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Apple silicon is actually getting made in the US. Watch!apple silicon arizona video1 month ago
Published February 24, 2026 by Philip Elmer-DeWitt

Apple silicon is actually getting made in the US. Watch!

"WSJ reporter Rolfe Winkler visited several of the company’s suppliers including TSMC, ASML and Foxconn in the Southwest."

Read More Apple silicon is actually getting made in the US. Watch!

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On Friday night, Apple lit up the sky above Hollywood with monster drones (video)apple drone show Monarch1 month ago
Published February 23, 2026 by Philip Elmer-DeWitt

On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

Apple's promotional drone display for "Monarch: Legacy of Monsters" has set a new world record, by creating life-size replicas of monsters from the Apple TV show in the air.

Read More On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

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Is this the year Apple TV takes off? (video)apple tv takes off1 month ago
Published February 22, 2026 by Philip Elmer-DeWitt

Is this the year Apple TV takes off? (video)

From Ryan Christoffel's "Apple TV’s new movie is a hit, and just the start of a big year ahead" posted Friday by 9to5Mac.

Read More Is this the year Apple TV takes off? (video)

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Saturday Apple video: Elon Musk on Steve Jobsapple saturday musk jobs1 month ago
Published February 21, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Elon Musk on Steve Jobs

"I did try to talk to him once at a party, and he was super rude to me."

Read More Saturday Apple video: Elon Musk on Steve Jobs

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What do Apple, AstraZeneca, Vici Properties and Ulta Beauty have in common?apple halftime report tuesday2 months ago
Published February 18, 2026 by Philip Elmer-DeWitt

What do Apple, AstraZeneca, Vici Properties and Ulta Beauty have in common?

"Apple. Remain long." — Downtown Josh Brown

Read More What do Apple, AstraZeneca, Vici Properties and Ulta Beauty have in common?

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Josh Brown: 'I think Apple could be the stock of the year'apple intelligence josh brown2 months ago
Published February 18, 2026 by Philip Elmer-DeWitt

Josh Brown: 'I think Apple could be the stock of the year'

"Pay attention to what I'm going to tell you: Apple is going to own consumer AI."

Read More Josh Brown: 'I think Apple could be the stock of the year'

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CNBC trader bought Apple one day, sold it the nextapple terranova daytrader2 months ago
Published February 18, 2026 by Philip Elmer-DeWitt

CNBC trader bought Apple one day, sold it the next

From "Trade Tracker: Joe Terranova sells Apple" which aired Tuesday on CNBC.

Read More CNBC trader bought Apple one day, sold it the next

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YouTube on the Apple Vision Pro is a game-changer (video)apple avp youtube video2 months ago
Published February 16, 2026 by Philip Elmer-DeWitt

YouTube on the Apple Vision Pro is a game-changer (video)

From Justin Ryan's "YouTube on Apple Vision Pro (It's FINALLY here!)" posted Friday.

Read More YouTube on the Apple Vision Pro is a game-changer (video)

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This week's Apple trading strategies (2/16-2/20/26)apple trading strategies 2-16-262 months ago
Published February 15, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/16-2/20/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/16-2/20/26)

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Saturday Apple video: Nose to nose with the dogs (2025)apple saturday video dogs2 months ago
Published February 14, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Nose to nose with the dogs (2025)

The world's biggest dog show is spectacular in immersive video.

Read More Saturday Apple video: Nose to nose with the dogs (2025)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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