Horace Dediu on Prof G: 'Apple is the ultimate second mouse.' - 'Right answer, wrong derivation. Apple’s success in all categories is (as they confess) comes from a focus on the problem customers have to solve. All “early” solutions are incomplete, unrefined and don’t accomplish what the customer needs as an outcome. The biggest missing ingredient is trust, not “luxury positioning” and “brand equity”. If you ask most customers why they choose Apple, not one will say because Apple offers brand equity and luxury positioning.'
on T.Row Price money manager likes Apple's smart home push - 'Likewise, a willing Guinea Pig for 1st gen. Sign me up. And agree there are sufficient ‘ardent’ customers for this to be successful for both Apple and AAPL.'
on Apple is not taking the smart home sub route - 'Greg: Yes, yes and yes. Apple One has the attributes of a comprehensive services plan and I expect new services to be added to the tiers. I consider the Apple One Premier plan at $40 per month to be a screaming bargain considering it covers five additional family members at no additional cost. To me that’s so much better than à la carte monthly fees.'
on Apple is not taking the smart home sub route - 'Roger: I was about to post advanced services for the new device might be covered as a component of an Apple One subscription. I do expect this outcome with Apple for those of us that will make heavy use of additional AI services options when offered. I’m on the Premier plan which now runs $40 per month and includes five additional family members at no additional cost. I consider it a bargain and expect it to soon be in the range of $50 per month with additional services added.'
on T.Row Price money manager likes Apple's smart home push - 'Ben: By the way, I believe you are correct. How much it raises the barriers to competition and widens the company’s economic moat is more important to me than the revenue generated in the first year following release. Keeping existing customers engaged and deepening their economic relationship with the company creates immense value for Apple.'
on T.Row Price money manager likes Apple's smart home push - 'Ben: I’ll no doubt be investing in this new Apple product paradigm very soon after release. I don’t know how much it increases the TAM at this time. In my view there’s already a very big and lucrative market place with Apple’s most ardent customers. In my view, they are the “launch pad” for product success.'
on How many reluctant iPhone 18 Pro buyers holding off for the Duo? - 'My view is similar, so I’ll throw in my two cents here: 1) The iPhone 18 Pro/Max is standard fare, and how many Apple sell in the last two weeks of their Fourth Quarter is not relevant to how well the iPhone 18 Pro/Max will sell in the Apple First Quarter (i.e. “The Holidays”) – completely overlooking Chinese New Year. The iPhone 18 Pro/Max will do just fine. 2) The iPhone Due is new. New, new, new, new, NEW!!! How it does in its first quarter in interesting, but not important. How it does as a new Product Category for the iPhone Family is very much more interesting. The thought that “John Ternus — who would love a breakout hit to begin his tenure” is new to this, or that this has not been years in development, is asinine. (I’ve probably stated that elsewhere more than once.) The immediate performance of either device – and when or how you choose to measure it – is not relevant to the long-term performance of either the devices, or Apple Inc, or “AAPL” as a presumably related signifier.'
on How many reluctant iPhone 18 Pro buyers holding off for the Duo? - 'I’ll be “waiting in line” with everyone else. … I have further general commentary, but the bottom line for me, is that I want an iPhone Duo ASAP.'
on T.Row Price money manager likes Apple's smart home push - 'yeah, surely the TAM is within the existing user base… ie at least has an iPhone. But it’s probably the subset that has bought into the ecosystem, ie services, multiple Apple devices. And then it’s the subset that can afford to pony up for all these new gizmos and associated installation. Still, it will generate revenue, stickiness and ecosystem robustness.'
on Apple 3.0 meetup in Palo Alto 6/11/26 (video) - 'Really beautifully well done, Romeo. Very nice!'
on Premarket: Apple is green - 'Microsoft’s current all-time high of $553.72 was set on October 28th, 2025. The all-time closing high of $537.65 was set the same day. In today’s trading, Microsoft reached a high of $531.73. While much has been said about the company’s 6-month gain of 42.30%, over the past 12 months the shares are up 1.10%. One year ago today the shares closed at $523.98. This isn’t to say the shares won’t move higher in price. The point is It’s been a challenging year for the stock.'
on Premarket: Apple is green - 'Announced today, Microsoft debuts the Surface Laptop Ultra using the NVIDIA’s RTX Spark chip: https://apple.news/AiZyhpWwjSBWx_h-HpULSlw Microsoft closed up $0.46 at $529.76 today and is off $0.47 at $529.29 overnight. This didn’t exactly “Wow!” the Street. It’s worth watching as NVIDIA seeks to push itself into every possible niche in the global AI markets. Microsoft, it appears, is seeking to emulate Apple and is really seeking to redefine today’s Windows laptop.'
on Apple is not taking the smart home sub route - 'I don’t think the Home Pod should be part of the it. That feels awkward and limiting. They should be separate items.'
on Apple is not taking the smart home sub route - 'Finally a real Apple TV set! 🙂 There’s an analyst who might be (re) excited by that.'
on Premarket: Apple is green - 'Apple’s share price trended higher in afternoon trading and closed up $3.04 or 0.91% at $336.67. Apple’s performance today landed it on the DJIA’s leaderboard and slightly ahead of Walmart and its 0.90% gain. Amgen was the top performer on the index with a 2.80% gain. Moderna added $9.02 or 4.81% to close the day at $196.48 and was among the top leaders on the S&P 500. Pfizer rose 1.82% and CVS advanced $1.52 or 1.76% to $87.95 in a generally strong day for healthcare related stocks.'
on T.Row Price money manager likes Apple's smart home push - 'Maybe it’s just my mood, but somehow it just doesn’t seem like he’s really saying anything. And unless there’s some universal – non Apple – appeal to the Home products I’m not sure where an increase in TAM would come from. Please enlighten me if I’m missing something.'
on Apple 3.0 meetup in Palo Alto 6/11/26 (video) - 'It’s deja vu all over again! Just last week I sent Romeo a note remarking that over 30 years ago he and I were contributing work to the same Apple-focused e-zine. Romeo created artwork for the publication and I delivered content on all things Apple. Here we are so many years later to see Romeo’s name associated with even more good creative work for an Apple-focused publication and its related community. Thank you, Romeo, for accompanying so many of us through the decades on this scenic journey with Apple and with those of us that that have benefitted so greatly by allowing ourselves to just “Think different.”'
on Apple is not taking the smart home sub route - '‘Home’ is dependent on a sufficiently -rich- and -reliable- set of peripherals to work with it. That’s been the problem to date with Apple’s home automation, not enough stuff that works reliably with it.'
on Apple is not taking the smart home sub route - 'Count me in (possibly for two) if you get something decent for $350. But, I think $350 is much too cheap. The HomePod sells for $349, plus add on the price of a display and I think it will be closer to $599, possibly $699. The screen size mentioned in the article, is that diagonal? Seems pretty small. An iPad mini 8.3 inch diagonal display seems better suited and with dual use would help keep the price down. Hardware costs plus the Apple ecosystem “value add” should command higher than $350. But let’s hope I’m wrong and it comes in at $350.'
on Mark Gurman: Apple sees a future in smart home security - 'The Macalope discusses Gurman’s sources: Given design’s central role in Apple’s product development and in generating ideas for future devices, many people inside and close to the company believed it should recruit an outside chief design officer to oversee the entire organization. But I’m told no such search is underway. Bloomberg’s Mark Gurman, October 4, 2026 If many are, indeed, saying this, then those many should avail themselves of one of the various means by which one can get bent in today’s modern society. There are many options, please pick one of your choosing, because it is largely unfathomable as to who could just step into the role of chief freakin’ designer at Apple freakin’ Inc. Are Gurman’s sources people who think it should be them? Because this reads like one of those surveys of macho bros who think they could go a few rounds with a bear or a gorilla.'
on Prof G: 'Apple is the ultimate second mouse.' - '”I like Galloway, yet somehow I grew tired of him.” About 15 years ago I couldn’t get enough of him. Today I rarely watch him, even though his insights remain just as good as they were 15 years ago.'
on Prof G: 'Apple is the ultimate second mouse.' - 'I heard this on his market podcast yesterday. The co-host, Ed Elson, wasn’t so bullish'
on Apple is not taking the smart home sub route - 'It sure seems like a lot of info is coming out about this home push without Apple saying much, and there’s more on Apple Insider with photos of the new accessories. I wonder whether all this info-leaking is coming from Apple’s new partner, LG. Wouldn’t Apple be very unhappy if LG were leaking without authorization (which I doubt Apple would ever give them)?'
on Apple is not taking the smart home sub route - 'Whoever Apple picks as a partner for their home hub, it will need to be someone who takes security around the devices seriously. There has been some recent stories about LG TVs listening to things all the time but the company disputes that. With Apple helping to control the software, I would hope that this won’t be an issue. For LG, even if they do an Apple device, it could sell as well to Android as well, just with different software so they should have incentive to make this work.'
on How many reluctant iPhone 18 Pro buyers holding off for the Duo? - 'upvoted I was excited about the Duo until comparing camera specs. Now the 18 Pro Max looks best.'
on Apple is not taking the smart home sub route - 'I am very interested in this Apple Home upgrade to see if it solves some of the issues I currently am dealing with. Some of the problems are with Apple’s current home integration. Some of the problems are because the non Apple solutions are not very appealing. From what I understand there is likely to be some subscription costs if one has multiple security cameras uploading to the Cloud but we have to see what Apple delivers. If this announcement with LG is to believed there might be many more items to think about. Of course it is always wise to be cautious for critical function with new product lines.'
on Premarket: Apple is green - 'Bucking today’s selloff, Apple is trading up $1.74 at $335.37. SanDisk is leading the S&P 500 in early afternoon trading. The shares are up $59.54 at $1,720. Other gainers on the day include Eli Lilly, up 4.04% at $1,204.29 and CVS Health which is higher by 3.42% at $89.39. Several health care names are gaining on the day. '
on Apple is not taking the smart home sub route - 'Greg, fyi…Apple One already includes additional storage for HomeKit enabled cameras and Apple AI assisted guesses at what’s in the clipped videos when motion is sensed. Meaning the notifications to my Watch tell me if it’s an animal, human, package or vehicle detected.'
on Apple 3.0 meetup in Palo Alto 6/11/26 (video) - 'How about a Southwest meet-up, let’s say Scottsdale, Arizona this winter? Come and enjoy the beautiful weather and sunsets!'


