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Saturday Apple video: A dud out of the gatesaturday apple video DUD3 months ago
Published September 27, 2025 by Philip Elmer-DeWitt

Saturday Apple video: A dud out of the gate

Bloomberg presents Mark Gurman on Apple Intelligence.  

Read More Saturday Apple video: A dud out of the gate

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Apple will not be airing 'The Savant' on Friday. Here's the trailer.apple savant chastain kirk3 months ago
Published September 24, 2025 by Philip Elmer-DeWitt

Apple will not be airing 'The Savant' on Friday. Here's the trailer.

"I wanted to reach out and let you know that we’re not aligned on the decision to pause the release of The Savant." — Jessica Chastain

Read More Apple will not be airing 'The Savant' on Friday. Here's the trailer.

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BofA's Wamsi Mohan: Apple's gross margins are headed to 50%apple bofa mohan margin3 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

BofA's Wamsi Mohan: Apple's gross margins are headed to 50%

"This is just an amazing company which has built this platform that is extremely robust." 

Read More BofA's Wamsi Mohan: Apple's gross margins are headed to 50%

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CNBC discovers Apple siliconapple cnbc silicon stack3 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

CNBC discovers Apple silicon

"They want the iPhone to be the best place for developers to run AI." — Creative Strategies Ben Bajarin

Read More CNBC discovers Apple silicon

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Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 targetapple maxim forte 2013 months ago
Published September 22, 2025 by Philip Elmer-DeWitt

Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 target

"It's hard to envision Apple being slow to artificial intelligence will one-day lead to Apple being the best at artifical intelligence."

Read More Why wrong-way Maxim is sticking with its Hold rating on Apple and a $201 target

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This week's Apple trading strategies (9/22-9/26/25)apple trading strategies 9-22-253 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/22-9/26/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/22-9/26/25)

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Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligenceapple kantrowitz iphone17 ai3 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

"We are going back to the roots of Apple. They are an excellent phone maker."

Read More Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

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Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)apple saturday video cinematic3 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)

"iPhone 17 Pro is loaded with the most cinematic camera we’ve ever made." 

Read More Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)

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Two out of three Fast Money traders don't get Appleapple fast money iphone173 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Two out of three Fast Money traders don't get Apple

"You need actually a reason to reach out and buy this one instead of the market broadly, and I don't see that." — YieldMax's Mike Khouw

Read More Two out of three Fast Money traders don't get Apple

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Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)apple cramer cook iphone17 launch3 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

"I'm going to buy all three."

Read More Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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