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Apple Vision Pro two-day developers conference (full videos)apple vision pro developers2 months ago
Published October 25, 2025 by Philip Elmer-DeWitt

Apple Vision Pro two-day developers conference (full videos)

From Chance Miller's "Apple holds special developer event touting immersive media experiences for Vision Pro" posted Friday by 9to5Mac.

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Apple options imply topline growth next week of 6%, bottom line of 9%apple options implied earnings2 months ago
Published October 25, 2025 by Philip Elmer-DeWitt

Apple options imply topline growth next week of 6%, bottom line of 9%

"I was just taking a look at Apple because the options are cheap." — OpenInterest.PRO's Mike Khouw

Read More Apple options imply topline growth next week of 6%, bottom line of 9%

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Saturday Apple video: Great ideas start on Macapple saturday video goodall2 months ago
Published October 25, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Great ideas start on Mac

Every story you love. Every invention that moves you. Every idea you wished was yours...

Read More Saturday Apple video: Great ideas start on Mac

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Inside the Epic v. Apple appeals court (video)apple epic appeal video2 months ago
Published October 24, 2025 by Philip Elmer-DeWitt

Inside the Epic v. Apple appeals court (video)

Smart lawyers, smart judges, getting to the heart of the case.

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Apple helped pay for thisapple east wing destroyed2 months ago
Published October 23, 2025 by Philip Elmer-DeWitt

Apple helped pay for this

Apple is among the 37 corporate and individual donors* funding Trump's ballroom.

Read More Apple helped pay for this

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Doug Clinton: 'If Apple can get Siri right...'apple doug clinton siri2 months ago
Published October 22, 2025 by Philip Elmer-DeWitt

Doug Clinton: 'If Apple can get Siri right...'

"Apple has done a great job at managing expectations. They've basically said to investors "don't expect us to say anything about AI until next year."

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Watch CNBC's talking heads celebrate Apple's new high (videos)apple new high celebratre2 months ago
Published October 20, 2025 by Philip Elmer-DeWitt

Watch CNBC's talking heads celebrate Apple's new high (videos)

The clips that caught my eye. More as they come in. 

Read More Watch CNBC's talking heads celebrate Apple's new high (videos)

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This week's Apple trading strategies (10/20-10/24/25)apple trading strategies 10-20-252 months ago
Published October 19, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/20-10/24/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/20-10/24/25)

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Saturday Apple video: Design is how it works (2025)saturday apple video design2 months ago
Published October 18, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Design is how it works (2025)

"Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs, The New York Times, 2003

Read More Saturday Apple video: Design is how it works (2025)

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Eddy Cue snags F1 streaming for Apple TVapple f1 eddy cue2 months ago
Published October 17, 2025 by Philip Elmer-DeWitt

Eddy Cue snags F1 streaming for Apple TV

Apple is paying about $140 million per year for the racing rights, according to people familiar with the matter.

Read More Eddy Cue snags F1 streaming for Apple TV

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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