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Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)Apple Saturday video consciously5 days ago
Published May 17, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)

"A meditation on what it takes to truly change the world."

Read More Saturday Apple video: Consciously Genius, a Steve Jobs documentary (2025)

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Apple isn't giving Epic a break in the U.S. or the EUapple epic fortnite blocked6 days ago
Published May 16, 2025 by Philip Elmer-DeWitt

Apple isn't giving Epic a break in the U.S. or the EU

CEO Tim Sweeney claims that Apple’s app review process has been “weaponized by senior management.”

Read More Apple isn't giving Epic a break in the U.S. or the EU

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25 Comments

Apple Vision Pro: Regrets onlyapple vision pro regrets6 days ago
Published May 16, 2025 by Philip Elmer-DeWitt

Apple Vision Pro: Regrets only

"I wouldn’t recommend anyone buying it, unless you’re really rich and you don’t know what to do with your money." — Early adopter Tovia Goldstein

Read More Apple Vision Pro: Regrets only

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Daniel Ives: Apple bulls need to look past the next 3 monthsapple wedbush ives may6 days ago
Published May 16, 2025 by Philip Elmer-DeWitt

Daniel Ives: Apple bulls need to look past the next 3 months

"We maintain our OUTPERFORM and $270 PT reflecting incremental confidence in the India and China iPhone supply chain situation."

Read More Daniel Ives: Apple bulls need to look past the next 3 months

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Premarket: Apple is greenapple premarket green 5-16-20256 days ago
Published May 16, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Dow Set to Rise as Market Seeks Further Trade Catalysts" posted early Friday.

Read More Premarket: Apple is green

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KeyBanc sees iPhone pull-forward, remains cautious on Appleapple keybanc cautious pullforward6 days ago
Published May 16, 2025 by Philip Elmer-DeWitt

KeyBanc sees iPhone pull-forward, remains cautious on Apple

"2026 growth expectations remain high in an uncertain consumer-spending environment." —Analyst Brandon Nispel

Read More KeyBanc sees iPhone pull-forward, remains cautious on Apple

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Patrick ('Apple in China') McGee gives Vanity Fair his take on tariffsapple china patrick mcgee7 days ago
Published May 15, 2025 by Philip Elmer-DeWitt

Patrick ('Apple in China') McGee gives Vanity Fair his take on tariffs

In his new book, Apple in China, Patrick McGee examines how Tim Cook unwittingly led Apple right into the heart of Trump’s trade war.

Read More Patrick ('Apple in China') McGee gives Vanity Fair his take on tariffs

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16 Comments

'I had a little problem with Tim Cook yesterday' (video)apple trump india problem7 days ago
Published May 15, 2025 by Philip Elmer-DeWitt

'I had a little problem with Tim Cook yesterday' (video)

"Now I hear you're building all over India. I don't want you building in India." 

Read More 'I had a little problem with Tim Cook yesterday' (video)

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Premarket: Apple is redapple premarket red 5-21-257 days ago
Published May 15, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures slip after S&P 500 posts third consecutive winning day" posted early Thursday.

Read More Premarket: Apple is red

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Trump in Riyadh: 'I see my friend Jensen is here. Tim Cook isn't'apple cook rent-free1 week ago
Published May 14, 2025 by Philip Elmer-DeWitt

Trump in Riyadh: 'I see my friend Jensen is here. Tim Cook isn't'

"For some reason, Tim Cook is living rent-free in the President's head." — CNBC's Steve Kovach

Read More Trump in Riyadh: 'I see my friend Jensen is here. Tim Cook isn't'

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15 Comments

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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