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Why Morgan Stanley cut its Apple target (video)apple erik woodring video1 year ago
Published March 13, 2025 by Philip Elmer-DeWitt

Why Morgan Stanley cut its Apple target (video)

"There's still a lot to be excited about." — Analyst Eric Woodring

Read More Why Morgan Stanley cut its Apple target (video)

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The Apple 3.0 story (video)apple 3.0 story video1 year ago
Published March 10, 2025 by Philip Elmer-DeWitt

The Apple 3.0 story (video)

This was my presentation at the 2024 Apple World Wide Investors Conference in Boston. Runtime: 11 minutes. 

Read More The Apple 3.0 story (video)

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This week's Apple trading strategies (3/10-3/14/25)apple trading strategies 3-10-251 year ago
Published March 9, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/10-3/14/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/10-3/14/25)

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Saturday Apple video: Larry Ellison on Apple without Steve Jobsapple saturday video ellison1 year ago
Published March 8, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Larry Ellison on Apple without Steve Jobs

Charlie Rose interviewed Ellison for CBS's 60 Minutes in 2013, two years after Jobs' death. 

Read More Saturday Apple video: Larry Ellison on Apple without Steve Jobs

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King Charles III made a playlist for Apple (video)apple music king charles1 year ago
Published March 7, 2025 by Philip Elmer-DeWitt

King Charles III made a playlist for Apple (video)

How the mighty have fallen.

Read More King Charles III made a playlist for Apple (video)

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Needham's Laura Martin gives Apple a left-handed compliment (video)apple needham martin llm1 year ago
Published March 6, 2025 by Philip Elmer-DeWitt

Needham's Laura Martin gives Apple a left-handed compliment (video)

"If we're going into a recession you don't want to be anywhere near Alphabet or Meta."

Read More Needham's Laura Martin gives Apple a left-handed compliment (video)

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Why aren't Apple's devices made in America? (video)apple chips america plexo1 year ago
Published March 5, 2025 by Philip Elmer-DeWitt

Why aren't Apple's devices made in America? (video)

"It's really hard not to have some of these components in other locations that have been able to refine the process." — Plexo Capitol's Lo Toney

Read More Why aren't Apple's devices made in America? (video)

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Why BMO is still overweight Apple despite China trade war (video)apple bmo trade war1 year ago
Published March 5, 2025 by Philip Elmer-DeWitt

Why BMO is still overweight Apple despite China trade war (video)

"Quality," says chief investment strategist Brian Belsky. Also: "Liquidity, liquidity, liquidity." 

Read More Why BMO is still overweight Apple despite China trade war (video)

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Apple hit with double whammy Trump tariff (video)apple trump china double1 year ago
Published March 4, 2025 by Philip Elmer-DeWitt

Apple hit with double whammy Trump tariff (video)

"I don't know what else Tim Cook can give." — CNBC's Steve Kovach

Read More Apple hit with double whammy Trump tariff (video)

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Apple's 'The Gorge' tops streaming lists (video)apple gorge tops lists1 year ago
Published March 2, 2025 by Philip Elmer-DeWitt

Apple's 'The Gorge' tops streaming lists (video)

No. 1 for second week on Reelgood, No. 2 on JustWatch and Rotten Tomatoes.

Read More Apple's 'The Gorge' tops streaming lists (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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