Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Wedbush's walkup to today's Apple eventapple wedbush iphone air3 months ago
Published September 9, 2025 by Philip Elmer-DeWitt

Wedbush's walkup to today's Apple event

"While Cook & Co. have done an extremely good job so far navigating a complex and challenging tariff environment, we expect the company to potentially raise…

Read More Wedbush's walkup to today's Apple event

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

4 Comments

Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)apple saturday video greed3 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

A critical take on Tim Cook's leadership (back when the stock was in a hole).

Read More Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)apple ceo praise trump4 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)

"I also want to thank you for helping American companies around the world." 

Read More Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

29 Comments

Why BofA raised its Apple price target $10 to $260 (video)apple bofa 260 target4 months ago
Published September 4, 2025 by Philip Elmer-DeWitt

Why BofA raised its Apple price target $10 to $260 (video)

"Apple is clearly going to be a winner." — Analyst Wamsi Mohan

Read More Why BofA raised its Apple price target $10 to $260 (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

What the guy who brought the Google antitrust case says about the remedyapple google jonathan kanter4 months ago
Published September 3, 2025 by Philip Elmer-DeWitt

What the guy who brought the Google antitrust case says about the remedy

The likelihood that Google will appeal is high." — Former antitrust chief Jonathan Kanter

Read More What the guy who brought the Google antitrust case says about the remedy

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

8 Comments

CNBC: How to trade Google and Apple after the remedyapple google remedy cnbc4 months ago
Published September 3, 2025 by Philip Elmer-DeWitt

CNBC: How to trade Google and Apple after the remedy

From "'Fast Money' traders talk how to play Google as stock hits all-time high in overtime" which aired Tuesday on CNBC.

Read More CNBC: How to trade Google and Apple after the remedy

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

One Comment

Apple AirTag luggage story with a West Hollywood twistapple airtag west hollywood4 months ago
Published September 2, 2025 by Philip Elmer-DeWitt

Apple AirTag luggage story with a West Hollywood twist

From "LAX traveler tracks down stolen luggage to abandoned building using AirTag" which aired Saturday on NBCLA.

Read More Apple AirTag luggage story with a West Hollywood twist

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Saturday Apple video: Better results (Get a Mac 2006)saturday apple video supermodel4 months ago
Published August 30, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Better results (Get a Mac 2006)

Supermodel Gisele Bündchen stars in Mac's movie. The star of PC's is not identified.

Read More Saturday Apple video: Better results (Get a Mac 2006)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

Should Apple buy Perplexity's AI agent or roll its own? (video)apple perplexity kantrowitz kovach4 months ago
Published August 28, 2025 by Philip Elmer-DeWitt

Should Apple buy Perplexity's AI agent or roll its own? (video)

CNBC's Apple watchers find themselves on opposite sides of the question.

Read More Should Apple buy Perplexity's AI agent or roll its own? (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

11 Comments

Saturday Apple video: Camera made for Parkinson'ssaturday apple video parkinsons4 months ago
Published August 23, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Camera made for Parkinson's

Got the shakes? No problem. Just keep shooting. 

Read More Saturday Apple video: Camera made for Parkinson's

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Posts pagination

Previous 1 … 8 9 10 … 170 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt