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Apple races past $264 to hit new all-time intraday highsapple 263 ath2 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

Apple races past $264 to hit new all-time intraday highs

From GuruFocus' "Apple Stock Reaches All-Time High on Strong iPhone 17 Sales" posted earlier Monday.

Read More Apple races past $264 to hit new all-time intraday highs

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FT: Apple upgrade frenzy!apple ft upgrade frenzy2 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

FT: Apple upgrade frenzy!

“Clearly it’s a very strong quarter for Apple,” said the IDC’s Francisco Jeronimo. “I don’t remember the last time I saw queues outside the Apple store like I’ve seen this year.”

Read More FT: Apple upgrade frenzy!

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Apple 3.0: Dear Tim, from David Drinkwaterapple advisor david drinkwater2 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from David Drinkwater

The tenth entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from David Drinkwater

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Counterpoint: Apple iPhone 17 blowout in Chinaapple counterpoint iphone17 china2 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple iPhone 17 blowout in China

"Simply put, it provides extremely good value-for-money, and Chinese consumers are rewarding Apple for that." — Counterpoint's Mengmeng Zhang

Read More Counterpoint: Apple iPhone 17 blowout in China

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Premarket: Apple is greenapple premarket green 12-22-252 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "AWS Outage Hits Internet; Dow Futures Tick Up" posted early Monday.

Read More Premarket: Apple is green

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Evercore adds Apple to its 'Tactical Outperform' listapple tactical outperform evercore 20252 months ago
Published October 19, 2025 by Philip Elmer-DeWitt

Evercore adds Apple to its 'Tactical Outperform' list

"Our survey work points to a strong demand environment, with a higher-than-average number of respondents indicating that they plan to purchase a new iPhone this year." — Analyst Amit Daryanani

Read More Evercore adds Apple to its 'Tactical Outperform' list

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Mark Gurman trashes last week's Apple upgradesapple gurman M5 upgrades2 months ago
Published October 19, 2025 by Philip Elmer-DeWitt

Mark Gurman trashes last week's Apple upgrades

"If you’re a recent buyer of any of those devices, there’s little to no need to upgrade."

Read More Mark Gurman trashes last week's Apple upgrades

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Why is Apple helping pay for Trump's $250 million White House ballroom?apple trump ballroom dinner2 months ago
Published October 19, 2025 by Philip Elmer-DeWitt

Why is Apple helping pay for Trump's $250 million White House ballroom?

Tim Cook skipped Wednesday's candlelight dinner, sent Global Affairs VP Nick Ammann instead, but still...

Read More Why is Apple helping pay for Trump's $250 million White House ballroom?

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This week's Apple trading strategies (10/20-10/24/25)apple trading strategies 10-20-252 months ago
Published October 19, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/20-10/24/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/20-10/24/25)

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Apple No. 1 salesman — flown to China — lands the saleapple iphone air cook china2 months ago
Published October 18, 2025 by Philip Elmer-DeWitt

Apple No. 1 salesman — flown to China — lands the sale

Apple’ s iPhone Air sold out within minutes of its launch in China on Friday.

Read More Apple No. 1 salesman — flown to China — lands the sale

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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