target $40 to $330 - '”When these orders were placed, what, 3-6 months ago” Closer to 6 months I think. Apple’s suppliers have to prepare their suppliers for increased production as well.'
  • Gregg Thurman on Loop Capital downgrades Apple, cuts target $40 to $330 - '”The narrative will then shift from cannibalization of the Pro and Pro Max to increased ASP’s, margins” We are in the Early Adopter stage. Upgraders from Pro Mac to Duos will increase revenue and net income but only marginally. Where it will really matter will be upgraders coming from Android and those that hadn’t previously considered a foldable. It’s about making the pie bigger, not just moving share around from one to another. That will have a greater impact on revenue, gross margins, net income and EPS. Combined they will increase AAPL’s Sentiment Multiplier and everything good that follows.'
  • Dan Scropos on Loop Capital downgrades Apple, cuts target $40 to $330 - 'Exactly, David. Think about it. When these orders were placed, what, 3-6 months ago, Apple probably wasn’t 100% sure when the Duo would be released. They were, and still are it seems, having yielding problems. So they probably placed enough orders to have ample supply without the Duo. The Duo is released, they know demand, and they’re cutting orders. This data point of 13 million, if true, screams as a net positive to me.'
  • Bart Yee on Loop Capital downgrades Apple, cuts target $40 to $330 - 'macrumors com/2026/07/01 /apple-has-cut-iphone-17-production/ This details weibo reports that Apple cut iPhone 17 line production as of mid July by 15% for the rest of the year. That would suggest stopping the 17 Pro lines, letting availability run out by end of quarter when it naturally is discontinued (without discounts to clear inventory) and slow iPhone 17 base shipments and move common memory parts over to the 18 Pro’s and Duo. BUT, IDC preliminary Q3 CY2026 shipments showed this: Apple 57.3M 22.4% vs 59.7M 18.2% 2025, -4.0% YoY So that’s only -2.6M shipments. Did Loop think -7M were cut from a target of some 64.3M??? “For the December quarter, Loop now models 79 million iPhone units, compared with the Street’s 85 million. It cut its average selling price estimate to $1,123 from $1,239.” That’s another -6M YoY, if true, actual cut of only -8.6M. Somewhere Loop isn’t showing the math and we didn’t hear any (Nikkei) reports of Q3 cuts but rather shifts, or perhaps saves is the better term, of parts like memory to 18 Pro models and Duo as 17 Pro manufacturing was winding down. Maybe even Air and e memory being moved to 18 Pro launches. Here’s the Security Times of China report that came out recently and Western analysts ignore completely vs citing ad nauseum the incomplete Nikkei report. [Exclusive] Apple increases iPhone Duo orders by 30%, total iPhone 18 Pro series orders remain unchanged. Source: People’s Finance & Economics; Author: Yan Cui; Date: 2026-10-10 14:12 People’s Finance News, October 10th – On October 10th, a reporter from the Securities Times exclusively learned from Apple’s supply chain that Apple has structurally adjusted its order volume for new mobile phones in the fall of 2026: orders for the iPhone Duo have increased by 30%, but the total volume still does not exceed 10 million units; orders for the iPhone 18 Pro have been cut by 10%-15%, while orders for the iPhone 18 Pro Max have increased by 10%-15%, with the total order volume for the iPhone 18 Pro series remaining unchanged. “This means that sales are shifting towards higher-value products, so overall it’s beneficial to the performance of Apple’s supply chain companies,” an Apple supply chain source told the reporter. https://stcn.com/article/detail/4211053.html When I asked Gemini about the situation: “The iPhone Duo / Ultra Factor: According to analysts on platforms like Digitimes and tech columnists on Macworld, Apple is concurrently increasing allocations and shifting components to the ultra-premium foldable iPhone Duo (or iPhone Ultra). Because the standard 18 Pro and the foldable Duo share identical high-cost components—specifically the 2nm A20 Pro processors and specialized memory—Apple reallocated 15–20% of its component supply to accommodate roughly 10 million initial foldable units.” This is important especially in light of reports from Weibo also that Pro was cut by 10-15% but Pro Max was increased by 10-15%, net no change in total number but more favorable ASP mix (something Lee and everyone else seemingly willfully ignores as it doesn’t fit the negative narrative). And if true, how does ASP go DOWN when more Pro Max and Duo are being demanded and sold? Loop thinks the total sold will be diminished and somehow the remaining 17, with a price hike of $100 to $899 too, would be the predominant seller along with the 17e, Air and 16, which all got $100 raise too? I don’t buy the math or reasoning either.'
  • David Emery on Loop Capital downgrades Apple, cuts target $40 to $330 - 'The other thing that I suspect a lot of ANALysts are missing is that most Duo sales cannibalize iPhone 18 Pro sales. So Duo sales should add to the bottom line. Does anyone -here- believe that Apple will make less money on a Duo than on an 18 Pro/Pro Max?'
  • John Konopka on Premarket: Apple is red - 'Down 1% on very low volume, ~30M.'
  • Gregg Thurman on More analysts weigh in on Apple - '”This makes forecasting iPhone sales for the next two quarters unusually tricky.” Which is why long ago I stopped forecasting unit sales and item revenue. Apple said it itself when management stopped reporting units sold. That metric has little, if any, value to the investor. I base my revenue targets entirely on Apple’s revenue GUIDANCE. Apple ALWAYS guides lower than it expects to achieve.'
  • Neal Guttenberg on More analysts weigh in on Apple - 'David, The markets, like the people that follow them, are rarely rational. They bring their biases and peccadilloes with them. My take has always been to buy companies that I want to own for a while and let them run. Analysts/Investment companies and the market makers make money with churn so they do things to help that happen. Sort of like click bait. I take it all with a grain of salt. Both the good and the bad. I have seen some people be real good with churn. I think most aren’t. The buy and hold strategy has, so far, served me well. And I don’t have to be chained to a monitor in order to make/not lose money. The analysts that follow Apple and seem to have a negative view of the company and the stock, they base it on their negative assumptions and biases about the company(really, the same goes, to a degree, for those positive about Apple). It makes no real sense to change a price target on a $300 stock by a couple of bucks. But because of their assumptions and databases, the analysts do it all the time. It is definitely not a rational system. But it does seem to make sense to them and the companies that employ them. Edited'
  • Gary Morton on Loop Capital downgrades Apple, cuts target $40 to $330 - 'The elephant in the room just walked in last week: absurd lead-times for iPhone Duo pre-orders. It looks like Jan 25 availability has now held for 3+ days. I would guess that Apple’s operations team is doing its best to assess the long-term Duo demand before sending out production change instructions to all the Duo’s component suppliers. They may wait until a few days after the general public gets their hands on the first units and then get with marketing and sales to assess the level of ramp-up required. We’ll likely start hearing rumors about the results of this process in the next two weeks. The narrative will then shift from cannibalization of the Pro and Pro Max to increased ASP’s, margins, and the hotly desired new iPhone form factor.'
  • Bill Fouche on More analysts weigh in on Apple - 'I’m not as smart as one of these ANAL-cysts, but I do know the Duo is backordered through the end of the year, Apple described the demand as “nothing short of extraordinary,” and now delivery dates are being revised closer to now, as Apple adds production lines and solves bottlenecks. This makes forecasting iPhone sales for the next two quarters unusually tricky. My bet: iphone sales + profit margins will be better than expected on account of the Duo. Also, home stuff will sell well just from people replacing their old products with better ones that will do 4-speaker TV audio and AI-Siri. These things aren’t properly accounted for yet.'
  • Joseph Bland on More analysts weigh in on Apple - 'Same old thing: Apple’s out of the open market and in its normal blackout (actually this time a bit longer blackout), and probably out of generating ASPs as well, due to its high relative valuation. Predictably, its “overdue correction” is being hypothesized in the gutter press, weighing down its valuation, and allowing a lower buy-in price before the price is “allowed” to skyrocket yet again. Rinse and repeat ad infinitum. The only thing that’s different is (1) the house-of-cards economy and (2) the much reduced volume that the traders have to play with – the investors having learned to buy, hold, and not panic out, thus taking advantage of these pullbacks to add to their holdings and thus, like Apple, remove even more AAPL from trading play.'
  • Rick Povich on More analysts weigh in on Apple - 'The bottom feeders are at it again, and the market willingly complies'
  • Gregg Thurman on More analysts weigh in on Apple - 'I don’t think you can include Apple in the “market” in the sense that Apple doesn’t follow the “market”, it drives the “market”. After all, in every “market” there are winners and losers, and Apple has done extremely well, through all kinds of “markets” since the advent of the iPod. I think Apple has been, for some time now, restructuring itself to exploit, not just the next few years, but the next generation. Tim Cook has been superlative in guiding Apple’s logistics and financial strengths for the past couple of decades. That structure is now in place with exemplary people managing the structure of Apple. But now the technology is entering a new era, and it requires more than logistical leadership to navigate it. I think Ternus is that guy. He is a product guy, but first and foremost he is an Apple kind of product guy. I don’t think it’s happenstance that his ascension to CEO has occurred with the arrival of the AI era. I believe that Apple senior management saw AI (Machine Learning) coming early on (Project Titan). Cook saw something in Ternus long ago, and that Cook groomed him for this transition. All of it timed to today.'
  • Dan Scropos on Loop Capital downgrades Apple, cuts target $40 to $330 - 'If I had to guess, which is exactly what Loop is doing, I would guess that we just found out the approximate demand for iPhone Duo. I think it is above the initial estimates of 5 million and also above the highest estimate of 10 million. 13 million sounds like a great number to me. While they see a negative rumored data point, potentially, I see a very positive one. I’d also guess that at some point Apple may not have been 100% sure if the Duo was going to release on time, hence the current cuts. But I believe the cuts are directly because of Duo demand.'
  • Gregg Thurman on Loop Capital downgrades Apple, cuts target $40 to $330 - '”I’m dubious about those cuts to iPhone shipments.” I am as well. Without the Duo, iPhone Pro Max shipments would not be soft. iPhone Duo demand is partially coming from iP18 Pro Max cannibalization but at a $700 higher ASP. For me what is more telling is the multi month delay in shipping standard (much lower cost) iPhones. Apple guided 11% higher iPhone revenue for the September quarter. Certainly Apple will guide higher iPhone revenue YoY for the December quarter (its annual best) You can’t do that by failing to ship any lower tier iPhones. Unless you intend to replace lower tier iPhone revenue with another model of at least equivalent pricing. That would be the iPhone Duo with its ~3X higher ASP. I think Apple planned for the above, but significantly underestimated demand for an Apple branded foldable. In my scenario the shortage of affordable memory is going to work in Apple’s favor by eliminating low cost manufacturers from the market place, forcing those buyers into higher priced models. With usable on device AI on the very near horizon and the higher demand for more powerful (higher) iPhones it may induce, could Apple be positioning itself to EOL its lower priced models, to free up lower priced production capacity, thereby making it possible to mitigate higher priced memory for the next several years? It’s a complex theory, but higher priced iPhones (Pro and Pro Max) volume has been trending up in recent years. Wouldn’t this be just like Apple?'
  • Bill Donahue on Loop Capital downgrades Apple, cuts target $40 to $330 - 'Talking about Apple, here’s an in-depth interview/discussion about Apple from Deepwater Asset Management, with Gene Munster. Season 1, Episode 1: Apple. “It’s about generational tech companies, not the daily noise. Episode 1 goes back to the company we know best: Apple. What made it great, and what it needs to do to stay great for the next 20 years.” https://www.youtube.com/watch?v=c32AhJTj69I'
  • Bill Donahue on UK to Apple: Loosen your grip on friction-free payments - 'Last time I checked, prices that are too high is what opens the door for increased competition and what drives consumer changes. And lower prices make it harder for competitors to horn in on a market. This is the first time I’ve heard that a regulator forcing a company to lower its price for a highly popular product will create the competitive environment that would allow alternative products to be developed and flourish. Have the rules of economics changed because it involves Apple?'
  • Bill Donahue on UK to Apple: Loosen your grip on friction-free payments - 'And pay more than they’d pay for using Apple Pay.'
  • Bill Donahue on UK to Apple: Loosen your grip on friction-free payments - 'Exactly. The determinant of the fees that Apple receives is not the consumer, it’s the banks! Tell the banks to lower their fees for contactless payments, if they want to make it more competitive. Although, for any regulator to make it more competitive in a way that benefits Apple’s competitors – as opposed to benefiting consumers – they would have to force Apple to charge less and allow its competitors to charge more… and then somehow force the banks to choose the more expensive competitors’ product over Apple’s. There is absolutely nothing about this that makes any sense at all. I eagerly await the day when anti-competition regulators start to try to impose this kind of targeted regulatory actions against every other successful company in every other sector and market, that sells hardware with specifically designed software that makes it better than competing products and finds itself being forced to spend money to make it easier for its competitors to insert their own software into the mix without making their own product, and ensure it makes their competitors competitive on a pricing and functional basis. That would be all auto manufacturers being forced to enable all competitor software and interfaces , all makers of appliances that require software, all banks, all public utilities. Pretty much everything. It’s absolutely ludicrous. Don’t like iPhones or the ease and functionality they enable? Then buy something else! Forget about having your cake and eating it. Regulators seem to insist that its proper that all of Apple’s competitors with crappy products should get a piece of Apple’s – and consumers’ – cake, and get to eat it for free and at Apple’s expense. Hey everybody! It’s free-lunch time!!'
  • Gregg Thurman on UK to Apple: Loosen your grip on friction-free payments - 'It’s just software. What’s preventing non-Apple manufacturers from developing their own that matches Apple’s capabilities? Android. Instead of forcing Apple to open iOS feature and chip (NFC) capabilities to Android, declare Tap to Pay an essential technology requiring standardization. As a contributor to the standard, Apple gets paid SEP rates (which are higher than Apple collects from banks) for its contributions to the standard. What did I miss? The reality is that it is Google that wants this inoperability, so it can bypass Apple’s privacy protections and safeguards so that Google hoover up Apple customer data to sell to advertisers.'
  • Bill Donahue on Loop Capital downgrades Apple, cuts target $40 to $330 - 'This is a bizarre interpretation. It’s as if he thinks Apple chose to manufacture and/or ship fewer iPhones, and that it is or was up to Apple to simply choose to shift that purported past reduction in sales into the next quarter or two. Which would somehow require amping up production high enough to cover that near-past demand that wasn’t satisfied, on top of the “normal” demand. Unless they just chose to not ship iPhones while maintaining normal production rates, and therefore stocked up on enough units during the period of reduced sales? Because that’s the only way that they could have 13 million iPhones available to sell in the next one or two quarters, along with what they’ve been producing at normal rates to satisfy the “normal” demand of the next one or two quarters. Unless he’s expecting them to significantly ramp production to sell an additional 13 million iPhones, and then reduce production once it’s satisfied to return to just meeting the normal demand. Which would be stupid, if possible – but it isn’t possible because there’s a severe global shortage of chips. So, he’s concluded that Apple won’t make up the “lost” sales of 13 million iPhones… but is still increasing his production numbers of iPhones YOY. And calling for an 8.5% reduction in ASP this year, an 11.2% reduction next year, and a lower profit margin. Despite that Apple’s selling out of the Duo even at its huge ASP and that Apple raised its prices on everything this year to compensate for higher chip costs.'
  • Michael Goldfeder on UK to Apple: Loosen your grip on friction-free payments - 'Apparently, if something like Apple Pay works smoothly, perfectly, and consumers are quite pleased to use it for their purchases, these regulators are insisting that you have to use a shit*y competitor? How is that innovation?'
  • Bill Donahue on More analysts weigh in on Apple - 'Brandon Nispel must be getting excited that his years-long insistence that Apple stock is going to decline may be about to come true over the next 4-6 months.'
  • Chris De Armond on Apple to Duo walk-ins: Don't even try - 'I look to the future when memory prices revert to “normal”. Apple will have gotten their customers used to higher prices. As memory prices tumble, Apple will have the option of maintaining prices and pushing GM way up or reducing prices (increasing demand) and only slightly raising GM. A nice problem either way.'