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9to5Mac: The timing of Apple's first foldable couldn't be betterapple foldable timing perfect2 months ago
Published November 3, 2025 by Philip Elmer-DeWitt

9to5Mac: The timing of Apple's first foldable couldn't be better

"The US foldable smartphone market is expected to grow 68% YoY in 2025, as it enters a period of solid growth after several years of experimentation." — Counterpoint Research

Read More 9to5Mac: The timing of Apple's first foldable couldn't be better

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Premarket: Apple was green, turned redapple premarket red 12-18-252 months ago
Published November 3, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures tick higher to start November trading" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: Apple is heading into its biggest quarter everapple gurman big quarter2 months ago
Published November 2, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is heading into its biggest quarter ever

"The company has already all but guaranteed this will be its biggest quarter ever for total revenue and iPhone sales."

Read More Mark Gurman: Apple is heading into its biggest quarter ever

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This week's Apple trading strategies (11/3-11/7/25)apple trading strategies 11-3-252 months ago
Published November 2, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/3-11/7/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/3-11/7/25)

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Happy birthday, Tim Cookapple tim cook birthday2 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Happy birthday, Tim Cook

"The knock on Cook since the day he took over is that he isn’t a 'product guy' like his predecessor."

Read More Happy birthday, Tim Cook

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Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)apple watch saturday video2 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

"It didn't dawn on me that I was having a stroke."

Read More Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

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Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of Octoberapple china iphone counterpoint2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of October

"During the initial two weeks of availability, base model sales in China were almost double that of the base iPhone 16 over the same period." — Counterpoint's Mengmeng Zhang

Read More Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of October

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The Six Colors guys do Apple's Q4 2025 in charts (video)apple q42025 six colors2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

The Six Colors guys do Apple's Q4 2025 in charts (video)

Jason Snell and Dan Moren drill into the quarterly results through Snell's eye-popping graphics.

Read More The Six Colors guys do Apple's Q4 2025 in charts (video)

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Premarket: Apple is greenapple premarket green 12-22-252 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rise as Amazon, Apple Earnings Reignite Tech Rally" posted early Friday.

Read More Premarket: Apple is green

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Apple's record Q4 2025: What the analysts are sayingapple q42025 analysts saying2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025: What the analysts are saying

Excerpts from the notes I've seen. More as they come in.

Read More Apple's record Q4 2025: What the analysts are saying

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • MacDailyNews
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  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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