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Saturday Apple video: I made a mixtape for you (2023)saturday apple video mixtape1 month ago
Published November 8, 2025 by Philip Elmer-DeWitt

Saturday Apple video: I made a mixtape for you (2023)

Celebrating the Year of the Snake with the first shot-on-iPhone Chinese New Year video (12 minutes).

Read More Saturday Apple video: I made a mixtape for you (2023)

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Jim Cramer is all in on the Apple-Google AI dealapple google cramer ai1 month ago
Published November 6, 2025 by Philip Elmer-DeWitt

Jim Cramer is all in on the Apple-Google AI deal

"I love this combination, and I think people have to stop complaining about Apple being behind. They'll be fine."

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Coming this week to Apple TV: 'Pluribus' (trailer)apple tv pluribus trailer1 month ago
Published November 5, 2025 by Philip Elmer-DeWitt

Coming this week to Apple TV: 'Pluribus' (trailer)

"The most miserable person on Earth must save the world from happiness."

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This week's Apple trading strategies (11/3-11/7/25)apple trading strategies 11-3-252 months ago
Published November 2, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/3-11/7/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (11/3-11/7/25)

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Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)apple watch saturday video2 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

"It didn't dawn on me that I was having a stroke."

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The Six Colors guys do Apple's Q4 2025 in charts (video)apple q42025 six colors2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

The Six Colors guys do Apple's Q4 2025 in charts (video)

Jason Snell and Dan Moren drill into the quarterly results through Snell's eye-popping graphics.

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Apple's record Q4 2025: What the talking heads are sayingapple q42025 talking heads2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025: What the talking heads are saying

The videos that caught my eye. More as they come in.

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Apple's Tim Cook was in Tokyo today for a business dinner with Donald Trumpapple cook tokyo trump2 months ago
Published October 28, 2025 by Philip Elmer-DeWitt

Apple's Tim Cook was in Tokyo today for a business dinner with Donald Trump

From Bloomberg's "Trump Dines With Apple, Salesforce Chiefs at Tokyo Dinner" posted Tuesday.

Read More Apple's Tim Cook was in Tokyo today for a business dinner with Donald Trump

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This week's Apple trading strategies (10/27-10/31/25)apple trading strategies 10-27-252 months ago
Published October 26, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/27-10/31/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/27-10/31/25)

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Bridget Carey's crazy Apple week (video)apple steve jobs coin2 months ago
Published October 25, 2025 by Philip Elmer-DeWitt

Bridget Carey's crazy Apple week (video)

From "Apple’s BACK on Track: Fast Chips, Fast Cars, Clever Commercials, Cool Coins" (6:35 minutes) posted Friday by CNET.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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