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Why Apple built a store in Al Ain, UAEapple store al ain2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Why Apple built a store in Al Ain, UAE

"In the UAE, having a strong Emirati user base boosts Apple’s regional halo effect, influencing brand perception across the Middle East, North Africa and South Asia."

Read More Why Apple built a store in Al Ain, UAE

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Apple steps up its investment in immersive videoapple vision pro lakers2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Apple steps up its investment in immersive video

The first Lakers game in Apple Immersive will be available early next year.

Read More Apple steps up its investment in immersive video

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Mark Gurman: How Apple is shuffling its top leadershipapple leadership shuffle power2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Mark Gurman: How Apple is shuffling its top leadership

Power within one of the world's most powerful companies is being redistrubuted. 

Read More Mark Gurman: How Apple is shuffling its top leadership

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Premarket: Apple is redapple premarket red 12-22-252 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock index futures tick up ahead of consumer sentiment data" posted early Friday.

Read More Premarket: Apple is red

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If you were a consultant who had Tim Cook's ear, what would you tell him?apple advisor fred stein2 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

If you were a consultant who had Tim Cook's ear, what would you tell him?

A place to offer Apple's CEO guidance and advice, in 200 to 300 words.

Read More If you were a consultant who had Tim Cook's ear, what would you tell him?

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Two Apple eras (graphic)apple jobs cook market cap3 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

Two Apple eras (graphic)

From Harrison's "14 Years of Apple Leadership: Compared" posted Wednesday by Made Visual Daily.

Read More Two Apple eras (graphic)

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Premarket: Apple is redapple premarket red 12-22-253 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Waver; Gold Weakens" posted early Thursday.

Read More Premarket: Apple is red

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FT: Apple's long EU nightmare is almost overapple eu settlement close3 months ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Apple's long EU nightmare is almost over

Apple and Meta are reported to be in the final stages of a deal with European regulators.

Read More FT: Apple's long EU nightmare is almost over

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FT: Jony and Sam's iPhone killer has hit a few snagsapple jony sam delay3 months ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Jony and Sam's iPhone killer has hit a few snags

"These include deciding on the assistant’s 'personality,' privacy issues and budgeting for the computing power needed to run OpenAI’s models on a mass consumer device."

Read More FT: Jony and Sam's iPhone killer has hit a few snags

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Is this Apple's next CEO?apple succession turnus fortune3 months ago
Published October 8, 2025 by Philip Elmer-DeWitt

Is this Apple's next CEO?

All signs, according to Fortune, point to John Turnus as Tim Cook's successor.

Read More Is this Apple's next CEO?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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