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Tim Cook went to Washington. Again. (video)apple cook child safety4 months ago
Published December 10, 2025 by Philip Elmer-DeWitt

Tim Cook went to Washington. Again. (video)

From "Apple CEO Tim Cook meets lawmakers to discuss online safety bill for kids" which aired Wednesday on CNBC.

Read More Tim Cook went to Washington. Again. (video)

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Schwab graphs Apple's technicals, pitches a vertical call option spread (video)apple schwab technicals option4 months ago
Published December 9, 2025 by Philip Elmer-DeWitt

Schwab graphs Apple's technicals, pitches a vertical call option spread (video)

From "Options Corner: Dan Ives Boosts AAPL Price Target" posted Monday by the Schwab Network.

Read More Schwab graphs Apple's technicals, pitches a vertical call option spread (video)

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CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)apple exodus srouji video4 months ago
Published December 8, 2025 by Philip Elmer-DeWitt

CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)

From "Apple chip chief weighs exit: Report" which aired Monday on CNBC.

Read More CNBC: Unlike the rest, Johny Srouji may be irreplaceable (video)

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This week's Apple trading strategies (12/8-12/12/25)apple trading strategies 12-8-254 months ago
Published December 7, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/8-12/12/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/8-12/12/25)

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Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)apple trump newsom cook4 months ago
Published December 6, 2025 by Philip Elmer-DeWitt

Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

From Wesley Hilliard's "California Governor sees Apple CEO's dealings with Trump as part of his job" posted Wednesday by AppleInsider.

Read More Gov. Newsom 'begrudges' Apple's fealty to Trump, but Cook's not so much (video)

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Saturday Apple video: 'I'm not remarkable'apple saturday video accessibility4 months ago
Published December 6, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'I'm not remarkable'

In case you missed it Tuesday, here's the most joyful accessibility video I've ever seen.

Read More Saturday Apple video: 'I'm not remarkable'

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Gene Munster on Apple's latest leadership changesapple munster leadership changes4 months ago
Published December 5, 2025 by Philip Elmer-DeWitt

Gene Munster on Apple's latest leadership changes

He puts the heads that fell into three buckets: retired, poached and eased out the door.

Read More Gene Munster on Apple's latest leadership changes

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Apple AirTag helps rescue black lab swept out to sea (video)apple airtag rescue lab4 months ago
Published December 5, 2025 by Philip Elmer-DeWitt

Apple AirTag helps rescue black lab swept out to sea (video)

From "San Diego lifeguards rescue dog swept out to sea at Dog Beach" which aired last week on CBS 8 San Diego.

Read More Apple AirTag helps rescue black lab swept out to sea (video)

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Apple honors students with disabilities (music video)apple disability accessibility video4 months ago
Published December 2, 2025 by Philip Elmer-DeWitt

Apple honors students with disabilities (music video)

From "Accessibility | I’m Not Remarkable | Apple" posted Tuesday.

Read More Apple honors students with disabilities (music video)

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Apple made CNBC's final trades list Monday (video)apple final trade 12-1-254 months ago
Published December 2, 2025 by Philip Elmer-DeWitt

Apple made CNBC's final trades list Monday (video)

From "Final Trades: Nike, Amazon, Delta Air Lines and Apple" which aired Monday on CNBC.

Read More Apple made CNBC's final trades list Monday (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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