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A Christmas Carol from Appleapple christmas carol video3 months ago
Published December 25, 2025 by Philip Elmer-DeWitt

A Christmas Carol from Apple

From the cast of "Pluribus" posted Christmas Eve by Apple.

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How Apple's buybacks workapple buyback pizza3 months ago
Published December 23, 2025 by Philip Elmer-DeWitt

How Apple's buybacks work

It's a pizza pie chart!

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This week's Apple trading strategies (12/22-12/26/25)apple trading strategies 12-22-254 months ago
Published December 21, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/22-12/26/25)

A place for Apple traders and investors to share their best ideas.

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Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 targetapple moffett 234 neutral4 months ago
Published December 21, 2025 by Philip Elmer-DeWitt

Craig Moffett's Apple rating has gone from Sell to Neutral with a $234 target

From "Apple faces risk from memory cost spike in 2026: MoffettNathanson's Moffett" which aired Friday on CNBC.

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Saturday Apple video: Steve Jobs' NeXT has birthing painsApple saturday video next4 months ago
Published December 20, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' NeXT has birthing pains

"I'd forgotten how much work it is to start a company."

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Apple lets Sony get Peanutsapple sony peanuts rights4 months ago
Published December 19, 2025 by Philip Elmer-DeWitt

Apple lets Sony get Peanuts

From Todd Spangler's "Sony to Acquire Control of Peanuts in $457 Million Deal" posted Thursday by Variety.

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Jim Cramer: Apple will be the beneficiary of the hyperscalers' investments in AIapple cramer fade ai4 months ago
Published December 17, 2025 by Philip Elmer-DeWitt

Jim Cramer: Apple will be the beneficiary of the hyperscalers' investments in AI

"You want to fade the AI? You done? Then buy Apple."

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This week's Apple trading strategies (12/15-12/19/25)apple trading strategies 12-15-254 months ago
Published December 14, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/15-12/19/25)

A place for Apple traders and investors to share their best ideas.

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Saturday Apple video: Outrun (2025)apple saturday video outrun4 months ago
Published December 13, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Outrun (2025)

How to buy gasoline when a T-Rex is on your tail.

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Jim Cramer is sticking with Apple and Nvidia4 months ago
Published December 11, 2025 by Philip Elmer-DeWitt

Jim Cramer is sticking with Apple and Nvidia

"Some people seem dedicated to scaring you out of Apple."

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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