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Bill Baruch trimmed Applebaruch trims apple1 year ago
Published January 7, 2025 by Philip Elmer-DeWitt

Bill Baruch trimmed Apple

"I'm OK owning it a little less than the benchmark now."

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Saturday Apple video: The oral history of Apple CEO Mike Markkulaapple saturday video markkula1 year ago
Published January 4, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The oral history of Apple CEO Mike Markkula

"I just thought it was a brilliant piece of engineering." (Starting at 1:08)

Read More Saturday Apple video: The oral history of Apple CEO Mike Markkula

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Four talking heads, four reasons to sell Appleapple video reasons sell1 year ago
Published January 3, 2025 by Philip Elmer-DeWitt

Four talking heads, four reasons to sell Apple

From "Bryn Talkington and Steve Weiss both trim Apple" which aired Friday on CNBC.

Read More Four talking heads, four reasons to sell Apple

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Apple's worst day since October (video)apple down Thursday cnbc1 year ago
Published January 3, 2025 by Philip Elmer-DeWitt

Apple's worst day since October (video)

"Be careful if it flips." — Guy Adami

Read More Apple's worst day since October (video)

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Inside Apple's audio labInside apple audio lab1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

Inside Apple's audio lab

From "I Got a Rare Look at Apple’s Secret iPhone 16 Audio and Video Labs" posted Monday by CNET.

Read More Inside Apple's audio lab

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CNBC presents Tim Cook's New Year to-do list (video)apple cook todo list1 year ago
Published December 31, 2024 by Philip Elmer-DeWitt

CNBC presents Tim Cook's New Year to-do list (video)

From "How Apple will navigate Trump 2.0 and China" which aired Tuesday on CNBC.

Read More CNBC presents Tim Cook's New Year to-do list (video)

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This week's Apple trading strategies (12/30/24-1/3/25)apple trading strategies 12-30-241 year ago
Published December 29, 2024 by Philip Elmer-DeWitt

This week's Apple trading strategies (12/30/24-1/3/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (12/30/24-1/3/25)

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Saturday Apple video: Group (Get a Mac, 2007)saturday apple video group1 year ago
Published December 28, 2024 by Philip Elmer-DeWitt

Saturday Apple video: Group (Get a Mac, 2007)

"I'm pleased to say I've been error-free for nearly a week."

Read More Saturday Apple video: Group (Get a Mac, 2007)

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Why Apple is the best company to deliver AI to consumersapple julie biel cnbc1 year ago
Published December 27, 2024 by Philip Elmer-DeWitt

Why Apple is the best company to deliver AI to consumers

"When it comes to AI, this is the brand that has the most trust." — Kayne Anderson Rudnick's Julie Biel.

Read More Why Apple is the best company to deliver AI to consumers

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Apple's market cap makes the cut on NBC News (video)apple market cap NBC1 year ago
Published December 26, 2024 by Philip Elmer-DeWitt

Apple's market cap makes the cut on NBC News (video)

From "Apple is poised to become the first publicly traded company worth four trillion dollars" which aired Wednesday on NBC News.

Read More Apple's market cap makes the cut on NBC News (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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