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'Tim Cook is the one who pisses me off the most'apple cook miller galloway2 months ago
Published February 13, 2026 by Philip Elmer-DeWitt

'Tim Cook is the one who pisses me off the most'

"I'd like to throw my iPhone in the trash but then I'd get the green dot." — The Bulwark's Tim Miller

Read More 'Tim Cook is the one who pisses me off the most'

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Why Bernstein's Mark Newman raised his Apple price target (video)apple bernstein newman video2 months ago
Published February 12, 2026 by Philip Elmer-DeWitt

Why Bernstein's Mark Newman raised his Apple price target (video)

"I think a larger driver of the stock price this year is going to be what happens with Apple Intelligence."

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This week's Apple trading strategies (2/9-2/13/26)apple trading strategies 2-9-262 months ago
Published February 8, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/9-2/13/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/9-2/13/26)

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What's keeping Wedbush's Daniel Ives up at nightapple ives ai capex2 months ago
Published February 7, 2026 by Philip Elmer-DeWitt

What's keeping Wedbush's Daniel Ives up at night

"It's the growing pressure on these companies — from Nvidia to Open Ai to Oracle to Google to Microsoft — in terms of CapEx, and the worry that investors are growing increasingly concerned." 

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How to turn an Apple Vision Pro into a retro videogame arcadeapple vision pro retrocade2 months ago
Published February 7, 2026 by Philip Elmer-DeWitt

How to turn an Apple Vision Pro into a retro videogame arcade

"Includes classic arcade legends like Pac Man, Galaga, Frogger, Space Invaders, Asteroids, Bubble Bobble, Centipede, Breakout, Track and Field, and Haunted Castle."

Read More How to turn an Apple Vision Pro into a retro videogame arcade

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Saturday Apple video: Steve Jobs' gives his 4-week 'status report' at Macworld 1997saturday apple video macworld972 months ago
Published February 7, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs' gives his 4-week 'status report' at Macworld 1997

"Apple is executing wonderfully on many of the wrong things."

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Apple TV's 2026 streaming deluge (videos)apple season preview video2 months ago
Published February 5, 2026 by Philip Elmer-DeWitt

Apple TV's 2026 streaming deluge (videos)

"Fresh off detailing returning series Ted Lasso and Sugar, Apple just announced a deluge of titles that will be streaming this year."

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Honor flatters Apple with an orange imitation (video)apple honor imitation brownlee2 months ago
Published February 1, 2026 by Philip Elmer-DeWitt

Honor flatters Apple with an orange imitation (video)

 "If you want an Android phone but don't want your friends to know you have and Android phone, well, this might be tempting."

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This week's Apple trading strategies (2/2-2/6/26)apple trading strategies 2-2-262 months ago
Published February 1, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/2-2/6/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/2-2/6/26)

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Saturday Apple video: Steve Jobs anticipates genAI (1983)apple saturday jobs ai2 months ago
Published January 31, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs anticipates genAI (1983)

"Maybe we can ask this machine, 'Hey, what would Aristotle have said?'"

Read More Saturday Apple video: Steve Jobs anticipates genAI (1983)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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