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Why Barclays cut its Apple target to $160 (video)apple barclays target 1602 years ago
Published January 2, 2024 by Philip Elmer-DeWitt

Why Barclays cut its Apple target to $160 (video)

Analyst Tim Long laid out his reasoning in an interview with Yahoo!Finance three weeks ago. From "Apple's fundamentals are not good: Analyst says on tech stock…

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Saturday Apple video: Steve Jobs as the 'wizard' who saved Appleapple saturday gates wizard2 years ago
Published December 30, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs as the 'wizard' who saved Apple

Bill Gates calls himself a minor wizard. Steve's spells didn't work on him.

Read More Saturday Apple video: Steve Jobs as the 'wizard' who saved Apple

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On Christmas Eve, wall sockets sing the Apple battery blues (video)apple looong battery life2 years ago
Published December 25, 2023 by Philip Elmer-DeWitt

On Christmas Eve, wall sockets sing the Apple battery blues (video)

From "iPhone 15 Plus | Miss You" posted Sunday on YouTube.

Read More On Christmas Eve, wall sockets sing the Apple battery blues (video)

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Saturday Apple video: Holiday ads (2006-2020)apple christmas ads video2 years ago
Published December 23, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Holiday ads (2006-2020)

You may be surprised how many you missed. Happy holidays from Apple 3.0.

Read More Saturday Apple video: Holiday ads (2006-2020)

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Apple TV+ had a very good year (video)Apple tv deadline 20232 years ago
Published December 22, 2023 by Philip Elmer-DeWitt

Apple TV+ had a very good year (video)

From Zac Hall's "Apple TV+ doubled hours consumed despite releasing fewer movies and shows in 2023" posted Thursday by 9to5Mac.

Read More Apple TV+ had a very good year (video)

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Daniel Ives: Apple et al. will grow 30% in 2024 (video)apple ai app store2 years ago
Published December 19, 2023 by Philip Elmer-DeWitt

Daniel Ives: Apple et al. will grow 30% in 2024 (video)

"We think it's a get-out-the-popcorn moment for tech. 

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Gene Munster: A year of lost Apple Watch sales amounts to a 1% hit to revenue (video)apple watch ban munster2 years ago
Published December 18, 2023 by Philip Elmer-DeWitt

Gene Munster: A year of lost Apple Watch sales amounts to a 1% hit to revenue (video)

From "Apple Watch Sales Pause" sent Friday to Deepwater Management subscribers.

Read More Gene Munster: A year of lost Apple Watch sales amounts to a 1% hit to revenue (video)

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Fast Company names Apple's 'Mother Nature' the worst ad of 2023apple worst ad mother nature2 years ago
Published December 17, 2023 by Philip Elmer-DeWitt

Fast Company names Apple's 'Mother Nature' the worst ad of 2023

Auden Schendler and Joseph Romm from the University of Pennsylvania’s Center for Science, Sustainability, and the Media called the ad a piece of “monumental greenwashing.”

Read More Fast Company names Apple's 'Mother Nature' the worst ad of 2023

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This week's Apple trading strategies (12/18-12/22/23)apple trading strategies 12-18-232 years ago
Published December 17, 2023 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/18-12/22/23)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/18-12/22/23)

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Saturday Apple video: Steve Jobs on life (1994)apple saturday jobs life2 years ago
Published December 16, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs on life (1994)

Steve talks about his values, advice to entrepreneurs and his thoughts on how to best live life. Got a favorite Apple clip? Send the link to ped@ped30.com with…

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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