Bill Donahue on Premarket: Apple is green - 'Apple held up well today, versus the rest of the Big Tech / AI types. Is it possible that the market is starting to think that Apple may actually flipped to doing pretty well, despite the last year-and-a-half’s constant assertions otherwise?'
on Premarket: Apple is green - 'My bet is that it won’t go anywhere, because it’ll only be between the Trump Administration (if such negotiations are actually occurring), and Netanyahu will keep driving Israeli attacks on Iran. And then of course it remains to be seen if this is just a repeat of Trump’s “Really, we’re negotiating!” ploy that involves negotiations with Iran and then sudden attacks. that’s what happened last year and then this month, and I expect it’ll happen again. I have to think the Iranians also expect it.'
on Premarket: Apple is green - 'Uh…maybe not. Looks like there’s talk of a month-long Iran ceasefire to be imminently announced.'
on Premarket: Apple is green - 'But spiking higher in after hours — maybe due to the BB article with more color re Apple’s expected Siri upgrades to be announced at WWDC.'
on Everything Mark Gurman knows about Siri's overhaul - 'This seems to be a very detailed description of the new SIRI. From this we shall see if Gurman is continuing to blow smoke.'
on Everything Mark Gurman knows about Siri's overhaul - 'Maybe reveled in June, but not available until September. The question is, will the market see ‘not until June’ as another delay?, and respond negatively?'
on Everything Mark Gurman knows about Siri's overhaul - 'Siri? What could possibly go wrong with this structure? “I’m sorry, Steve. I can’t let you do that.”'
on Evercore: The Apple flywheel is in full effect - 'In addition, we saw increased traction across Apple’s media services – Apple Music remained the #1 music streaming service among survey respondents (while improving share), and Apple TV+ saw a notable uptick and is now the #2 video streaming platform in our survey, surpassing Prime Video (for iOS users). Buried lede.'
on Premarket: Apple is green - 'Went up nicely today but looking to close near the opening price. Very low volume ~22M.'
on Apple investors: Mark your calendars for June 8 - 'David: No offense, but I don’t like “PEDosphere.” It sort of conjures up Jeffrey Epstein and his network. At least to me. Re ads: I don’t necessarily mind a few, if few and inserted tastefully. I do hate pop-ups!'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - 'Questions: Was this survey taken before, or after, the iPhone 17e announcement? And, was there any color as to preferred upgrade model among switchers?'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - 'Net switching at 11% – That’s phenomenal, especially for a so-called mature market and for a platform that supposedly missed AI. And we can look forward to a foldable and more AI features to sustain momentum.'
on BofA cuts Apple target $5 to $320 on staggered iPhone rollout - '“Maintains Buy rating, lowers target to $320 from $325” I like Wamsi Mohan’s positivity towards Apple stock. Adjusting the price target by 5 dollars a share in the future is not that significant a change. With the stock price currently around 252 the expected return of close to 27% would be an excellent pace. His previous target would be around a 29% return. To some people that is important (Think bond traders) but I certainly would be satisfied if Apple stock price reached 320 in the next year. The real news is that he is changing his numbers based on a rumor which might happen but still could be completely off unless he has insider information.'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - '“upgrade driver slipping from #5 last year to #7 this year (7). The US showed the largest deterioration, falling from #5 to #9” 2 other thoughts come to mind in trying to figure out what this change means. 1. As more people have already upgraded to an AI compatible iPhone, then there will be less need to upgrade just for AI; 2. As more people see AI in action and find it not quite up to the hype, then the desire to upgrade just for AI will lessen. I think #1 is more at play than #2.'
on Apple investors: Mark your calendars for June 8 - 'There are ads and there are ads! I don’t object to them per se but it totally depends on how they’re presented. Semi on topic, the ads on Apple’s F1 app sure reflect its market! Cadillac, financial management firms, nice family gatherings – on the back of a yacht! AmEx etc. All well executed beyond the standard ad. I hope these really pay off for Apple.'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - '@Bill You beat me to it. I had copied the same paragraph. The writer is following Macalope’s rule of Apple journalism. All news must be interpreted as bad for Apple.'
on Apple investors: Mark your calendars for June 8 - 'Here’s a question for the PEDosphere: Will adding Ads to Apple Maps make you less likely to use this? At what point would ads drive you away from a service you use? I don’t use Apple News mostly because of the ads. I dislike the ads in Apple Stocks, but they haven’t YET driven me to to an alternative. And I’ll note in passing you can run ad blockers for webpages, but there are no equivalent things for ads in apps (at least that I know of…) (This is relevant because ad and ad revenue are always in the background for developer conferences.)'
on Morgan Stanley survey: Good news for Apple suppliers, bad news for Android - '“However, iPhone owners’ perception of Apple Intelligence deteriorated Y/Y, with its ranking as an upgrade driver slipping from #5 last year to #7 this year (7). The US showed the largest deterioration, falling from #5 to #9, indicating Apple has yet to deliver the AI functionality that consumers expect and desire from their smartphone vendor.” One could read it another way: people “want” AI features on their new smartphone, perhaps because of all the marketing and AI hype they see, hear, and read… but then after using an iPhone they realize they don’t need or want it and don’t have a strong feeling about why they would, when compared to other new features and functionalities available in an upgrade.'
on Evercore: The Apple flywheel is in full effect - 'Increases momentum to provide stability & reserve greater power. I like that word, too. Always .'
on Three Apple analysts see gold in the iPhone fold - 'Great point, Gregg. Based on the article and estimate, that would be cannibalizing. I’m interested in a foldable iPhone that doubles as a magic carpet and costs what my SE cost me, so it could cannibalize both my iPhone SE and my Honda CR-V. Sadly, I’m going to be stuck buying just normal iPhones for the foreseeable future.'
on Three Apple analysts see gold in the iPhone fold - 'I would rather have a pair of light Glasses to replace a large iPhone that would spatially unfold a screen of any size I wanted in front of me so I can watch something in the plane and all other use cases. But that’s ridiculous LOL! 😉'
on Mark Gurman: Why Apple's AirPods Max 2 is a letdown - 'I’m glad to see the update! Love mine. Yes, the case looks silly but at least it adds no bulk. The “auto-shutdown” (in lieu of manual power off) really has not been a problem. They are beautifully built, feel good, and sound impeccable.'
on Three Apple analysts see gold in the iPhone fold - 'Apple iFold potential sales As much as I’ve tried, I cannot find any of the market research companies trumpeting actual or estimates of the CY2025 Foldables sales figures, all Android or Huawei of course. While Counterpoint did say Samsung led a rebound in Q3 with their Z Fold 7 introduction and a 65% the best estimate I can find says IDC estimates 10% growth from 2025 to a 2026 levels of 20.6M sales. That implies 2025 sales overall were about 18.7M in 2025. That compares poorly with 2024’s sales of 17.7M, only a 6% increase from 2024 despite Samsung’s better Q3. Counterpoint reports that currently Fold to Clamshell design sell about 52:48%. With Apple’s Fold coming in 2H 2026, that ratio is expected to rise to 65:35 annually. It is not clear whether the 2026 target of 20.6M Foldables includes the iFold sales or not. If we assume it doesn’t, if Woodring is suggesting $40B revenue in 12 months, with an average ASP of $2000, that would be 20M sales. Figure 30M in 18 months. If the ASP includes a $100 increase like in memory costs or part of AppleCare, then $40B is reached with 19M sales. Incidentally, this would have Apple taking ~45-50% market share or more if sales are additive to smartphone sales. However, it’s quite possible that Apple takes bigger bite because many iFold sales will be conquest sales into Android foldables.'
on Premarket: Apple is green - 'In pre-market trading Apple is off 0.40% in line with movement with the major indexes. The shares are trading down $1 at $250.49. The shares closed in the green $3.50 at $251.49 on Monday. Today’s session begins in 10 minutes… So far I like yesterday better than today!'
on Schwab's Tom White shrugs off BofA's Apple price target cut - 'I’d shrug off a $ 5.00 change in a prediction, too. I’m just surprised that it wasn’t Schwab being negative. Their ongoing attitude towards AAPL was one of the reasons I left them years ago.'


